YouSaid · the spoken record

Alex Schultz

lines on the record: 98
first: 2025-09-05
most recent: 2025-09-05
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Being really good at it. Thank you. Thank you The principle, this tenant in the book is that principles are constant even if tools change. So the principle you're going to look at is incrementality. So look, the channels are going to evolve. There's one world where search gets replaced by paid-for interfaces. If you're using GPT today, which you said you are, You're using ChatGPT, you said that your search volume had gone down. That is true of a lot of people. That is true. And that's paid for. There's no ads next to it. On the other hand, a bunch of people are using Google and using Gemini and their search volume according to Google has gone up. And they're seeing more ads next to it. So does a paid model like OpenAI win, in which case search advertising could go away? Does a free”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, but I also have faith in you, or the next generation of you will come along who finds a way to blend it with AI and use the tools. I really agree with this point that, again, unless things get really weird. You're not going to be replaced by AI. You're going to be replaced by someone doing your job using AI.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“And so, from my perspective, what's going to be scarce is attention. The content you have with actual experts in their fields, the content that you have will be prized because it's not derivative stuff that's like created out of nowhere. It is real conversations with the people who actually made real decisions. Other things are going to be valued, so that will be the authenticity. Other things will be valued for their creativity, where artists do creative work. It's not like you can't get a print of any monet, but people really love standing in front of the beautiful water lilies in Paris and just looking at them, even though they could have a print of them at home or they could look at them on their computer screen. Being in the presence of that authentic piece of art, that creativity plus authenticity means stuff to people even when you could have infinite watercolors of monet's lilies today for free.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, but attention is not infinite. You are going to get to the point where AI is going to transform lots of industries, including marketing, including content. And there will be a bunch of AI content. But in the end, the creative spark is probably the last thing that gets automated. Like right now, at least when I'm hearing it, and I might be wrong, but no one's got really great ideas for how you make the AI creative. Everything it does is pretty much derivative. And so like two things will end up mattering. I think authenticity and creativity. And so if you look at books like Player of Games and the culture series of novels as a thought experiment around what could that AI future look like, you're in a place where people value human skill and value actually seeing a human authentically playing a game is the theory and one of the theories in Pleric games. And when you're doing a deal, you want to shake hands and look the other person in the eyes. Like you said earlier. And so there will be places where that's still really, really, really important.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, we've said that when it gets to the cutting edge, like the absolute cutting edge, the bleeding edge, there we don't think you should be necessarily releasing open source and we'll think about that. So I think at the most extreme capabilities, I don't know the open source is the right answer. High level, we're a company that's built on open source. We couldn't exist without MySQL, PHP, all of these things, memcash, open compute, all of those things were critical to us existing as a company. So yeah, we like open. We have said at the very bleeding edge, we would need to reevaluate if open is the right strategy because like it is important for us to be sensible about safety.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, I think people are really smart. They look at the evals, they understand what's going on. And so I don't think anyone looked at the evals and said, oh, wow, it went really well. It went okay. It's a lot better than Llama 3 was, but it's not as great as it could have been. I don't think it needs an all-hands to tell everyone. You can look at the data.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Pretty clear Lama was not like Lama 4 wasn't leading edge where Lama 3 was. So, you know, our big release this year was not a slam dunk, but our big release last year was. And I'm pretty confident our next big release will be again.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“That's one I'll refer to, but there are others, so Europe needs to think about that. The US doesn't have that, the China has it with bells on. But I think Europe could catch up. Look at what Elon Musk has done. Honestly, look what we did. Two years ago, we were nowhere. Last year, we were right at the vanguard. We had a bit of an iffy year this year, but I'm sure we'll get back in there again. So I actually think like it's totally open. You could come from behind and really accelerate. There are big brains in Europe. Look at the Mistral folks and everyone. The right couple of policy decisions and Europe could accelerate very fast. It would take a huge amount of will to do it, but Europe's capable if it had the will.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“No, I think Europe could catch up. It does require changes. It really does require changes. In the UK, it would be planning and energy, probably more than anything. And there are some privacy laws which the UK has this thing going on with Apple right now that's pretty public at this point where they secretly told Apple to put a backdoor into their encryption. The UK has some privacy laws, which are very difficult for big tech companies to build stuff in the UK if they're willing to tell Apple to put a backdoor into encryption. That's why we came out in support of Apple. That's why other companies have come out in support of Apple in that situation, despite the fact as companies, we've had a lot of disagreements. We supported Apple in that. So Europe has some of those same issues because whenever people hear someone like me say privacy, they're like, oh, you hate GDPR, you want to suck up user data. We do actually care about our users' data. And there are some issues in Europe around state ability to take people's data that are pretty aggressive. The UK Apple one is in the public right now.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Happen if China wins versus the US wins? And I think there's a really good argument for why Europe should care that the US wins.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Not at all. We talk about them all the time. In my mind, Europe's in this interesting place where you have two leading groups. Europe's not in the race right now. I mean, maybe it can find a way to be in the race, but I don't think it's in the race. You've got the US and China as the two groups that are leading in AI. They're both leading. And I think China had a couple of things that jumped ahead. Yes, they used a lot of distillation, but they did jump ahead. They had some fundamental innovation there and a lot of distillation. This is the Chinese model. That's how they work. It's how they work with Phillips. It's how they work with OpenAI. It's how China works. We could end up with the Chinese model, which is definitely using computers to censor and control the population. And that is the way the world is if China wins. Or we can have the US model, which is freedom with the drawbacks of freedom, but people having the freedom to say what they want and not being executed if they talk about Tiananmen Square. So I do actually think there is a major delta between the world states that”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“One's hard to answer. He's got a superpower of learning. He listens in meetings more than he talks by a lot. He asks smart people to give him input before he makes decisions. He goes out and spends an awful lot of time learning. I think his superpower is le”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“I like to think where hopefully we're going to be the sort of Google or Apple or Microsoft of this generation of tech companies and not the Yahoo or eBay.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“The futures here isn't evenly distributed yet Of my absolute favorite sayings, you know, you see that with Chat GPT and Claude and even Meta AI and Gemini. Like when people are using those, their behavior in search changes dramatically.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I'm not going to China. But my understanding is you're starting to actually have some self-driving trucks and so on really doing long distance journeys that's been tested in the US. Waymo is now actually on the road. Davos 2016, there was all of this conversation about self-driving cars and trucks are going to put all these people out of work. None of it, by the way, about how it's going to save 50,000 lives a year, which I think is pretty important as well, because we sacrificed 50,000 people a year to deaths on the roads. Hopefully we won't have to in future because self-driving will be so much safer. But now, way more just works. I ride it every time I go to San Francisco and it can go on the freeway too. And it has a safe failure mode for the freeway, which before its failure mode was stop, which is why it wasn't doing freeway journeys. Now it plans out enough it can pull over. Actually, we all panicked in 2016. The thing we panicked about is now here and nobody's panicking.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, no, I mean, I think it's exactly the same. The interesting thing is, I think if you look at China right now, you've got some self-driving stuff where there are trucks actually doing long distance journeys. That's my understanding. I have not been to China. It's a little bit dangerous for me to go to China.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“The question for me is do we hit any plateaus? Because right now, if we don't plateau, things are crazy. I would be shocked if we didn't hit a plateau on the way. But yeah.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“100%. One of the things that has me being a little bit more maximalist on the timeframe is Dennis and Mark have shifted. I completely agree. I completely agree. So the three essays I quoted, those are the extremists and it's the range of views of the extremists. But then you look at Demis, you look at Mark, you look at the big company folks, you look at Satya, you look at Sundar. These folks are saying it's coming.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“I think it's closer to Sam in terms of it's not Max Doom, it's more Max positivity and benefit for the world, which I think humanity is capable of achieving. Otherwise, I'd be a much more sad person and stressed out. But if you achieve that, then in five years, it's all synthetic data. So who knows? I mean, like we're in a very, very crazy time.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“That's like, in my opinion, that's Max Doom. The other end of the spectrum, you've got Sam's essay, The Gentle Singularity, which you can tell in it, there's already a little bit of Argy Bargy between the companies by Howie references us. But I think it's brilliant. And I think it's a really positive maximalist mindset. And it's like abundance, consumer surplus, a better world. Everyone's going to have intelligence too cheap to meter. It's going to be great. And there will be an age of abundance. That's pretty awesome. And then you've got, I think, the mid case, which is Dario's essay, Machines of Love and Grace. And that one, I think, is the mid case where he definitely says there's some doom chance, but there's also some maximalist positive chance. You know, you sit in the middle there. And so I think there are three views from those three essays that are really interesting. Mark has just added his superintelligence view to the mix, which I'd encourage people to listen to his video or read his post about that.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Self training AI, so synthetic data, the AI can write its own code, the AI can self improve. It has full agentic capabilities.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“In 2026, AO 2026, he basically lines up what's going to happen in 2021 over the next four or five years. And he gets a lot of stuff right. In AI 2027, he says we're going to reach breakout superintelligence in the next two, three years, which I think is aggressive and I personally don't believe, but it's interesting. And he says it goes wrong. That's what he says in AI 2027.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“A question of whether we get to AI superintelligence in five years. I mean, genuinely that's you hope you achieve the culture and you don't achieve AI 2027. I think the three essays that I point everyone to right now are AI 2027, which is the max doom scenario, I think. But he was very smart and he put together, I think it was called AI 2026.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Like everyone isn't doing them maximally. There's a huge upside on those. So when I say there will be entire companies of one person, Instagram was seven people and got to tens of millions of active users. I don't see why there won't be the next Instagram that's one person and gets to tens of millions of active users. In fact, I think it's inevitable.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“So, I think there are two interesting things this deep research piece that's going back and forth. The deep research piece is really interesting, where you've got the AI debating with itself, and we have not reached the end of that becoming better. There's a second piece, which is this whole space of reinforcement learning for post-training that has been so material for 2025 on the success of many of the top models. You put that together with all that's being going on about the synthetic data or all that's going on with the very high quality data coming out of professors and so on and so forth with the data labeling companies. There's something really interesting in that space as well. And this is the stuff that is breakthroughs that are out to the public right now, but they haven't reached the maximum of what's going to be extracted from those breakthroughs. Like nothing I said right now would be groundbreaking to anyone. In fact, they'd probably be like, he's an umpte. He doesn't know what he's talking about, the really advanced people. But clearly their breakthroughs, but they're not maximized breakthroughs.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, Nvidia is such a brilliant company, although I think it's awesome that you've got companies like Rock coming along. I think it's really cool on the inference front. But NVIDIA are getting better. Yeah, there are issues at the cutting edge and the odd chip maybe is slow to deliver or there are rumors about this, that, and the other. But fundamentally, what Nvidia is putting out now versus five years ago is a way better chip. I believe NVIDIA is going to keep getting more competent as a company and they are going to keep building better chips. And so that means that for the same amount of power and the same amount of buildings, you're going to be able to do more with the chips you put in them because NVIDIA is going to build better chips. And so that will be another thing that's a really good tailwind. So those are three very obvious tailwinds that are coming. There will be others. There are algorithmic based ones. There will be capabilities.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Players that scaling laws will stay in place, then you have to believe that continental scale training is going to come online because otherwise you can't get to the next level of scale”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Do it all in one location. Historically, all of these AI systems had to be trained in one room, in one building, and gradually the infrastructure is being built to break up the training into multiple centers. I believe Google has actually was the first one to do it. It was within one data center area, but it was across two buildings, I think. But now everyone's talking about training across regions, so maybe 100 kilometers between. And then the next question is 1,000 kilometers between. And then you could maybe, if you're Microsoft, have one thing sitting next to the Diablo Canyon nuclear plant and another one sitting next to Three Mile Island. And now you've got two gigawatts, whereas there's no one place on the US where you could have two gigawatts conceptually. So that's the sort of stuff that I mean when I say continental scale. So if you believe in the scaling laws paper and you believe it's going to continue, which clearly OpenAI is betting on that, anthropics betting on that, we're betting on that. Google's betting on that. So that's clearly a bet out there from the lead.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“But this has been discussed on your podcast before. I mean, you've had some incredible people talk about this. I actually feel listening to 20VC has made me better at my job in the space of infrastructure. You've had some really, really great people. Around the time you had Jonathan on from Grock, you had a few people on. I keep coming back to the trillion dollar question that you had with Khan, wasn't it, from Sequoia? That's a brilliant podcast. I've sent that around so many times. This stuff is in your podcasts. The continental scale training question is right now we can put a one gigawatt data center in one place. The largest power generation on earth is like, I think 22 gigawatts or 12 gigawatts. It's the Three Gorgeous Dam. So you can only go up 10x from where we are right now conceptually if you took the entire power of the Three Gorges Dam, which I mean, maybe China will, I don't know, they're pretty aggressive. So the only way you can actually access more power to work with these data centers is to be able to train across multiple data centers and not”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“I think on most of this, it's like an 18 month lag till the system catches up with the demand. And this is why we need the continental scale training systems. I mean, this is listed.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Microsoft wants generators themselves on our own sites so that you can have capacity that makes up. So there's a bunch of these things where the supply chain globally hasn't been built out to supply what's needed in the data centers. And so there's a bottleneck right now. Can humanity do it? Yes. It will just take humanity a few years to speed up in terms of building the supply chain to fill these things. And then we'll hit another bottleneck. Maybe TSMC can't make enough chips for NVIDIA. Maybe we went through this period when the substrate was the bottleneck for NVIDIA and TSMC wasn't the bottleneck. Maybe ASML can't make their machines because they're so complicated. One of the things people don't talk a lot about is because there's so much fiber optic in these things. Switches, the availability of switches for the fiber optics is actually a problem. There's a fiber optic shortage globally because we're all buying thousands of kilometers of fiber optics. So there's loads of pieces in the supply chain to fill the building that are lacking, not least energy, but all of these other pieces as well.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Physics. Like, physics is just there's a really good essay about the UK called UK Foundations.co. It's an amazing essay. There was a certain supply chain globally that existed for making data centers. People who could make the right steel, people who knew how to wire it, people who knew how to put in the fiber optics, people who knew how to do data centers. And there was also a certain supply chain in terms of energy available. This is why you see Elon Musk and us and others doing gas turbines or Microsoft saying bring Three Mile Island back online as a nuclear power station because you can't suddenly spin up a gigawatt scale generation of energy in one place. There's a bunch of just physics of things don't exist that are needed, even if you can scale up the gas turbines. Right now there is a gap in terms of the generators. So you need to wrap the copper wire and you need to build these massive generators and there's only so many that are typically ordered a year. But now Elon wants generators himself and we want generators ourselves.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Means that the intelligence is going to step up further in the next two years because these large data centers will come online.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Data centers. So, like, what we're doing in Louisiana, where we're building a data center the size of Manhattan, or SAM with Stargate, or these massive data centers where we're going to keep going at scaling laws. And we think it's everyone's confident. It's just going to release a new wave of capacity.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Like the finance is mostly handled by AI and their team, but they have a company and they're like, this is the email to the company. Even on your recent newscast, you were talking to your partners on there, and they were pointing out how they were doing 90% of their legal themselves, and then they were saying”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“That were AI engineers. Well, that was about a year and a half ago, everyone was kind of talking about that. There's a load of stuffs, by the way, that's proposed in the lab. So I'm not saying in the lab technique, I'm saying in the corporate environment. So it looks so similar to semiconductors to me that we've got a bunch of breakthroughs. We've got megascaling data centers going to be big. Google can now train in multiple data centers. It's something everyone's working on. So continental scale training systems, that's going to be big. We know there are advancements coming from NVIDIA in their chips. That's going to be big. You had the Grock founder on here who I think is absolutely fantastic, you know, TPUs and everything. He's really cool. And like the stuff he shared in your podcast, you could tell we know what the next few iterations are. And then in the lab, we've got 50 going. It's going to get better for the next two years and we're really confident of that. In some areas, you will literally have companies where it's one person and they are outsourcing and they're like”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“I don't think it seems like the most ridiculous statement to you. I think you're being cheeky. Yes, like absolutely, 100%. I think that's going to happen. The question is when not if. The question is when not if. So I look at the book Chip War, incredible book. If we follow the progress you're seeing in Chip War, and I love it as an analogy of like, we knew what the next couple of breakthroughs were in chips. You know, from the point when people were drawing on circuit boards with felt tip pens, basically, and acid etching them, to the point where they were projecting onto them with essentially photone negatives at sort of photo scale, to the point where photolithography became very, very small, to the point where we now are individually placing atoms and not using etching in all cases. Each of those steps forward, we knew two ahead, give or take. And the companies that were involved could say, we're going to have these breakthroughs and we're going to gain this capacity. AI is really similar. We were talking about agentic behavior two years ago. That was roughly what we were talking about. Engineer.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, the question you've got to ask yourself is how weird's it's going to get if we really are going to see advances in intelligence through artificial intelligence that are being suggested by the leaders of the field, then it's going to get very weird indeed. And you're going to see in entire companies be one person. But why would you stop there?”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“I don't know the exact numbers, but it's not huge. It's a small but mighty team, and that I think is right. Like, you can get a lot done with small talent dense teams, and I think growth is one of those fields where that's always been true. If you're in a very small company and you've got like 200, 300 people, I would argue you shouldn't have a growth team. At that stage, I would argue the entire company should be working on growth. And at that point, no, you shouldn't delegate it away. Growing your company is probably the single most important job of the CEO. And so there's a transition period when you flip over from your entire job is growing the product, growing the company, that is your whole job to actually, I've got a team that's working on growing the company. I need to be thinking about strategy and what's next and how we build the next product line and how we take things to the next level and all of these different things, maybe even sales, like partnerships things. But that transition period is far later than most people do it. So many companies try and hire a growth team at like 50 employees and it's just silly.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, these are actually pretty small teams, even at the scale that we're at at these stages, like across the whole company, outside of the central team, I'd say less than 100 people in growth. And then in the central team, a few hundred. So across our nearly 100,000 employees, we have less than 1% of the employees in the growth team.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Foundational pillars that Facebook users and Instagram users and reality labs users and everyone uses. And then each team has their own little team working on it. So it was that. We had a central team with expertise who helped everyone basically led by Naomi and me today under Javi, previously under Chamoth. And then each of the individual products have their own growth team who we partner with where they do product specific things.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“So, look, I think the way that we do it isn't the way everyone does it. We had a central growth team who would help WhatsApp, who would help Instagram, who would help Facebook, who now helps reality labs. And that central growth team had analytics and marketing with me before it was analytics and marketing with Chamoth. And then it had a product team and an engineering team, which today is with Naomi Glight. So it's like Naomi does product in engineering and I do marketing and analytics. And then we help people around the company. But what's critically important in a company with as many divisions as us and at the scale we are is that Instagram actually has a product manager and a growth team inside Instagram because you don't want some team on the outside of your product shipping loads of things into your product. You want the growth team to do the standard platforms that are necessary for the whole company. Things like SEO, optimizing the ad tech for the paid channels, things like email infrastructure. There's a series of very obvious”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“You're going to get so many notifications. You get a thousand likes or 10,000 likes or whatever it is. You are going to get so many notifications. Your phone is unusable with notifications popping up on the phone. So we made the default for notifications, notifications off, and you had to choose to turn on notifications for likes. But if you're a new user and you've uploaded your first photo ever to Instagram, that first like is really meaningful and it's kind of heartwarming and touching and probably for the first year or so of using the site it just means a lot to you that you get likes. And so for them you want it on. The general company in my experience at every company, whether you talk Amazon, whether you talk Google, whether you talk Meta, whether you talk Airbnb, they as employees tend to be power users of the product and they by nature optimize for people like them. The thing you need the growth team for is to make sure you remember there are people who are not power users of the product who need to be acquired and who need to ramp”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“It's a question of what period of scale you're at. So in the early days, you need to get something that is going to have a passionate retained core user base. And so that's super important. And so actually there's no delta in the early days, like when you're starting your company, when you're getting going, you need to have that passionate retained core user base. As you get larger to tens of millions or more people using your product, then I think you actually need to split into a growth team who thinks about the marginal user and thinks about getting people onto the service and the rest of the company who think about power users. If you look at meta, and again, I described this in the book, it's almost as if you've read it. If you look at meta, we”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Setting a North Star is critical pre product market fit. Metrics pre-product market fit, I think the only metric you care about in consumer and SAS is retention. Like that's the only metric that you should care about is do you create a product that people keep using? A lot of bad things happen where people, they create a metric where it's MAU and then they game the metric and they have terrible retention, but they have monster acquisition. And then at some point gravity catches up with them because the acquisition can't overwhelm the churn and then their numbers collapse. You've seen that with a number of companies out there, right? So pre-product market fit, I wouldn't get too complicated. I'd have a clin or star what your company is about and what you want to achieve. I would have retention like you need to get to actually a product that's retentive. Otherwise, it doesn't have product market fit.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“I'll be honest, I think Mark is extraordinarily consistent. The biggest place, which actually I talk about in the book, is before I joined, it felt like the North Star wasn't clear within the leadership of the company. And that was the famous time when Mark nearly sold the company to Yahoo because it felt like the North Star to a lot of the executives was it's a startup. We need to make it big and exit and become millionaires. And for Mark, obviously the North Star was Connect the World online, do what he felt would make the world a better place. And that was at odds. And I think that led to a lot of the executive team saying, I want to sell Tahoo. And Mark saying, I want to stay independent. And we turned over the entire executive team. And then out of that fire, which I think really forged the company, we came to much more clarity on what the North Star was so everyone knew what they were signing up for.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, the most important thing is the North stars, not a metric. So the North Star is your goal. Your goal is like, what are you trying to achieve when I joined Meta? It was connect the world online. Full stop. And then the metric describes the goal. And so the single most important thing is to have absolute clarity on what your goal is and then do the best you possibly can to describe that goal with a metric. And remember, a metric never perfectly describes a goal. A metric is always broken. Can I ask you, I think we learned.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source
“Performance marketing is all marketing, so people make this distinction that you have brand marketing and performance, you have brand and direct response, and all marketing is performance marketing. I wouldn't have taken CMO if I thought brand didn't matter.”
2025-09-05 · The Twenty Minute VC · 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader · IDENTIFIED FROM THE TRANSCRIPT · source