Justice Baiden
The Architect
Structured and legacy-driven; builds the systems and institutions that last.
Justice Baiden reads unmistakably as The Architect because he builds conditions before he needs them. At LVRN he engineered systems rather than reacted to circumstance, from hype machines and juxtaposition frameworks to deal leverage won through leaked Kanye photos.
“Let me try to figure out how to give you the best presentation with no money possible. So I'm like, all right, I asked my roommate. At the time, and I was just like, yo, I need a band. And he was like, yo, I know these high school band that I know, they'll probably do it for free. You know what I'm saying?”
“You don't. It's very few things that I go back to. And when I realize the ones that I go back to, like maybe like Kendrick's catalog really rings well for me. So does when we talk about hip-hop, so does Drake's catalog, biasedly speaking, I love Summer's catalog.”
“Right, but that's just how the cycle of music goes. It's super trendy. So you have to make sure that the product is good. The work is good. And that's just kind of what I'm doing. Like, all right, cool. Let's get it. Now let's see who makes the best music. Because it's just a crapshoot TikTok, let's hope that it sticks. Wow. Okay, cool.”
“And whatever it is that you want to do, he was, you know, and that was that Tuned Day and Sean, you know, that was like the last piece when, you know, I was like, okay, now I need to figure out how to talk to the industry. So I need somebody that has one foot in and one foot out. And they were interning at DTP at the time.”
R&B Money: “Justice Baiden”
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