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Allen Gannett

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2018-07-01
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2018-07-01
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  1. “Yeah, so the book's website is thecreativecurve.com, and you can see the preface. You can watch the book trailer, which my very silly four-year-old Corgi appears in. So definitely worth a watch. And you can check me out online, alan.xyz, and I'm at allen-al-en on Twitter, Instagram, and Facebook.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  2. “And you see this when you start looking back at these stories of creatives, you know, Steve Jobs, well, day one he had Steve Wozniak. He had a team of people in that garage working with them. It wasn't him alone in a garage in Palo Alto doing this. He had a team. And one of the things I think these great creatives do that I think is very actionable is that they're self-aware about their weaknesses. And they use other people to fill those gaps. I think oftentimes aspiring creatives think, well, I have to do this all myself. And if there's a skill I don't have, well, I just shouldn't do it. I'm not going to be that successful. But the really great creative achievers, they learn what their gaps are and they fill those with other people in their creative community. And that's what helps them become successful.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  3. “Is entire human dynamic to it. What we deem creative as society is what we all agree is creative. And so since there's a social aspect to it, you have to engage other people. And what I found is that these creative achievers, unlike people who aspire to be creative, these creative achievers all build a community of people around them to actually help them with their creative process. And I experienced this obviously with the book where my name's on the cover, but I had an agent, an editor, a research assistant, 15 feedback readers, two copy editors, and a proofreader, and a marketing team, a publicist who emailed you about the book, right? And so my name's on the cover, but the creative process is really not just me. I was sort of more of a composer in this process. A conductor.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  4. “So in the book I talk about these four laws of the creative curve. So one of them is consumption. I talk a lot about not just how much you can consume, but also how to consume. The other one I talk a lot about is imitation, which is this idea that since familiarity is such a big part of creativity, what you find is that great artists, great creative achievers are actually very comfortable imitating those who have come before them. The third one is around creative communities. And the fourth one is around iterations. And so the creative community stuff, I think there's some really actionable and sort of straightforward things in there. So one of the mistakes we make when we talk about creativity is we talk about it as an individual phenomenon. Steve Jobs, Elon Musk, you know, these individual people. But the issue is that, well, creativity is a social phenomenon.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  5. “Yeah, no, I'm young. I'm 27. So I started the company when I was 21 or 22. And so it was definitely interesting because now I feel like I'm more age appropriate. But when I was starting the company, I definitely had sort of mild panic and imposter syndrome all the time because I was like, oh my God, like everyone's going to realize I'm like 22. And this is all going to fall apart. And what I realized at the end of the day was that, you know, people sort of respect and understand the fact that like, you know, the CEO and like, you know, you've built this thing and investors seem, you know, luckily tech has sort of a bit of a cliche around young CEOs. And so investors don't really mind that much. So that's good.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  6. “Not actionable. And so the whole idea for track maven was if you could solve all three of those problems, there was obviously a market there. And so we did it and it worked. And it's fun when you're doing a business that's scaling. So much of it is about the journey.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  7. “So the company's called Trackmaven. It's about six years old based in Washington, D.C. It's about 60 people. We work with about 350 big consumer brands, so everyone from the NBA to SAX5th Avenue and sort of everything in between. And basically what we do is we suck in all of their marketing data from about 25 different digital sources. And we have like dashboards of reporting and all that sort of stuff. But then we also actually give them on top of that what they should do better. how they can actually improve how can they better tell their story. And so it's that sort of intersection of the left brain and the right brain. And I started out of tying it with the book. I started it because I was a marketer. That was what I was consuming. And this was back in 2011. And I saw that, you know, you were seeing all this pressure from marketers to be data-driven, to use data, but data was inaccessible, inaffordable.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  8. “Do it all themselves. They're not going to have access to the freshest ideas. Inherently, just because of their sort of power structure, how successful they are, the sort of information they get. And so a lot of them engage in what I call and a lot of people have called before reverse mentorship, which is this idea of learning from young people to get these new ideas. There's actually some really cool studies that show the most successful teams are the teams that are combination of the establishment and the fringe for this exact reason. the credibility, the familiarity, and the reputation of those who are already successful, and you get the fresh ideas and the knowledge who are new. And so David was this like really cool example of that all bumbled up into a billionaire.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  9. “So, this is, by the way, I'm not pandering to you. It actually was the one billionaire I interviewed. It was David Rubenstein who, co-founder Carlyle Group. And what was so interesting to me about David was that he is like one of the nicest but also most curious people. So he's like a recognizable face and people would come up and start talking to him and he was super nice, but he also is always asking questions. Like he constantly was like this vacuum of information. And then even like I was trying to interview him for my book, he started asking me all these questions. I was like, I was like, no, no, no, we're talking about you. And he's like, let's talk about data analytics. And I was like, oh my God, this is so stressful. I have a billionaire asking me about analytics. And so that was a theme that I found throughout the book, which was that these really successful creatives are often very, very curious. And the other thing they do, I thought, is really interesting, and David does this. A lot of them have a lot of young people around them, right? They have this sort of like this need, this understanding that they want to stay relevant. They can't.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  10. “Actually, spend 20% of their time consuming information in their narrow niche to have raw materials for their creativity. That's a lot of time. And so I think that's one of the big mistakes we have when it comes to creativity and creative process. We think it's all about the grind. It's all about doing. But so much of it is about laying the groundwork.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  11. “Yeah, so one of the things I thought was really interesting is, so when I did these interviews, I found 100% compliance with at some point early in their career these great creatives had some very, very deep amount of consumption. Like I interviewed multiple novelists who told me some variation of like, I lived near the library and I read every book. And I was like, I got it, I get it. I've heard this before. But then what was really interesting was that this consumption didn't actually stop. So going into their careers, these people are successful. They're busy. But over and over again, when I would talk to them about how they consume, how they learn, I found that the average spend about three to four hours every day consuming, consuming three to four hours, which is about 20% of your waking hours. So I call this a 20% principle, is this idea that these great creatives, in order to stay relevant,”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  12. “So, yeah, when she daydreams, she dreams about characters and you don't. But that's pretty logical. She also doesn't daydream about new podcast concept ideas like you probably do. And so one of the big mistakes we have when it comes to aha moments is we sort of forget we're like, where do they come from? Well, they come from the things you've already experienced, you already consumed. And so one of the things you can do if you want to be more creative is actually consume more. That's so important.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  13. “Great creative achievers are actually massive consumers of the creative product in their niche. And they get obsessed. They learn a lot about a little. It's not like social media is not a little about a lot. It's a lot about a little. And the reason why is that this served deep consumption is what allows them to fill their right hemisphere with all the stuff they need to actually be able to come up with these new ideas. So like Paul McCarney, for example, like grew up in a musical household. His dad was always playing music. He literally played in a cover band for years, right? And so he was constantly ingesting music and that eventually, yeah. So yeah, he dreams about music and you don't. But that's logical. JK Rowling spent her entire childhood in her bedroom in a book. Her parents were always fighting and squabbling and college. She had library finds. She had so many books out.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  14. “And so then the question is, well, if their basic biology, how do we have more of them? How do we actually, you know, can we cause them to happen more often? Because that would be pretty useful. And this is where it gets really interesting. See, the thing that scientists have found is that the thing that's tied to aha moments, well, it's prior knowledge. If you want to connect the dots, you have to have dots to connect. And so what you find I thought was really surprising is when you look at these stories of creative genius, we often talk about these great creators and almost opposition to consumers. There's that really annoying social media meme that's like 90% of people consume, 9% engage, 1% create, hashtag hustle. And it's like, oh, and not only is it like stupid, but it's also wrong because one of the things I found, one of the four laws I talk about in the book is that these”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  15. “It goes aha. And this is the same effect that when maybe you're looking at a crossword puzzle and you suddenly get the answer without doing quote unquote work, this is the same thing that's going on from a biological perspective as what's going on when Paul McCartney has an aha moment. And the analogy I like to give is your left hemisphere is where you do logical processing. And this is all very conscious. It's very, you know step by step. If you're doing a math problem, you're aware that you're doing long division. It's not just happen.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  16. “So this is usually the part where if I was talking to someone about the book and I was talking to them about Paul McCartney, they'd go, yeah, but Paul still dreamed up at least part of the song. Like that's impressive. And here's the thing. It's actually pretty normal. So basically when we talk about aha moments, what we're talking about is a certain type of mental processing called sudden insight. And sudden insight is what happens in the right hemisphere of your brain. And basically how it works is your right hemisphere is where you store sort of the more distant and metaphorical associations with words or concepts. Think about it as like definition two in the dictionary. And it's also where you connect sort of disparate ideas together. So here's the thing. This sort of processing, it all happens subconsciously. And it's only once the idea becomes clear that it sort of pops into consciousness.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  17. “Single day with the best music teachers in all of Europe under the conditional love of a helicopter den. So like, yeah, like you'd write a half decent concerto too. And the story of Mozart is even crazier because this idea, for example, the him and Salieri thing is funny because Salieri was actually friends with Mozart. He was the music teacher for Mozart's kids. This idea that Mozart would never have second drafts and he would always compose in his head, that comes from a letter that was published in 1815 in a music magazine, supposedly from Mozart. Like the music magazine publisher forged it to sell copies. So we have these sort of notions of these mystical qualities like Mozart popped out of the womb playing the piano and it's just wrong. The reality is when you look at the stories of creative genius with even a mildly skeptical look, it's really the story of lots of hard, thoughtful, intentional work, not just hard work, but”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  18. “And Salieri eventually kills him, spoiler. And Salieri is talking about, he sort of opens the movie with, you know, Mozart wrote his first concerto for opera at six. He never had second drafts. He never had mistakes. Oh my God, where do we start? So this is completely, completely nuts. The real story of Mozart is basically the story of helicopter parenting. So when he was three, his dad said, little Mozart. I love you, but you need to become a great musician. Little Mozart was like, whatever you say, dad, please love me. And Mozart's dad, who was kind of rich, hired for him the best music teachers in all of Europe and made this little kid practice three hours every single day, seven days a week. He then wrote his truly first original piece of music when he was 17, not four, which first of all, it's not very good. Second of all, this is after 14 years of practicing three hours every”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  19. “So this capital G idea of genius is very, very popularized these days. I mean, you see this with cover a fast company, there's these people, they're geniuses, there's these creative geniuses, Elon Musk, Steve Jobs, blah, blah, blah. But the problem is that when you actually look at these stories, what you really find are really stories of significant amounts of effort significant amounts of talent development. Going back to this idea of purposeful practice, I mean, Mozart, I think, is the best example. Mozart, if you watch the movie Amadeus, which won Eight Academy Awards, Mozart in that movie is portrayed as blindfolded playing the piano for the Pope at the age of three. He wrote his first concerto at the age of four. That's the narrator says, and the whole movie, the whole idea is that him and Sally Ari are these arch nemesis.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  20. “If you ever take golf lessons, they might focus entire week on just your grip. In basketball, it might be, let's do mid-court left-handed dribbling. It's these little microskills that allow your brain to actually avoid automaticity and stay conscious. It's the complete opposite of practice. And this is why, for example, if the 10,000 hours rule made any sense, we'd all be NASCAR drivers because we'd driven our car for 10,000 hours. That's clearly not true. If we wanted to become NASCAR drivers, we would focus on very small skills in that skill set like sharp high-speed left-handed turns.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  21. “And here's the problem there's two major problems. One is that what the research said was that it wasn't 10,000 hours. This is just like a very, very big problem with it. And then the second issue is actually bigger. The second issue is that all of Erickson's research is all about something called deliberate practice, which is totally different than just pure practice. See, the difference is practice is about getting something into your root muscle memory and making it unconscious. I don't speak sports that well. So let's see how I do. But if you wanted to practice basketball, you'd play a game and you'd get better and your muscle memory and you'd sort of be able to be less conscious as you do it, blah, blah, blah. But that's not actually going to make you better. What makes you better is deliberate practice, which is taking a macro skill and breaking it down to these tiny little micro skills and doing those skills over and over and over again so that you can get that down.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  22. “So lovely listeners, your host is doing a great job of trying to get me in trouble, which is okay. It's okay. I'm here. We're here for it. So basically, Malcolm Gladwell wrote in his book Outliers of this 10,000 hours or this idea that with 10,000 hours of practice, you can become world class in anything. And this is literally one of the most well-known business mantras of all time. Literally last night did a book talk and I asked the audience how many people have heard of it. Every single hand in the room went up like it is well popularized. And here's the issue. It's based on research by a professor named K. Anders Erickson. He wrote the book Peak. He's a really well-known researcher and talent development. Well, let me just tell you the quote he gave me that I put in my book, which is that, quote, Gladwell misread our paper, period.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  23. “They learn something in school once, and this had this big impact, and they were doing this thing. It's that they were really, really good at recognizing patterns and recognizing when there were metaphors. So for Jared, for example, he was seeing that, wow, a lot of businesses on the internet were becoming successful by disintermediating, taking out the middleman. And when you look at flowers, you saw, oh, wow, there's this entire crazy supply chain. Could you build a better business? It turns out the answer is yes. The result was pro flowers. They sold for $400 million after it went public. So this, to me, is really interesting. This to me is really interesting that there's these people who are able to do this again and again. And that tells us something. That tells us there's more than luck involved.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  24. “He was an undergrad, started a company sold for like $25 million. Then in the first dot-com bubble, he started Blue Mountain greeting cards, the first sort of viral online product. People would send these greeting cards to each other. He sold it for $900 million in stock and cash. And then he started pro flowers, which we all know. So these are like wildly different businesses. His first business was an ISP. And so interesting to me, and then he successfully started charter school system, and he successfully ran for Congress. And maybe he's going to be the governor of Colorado. And so what was interesting to me about him and all the people I interviewed was how did he do this over and over and over again? And what I thought was really interesting is that when you look at what these great creatives do, so much of it is about pattern matching. And it's not as much about the fact that”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  25. “So, Jared is this really interesting character. He is depending on the year, the first, second, or third richest member of Congress. He's actually right now the front runner to be governor of Colorado this year. And so his primary is the day we're recording this. So we'll see what happens. Listeners, you will know more. But what's interesting to me about Jared, and one of the things, so in the book I interviewed 25 living creative geniuses. And these, I tried to be really eclectic. So these are folks like Pasick and Paul, the songwrine duo who did Deervan Hansen, the greatest showman in the lyrics of La La Land. Alexis O'Hany and the founder of Reddit, Jose Andres, the Michelin star chef, Nina Jacobson, the producer of the Hunger Games. And I tried to go for people who showed that they were able to have success multiple times over. So I wanted to avoid the sort of luck factor. And so Jared's really interesting because Jared, when he”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  26. “We have this takeaway from it, inspiration strikes certain people. They're just divine. He literally just does this in his sleep. Look how easy it is for him. But the truth is so far from that. The truth is he dreamed up six notes, and we can talk more about where those six notes came from. He dreamed up six notes. And then he proceeded to send 20 months perfecting the song. He was so obsessed with getting this song right that literally all of the other Beatles, his managers, they would like be doing tours and he'd be working on the song Mix Sage and be like, please stop Paul. Like, you got to stop. And in fact, the other thing I think is funny is that, you know, yesterday is known very much for the sort of haunting, brooding lyrics, but the 20 months that he took to actually write this song, the lyrics were all the way at the end. For a long time, he had no idea what the lyrics should be. It's just this idea that this was some magical epiphany moment that, you know,”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  27. “So the Paul McCartney story is one of the ones that really I just think is hilarious in the sort of creativity mythology. So the first half of the book is sort of like a myth busters around some of the stories and histories and creativity. And one of the stories I start the book with is a story of Paul McCartney and the creation of the song yesterday. So yesterday is the most recorded song of all time. Paul McCartney is the number one songwriter of number one singles. He beat out John Lennon. And what's interesting is there's this famous story that Paul McCartney one morning.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  28. “Ability to consistently, not just once, not be a one-headed wonder, but consistently create ideas that are that right tension of the familiar and the novel. And so the second half of the book is really breaking down, well, how the heck do you do that? Because I think when we talk about creativity, we really obsess over the technical skills component of creativity. Like, how do you create something technically competent? But actually, the more impressive feat is, well, how do you get the timing right? How do you develop that right idea at the right time? That's the thing that really is the domain of the so-called creative geniuses, but that's also learnable.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  29. “So there's this really cool field in academia of empirical musicology, which is literally the math behind music. And this one professor did this study I thought was so fascinating. And his basic question was, when you think of the Beatles, they were popular. I mean, they've been popular for everybody. They had 10 years of sort of productivity. And throughout those 10 years, they were popular almost the entire time. They shifted styles and they had all this stuff and what was so interesting is he mapped out on a chart the number of experimental song features they used to cross time. And what he found is it followed this U-shaped relationship. They did these gradual shifts. So they started very mainstream pop. And then they started adding on new experimental song features. And then as their audience started to get used to those, that's when they started to change again. So really when we talk about creative genius, what we're really talking about is this.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  30. “Safer, you start liking it more and more till it gets to a certain point. You start to get bored of it, it becomes cliche, and then the more you're exposed to it, the less you like it every additional time you're exposed to it. So think about when you hear that new Drake song, like the first time you're like, Is this? And then the third time, oh, this is pretty good. And the tenth time, you're like, nice for what? Can this stop? And then the 15th time, you're like, this has got to stop. And so you see this sort of turtle shell, this sort of upside-down U relationship, which again is the inverted U relationship between familiarity and preference, aka the creative curve.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  31. “The things we like, the things we're interested in are actually a blend of the familiar and the novel. They're familiar enough to be safe, but novel enough to be interesting. And so this is why you find the most successful creative ideas actually aren't the ideas that are radically new. Think about the first Star Wars was a Western in space. Harry Potter is literally like a very standard orphan rising story, but there's wizards. You know, the iPhone was an iPod with a phone, right? And so what you see when you look at actual creative achievement, while we have this notion that breakthrough ideas are radically new, the reality is we don't actually like those ideas. Think about the segue. That did not work, right? We like ideas that are more incremental. And so the creative curve is this curve-shaped relationship is when you first experience something, you tend not to like it, but then when you start experiencing more and starts to feel”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  32. “Find that next berry to eat, that next meal, whatever it was. That kind of makes sense. So we like things that are novel and new. But we also have this other urge, which is seemingly contradictory. We also have this urge where we also pursue the familiar. And the reason why is that we're scared of things that are unfamiliar. Think about if you were a cave dweller and you saw a cave that you had never ever slept in before in a cave you've slept in multiple times, wouldn't go into the cave that you've never slept in before. You would go into the cave you've slept in before because it's safe. You know you're not going to get harmed. And so this seems like a contradiction. We crave things that are novel for potential reward. We also seek out the familiar for safety. And so it turns out that this contradiction is our brain's really elegant way of balancing risk and reward.”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  33. “So the creative curve is my rebrand of a concept in psychology called the inverted U-shaped relationship between familiarity and preference, which would be a terrible title for a book. And so I rebranded the Creative Curve. And basically what this is, it's a diagram that represents the relationship of what drives human taste and preference. So we think that human taste and preference is this very organic nebulous thing that how the heck could we ever figure it out, but it actually turns out there's really good science on what drives us to be interested in certain things and to like certain things but dislike other things. And it all comes down to these two sort of primal urges we have. On one side, we crave things that are novel. This is sort of intuitive. We like new sources of food, new sources of pleasure, reward, and this goes back to our hunter-gatherer days. We're trying to”

    2018-07-01 · We Study Billionaires · TIP197: The Creative Curve by Allen Gannett - CEO of TrackMaven (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT