Jeff Poggi
The Reformer
Changing the system from inside it, principle turned into change.
Jeff Poggi reads as The Reformer because he treats McIntosh's manufacturing depth, the transformer winding, the metal bending, the paint lines, as active competitive infrastructure rather than nostalgia. His command of Binghamton's seven-decade vertical integration is systems-oriented and disciplined, sustaining value through process rigour and institutional memory.
“Don't go there. They just drive around to the grocery store and back in their three stories. So they don't really use it for that. And I think maybe that's a similar parallel where you don't have to be a classical musical fan to get all the enjoyment out of a high quality loudspeaker system, high quality audio system, you can enjoy it for…”
“Depreciate very quickly. But if you buy a new piece of Macintosh, you can often sell it three to five years later for very little decrease in your original value. And then we're seeing people use that sale to then buy to the next product. And so the used market often becomes the entry gateway for customers getting into Macintosh.”
“Yes. For us, it's that demonstration is still very important. And so we have a strong program to try to encourage our dealers to set up proper demonstration systems in their showrooms. And even the project based business, there's many of them have they're more consumer experience centers.”
“That can have some amazing synergies for both companies. And just recently in September, it was announced that McIntosh has been working with the Jeep brand on their brand new Grand Wagonier concept vehicle that was unveiled by Jeep first week of September. And we had spent three years working with them on that vehicle.”
Masters in Business: “Jeff Poggi on the Art and Science of High-End Audio”
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