The Disruptor
Contrarian and drawn to the edge; challenges the settled answer.
Luana Lopes Lara is The Disruptor who chose the path her industry dismissed as absurd and converted it into a structural moat. Building a federally regulated prediction market exchange from scratch meant persuading regulators rather than circumventing them, a route rivals wrote off as impossibly slow.
“So women are about, I think, 30% of the platform now, which is actually significantly higher if you look at than if you look at like. Kind of traditional finance and brokerage and all of that. And it's growing a lot. Like it's 6x, the percentage over the past year. And a lot of it is because of entertainment markets.”
“Probably like don't stop me now And I explain why. Before we raise our series A, We were meeting so many investors back like before we even launched.”
“So that is the same way that, for example, if you look at Chu Sigma in Citadel, like in Wall Street, they have satellites looking at Starbucks locations, seeing how many people are coming in and out so they can forecast the stock market, right? And I think there's like... We actually need more information is good.”
“No, absolutely. And we take this extremely seriously. So there's two parts. One is we provide a lot of tools to the users. There are actually a lot more and better than any of the sports betting gambling companies do. So an example.”
Masters in Business: “Luana Lopes Lara on Kalshi’s CFTC Approval Journey”
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