Étienne Bizot
The Steward
Legacy, values and the long now, leadership as care and continuity.
Étienne Bizot embodies the Steward archetype with exceptional clarity. His leadership is defined by an almost custodial reverence for the Bollinger heritage, a 193-year family legacy he is explicitly committed to carrying past the 200-year mark in 2029.
“I think the young generation are the key target for us, the young generation, to let them understand that when you talk about a couto-enfant, you talk about the Grand Denis or RD, they should have a look at these wine as much as they're looking at the Bordeaux Grand Crue at the Bourgenet Grand Crew, with a great advantage, by the way, tha…”
“Guys, come on, consumers. Champagne wines has a great ability of aging. So let them age. And she released RD, 61, and with an aging of, I would say, 14 years. So that she proved a lot. And she, unfortunately, died in 1976, but she passed the leadership of the business of the brands to two of her nephew because she had no children.”
“Storing bottles, which means two, three, four, five years, building facility to produce the wine, building hospitality because there is a growing demand of hospitality all over the world, including in the UK, and most of them have organized hospitality operations within the winery. So it's a big investment.”
“Ability of engaging directly with the consumer, not to make business with them because there are many specialties for that, but at least to explain and engage direct relationship with them to explain, what are we doing? What is the characteristic of the Bollinger non-Vintage Reserve? What is the Cotonou Fant? What is the RD?”
Money Maze Podcast: “The World of Champagne - With Étienne Bizot, CEO of Bollinger Group”
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