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The Strategist
The long view, patient, analytical, playing several moves ahead.
Bob Iger reads as The Strategist through the shape of his leadership rather than any single move. As Disney chief executive, he operates at the level of long horizons and deliberate positioning, the terrain where strategists distinguish themselves from mere operators. His conversation on The David Rubenstein Show carries that same quality, measured, forward-looking, attentive to consequence.
“Which is you figure out how to insert yourself into a process in a benign way where you're looking over people's shoulder but you're not making them feel paranoid, you're giving them advice on what to consider, but you're not ordering them to change things.”
“Up on the screen comes Pixar, Marvel, Star Wars. Now we've bought 21st Century Fox and The Simpsons National Geographic Avatar go on and on. And everybody says, wow, okay, this is a destination, meaning merely an app that I'm going to want because it's got all this high quality Brandon Entertainment in one place for a great price.”
“Yeah, I think that probably plays into it a bit. But there's a whole other side, too, and that is the management of the creatives. I hired Alan Horne in 2012. I remember the day he came in, June of 2012, and I said, I've got a really big secret to share with you. He thought he's coming to Disney to manage Marvel and Pixar and Disney.”
“I don't really want to speak for Netflix. I certainly don't want to be critical of them, but it wouldn't surprise me if they reduced volume. The other thing to look at, because if there's sub base isn't going to grow significantly and they can't price higher very easily because there's more competition and there's inflation, then buying r…”
The David Rubenstein Show: “Bob Iger”
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