The Pioneer
The frontier and an appetite for the unknown, goes first.
Alex James embodies The Pioneer through a career of instinctive, uncharted reinvention. He joined Blur before he could play bass, bought a farm on his honeymoon with no agricultural knowledge, and built an artisan cheese enterprise while British dairy was collapsing.
“I joined a band before I could play an instrument. I think it's the best way of learning is to do it as you go along.”
On learning bass by doingundated
“I remember thinking that we were taking a huge, reckless romantic leap into the unknown, buying a farm. I've since come to realize it is just literally the next cliche in the book of rock cliches.”
On buying the farmundated
“If stuff isn't kind of evolving or growing, any business, if it's not growing, it's time to call it a day. You don't want to just become your own tribute band.”
On Blur's future and growthundated
Ways to Change the World with Krishnan Guru-Murthy: “Blur's Alex James: Rock stars either die or end up on a farm”
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