The Navigator
Judgement in the fog, money, risk and the call others cannot make.
Maureen Farrell is The Navigator because she charts legible paths through financial ecosystems steered by irrationality rather than data. In dissecting Newman's marketing genius and recognising the pattern of multiple WeWorks out there, the New York Times investigative reporter and co-author of The Cult of We goes beyond exposing individual failures.
“The self dealing only pieces of that were even in it because the jet wasn't in the S1. They didn't have to disclose it. And the interesting thing about this, I think there's always like this distinction that people try to make between like, oh, the smart money and the dumb money.”
“Light streaming through the windows, you pack people very close together. So something they started in Brooklyn, it took off, but then the landlord there didn't want to grow it. So they split up, they moved on. Adam and his co-founder, Miguel McKelvy. And from the very beginning, the idea was something so much bigger.”
“Okay, so there were two parts to that, and part of it was like it was the world was Adam Newman's playground, and he loved surfing and he thought that, you know, he found out this company, this wave making machine, they would make waves. So him and his team went to Spain to surf on them and test them out.”
“Sure. So we work was losing every step of the way. They were growing revenue more than doubling it. They were expanding all around the world. And with that, they were losing just as much, if not more, every single year than they were taking in.”
Masters in Business: “Maureen Farrell on WeWork’s Investments (Podcast)”
LISTEN AT THE SOURCE ↗THE RECORD IS CHECKABLE