Brandon Jennings
The Disruptor
Contrarian and drawn to the edge; challenges the settled answer.
Brandon Jennings reads as The Disruptor because he acts before the category exists. He was the first American player to bypass college for Europe, arrived in the NBA with a signature shoe deal already secured, and built Tough Crowd from scratch during COVID while most operators were contracting.
“I was like, Yo, we're gonna change the culture. We're gonna — I'm about to change the culture with what I'm doing and going overseas. Let's change the culture in the footwear department, let's do something different.”
Deciding to sign with Under Armourundated
“It ain't about what you got on — it's about who got it on, or who's behind it.”
Advising players on brand buildingundated
“First two years I didn't even sell nothing. I just gave it away. Like I'm in my third year right now, it's still early — I'm just getting my feet wet.”
Building Tough Crowd brand patientlyundated
All The Smoke: “How Brandon Jennings Changed Basketball's Traditional Landscape | ALL THE SMOKE”
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