Frank Luntz

OTA LEADERSHIP INDEX

Frank Luntz

128
LINES ON RECORD
2
APPEARANCES
2
SHOWS
2021–2024
ON RECORD

ARCHETYPE

The Strategist

The long view, patient, analytical, playing several moves ahead.

Frank Luntz is a prominent pollster known for his ability to shape political messaging and strategy. This interview reveals his strategic mindset as he navigates complex political landscapes and emphasizes the importance of understanding voter sentiment.

IN THEIR WORDS, WHY STRATEGIST

Is kind of bullshit. You know, it's an editorial company. And this is what they do, it's not our responsibility, it is their responsibility, it's their platform. And then he also did the people who are fervent opponents. What a word of Donald Trump.

ON WITH KARA SWISHER

No, no, he just has all these Republican people have beasts with each other just the way the Democrats do. No, I just think some of it's very clever and some of it's very funny and I've certainly enjoyed a lot of it. But ultimately you have to persuade people and you have to get them on your side not via dunking.

ON WITH KARA SWISHER

Stroke. He's not going to have good days. And what's really hard is, you know, even people I happen to like really were like, well, that was awkward. Of course it's awkward. I hope they never have a stroke. I hope I'm glad they weren't around when I had one because I was exactly the same way. And so it's really depressing to watch that.

ON WITH KARA SWISHER

So, Rick, Mitch McConnell has kind of asserted himself weakly as a force against Trump and Trump the election denial candidates. When should he be doing ish, right, ish? Should he be doing more? And secondly, the super back aligned with him, the Senate leadership fund.

ON WITH KARA SWISHER

THE REST IS POLITICS: LEADING

The Rest Is Politics: Leading — 96. Frank Luntz: The World's Most Prolific Pollster

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