YouSaid · the spoken record

Alex Lieberman

lines on the record: 63
first: 2022-03-20
most recent: 2022-03-20
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Yeah, I think the hardest thing for me as an angel investor has been twofold. It's been allocating enough time to make sure I'm being thoughtful in how mallocating my own capital. And the second has been maybe this is the through line of my career, but like imposter syndrome, like who am I to be able to make great picks around companies with very little experience? And if I'm not confident in my abilities to do that, why am I allocating my own capital to do that? That's kind of the imposter syndrome around it. But what I'll say is I get a lot of value out of it because obviously I hope to drive strong returns on my own capital. But beyond that, there's like this intangible ROI of the osmosis that happens from just spending a ton of time helping founders, helping them fundraise, helping them connect with investors.”
2022-03-20 · We Study Billionaires · TIP432: The Creator Economy, Building a Personal Moat and Mental Health Stack w/ Alex Lieberman · IDENTIFIED FROM THE TRANSCRIPT
“Privacy changes with iOS, with Apple, where no longer can these companies follow people around their devices. And so it makes advertising on these platforms less precise than it was before these policy changes.”
2022-03-20 · We Study Billionaires · TIP432: The Creator Economy, Building a Personal Moat and Mental Health Stack w/ Alex Lieberman · IDENTIFIED FROM THE TRANSCRIPT
“I think it's the combination of dollars moving from traditional advertising to digital. So that's one big trend. So simply just supply demand imbalance, far more demand coming in than there is supply on these sites, right? And that's why these sites do everything humanly possible to keep you on these sites, right? There's a reason that when you go and post on Twitter or you post on Facebook and you include an outbound link to another company's website, that's why your post gets throttled is because why would Twitter want to send you somewhere else? Because it makes it that much harder to be able to monetize your attention and eyeballs if you're not staying on their site. So it's one, this huge shift of traditional advertising dollars moving to digital. The second is over time these businesses just raising the CPMs on their real estate, right? They effectively have a monopoly on a given piece of real estate. They're going to raise their prices on it. And the third is you're seeing the private.”
2022-03-20 · We Study Billionaires · TIP432: The Creator Economy, Building a Personal Moat and Mental Health Stack w/ Alex Lieberman · IDENTIFIED FROM THE TRANSCRIPT
“And share his new chocolate bar on their videos, right? So there's such a collateral effect. And also think about, okay, say they're selling these products via e-commerce, but they want to break into retail. I can't think of an easier pitch in the world. Hey, Target, this guy who has 90 million subscribers on YouTube in his videos that get tens of millions of views, he wants to talk about his chocolate bar that people can go buy at their closest target. These massive companies clearly want younger foot traffic. Like to me, it's a layup. And so I just think having basically built in creative R&D and marketing paired with a great product and brand is a massive unlock.”
2022-03-20 · We Study Billionaires · TIP432: The Creator Economy, Building a Personal Moat and Mental Health Stack w/ Alex Lieberman · IDENTIFIED FROM THE TRANSCRIPT
“And so, in an age where paid marketing is more expensive than ever before, I don't know the exact number, but for example, for Morning Brew, the cost of acquiring a high quality subscriber today relative to six years ago when we started the company, multiples higher. And so cost of marketing is going up. Tools are in the hands of creators to build audiences. And so I think it makes a lot of sense, the idea of launching brands like companies with creators and partnership with creators who have built large heart loyal audiences because you get the built-in marketing. The creator themselves almost acts as not just your marketing department, but your creative and brand department around product design, around the website, because that is their natural skill set. You also get naturally like influencer marketing built in because think about how many people Mr. Beast knows in the creator economy that are going to show.”
2022-03-20 · We Study Billionaires · TIP432: The Creator Economy, Building a Personal Moat and Mental Health Stack w/ Alex Lieberman · IDENTIFIED FROM THE TRANSCRIPT
“Media companies like Morning Brew going all in on building brands that are built on the back of a creator. And I can talk about what that looks like at Morning Brew, all the way to creator-led businesses being launched, right? So even talk about a recent experience, I invested in feastables, which is Mr. Beast's new chocolate bar brand ultimately going to be way more Than just chocolate will be an entire CPG brand. But Mr. Beast, arguably the most powerful creator on the planet, and not just the most powerful creator, the guy gets more views than late night TV gets. And so not only do I believe he's going to be a billionaire in the very near future, but if you think about it, all of a sudden you launch a chocolate.”
2022-03-20 · We Study Billionaires · TIP432: The Creator Economy, Building a Personal Moat and Mental Health Stack w/ Alex Lieberman · IDENTIFIED FROM THE TRANSCRIPT
“Like the channels and owning the infrastructure to get TV to homes. Radio stations having broadband. And basically with, you think about it in three steps, all of them sitting within the word technology, the creation of the internet. All of a sudden, billions of people with devices could now feasibly be connected with one another. Social media. The platforms now that were aggregating attention and all of a sudden they were the most powerful players in the world because no longer was it so costly to distribute content because it was the internet. And then finally, the final piece on top of social platforms was, I would say, the tools that gave creators the ability to not just build audiences, but to create products and monetize products. And so, yeah, I think we're in a fascinating time right now where you see”
2022-03-20 · We Study Billionaires · TIP432: The Creator Economy, Building a Personal Moat and Mental Health Stack w/ Alex Lieberman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, I hope you're right because we're betting the house to have morning brew on this. And in a lot of ways, I'm like taking fully levered bets on my career on this exact notion. What I think is that there hasn't actually been a behavioral change, meaning I think individuals have always followed individuals aspired to be like other individuals. the platform and the connectivity didn't exist for those individuals to wield as much power Ben Thobson talks a lot about how the value chain of content has changed significantly, right? It used to be where the most powerful companies or brands, players in media or content were the ones who owned distribution, meaning the newspaper company owning the printing presses and the delivery routes, the TV companies owning”
2022-03-20 · We Study Billionaires · TIP432: The Creator Economy, Building a Personal Moat and Mental Health Stack w/ Alex Lieberman · IDENTIFIED FROM THE TRANSCRIPT
“Kind of triangulating around what is the shit that actually gives me energy and happiness when I spend my time. But for sure right after selling the business, I felt this pull to have to build something else to stay relevant, which again, when I think about that statement, it's so ridiculous because it's like, who am I trying to stay relevant for?”
2022-03-20 · We Study Billionaires · TIP432: The Creator Economy, Building a Personal Moat and Mental Health Stack w/ Alex Lieberman · IDENTIFIED FROM THE TRANSCRIPT
“But all that basically what has happened is the void of identity, right? Like my identity was so tied up in Morning Brew. Alex, the CEO of Morning Brew, that's how the world knew me. That's how I knew myself. And so I started feeling a lot of anxiety around what next. I felt anxiety around not feeling like I was growing anymore. I felt anxiety around kind of imposter syndrome, you know, and it probably sounds crazy to people on the outside of like, dude, you just built a successful company, you sold it, but like, that's not how I internalize it. For me, it was you're basically pulled along for the ride for the last six years. It was all luck, no skill. And now the decision you have to make is, do you want to prove to yourself or to the world that you're not a one-trick pony? And I say all of this with the caveat that like, I don't think I try to spend a lot of my time now.”
2022-03-20 · We Study Billionaires · TIP432: The Creator Economy, Building a Personal Moat and Mental Health Stack w/ Alex Lieberman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And you hear that and you're like, oh, that's interesting. That makes sense. But you don't necessarily, at least for me, I didn't intuitively believe it. Like I didn't behave in my life as if I believed that because if I truly believe that, then I would get to $75,000 in salary and then spend time on anything else that maximized my joy. And, you know, what I found was basically like the hypothesis, like, was the happiness study talked about all the time, but I really, I think I had to experience it for myself to realize how true it is after selling the brew, I would say my happiness was actually significantly lower than it was before selling the brew. And the reason for that was, you know, I had some money that was put away into a bank account. My lifestyle didn't change. What have I done since selling the business? I moved to Hoboken, New Jersey. I have a dog and I've gotten engaged. And those are all things I would have had.”
2022-03-20 · We Study Billionaires · TIP432: The Creator Economy, Building a Personal Moat and Mental Health Stack w/ Alex Lieberman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, you know, it's one of those things where you grow up hearing the stat that's always thrown around, right? You only need to make $75,000 a year. And at that point, every marginal dollar, there's a decreasing marginal benefit. The happiness study.”
2022-03-20 · We Study Billionaires · TIP432: The Creator Economy, Building a Personal Moat and Mental Health Stack w/ Alex Lieberman · IDENTIFIED FROM THE TRANSCRIPT
“Thanks for having me. It's always embarrassing to be here because you got the world's greatest podcast voice, and I just always feel so self-conscious when I join the show.”
2022-03-20 · We Study Billionaires · TIP432: The Creator Economy, Building a Personal Moat and Mental Health Stack w/ Alex Lieberman · IDENTIFIED FROM THE TRANSCRIPT