The Visionary
The future, and what is barely possible, reads round the next corner.
Doug DeMuro earns The Visionary label because his career is a sequence of original category creations rather than reactive refinements. He invented a comedic car-reviewing format before the template existed, building an audience on conviction in a voice no one had yet validated. He then co-founded Cars and Bids to serve an enthusiast demographic the collector-car market had structurally overlooked.
“Started a second channel to do some more creative content because it became clear to me that sort of lesser viewed videos would pull down your more viewed videos. And what I've learned, what I believe to be a recent algorithm shift was that's not true anymore.”
“Something I hadn't even considered is the concept of the difference between a YouTuber who does lifestyle content and product reviews until MKBHD podcast market has brought that out. And I was like, huh, I never even thought that I guess some of these people fall off the face of the earth because people get tired of them.”
“Is fascinating. And whenever I watch some of these people, I think to myself, oh my gosh, that could happen to me. But my personality comes through in the videos to an extent. But at the end of the day, yeah, I'm doing a car review.”
“People ask us this all the time what if someone submitted a 1960s Ferrari that was worth a million dollars, you would turn it down? Yes, we are not going to go older, at least right now. We have no plans. It hasn't even come up. What we see is this trend is just going to continue.”
Masters in Business: “Doug DeMuro on the Business of Reviewing Cars (Podcast)”
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