YouSaid · the spoken record

Adam Mosseri

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100
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2023-07-24
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2023-07-24
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  1. “Thanks for having me such a blast, such a blast, such a crazy moment right now. So I was happy that I knew we were going to launch threads around now-ish and when you were trying to schedule this, I was like, it'd be good to do it right around then. And then we had to move it back, but then threads fell back a couple weeks and it worked out.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “I want to be proud of how I spent my time when I look back. It's hard to be able to identify exactly what you need to do to be able to say yes to that question, but it forces you to be honest about what you value and it forces you to think about the long term and forces you to be somewhat aspirational. I feel like time is such a precious, precious thing. I'm always worried I'm going to spend it poorly.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “No Her husband loves playing tennis in the summer. And so Roger Federer asks me to show him my swing. And I said, Verbatim. Yeah, we're in a club in New York City. And I said, I think verbatim, what did I say? I want to make sure I get the rooms where I said, there's no fucking way I'm going to show the goat my tennis sweater.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “I met Amazing. I met him in New York. We were at an after party. I talked to him for half an hour with my wife. Guys, literally every ounce of his classes you expect him to be. And my wife tells Roger Federer, who I think is the greatest tennis player of all time.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “I keep saying this is like one of the best books of my job I can just email people and they write me back, but I don't take advantage of it as much as I should.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “That's about aspiration. The ones that I find of myself having more affinity for are a little bit more like I always love Triumph's brand, the motorcycle. The cafe racers, I always loved back in the day because they were so crazy. This was probably, you probably just missed this, but the bang and all of this and stereo equipment, they're around now, but their stereo equipment used to be insane. Used to be like these huge like kit night rider-style looking visualizers and like all this nutty hyperclaying hyper-aggressive stuff that was like over the top and weirdly masculine but as a 15-year-old boy I was like this is awesome. So we'll see. I don't there's a lot of amazing brand work out there right now”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  7. “What it's worth, and this is not a commentary on you as a person, they are nicer on the outside than they are on the inside. I don't know. I mean, the brands are a lot.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  8. “I had a really, really harsh boss when I first started at Facebook. I thought I was doing, I thought it was just crushing. I was like working on these projects, high profile. I don't live in the company a couple months doing mark reviews, all this stuff. And she said, you lack focus. I thought I was so focused. I was like, all my hours were accounted foreign. Like getting all this stuff done. But I was spreading myself too thin over too many things. I had never had a boss before and she was not, didn't have a caring disposition, let's say she's fucking smart. And I think she said something like, you're not focusing your work is suffering for it because it's also your first couple months at a company, you're trying to establish yourself. It was like it hit home in a way that it wouldn't have hit home like, you know, three months after that. And it helped, I think a lot over the long run.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  9. “Disney probably that just seems such like a wild thing. That's such a combination of amazing heritage and has to adapt, has done it a couple of times, needs to do it again. I like the range that they have.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  10. “Substantive. And so I'm really interested in how some of these technologies will change how markers do their job, how designers do their job, how executives do their job. I think that stuff is going to be super interesting. And that's not the AI intelligence bot future that a lot of people are focused on right now, but it is something I think is really fascinating.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  11. “I use it to some of my favorite writers are a little verbose, so I have it summarize articles. Don't tell anybody. I write pretty detailed reviews for my reports every six months. And so I don't have AI write it, but I have it take a first pass at summarizing all the feedback to make sure I didn't miss anything. I will sometimes give it a piece. I do a lot of writing at work. I will give it a piece of writing and tell an LLM what I was hoping to get out of it and ask for feedback. I just think it's going to be interesting how these technologies change how we work. We don't focus a ton on how we work. We focus more on the things that we build generally in my industry, which makes sense because it's why you get into it, to build something and to be able to point to your mom, to it, to your mom, and tell your mom at Christmas that you made this thing. But how we actually do we do, how productive we are is so important. And, you know, you can double or triple your chances of success. It's like a schmatza kind of thing to get interested in, but it's just so, so.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  12. “Yeah Integrated into my normal work life. I should be more interested in how it's going to change how people share online, but I'm much more interested in how it's going to just change workflows and just allow people to do more with less.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  13. “Oh, in the last 12 months, ooh, that's a great question. I'm much more bullish on generative AI. It's happening much faster than I could. I just thought it was further away.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  14. “He has bent his goal to conform to his own abilities and desires. In short, he has not dedicated his life to reaching a predefined goal, but he has rather chosen a way of life he knows he will enjoy. The goal is absolutely secondary. It is functioning toward the goal which is important, and it seems almost ridiculous to say that a man must function in a pattern of his own choosing for letting another man define your own goals is to give up one of the most meaningful aspects of life.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  15. “Oh, actually, you have to excuse it's not particularly gender sensitive, but there is a Hunter's Thompson letter he wrote to a friend. I'm going to try to pull it up on my phone real quick. But basically it was about being intentional about how you spend your time. It's a letter he wrote to a friend who asked him for advice here, I'll read it. So basically a younger man emails, we met his emails. This is fucking long before he emailed, sends him a letter and he wrote about a career advice or life advice. And he goes, as I see it then, the formula runs something like this. A man must choose a path which will let his abilities function at maximum efficiency towards the gratification of his desires. And doing this, he is fulfilling a need, giving himself identity by functioning in a set pattern towards a set goal. He avoids frustration, frustrating his potential, choosing a path which puts no limit on his self-development, and he avoids the terror of seeing his goal wilt or lose its charm as he draws closer to it, rather than bending himself to meet the demands”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  16. “I'm all physical touch, all physical touch. Acts of service and quality time, but it's different. Quality time is just like time. It should just be time. She wants me to be around. She doesn't need me to talk to her. She wants me to come with her to the party. She won't talk to me the whole night, but it's really important that I'm there. So it's like proximity maybe is her version of quality time and definitely like, you know, take out the garbage. We're packing right now, you know, whatever it is doing the dishes. She's like all about that stuff. Want to do a quick pause? I say a short Okay”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  17. “And I was like, what? And I was like, that is kind of what I do. I mean, look, giving birth is a huge physical thing, I think, where people don't realize. So the physical recovery is real. If your wife or your partner breastfeeds, that's a huge thing. You can, you know, you should change all the diapers you can and do all the things you can. But the truth is they're going to need more from the mom than the dad. And so what you can do best to help the kid is to support your wife in whatever way she needs, whether it's, you know, she needs you to take care of the house or take care of work or whatever it is. Everyone's different so that the better place she's in, the better place the kid's in, in my experience.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  18. “Yeah, yeah, they want to So Grammy's going to be like, yeah, they don't know what I do at all. Someone asked Nico what I did the other day and he said, I think he moves around chairs at the office.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  19. “Well, it's just such a, I mean, I had boys and they're all mamas boys, so they all much preferred their mom. I'm only now remotely relevant, and this is like seven years.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  20. “I started working less. I just ran out of hours. I used to come in really early. I used to come in. I used to try to take like the six 12 shuttle in the morning and get in as soon as I could and then come home after dinner. And I just couldn't do that anymore. My goal is always to see the boys in the morning and the evening. And I get it three or four of the workdays each week.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  21. “It's a race to the starting line. Before you have your first, you're so focused on the birth because it's terrifying, particularly obviously for the moment, with actually do all the work. But you're like, how's this going to change my life? My brother was calling me a lot before he had his first. I was like trying to wrap his head around about how his life was going to change. And I was like, this is the most absurd exercise. Having a kid means you can't plan for how your life is going to change. All you know it's going to change. It's going to change a lot and it'll continue to change. We spend all this time focused on the birth, focus on how much paternity leave, when to take it, how much paternity to leave, when to take it. But this person's coming into your life for two decades. The more important thing is how are you going to adjust how you do what you do so you can be there for them for 18 years? Not do you take eight weeks or 12 weeks or 16 weeks of leave in year one that they're not going to remember. By the way, is the dad your job is basically to take care of the mom. And so I would just say it's a race to the starting line. I was way too focused on day one and way not ready for the rest of it.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  22. “Yeah, I'm definitely not there for my friends as much as I would like to be, occasionally, but not as much as I would like to be. I'm hoping relocating back to the US will help with that because it'll be a little bit easier, but we'll see.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  23. “I just think you have to be really intentional about putting pen to paper on your priorities. I'm constantly feeling like I'm doing a shit job at something. I'm either not there for my kids enough or I'm not there for my team enough or I missed something that I could have helped the team avoid and blew up on her face. I'm a shit friend because I'm never around. My life is Instagram and now threads and my kids and my wife. And then like I barely see friends, which I feel terrible about. So every year I put down a few intentions. It used to be very measurable and I would like grade myself with the end of the year typical PMing my life kind of way. I got really good advice from a really close friend named Hondro recently, which was just write yourself like a mantra, like a thing nurse hit to yourself and just say it every night before you go to bed. And that'll be the way to keep that intention top of mind and it'll help you actually better live up to that intention. So every year I do it.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  24. “And so, is the return worth your time if it degrades in quality slow or toxic or buggy, like all of those things can hurt you too”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  25. “I mean, there's all sorts of reasons if you get more reach elsewhere. Obviously, Twitter is definitely a risk, then is it just worth your time? Trying to make content, often they don't just make content for a living. They do something else for a living too. You're a musician, you're a footballer.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  26. “For me, the thing I want to look at the most is probably for the verticals we care about most, what is the creator community engagement look like, that's going to be a bellwether for how big the app is over the longer run. And then, I mean, right now the thing I care about most is retention. There's no good signal now because this hasn't been long enough and everyone who's signed up is not everyone, but most of the people who've signed up have been early adopters and they use things differently. So I really just don't know yet.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  27. “I actually think it's going to be easier. The ad formats will be less immersive, and I think that's the cost, but it is a text-based feed is about the highest monetization efficiency of any online business I've seen. I think that in search are basic, the two. The number of things you consume per hour is just incredibly high because it's so light, which allows ads to really seamlessly integrate. Honestly, we fell into this business model with Facebook. You know, we were putting ads into this right-hand column on the side of the website, like don't look over here. And the shift to mobile forced us to do it. It ended up being one of the best businesses of all time.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  28. “It's going to grow now. The team really properly formed a little less than five months ago or five months ago. We started working on it a little before, but the team didn't really form properly until maybe five months ago. Dozens, 50 something engineers, 3 p.m.s, three designers. It's pretty lean, but they're really, really good engineers, designers, PMs, data scientists, researchers. So the opportunity cost is not properly, I think, evaluated by the number.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  29. “Yeah, it's still a risk. I think if you fail, I think it can damage your reputation, it can damage your brand, it can make people less likely to want you to succeed in the future. I think it's an opportunity cost. The team is getting smaller, not bigger right now. And so it's not a big team.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  30. “Mark is always holding an incredibly high bar. One of his fears is that we fail hitting our goals all the way down. And so, you know, you can crush it. And then he's like, set the goal a little higher still, a little higher still. And I think there's a real value to that, which is just like really, really setting a high bar. He's also very willing to take risks in a way that sometimes is infuriating, but I think it's very good for the company over the long run. Like, for instance, on threads, he was the one who was like, you guys should try to build a separate app. And we were really trying to figure out a way to do it in the main app because it seemed like it would be much more likely to succeed. And he was by far the most convicted about taking through.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  31. “Sometimes I forget that I have the job and I once in a while I try to pinch myself this is a pretty cool wild thing you got I think I'm very lucky to have my job the way I think about it is it's my job to build a team and set them up for success by pointing them at the right problems and giving them the right support and feedback along the way sometimes that means a more specific direction and sometimes that means honestly just being a glorified shit umbrella sometimes I joke because I do with a lot of customer service requests I joke that I'm a highly overpaid customer service rep. It just depends on the need, but it is a weird balance because you think that the more senior you get, the more you just get to make decisions. But in a lot of ways, your influence becomes more and more indirect. It's a very odd experience sometimes.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  32. “Months, many months, minimum I mean, I'd be excited about that, honestly, at this point. Laws coming out next year making sure that we're proactively compliant with them. It's about data separation, but it's also about being able to verify all of the statements you make about how data works. On that, and if we're going to make claims, we have to make sure that we prove those claims are true and that just that work is a lot of time.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  33. “Following feed, edit button, supporting continent of Europe. I'm actually really excited about the Fediverse work that's coming and supporting activity.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  34. “It's just the primary focus. It's got to be the thing that the team focuses on for the next couple months. I think we have to do a number of different things. We have to plug a bunch of obvious missing features.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  35. “We don't know what the number is yet. I do think you're going to need two different things. You're definitely going to need a critical mass, I think, of friends, and then you're going to need a quality of, maybe it's a critical mass on your interest graph side as well. Now, we can bootstrap you by showing you recommendations if you don't follow anyone to start on the interest side. It's much more difficult to do that on the friend side. But by the way, that number for Facebook back in the day varied wildly by country. Like in Japan, it was like six. And in Indonesia, it was 106 or something bonkers because cultural differences, internet usage differences meant that that tipping point varied drastically from country to country.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  36. “Compared to YouTube's payments, for instance, which are much more predictable. They're trying new things. I don't know where Twitter is going to be in a year. They're shaking things up in all sorts of ways over there.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  37. “I think you have to think long. I think for a lot of creators it's a business. And I think we've been trying to figure out ways to support those businesses for a while now. But I think you can't just pay everybody who's a creator because if there's tens of millions of creators, that just adds up to money that's going to just completely destroy your business model. So you have to figure out ways to give them tools to make money, in my opinion. And so we focus on things like subscriptions, which are relevant to a subset of creators, but that's growing, facilitating branded content deals. That's actually going very well on Instagram. And we do some payments as well, but that's more for bootstrapping. And then for a segment that's creating real content that's really driving a lot of incremental value and revenue for Instagram. So I think it's going to get a bunch of attention for the next couple of days, but I think it's hard if it's unpredictable. If you're trying to run a business, you kind of need to know roughly what you're going to make ahead of time. And if you're kind of getting these lottery type checks, I think it gets much more harder to plan. That's a common complaint I've heard about how TikToks.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  38. “Well, Messi's maybe who have a US account when he goes over to Miami. Ronaldo can log in from Saudi Arabia. But football and F1 are so important worldwide, and I care every bit as much about making sure that the platform is culturally relevant than the sort of the big number of users.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  39. “As my role or as a person I think a huge one will be Beyonc ⁇ in terms of my role, in terms of cultural relevance. Taylor Nation, Swift Nation came over, but not Taylor Swift yet, but that'll also be a big deal. Her reach is insane. For me, based on my personal interests, I'm really bummed about how long it's going to take to support Europe because I'm a football fan and there's so many amazing footballers. Yeah. In Europe. To me, there's like obviously the market and like reaching a bunch of people, but it's also”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  40. “Even big names necessarily, but like interesting names. Then everyone's worried about missing out. And so then everybody tries.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  41. “I don't know about an aristocracy, but I do think one of the things that played to our favor is there are a lot of platforms do amazing work with creators out there. I talked about how TikTok is really good at breaking new talent. I think YouTube is the best at doing sustained, consistent payouts with their Rev Share program because long-form video is, I think, a lot more conducive to that. But if you look at all the different platforms, Instagram is the most popular in the creditor community as far as we can tell. So the most creators use it. Now, more creators over time are using multiple platforms because they're becoming just more savvy and trying to make sure they diversify their risk, which I think is smart. We're not always the most loved, but we've been the most important platform overall, not for an individual creator, but overall in the community, I think, for a while now. So we had this very rich, vibrant community of probably tens of millions of creators that we could just tap into with this. Then it ended up taking an energy of itself. As soon as you get enough.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  42. “I slept a lot more before. I've aged a lot this year. We didn't make each other until this year, but I had a lot less gray hair.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  43. “The tough thing about living in the UK and working for a California based company is the hours, and I have little. So I have a seven and five and a three-year-old boy. So that's the tough thing.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  44. “Warning in the California. That's why we had to pull it up again. So we ended up being like, okay, what's the next biggest, most important country that's going to hit midnight? So we can either cancel the pre-orders, that seems terrible, or pull up the launch. And so UK was the next one that was going to hit midnight, which is why it was midnight UK time that we opened the floodgates. Because otherwise every UK footballer would have gotten that had pre-ordered it, would have had the app on their phone, and they would have logged in and it would have been like error. Not saying it's going to be like the worst launch of all time, but that actually ended up playing to our favor because that was like that created more mystery and excitement. It moved up again or moved up and so just the whole thing ended up playing.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  45. “Yes I think it went well for a few reasons. One is that we had gotten a bunch of people ready. We actually had wanted to launch earlier, so the partnership team had already kind of engaged everyone, and then we had delay. So they were like ready at a moment's notice because we had originally wanted to be up by VidCon. That helped being opinionated about the verticals helped, I think, letting a bunch of people, a few thousand people in on this was Tuesday. I think we launched Wednesday at midnight UK time, also built a huge amount of hype around it. We ended up having to pull up the launch again because on Wednesday we figured out that we did this pre-order thing on iOS just to kind of like build some buzz and we found out that we couldn't control what time the Apple App Store delivered the app to people's phones and it would just deliver on midnight Thursday local time. So we became the number one store in the app store in Japan and you couldn't log in because it was”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  46. “No, we talked about it, but no, it's not scalable. And as soon as you start, it's a very slippery slope. You have to build a platform that provides enough value to someone that they want to share if it's really going to be sustainable over the long run. That's not to say you should never pay. We've done performance-based incentives on Instagram before, and I think there are targeted ways to do it. It's not a scalable solution. So it's got to be a way to learn or a way to bootstrap.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  47. “That's fair. I'll earn it one day. I'll have to ship a couple more things at work. No, we weren't going after tech. We weren't going after news. We weren't going after politics. We were focused on musicians. We were focused on fashion. We were focused on athletes. We were focused on beauty. We're focused on, actually, all of those have these amazing creators and personalities that people are interested in and all these amazing commentators who talk about that world. And look, everyone's going to come. Like we're not going to try to be an exclusive club here, but that's what we leaned into for the launch. And so the partnerships team did a really good job.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  48. “Oh, yeah. No, no, it's that me. We have a great small, lean, mean partnerships team. And so we picked verticals that we thought would be important because mostly we looked for verticals where they already did well on Instagram and there was a vibrant commentary community around that. So we do gray with athletes and also sports commentaries at its own sort of genre in a way.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  49. “It was nice. And we learned this actually from IGTV a lot too, which is we should focus on the creator side. Because also feeds are very head heavy in general, and so is text. So basically, that's to say that you have to assume that Twitter and other feed products in general tend to have, most of the content consumed is produced by a small number of people. So even more so than stories by a lot, actually. So we're like, okay, how do we get there to be a critical mass of content early? And we were trying to create something that was a less angry space. You often, I think, in a way you can't measure can set the tone for a product with some of the decisions you make up front. So we had always known early that we wanted to get a bunch of creators into the app early. We actually wanted to do it for longer. We only did it for, I think it was like 40 hours. And then the partnerships team did a really, really good job.”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source

  50. “Such a shout out to partnerships So it was very clear when you're starting something new, there's always a question, which is like, you need to get people on it so that the creators will come or do you need to get creators on it so the people will come? And my biggest fear specifically with threads, and I think the team had the same fear, was that people would show up and there would just be nothing there and be like, I'm out”

    2023-07-24 · The Twenty Minute VC · 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G · IDENTIFIED FROM THE TRANSCRIPT · source