Bryon Lake
The Catalyst
Ideas with a spark, energy, range and the ability to start things.
Bryon Lake embodies The Catalyst by framing transformation as survival rather than destination, his blunt formulation of change versus irrelevance leaving no room for institutional drift. As Goldman Sachs Asset Management's Chief Transformation Officer, he accelerates momentum instead of merely managing it, anchoring innovation to live client data and deliberately cultivated collaborative tension.
“There was years investors, like a bond isn't tradable on the exchange and there's a liquidity mismatch. So gosh, what do I do? Well, now what we know is that when you put fixed income in an ETF, you basically take an analog vehicle and make it digital. We've taken these clunky bonds and we've made them digital.”
“And so we love the benefits of the MP3 player, but now what we stream on our phone, right? It gives us convenience. It gives us control. It gives us variety. We now have every single song that's ever been invented is in our pocket, plus podcasts like this, plus audiobooks, plus all of these other things.”
“You can do all sorts of things, but it took education for people to understand how that was going to work. And I think there's a really easy corollary there for the alternative space, which we need to continue to do that. I want to live in a good neighborhood.”
“They both play a role. There's a sliding scale where sometimes different asset classes should be more attractive on the passive side. Sometimes more on the active side.”
Masters in Business: “Transforming ETFs with Bryon Lake of Goldman Sachs Asset Management”
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