The Disruptor
Contrarian and drawn to the edge; challenges the settled answer.
Martin Sorrell presents himself throughout this interview as a deliberate disruptor of legacy advertising structures. He frames S4 Capital explicitly as a vehicle to dismantle the holding company model that has dominated the industry for seventy years, calling it no longer fit for purpose.
“And they always react to slowly. Having said that, to be fair, it's very difficult. So, you know, I think what Google have done with third-party cookies, we don't know what that impact that's going to have.”
“You mush it all together. You put influences in with Ogilvy or Mediacom and the analog business is under pressure and the digital business is the pressure is transmitted to the digital business. And you look at it as a whole and you boost or bolster or subsidize the analog business. You don't take out the cost.”
“Deep six because of their analog, and you know they're weighed down by the burden around their necks. The albatross around their necks, you want to differentiate it. I mean, you know, look, just think about it this way. If the digital industry is growing by 20%, we're growing by 45.”
“Well, three of them were unprofitable. Three of them didn't have any margins, and two of them. I may and one other were profitable. The one other, IMA was not an easy negotiation because it was private equity owned and they're all so greedy. And they don't like the idea of holding stock either So I am a appeal. We loved the people.”
Money Maze Podcast: “Sir Martin Sorrell; Advertising giant, CEO of S4 Capital and former CEO of WPP”
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