YouSaid · the spoken record

Alexa Hirschfeld

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69
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2026-02-26
most recent
2026-02-26
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podcast

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  1. “I am the designer for everything I come up with all the words. We've recently expanded in the last few years to I don't have to do everything now. I have a fulfillment center. We're in about 700 small retailers around the country as well as national retailers. But I am still the designer for everything and they're all my words.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  2. “Yeah. And so you expanded this to birthdays and graduations and Father's Day and Mother's Day. And do you write all the cards?”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  3. “It's just what you actually want to hear when you're going through it. Sometimes you don't want to see a sad flower that just says get better. You want to hear. You're thinking, you want to have that reflected to you, and to what you said, the main goal of 5.post was to lower the barrier to entry to support someone because you get nervous to say the wrong thing. And I want to make it to where we provide the words for you so you can just go ahead and be the supporter. You don't have to be scared to say the wrong thing. And to be honest, you're never going to say the wrong thing. Like it might resonate more or less, but they just want you to show up. And we just want to make showing up easier.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  4. “It's, and you don't want to say the wrong thing. I've talked to people who are survivors and they'll say, the worst thing I heard was when people are like, we're going to beat this together. But some people do want to hear that. And I'm looking at your cards, and they're so great. They're so creative. Chemo is tough, but I know someone tougher. Cancer can suck it. Cancer has no idea what it's coming for. This is so shitty. I'm here for anything you need on a card. What a great idea. I love this.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  5. “I know that a lot of people have experienced this where Cancer comes into your life somehow, a friend or somebody in your family or somebody you love, and it's really hard you don't know what to say. You don't know how to react or respond. You don't.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  6. “And it's grown beyond the scope of just cancer cards. We have full year-round seasonal everyday cards. It's a much wider scope at this point. But receiving a card that really resonates because it's written by someone who's really been there. And that's been the heart of all of our cards.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  7. “So I came up with this idea in 2018 shortly after my late husband was diagnosed with cancer in our mid-20s. The support cards we were seeing in the cancer space really felt like they resonated with a different demographic and we were young and we were fighting this in a way where you use like humor and it was just different. So the cards that I created specifically in the cancer space really lean into that using humor as medicine. Like if you can't laugh about it, it can be too heavy, that kind of energy. And it really resonated with the cancer community in general.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  8. “All right, let's bring in our first caller. Welcome to the advice line. You're on with Alexa Hirschfeld, co-founder of Paperless Post. Please tell us your name, where you're calling from, and just a little bit about your business.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  9. “So fire can be all of our invitations can be texted, but you're absolutely right that Flyer is a more casual, lighter weight version of a paperless post that is less expensive than our classic product. There's a lot of free options. It's for people who want to express this aesthetic of their party, but not express that it's going to be a wedding necessarily. Maybe it's just a potluck at your house for a friend's giving. And what we want to do is enable people to have more parties that don't need to be a big deal because then you'll do it more.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  10. “Yeah, absolutely. And so you guys are, I guess, trying to introduce a product that's trying to sort of create a more informal invitation, right? Because when you get a paperless post, I think people think, oh, this is a formal party. But you guys introduce something called the flyer, which is, I guess, designed to be texted, right? Not necessarily emailed.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  11. “Yeah, I think that for a lot of reasons people haven't been prioritizing spending time with real friends and family in person because they have this idea that they are keeping in touch with friends and family by seeing kind of images and stories. Holograms of their friends online and different types of social media. And I remember after COVID seeing my friends at, you know, I was actually at a wedding and thinking, wow, you know, you're so much funnier and more nuanced and sensitive and interesting than I remember. And then what I was getting from you in exclusively online form. I think real life makes people more dimensional and just better than they are when they're kind of like just represented in two dimensions. And so my advice is to really prioritize that type of interaction with the people in your life.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  12. “Yeah. You put out a blog post late last year about loneliness. People are not spending time with other people for obvious reasons. People are on screens and communicating through screens. And you wrote a blog post about this and how you're trying to do your part, I guess, as a business in trying to get people to hang out more casually, just to have spontaneous parties or get-together or gatherings.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  13. “Course, yeah. I am a real believer. I think AI is pretty amazing and I think it can be an accelerator of human creativity rather than a replacement for human creativity. I think that Having more AI generated content on the internet and in the world is also going to create more of a demand for human created content and for really it's just going to raise the bar for quality. For us, specifically, the way that we are really focused on using AI at the moment is in Taking work that users don't need to do out of the process of designing. We're working on ways of collapsing steps and taking time out of the process of customizing, but enabling people still to put their fingerprint on the design”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  14. “And they're so beautifully designed. I'm sure you get this all the time where people are saying, well, AI is going to be coming for design and for creativity. And I know that you also have some AI technology that you're working with to help people design cards. But I wonder how you think about sort of protecting the business so it's thriving in 10 or 20 years.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  15. “I apologize for my voice battling a cold, but I'm feeling great. So, Alexa, you were first on High Built as you and your brother were on it in 2024, and you guys got this idea. And it was that you wanted to kind of recreate the beauty of a physical invitation, but to do it online. And now, almost 20 years later, like hundreds of millions of invitations have been sent. It is a great story. And if you guys haven't heard it, we'll put a link to it in the show notes. And I remember we talked about this when you were on the show because one of the things that makes paperless post unique, many things, but one of the things is you have no ads on the websites or in the invitations. People pay to use your designs and your service and it really feels like a high-end invitation, you know, like something you get in the mail. We've used Paperless Posts for so many important occasions in our lives. My wife's 50th birthday party last year, for example.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  16. “Hello and welcome to the advice line on how I built this lab. I'm Guy Ross. This is the place where we help try to solve your business challenges each week. I'm joined by a legendary founder, a former guest on the show, who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Leave us a one-minute message that tells us about your business and the issues or questions that you'd like help with. All right, let's get to it. Joining me this week is Alexa Hirschfeld. She's a co-founder along with her brother James of Paperless Post. It's an online invitation company, Alexa. It's great to have you back on the show.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  17. “And when you're ready to launch, you offer code built to save 10% off your first purchase of a website or domain. Loans issued by Celtic Bank and serviced by Stripe. All loans subject to credit approval.”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

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    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT

  19. “You know, one of my favorite parts of traveling is getting a feel for a neighborhood, the way locals do. A few summers ago, I was in Rome and stayed in an apartment I booked on Airbnb. It was tucked in a quiet neighborhood just outside the Roman forum. Every morning I'd walk to the corner cafe, grab an espresso, and just watch the world go by outside. I even managed to chat with the owner about the neighborhood he lived in for nearly forty years. And he got me thinking about my own neighborhood. There are incredible hiking trails and great restaurants and, of course, the beach. And when I'm traveling this summer, listing my own place on Airbnb could be a really smart way to let someone else experience the area the way I do, like a local. Listing your home on Airbnb while you're traveling is a great way to make some extra money. You could put the money toward your next trip. Your home might be worth more than you think. Find out how much”

    2026-02-26 · How I Built This with Guy Raz · Advice Line with Alexa Hirschfeld of Paperless Post · IDENTIFIED FROM THE TRANSCRIPT