Gary Boom
The Disruptor
Contrarian and drawn to the edge; challenges the settled answer.
Gary Boom presents as a textbook Disruptor throughout this interview, repeatedly framing Bordeaux Index as the force that broke open a market he describes as antiquated, illiquid, and opaque. He draws explicit parallels to his ICAP days, where he and Michael Spencer targeted under-served segments to create transparency and liquidity where none existed.
“There was this massive gap in the market. To address the market that people who wanted to trade could trade, and there were no outlets ready to trade.”
Explaining founding thesis in 1997undated
“We make a guaranteed bid. So we make a bid and an offer on the wine. We carry the stock and then we make a buying price against that wine. You can transact for 4% instead of all the other antiquated ways, and you can transact immediately.”
Describing how Live Trade worksundated
“Within about two months we'll be launching the extended version of Live Trade where you will be able to put on any wine for sale onto our platform and anyone will be able to bid against that wine. This has never been done before.”
Announcing new platform capabilityundated
Money Maze Podcast: “Wine, Whisky and Champagne: Buy, Sell or Hold? With Gary Boom, Founder and CEO of Bordeaux Index”
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