Wilhelm Schmid
The Guardian
What holds, and what fails, under pressure, standards and accountability.
Wilhelm Schmid reads as The Guardian because he frames his leadership of A. Lange & Söhne as generational stewardship rather than commercial management. His insistence on identical quality standards across a hundred-fold price range is a moral obligation to a craft lineage, not a brand strategy.
“That's where we take it easy to ensure quality with all the different sizes that you have to purchase and supply. We usually stick to blue, black and brown. And that then carries the logo of Alanga on Zerner.”
“And then what at least people that understand physics will understand small carp, small engine, small brakes, big car, heavy engine, big brakes. That's exactly the sidewalk.”
“And sometimes you're amazed because if you would look at the sixth watch families that we have, I think the most traditional for sure is the 1815. But that's very popular with young people. Up and down 1815, you know, with a nice strap would fit your white shirt absolute perfect. It wouldn't look like a traditional watch.”
“Yes. Was definitely one that's a wash that I missed in my collection. I think that one is still one of these hidden treasuries because it's a beautiful watch on the wrist and so much went into it.”
Masters in Business: “Lange & Sohne CEO Wilhelm Schmid's Take on the Watch Market and Luxury Timepiece Design”
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