The Visionary
The future, and what is barely possible, reads round the next corner.
Joanne Bradford reads as The Visionary because her career is a sequence of flags planted in uncharted territory. Scaling Microsoft's digital revenue from zero to two and a half billion dollars, brokering the Hulu Consortium, and co-founding Domain Money all reflect an appetite for white space over established lanes. Her insistence on radical simplicity is no aesthetic preference.
“It is, you know, Resi versus Open Table, we can have extra. You got to use them both competition. Of course you do. It's like an Amex and a chase card. You have them both.”
“Yeah. So I worked with a certified financial planner called Katie Song when I was at SoFi. And she did a plan for me personally and answered the questions, can I retire? Can I send my kids to school? Should I buy another home? Can I go on vacation every year for a month?”
“The list There was a guy I was on the board of care, which is the world's largest NGO for six years. And there was a really excellent McKinsey partner that ran the board practices, Paul Janssen. And he taught me how to be a good board member.”
“I understand. But so, in the meantime, that market is going to grow like crazy. So I'm working on a few projects in that category. But, you know, and it's also a community-based product, right? Like people are buying from each other.”
Masters in Business: “Joanne Bradford on the Power of Marketing”
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