The Catalyst
Ideas with a spark, energy, range and the ability to start things.
Jermaine Dupri is The Catalyst in its purest form, a leader who provokes rather than dictates. He reads the room before he reads the chart, channeling Usher's real emotional turmoil into 'Confessions' and turning a freeway drive past the Beverly Center into a fully formed verse. His test for a hit is involuntary, somebody in the room has to jump.
“Empty space. In fact, like I said, empty space, the fact that I feel like, you know, I'm looking at stuff that nobody else is looking at. And I'm like, okay, well. I could just look at it, but I don't want to just look at it. I want to control that space. I want to hold that space. I feel like God put me here to do this.”
“Why would they film me at such an early age? Why do they have footage of this? Why is it so much content surrounding these people? And it's the belief thing that these people had that I came into the game not having It's a belief that these people had that I came into the game that the people around me didn't have my mother and father nev…”
“Well, JD's vegan ice cream is a vegan ice cream branded. I started last year. I've been vegan for 17 going on eighteen years now. And I just wanted to bring something to hip hop that was On the lighter side, as well as more positive thing from entrepreneurs and moguls in this game, you know, everybody does liquor, everybody's now doing we…”
“Well, professionally, it stopped a lot of things. It stopped people going in and out of studios, traveling, of course, to go do DJ gigs and instead of third shows and all of that. So it stopped a lot of that. But on a personal side, it actually made me focus more than I had been prior to the pandemic.”
R&B Money: “Jermaine Dupri Part 2”
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