Bruce Cleaver
The Steward
Legacy, values and the long now, leadership as care and continuity.
Bruce Cleaver presents as a quintessential Steward, entrusted with safeguarding a 135-year-old institution and its broader ecosystem of governments, communities, and consumers. Throughout the interview, Cleaver frames De Beers not as a commercial engine but as a custodian of the diamond industry itself, noting that a million-person Indian cutting trade looks to De Beers for leadership in crises.
“DeBears as the leader of the diamond industry has a responsibility that I think goes beyond just the 25,000 men and women we employ.”
On De Beers' industry leadershipundated
“Trust yourself. You are always more capable than you think. Do not let other people put you off. Go after what you want to do and do it.”
Closing advice to young listenersundated
“When we launch Lightbox, that number was closer to 20%. There's more work to do in the retail space, but I think with the increase in supply, lab grown prices will continue to fall towards fashion prices.”
On synthetic diamond market dynamicsundated
Money Maze Podcast: “Are Diamonds Forever? With Bruce Cleaver, Co-Chair of De Beers”
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