Ariel Emanuel
The Commander
Decision under pressure, front of house, leads visibly from the front.
Ariel Emanuel reads as The Commander because force and decision are his native register. He built WME into a dominant talent agency, engineered the acquisition of UFC, and took Endeavor public against sustained institutional resistance. His directness borders on aggression, his situational reads are rapid, and he mobilises people behind bold moves through sheer conviction.
“And if you kind of learn those things at many different levels, sometimes it comes from business, sometimes you see that you got through this or sometimes it comes from your personal life Can handle it. For me, it started, and I didn't realize this during the moments. Is dyslexic? It was not easy reading.”
“Have to just be, you actually have to be their partner, not the representative. You actually have to be their business partner and think about the world and where the possibilities Know you know it's bad things happen. You have to have an agent, I believe, that is willing, and I hope we've taught this, to have endurance.”
“Know I started out almost over 30 years ago representing writers, writer, director, actors, then had a vision for where entertainment was going, started, you know, merged quote unquote with William Morris. And then bought IMG and then realized half my life was representation, half my life was ownership.”
“You know, the funny thing is, Again, we have Nick Khan and Dana White and Hunter Count. We have a great team led by Dana and Nick Khan. We have a good partner in the Saudis. And you see how big, I mean, I think on the event we had two weekends ago, I think there was 25 million consecutive streams on Netflix.”
The David Rubenstein Show: “Ariel Emanuel”
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