Ben Cohen

OTA LEADERSHIP INDEX

Ben Cohen

171
LINES ON RECORD
2
APPEARANCES
2
SHOWS
2020–2020
ON RECORD

PORTRAIT: Dismas · CC BY-SA 3.0 · WIKIMEDIA COMMONS

ARCHETYPE

The Architect

Structured and legacy-driven; builds the systems and institutions that last.

Ben Cohen reads as The Architect because his career argues that business must be structurally rebuilt around social purpose, not merely decorated with it. He embedded governance mechanisms into the Ben and Jerry's acquisition agreement to legally protect that mission, then launched Free Ben and Jerry's when Unilever dismantled those protections.

IN THEIR WORDS, WHY ARCHITECT

Ago, but a couple of years. That I should have taken a single course in economics or psychology or statistics or computer science when I was in college.

MASTERS IN BUSINESS

Like, you do not have control. And so what he has learned is that basketball is about playing offense, right? Farming is about playing defense and trying to play the long game and keep in mind all of these lessons that you've learned for all of these years. So like he doesn't chase patterns.

MASTERS IN BUSINESS

What is it that you want to do? And he says, You don't want to do what I want to do. And she says, no, really, just tell us what movie do you want to make next? And he says, no, really. I'm telling you, you're not going to want to make this movie. And she says, just name the movie.

MASTERS IN BUSINESS

Completely. And not only that, even if you do believe in the hot hand, I don't think it is this exaggerated fireball of our imagination, right? Like you can miss when you feel hot. And also, like, there are plenty of times when you are in an environment that does not allow for a hot hand.

MASTERS IN BUSINESS

WAYS TO CHANGE THE WORLD WITH KRISHNAN GURU-MURTHY

Ways to Change the World with Krishnan Guru-Murthy: “Ben & Jerry’s co-founder takes on Unilever over Gaza and free speech”

LISTEN AT THE SOURCE ↗
Ben's full six-dimension Leadership Index profile is held pending their validation. The archetype shown is the OTA analyst-rated read. How we read a leader →

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