Erika Ayers Badan
The Operator
Execution, delivery and performance, gets the hard thing done.
Erika Ayers Badan reads as The Operator because her leadership rests on revenue diversification, capital discipline, and execution under adversity. Across Barstool Sports and now Food52, she has rotated deliberately between advertising and commerce revenue streams while applying what she calls a maniacal ROI test to every dollar spent.
“Yeah, I had the same experience, Barry, where it's lonely. It's very intense. I find it very emotional where it's like you have all of these things spilling out of you onto this page and you're feeling, you know, you're feeling through your fingertips. I found it hard to turn it off and turn it on.”
“I would give anybody graduating from college the advice just to get a job and to work your butt off. And it really doesn't matter so much those first couple jobs. What industry it's in or where it's located?”
“Even if you are the biggest spark of life or the biggest amount of drive, they will get to you. It will assimilate into you. And positivity is relentless. Negativity is relentless. And so the environment you put yourself in is critically, critically important.”
“But I hope that when people read it, whether you're getting it for your kid for graduation or, you know, it's funny, I'm noticing this thing in the world probably because I'm now working with more women where there's a lot of women who are going back to work after their kids are grown.”
Masters in Business: “Erika Ayers Badan on Digital Innovation”
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