YouSaid · the spoken record

Abhi Ramesh

lines on the record: 95
first: 2025-03-31
most recent: 2025-03-31
sittings or episodes: 1
sources: podcast

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“First two years of business were complete grind. I think getting through COVID was a grind. I think the integration of Ms. Hood's in Imperfect from 2022 to the end of 2023 was a grind. So I think it is required incredible amount of hard work to make this happen. I almost think the luck kind of amplifies or multiplies the end outcome.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Think luck always plays a role, and I would be naive to say it did not play a role here. I think that we started at a time where potential customers out there were willing and open to consider this as a way to get groceries. I think the COVID wave, that bump was clearly luck, like no way you could manufacture that. So I think those things were definitely helpful. At the same time, this is a business where I like to say like the pennies matter. Every single operational decision that we have made over the years, they've kind of led us to this as well. And there have been a lot of periods where it's been true grind.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Start to add more revenue on top of this, we should only kind of become more profitable, and we'll kind of see where things take us over the next couple of years in terms of end outcome.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“All the data that I've seen still points to were in the second or third inning. The stats are a trillion dollars a year in the US of grocery spend. Of that trillion dollars, 12 to 13% is online today. Now, will that get to 100%? Probably not. But if I look at any other category, 30, 40% in that ballpark. And so if we're at 12 or 13 for grocery, we have a ways to go, double, triple, quadruple from where it is today until we get to a point where online grocery is as digitally penetrated as these other categories like clothing and electronics and whatnot. Now, in terms of like the strategic kind of exit, like do we IPO? Do we kind of sell strategic? And honestly, I think like we keep those doors open for now and we keep doing what we believe is right for kind of long-term value creation, which is grow the core consumer business, grow third party, we're profitable as we”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Yes, yes. So we're pretty much there now. The business is mid-9 figures in revenue and growing at a decent clip. So ultimately, I think the very intentional strategy here is continue to grow the direct consumer business, but then start to really monetize this infrastructure. And by infrastructure, I mean the ability to source, the ability to fulfill, and the ability to deliver, monetize that infrastructure because there's a whole lot of other end revenue markets that could benefit from that.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Direct consumer brands that they're like, if you have a direct consumer dog food company or cat food company or smoothies, any brand that does perishable direct consumer deliveries, I think our realization over the years has been like the third-party infrastructure today for that is not very good. Third party infrastructure is still designed for ambient widget delivery. It's not designed for food. And so I think what we have today, besides the grocery platform, the items, the customer demand, I actually think what we have built that is in some ways even more valuable is the leading perishable fulfillment of logistics infrastructure nationwide. And so we're starting to allow other brands to kind of piggyback off of our investments over the years.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Both combined. I think our view is that the fulfillment and the logistics for perishables, that is our core competency. And so we should own as much of that as possible. And now when I kind of think about the next stage of misfits and we've started to do a little bit of this over the past six, eight months is we are now allowing other brands to use our perishable fulfillment centers and our perishable logistics.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“So, until we acquired Imperfect, Misfits was all third party delivery. Buying Imperfect, we thought that the logistics network was actually like really important. And so today, with Imperfect, we acquired a fleet of about 400 vans. And we're doing our own deliveries with our own drivers, own vans and trucks for about 70%, 70 to 75% of the deliveries that we do nationwide.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Yes, so we close that acquisition in October of 2022. That's been a little over two years now. But we kept the brand separate because both brands have invested quite a bit in the brands over time. They mean slightly different things to different people. So we've kept them separate, but they're both under the Misfits market umbrella. So Misfits is the parent organization, and we have the imperfect brand and the Misfits brand.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“I mean, 2020 was a pretty intense year. But look, we emerged from 2020 cancer free on the personal front, which is awesome. And then we got through COVID as an organization. And I think at the end of COVID, we were like a nine-figure run rate company on a revenue basis.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“You're in a mask. I had a little corner of the house that I would like sit in at first. And so going through those two experiences at the same time and seeing her go through that experience while I was dealing with Misfitz COVID, it certainly did give me perspective on what problems matter and what problems matter a little bit less because if my wife hadn't been gone through going through that type of cancer treatment, I probably would have looked at some of the problems that Misfist was going through at the time been like, holy cow, this is like life or death. But on the personal front, there was actually a life or death problem. And so gives you perspective on what is truly a life or death problem and what are actually just hard problems that you can deal with. And at the end of the day, you'll probably figure out and come out on the other side.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I would do seven days on, seven days off routines. So I'd do a week at the facilities, then out of quarantine for seven days, then visit her family was amazing and actually moved down, rented a house in the suburbs of Philly. And I'd go visit them after quarantining back and forth. So that was our routine for the better part of it.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“It was aggressive enough such that they were basically like, you got to go start treatment AS And so I'm sitting here and I'm like, okay, I got to figure out how to run these warehouses during COVID.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Yes. So the growth was absolutely incredible. And honestly, at the time, I think we were like, we didn't believe the numbers were real. But yes, I think COVID accelerated our business by multiple years and become kind of more of a grown-up company in a lot of ways. And we otherwise probably wouldn't have done that for multiple years. But the scale and the velocity of the scale from COVID forced us to do that. It was exhilarating. But I think at the time, you know, there was so much that everyone was nervous about as to whether we just collapse under the pressure and the weight. I also. It was a very challenging kind of personal time as well. My wife was actually diagnosed with lymphoma.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“I actually got in touch with the governor's office in New Jersey. The governor New Jersey had to actually kind of like step in and say, no, no, no, misfits is actually an essential business. We can keep them operating. And then on top of that, obviously, like, you know, by this point in time, our total warehouse staff was about 700 people. And so just managing COVID to make sure people were safe, but also continuing to kind of deliver boxes and getting them out the door on time was incredibly challenging.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“So we made the decision to turn off all new customer acquisition first and put up a waitlist. That waitlist then started to explode as well. And so we had to kind of temper expectations on when we would offboard people off that waitlist just the sheer volume of folks kind of signing up was something we had never seen before and did not anticipate. On top of all this We didn't know whether our business was an essential business or not. The guidelines that were being put out by the state of New Jersey made it pretty unclear. They said if you're a grocery store, you're an essential business so you can stay open. But what about a grocery fulfillment center like us? And so we assumed that we were essential and there was a lot of confusion. And for a moment in time, the authorities actually said you're not. You guys have to show.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“We were in New York. So by March of 2020, we were in most of the kind of northeastern states. And we had opened up some of the West Coast as well via that Salt Lake City facility. So we were semi-national in a lot of ways by that point in time. And it opened up a lot of different geographies. And COVID hit. We, I mean, I think most businesses can say this we were woefully unprepared for COVID. And specifically, I just think the volume of demand and how quickly it came. Between March and April, our customer base almost doubled. You know, even additional 5% in demand or 10% in demand in our business requires meaningful planning and execution because we have to go get more inventory, get more boxes, make sure we have the warehouse space, logistics capacity. And that's for five or ten percent incremental demand.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Yes, it's free. It's free to sign up for Misfits. We have like a plus program that if people want to, they can opt into later. That's an annual fee and you get additional discounts across our assortment, our private label, you know, lower fees. You get all those things as part of the plus program, but the actual base experience is free.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Yes, and that journey, I would say, began right at our Series A. So once we raised that round, the ambition very clearly became Go National and Go National Fast. We launched multiple new fulfillment centers in that next 12-month period. So our first kind of thought was we're missing a really big market on the West Coast. And so we ended up launching a new facility in Salt Lake City. We built that facility from the ground up. 300,000 square foot refrigerated and freezer facility that was custom built for us. And so a lot of the capital.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“So that combined with the fact that we're getting a lower price in general, kind of when we buy these rescue buys in particular. Right. Today, when you look at our assortment, we have 1,200 different items. Not every single one of those items are resorted or opportunistic. We offer some that are kind of like regular items just to make sure that we can fill the basket and there's consistency”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Definitely Yes, so once we started doing it, we realized there was a lot of potential here to kind of meet customer demand and to obviously increase our baskets. But the original non-produce items that we added came because these brands came to us.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“And so they can't sell that through their traditional channels. And so they ended up finding us and we bought the 20,000 cans of, I think it was Trey was a brand discount.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“And so that was kind of our first foray into non produce items. And that also kind of gave us some initial clues as to how we would attack the non-produce categories, essentially by looking at some of these other inefficiencies. Things can have manufacturing errors. So one of our early buys was a giant shipment of olive oil. The labels on the cans were printed upside down.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Of the first ones was actually a salad dressing item, and I believe at the time it was a shelf life issue. So they were like, we have a bottled salad dressing. It has 120 days of shelf life. Grocery stores can't buy things that only have five months or six months of shelf life often. And so we looked at that and said, can we test a non-produce item as part of our offering? So when someone kind of came in to look at their next order, there was an option that said, you know, add salad dressing. And we sold out of them.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Tons of money on customer acquisition, but also we started to scale the number of items we'd bring in, right? Like this was no longer squash, potatoes, apples, beets, and peaches. We started to increase the variety of items that the box would have. So we'd have leafy greens, we'd have broccoli, we'd have a variety of other fruits. So we probably went from five or ten items to 30 or 40 different items. And so imagine not just packing those 30 or 40 items in a box. Imagine the inventory requirements now because we need to actually hold inventory for 30 or 40 different types of produce items, each with a different temperature requirement. Broccoli comes on ice, which I don't know if people realize when broccoli shipped it comes on a ton of ice. Ice melts and then water gets all over the warehouse. You have to have drains. So there's all these small operational nuances that we started to kind of learn by doing this.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Then I learned that perishable fulfillment logistics is the business that we are in. And the way I learned it is between that $2 million seed round and March 2020, over that period of time, we moved warehouses three times.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“100%. And it's funny you say that because there's a couple smaller companies that advise these days. And one of the things I told them recently, both of them, was like, you have to be very honest with yourself on what business you actually are in. Because with us, right, with Misfits, it's easy to say, oh, we're e-commerce, we're grocery. But fundamentally, where it operates in logistics business and being excellent at that is actually what is required. If you've seen the McDonald's documentary, like when they realized they were a real estate business, that's when McDonald's actually started to work. And so realizing what business you actually are in, like what is the fundamental driver is so critical. And I think it was probably late 2019 that I realized that.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Yep, so the first director of opshar that we had a woman with specifically experience running a food fulfillment center. One of the decisions that I made early with hiring some of these roles was I did not go super senior with my hires. And it was actually something that I kind of disagreed with multiple times with some of our investors over the years who oftentimes would encourage me to go like, hey, hire, you know, hire like the super fancy chief operating officer from XYZ e-commerce company like early. never did that. I actually ended up hiring folks that were right for the stage that we were in today, not for the stage that we'd be at in three years. There's pros and cons doing that. And I think for me, I needed someone that could do the job, not someone who could sort of build infrastructure and go hire teams to go do the job. And so the first director of the ops that we hired, she had done the job. She knew how to manage a two-shift 30,000.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“So, I think you're right in that the first investment from Ed was very much so like you're a friend, I trust your execution, you'll figure it out, like angel friends and family check. I think the Green Oak check, the big part of why what got them sort of excited about this was the unit economics component of it as well. I think they looked at the ability to buy produce that you could sell for 80 cents in the dollar the fact that we could buy that for 40 cents in the dollar, 30 cents in the dollar, I think they looked at that and they were like, that is a very interesting kind of arbitrage opportunity. And I think there should be a way to scale that. And my thesis from day one was I have a cost advantage on the supply and I can pass on a chunk of that cost advantage to the consumer, still have a chunk that, you know, and keep that in between to have margin for the business.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Wasn't just that I'd have 20 one-time orders or 301 time orders. These are repeat orders that are either bi-weekly or weekly. And so I had a real, you know, at a couple thousand customers ordering weekly, it was a scaled business doing a couple million dollars of ARR. So I gave Patrick some of the high-level metrics and I was like, this is what I'm trying to build. Ultimately, I think this can be kind of like something we can scale nationally. I think there's a lot of supply of this ugly produce. What do you think? They came back a week later and they said we would write a $2 million check into this.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Yes, and between kind of the end of the summer of 2018 and the end of the year between August and December, we kept the growing at that same clip. So by the time December rolled around, we had a couple thousand customers. And the warehouse was getting packed. I had gone from one packing shift to two packing shifts. So we had a 6 a.m. to 2 p.m. shift of packing orders. And we had a 2 p.m. to 10 p.m. shift for packing orders to warehouse. We got from two refrigerators to five refrigerators. So the business was growing. And so in October, probably late October, I reached out to a guy by the name of Patrick who was at a new fund called Green Oaks Capital. Patrick had been my desk mate at Apollo. The other thing I forgot to mention is probably is when I built that landing page for these customers to sign up, they Signed up into a subscription.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I would say that the message, there were two. One was Get really high quality produce at a discount. And the second message was help fight food waste. We have a huge food waste problem in the US and forget about whether you should fly on planes or not. 10% of greenhouse gas emissions in the US comes from methane produced by landfills. Which are felt their food waste. It's an order of magnitude higher than what's produced by planes.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. And even to date, the packaging of what we do is actually a huge component. So I started testing a variety of different things like insulated bags, containers for peaches, wrapping fruits, separating them with cardboard dividers instead of the boxes, all those sorts of things. And eventually found a solution that has worked even for the FedEx deliveries.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Correct. And when I was handing them to our own drivers to go do that, it was fine. Now I put on a FedEx truck and it's bouncing around a FedEx truck, going to a sort center, going down. Everything changed. I start to get, you know, people, customers are still happy. They love the boxes, but like one in 15 would email and be like, My squash smashed my peaches in the box. Like, what are you going to do? And so that was, it was an important moment because I realized like if this is going to scale, I'd figure out the packaging side of this. Yeah, because that packaging.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it did work, but very quickly, I realized that having my own drivers go and deliver these things was just way too hard. Now, I was doing work that other people had already done, the big logistics providers. And so probably about three weeks into it, I switched from our own drivers to UPS FedEx. Now, what I had not thought about to date was how you actually package the items. I just put squash, apples, onions, potatoes. Peaches in a box together and handed them to a driver.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Much, yeah, about the Altar days, and part of it was, you know, I didn't certainly amongst my parents who were like, well, you left Apollo, this big fancy job, you started this Horizons think it didn't work out. Like, is this like a, this is just a track record of doing things that are not going to work? And so I didn't tell them. I think the first time I told them about Misfits was right before we were released our press release for our seed round of $2 million.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“And that is what I used. We would route them through this manual routing software, print out the output, hand with them and say, this is the order for your 10 orders, go deliver them.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Those 10 boxes might take you 12 hours to do if you route them incorrectly, and you're not going to route them in your head. So there was an off the shelf routing tool where you can plug in 50 addresses at a time and it will create an optimal route for those 50 addresses.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Their own cars, they use their own cars to deliver the boxes. Now, the hardest thing that I realized was routing because if I hand 10 boxes to you, Is a big metropolitan area. How do you know where to go to first?”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“So, delivering was really hard. At first, I just handed the boxes. I'd hand them like five at a time or 10 at a time to these drivers that I hired off of Craigslist.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“So that's almost exactly what I did. I very quickly signed a lease on a small warehouse space in North Philly. I purchased two industrial refrigerators, I think from Costco, put it in the warehouse space. I was like, this is where I'm going to store at least the things that should be kept cold, like apples. So I had a warehouse space. I then went and drove to all these farms and started to pick up inventory to fulfill the 400 plus orders three times a week. I'd go out, rent a Yuha in the morning, drive out two and a half hours to the farms, spend the entire morning and afternoon collecting all the produce, drive back to the fulfillment center. And what I'm doing is the first kind of 10 to 15 boxes I packed on my own and I actually delivered them myself. But I very quickly realized while I could do the sourcing and those pieces, the fulfillment and the logistics was going to become impossible to do.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“No corporate entity, there are no documents. I opened up a Bank of America account and he wired 150K into it. And then I was like, don't worry, I'll figure out the docs. I'll figure out the entity later. And in the early days, he also, you know, he was living in New York City at the time. And he was like, look, if you need help doing stuff, I will help you. And so he actually came down to Philly for the first few months of the founding of Misfits. It actually helped me on the ground with things as well in addition to putting in that first check.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Think of Edward as like he was a co founder for Altair. He was less involved and kind of the day-to-day of the tutoring company, but I had still kept in touch with him and he was a friend of mine from Penn. I told him that I was working on this. And I was like, I got to figure out a way to get money. Otherwise, you know, I'm dead neat. And he offered to put in the first check, almost like a no questions asked. And he wrote $150,000 investment into Misfits.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Person to get a side of. And I was like, okay, I think I can figure out a way to make this work if that scales. Now, does that scale is the question? So the only way to know is this our scaling spend. And so I took it from 50 to 100 to 200 to 500. Probably on my own, I got to a point where I was probably spending about $1,500 a day on paid ads on Facebook. And bringing in 100 customers a day.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Started, I probably started with $50, $100 a day, $200 a day. What was very interesting was when I got my first two or three conversions for people to sign up, it cost me like $5 or $10.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“No, so I limited the ads. So my assumption was I'm going to start with like Philadelphia area focus on apartment buildings and neighborhoods that are near me and we'll figure out a way to get them there from these farms.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Was a pre order, so they could pay so they could click buy and actually pay the 22 or $35. But I had a blurb that said shipping starting in two weeks”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“I just listed out what was seasonal. And I said, hey, for the small box, you're going to get 10 to 12 pounds or whatever it is of seasonal produce. And for the large box, you'd get 15 to 20 pounds of seasonal produce. And if I remember the early pricing right, I think the small box was $22 and the large box was $35. So I put that landing page up and created a Facebook ad account. My personal credit card on it and started to drive pre sale traffic to the website. And what I decided to do was I was like, I'm going to lean into the weirdness and the wonkiness of the fruits and vegetables. And so I took photos of the kind of ugly twisted carrots and the weird shaped squash. And I would just say like, you know, ugly fruit in need of a home. And those are my Facebook ads.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“Got Mr.market.com. So day zero of testing demand. I got the domain for $10 or $7, whatever costs on GoDaddy. Use Shopify to kind of get a basic landing page up. And at the time, I put up two items. One was a small box, one was a large box.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT
“I call the misfits market. That first farmer I met, he used the word misfit. He was like, these are the Misfit apples. So I was like, Misfit's market, no one has it. It's not trademark. Like, let me do it.”
2025-03-31 · How I Built This with Guy Raz · Misfits Market: Abhi Ramesh · IDENTIFIED FROM THE TRANSCRIPT