Lars Förberg
The Catalyst
Ideas with a spark, energy, range and the ability to start things.
Lars Förberg presents as a textbook Catalyst: he enters underperforming European public companies not to extract short-term gains but to ignite durable structural transformation. Throughout the interview, Förberg frames Cevian's entire model around being the agent of change that passive, myopic markets cannot provide.
“We're taking those negatives of the market and turning them in our favor. We can be that entity, that owner that comes into a company that is not really doing that well, being the catalyst for change in the right direction.”
Explaining Cevian's market strategyundated
“We want to invest in a company with at least a 10-year horizon. We know in the long run the share price will reflect the true value of a company, not in the short run, but in the long run.”
On investment timeframes versus short-termismundated
“I want to be able to feel that I know what I would do if I were the chairman of the company. Unless we can answer that question, we're not going to invest in the company.”
On pre-investment conviction thresholdundated
Money Maze Podcast: ““The Craft of Active Equity Ownership.” The Cevian Approach to Activism, with Managing Partner & Co-Founder, Lars Förberg.”
LISTEN AT THE SOURCE ↗THE RECORD IS CHECKABLE