YouSaid · the spoken record

Alberto Perlman

lines on the record: 76
first: 2025-03-06
most recent: 2025-03-06
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Yeah, I think that's an interesting, really interesting idea here and a great point. The other thing is, Stephanie, is that you, I'm looking at your website here, says your former fashion model. There are photos of you doing some of these exercises, wearing these shoes. I mean, you clearly have the opportunity and the ability, like Sadie Lincoln with bar three, to kind of be the face of this brand. And so I think that there's a lot that could be interesting to investors. The one question I would have for them, obviously, is what does it mean? Presumably you're co-founder, co-partner, the guy who was working in tooling for the automotive industry. He owns a portion of the business. Right.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“And it really talks about this testing methodology, quick rapid testing for your advertising or reaching out to bar studio owners or yoga studio owners, and especially the ones that are trending. Like there's a studio here in South Florida called Yoga Joint that's killing it. It's so packed and everybody talks about yoga joint. And if you're able to do a deal with them and potentially have your shoes with the yoga joint brand on it be sold there, that's a way to get the brand out. That's a way to get the concept out. And it might not cost you much, just inventory.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“It's not, but I actually think there's something interesting about these platforms, and depending on their reach, I know that Peloton, when they started, they did one of these platforms. And it also gets you customers. So, I think that's interesting from that angle. I also think that there's ways to bootstrap this business without having to raise money. And there's a book maybe you should read. It's called The Lean Startup.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“Hard to raise one. It's challenging. And I guess my first question to you, Alberto, is, again, I don't know enough about Start Engine or other crowdfunding platforms like that one, but presumably that's not her only option. It's not Stephanie's only option here.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“So, Alberto, I mean, this is obviously a dilemma that many founders face. You have raised money in the past. And so, you know, depending on the business and where it's at, it can be a bad idea, and sometimes it can be a very good idea. We are happen to be in a, I think you'd agree with me, Alberto, a challenging environment for consumer brands to raise money.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“Essentially, it sounds like you need, you're looking for more an injection of capital to really spend on marketing and trying to push this out.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“Now, okay, so now I'm looking at your website. So basically, this is designed because really in yoga and bar, like you want your toes to really push into the ground. So this is designed to let your toes do that and it fits over the rest of your foot and I guess prevents you from slipping and sliding.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“Got it. Okay, welcome to the show, Stephanie. Thank you for calling in. Okay, let's dive in here. A grippy skin. This is designed to, when you do yoga or Pilates, because these are exercises you do barefoot generally, you wear these to hold your grip so you don't slip”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“All right, let's bring on our first caller. Hello, caller. Welcome to the advice line you're on with Alberto Promen. Tell us your name. Tell us where you're calling from, and just a little bit about your business.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“Well, Alberto Week, of course, called you to join us on the advice line to help us give advice to early stage founders. Let's open the lines. You ready?”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Yeah. And also, it's funny because I've seen entrepreneurs that at the beginning, they say no to things like that. And they're like, no, that's not for us. And they're not curious. We were curious to hear about everything and everyone who wanted to work with us in any way. And listening is so important and having your eyes and ears open all the time. Listening to the customer, but also exploring with your eyes, looking at everything.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and it's just those kind of like serendipitous things, like his wife liked it, and then it got to him, and then it eventually had this big impact. And I think that that's, you know, sometimes oftentimes it is a serendipitous moments, but you had to make those videos and do those infomercials to even reach some people.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“That day, better dressed up as Tony the Tiger. And he was sweating. And no one understood how Tony the Tiger was dancing so well because this is a big costume and heavy costume. And we had to give him oxygen in between every song. And we also that same year had a Zumba event and the valet parking guy didn't show up. And I was parking cars. I was parking people's cars because I wanted people to.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“Partnerships that provide awareness and reach, a brand alignment, even though we weren't promoting sugary cereal, we were really working with special K, but we did a kids video that had Tony Tiger in it. And one thing that really resonates with me is that when you're starting out, and even later in a business, one of the key elements of a good entrepreneur is that nothing is beneath you.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. One of the stories, and again, I don't want to give away too much of the episode if you guys haven't heard it, but basically your partner, Beto, you guys had an opportunity to do a partnership with Kellogg's and Frosted Flakes. And while you guys are shooting this video, he ended up putting on the Tony the Tiger costume. Dancing to it. And it turned out that that partnership was kind of a game changer for you. It was like a really one of the pivotal moments that really brought Zumba to a wider audience. When you think about and when you advise founders on partnerships and working with other more established brands, obviously it's not so easy. But what advice do you give them? I mean, what kinds of partnerships should people be looking for?”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“I like to say that business is a little bit a blind fly trying to find a hole in a wall. And so you keep hitting the wall, hitting the wall, hitting the wall. But at one moment, you suddenly hit that right angle. That resonates with everyone.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think product market fit is key. You need to know that you have product market fit. And we knew we had it because Zumba's original class had a ton of demand. There was one instructor, my business partner Beto teaching one class in Aventura, Florida, but he had lines out the door. So we knew that people love this. So as we were struggling in the early days to get the word out, we always knew that people loved it. So if you have a good sample size of customers that love your product, that's when you know you can't give up. As long as that sample size is representative of a significant total addressable market, you just keep going and just keep iterating.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Alberto, in your original episode, you had mentioned, and again, you guys should go and check it out because it's such a good episode. You guys almost gave up in the early days when it felt like no one was interested in this concept. What advice do you have or do you give to entrepreneurs who are like, I'm thinking I just want to give up, walk away?”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“And obviously, and one of the things that makes Zumba so accessible is you don't need anything. You don't need any equipment.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“We've launched our Zumba app, which is getting incredible reviews. That's our consumer app. We have three different instructor apps. We keep growing our instructor network and we keep entering more fitness facilities. We're in 200,000 fitness facilities right now. We have 15 million people taking Zumba classes every single week. It's crazy. We're getting so many people. Connecting with it.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“Amazing. For those of you who haven't listened to Alberto's original episode yet, you got to listen to it. We'll put a link to the episode in the podcast description, and you can also find it just by searching how I built this in Zumba, just some amazing stories in that episode. Alberto, before we get to our founders here today, give me a little bit of an update on where Zuma stands right now.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“It's great to have you. One of our earliest guests back in 2017 to tell us about the origin of Zumba and how you and an aerobics trainer, Beto Perez, took this very simple dance class and this concept. And you turned into this global movement that is still thriving more than 20 years after the launch. So it's just great to have you back.”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
“Alright, let's go. Joining me this week is Alberto Perlman, co-founder and CEO of the Global Fitness Brand Zumba. Alberto, welcome back to the show!”
2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
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2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
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2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT
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2025-03-06 · How I Built This with Guy Raz · Advice Line with Alberto Perlman of Zumba · IDENTIFIED FROM THE TRANSCRIPT