YouSaid · the spoken record

Alli Webb

lines on the record: 52
first: 2018-07-23
most recent: 2018-07-23
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Well, I am a professional stylist myself, and I have been for 20 years, so I actually did my own hair this morning. I know how to do that. Yeah, right, you're right. I built some misses on that.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“And it's very, very rewarding for me personally because I was like the one in the family that everyone was like, oh God, what's Allie going to do? And so it's particularly gratifying, especially for my parents who have seen my brother and I succeed together in business. And we love that we're able to be close on another level through the business. So it's pretty special.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“You're out of your mind Pretty much. I mean, I could not see that far down. And I remember people asking us, you know, what's next for you guys? And I was like, we're going to keep opening stores. And I think it was, you know, to be at 67. I mean, it's so mind-blowing because it wasn't a premeditated, like we didn't have a business plan. It wasn't like this is our goal and this is our trajectory. Like there was none of that. It was all this very organic and we're on to something. So we're going to figure it out and keep growing it. Yeah.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“True? I mean, are there Yes, I mean, there is. I mean, my husband and I is certainly a struggle. And yeah, it definitely comes with its challenges. But the good so much more outweighs the bad. And we have, especially now, we have different teams that work under us. And so we don't have to work nearly as closely as we did in the beginning. There's so much trust that you have when you're working with your husband and your brother that it supersedes everything, I think”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“No, nothing. Well, I think my strength was the confidence that I knew this business really well. Nobody could tell me I didn't know this business. I knew how to treat customers. I knew how to treat stylists. I knew how to make this business work. I knew how to talk to people, I think, from being in PR. You know, everything I had done, I always felt like, I mean, it's so cheesy, but I felt like everything that led me to this moment in my life. And I felt like I had what I needed to have to run these stores. And then there are things that I didn't know that's where Mike and Cam came in. And Michael knew to hire like we needed a president of retail. I was like, I didn't even know that was a thing. I didn't know were filled in. And I think that that was one of my biggest learning experiences. You need to bring on people who know what you don't.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Me What have you learned about you didn't have a business degree? You didn't have managerial experience. You weren't trained to do any of this. So what are some of your strengths that you learned about and your weaknesses you learned about as you had to kind of take on these roles?”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“When I come in, I think it makes everybody nervous, which is still so weird to me. I'm like, why are you nervous? But it does. And that is truly the weirdest thing. And Courtney, our field director, she's like, why don't you understand that it makes people nervous? I'm like, I don't understand. I don't think people should get nervous.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Well, there's about 3000 stylists and about, I don't know, maybe 70, 80 people in our support center. So it's pretty massive now. And so now it's like, you know, it's good and bad. I don't have to be in the Weiz every day, which is kind of good. But then it's like there's days that I'm like, you know, decisions get made and things get made that I'm not involved in anymore, which I used to be involved in so much. And, you know, it's like, it's very hard for me to walk in stores. I walk in stores and I see everything that needs to be fixed and changed, you know, where I don't get to enjoy them the way most clients do.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Different kind of work. In the beginning, I was in the stores non stop all the time. And I remember so well when it went from like three to five to seven stores and being like, I can't be in all the stores at one time anymore. I used to be able, I remember we had Brentwood, West Hollywood, Palisades and Studio City. Like I could hop around, those were pretty easy for me to get to store to store. And then as we started to grow, you know, I slowly but surely started bringing in people who, you know, we brought in a regional manager who kind of managed the managers. And then I managed the regional manager. And it kind of kept going like that in that way. And now we have this massive infrastructure.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“It's still so mind blowing to all of us that it took off and happened the way it has. It's been such a shift and it is, it was hard and it's still hard to this day balancing it all with the kids. But I think we all kind of grew into it pretty naturally and there's so much passion behind what we're doing and we all love it so much that that's probably adrenaline rush that it was a lot of figuring it out as we went along but we did.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we kept me up at night, and we were very, very particular about who we franchise with and made sure that they understood the importance of all of that stuff. And like I said, there was that fear and there still is that fear today, but it was great. And it really did help spread our name much quicker than we could have if we didn't do franchising. And then we're raising money at the same time.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“So, again, I knew nothing about raising money. And Michael started to say, hey, I think we should franchise this because we were getting mobbed with franchise requests. I remember we had our first meeting with a franchise consulting group at Cameron's office, like his big advertising office, because that's the only place that we had in office. Like we could sit at a conference table, which is so funny. That was so long ago. But so we started getting our documentation together so we could franchise. And so I was a little like not like super excited about franchising because I didn't want to like give it away is how I kind of felt about it.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“And we had two kids. So it was crazy. It was such a life flip, and it was, you know, we just didn't, we couldn't believe how much our lives had changed. And then Cameron stayed, I think it was about a year and a half before he actually left his job to be able to come to drive our full-time.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Not at all. But we all knew we had something on our hands. And we used to, I used to get women coming in being like, can you get these Beverly Hills women their own shop? It was like, we were the cool club you couldn't get into, but that's not very cool for long, you know.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Well, that was the challenge. And that's where it was like, thank God for Michael, because Cam and I were like the creatives, and we're like, what now? You know, we really didn't know what to do. Neither.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Well, even within that first year, we turned everything back into the business, so not really. You know, I mean, we were barely taking any money for ourselves and within six months, we opened our second store. And it just kept going and going.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“We're like lining up when I were pissed because they were coming and they were like, it said you could walk in. And I'm like, we don't have any more chairs. And I was. I was doing blowouts at the first chair and I was running the front desk and I was, I mean, I was there around the clock probably for six months before I took a day off because I just couldn't leave it. And I didn't want to leave it. It was so fun.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, well, back in its original state, Daily Candy was this website that you would get emails from them and they would be these places you've never heard of and they would break like businesses and stories. You'd get these like nuggets of information that nobody knew. And we got Daily Candy to write a story about Drybar coming. That must have ran like three or four days before we opened. I remember sitting at lunch with my brother on our blackberries because before iPhones. And we used to get appointment notifications. And all of a sudden we're sitting at lunch and our phones started going crazy and all these appointments start booking and we're like, we thought the system was broken. We're like, what is going on? And then someone sent us the daily candy piece and we were like, oh my God, it's because Daily Candy ran today. And so everybody started booking appointments before we even opened. And so that very first day we opened to a very, very full shop. And so that first day was bananas. I mean, women.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“It is. It's like Sleep is in Seattle, like how to be single. We play breakfast activities, like all of it. And Michael, my brother had the idea to put charging stations for your iPhones at every, I mean, it was like, it was such, we got so lucky the fact that my brother and my husband and Josh and me, it was like we were this perfect storm of all these people that came together to do this. And that had the perfect skill set. So it was just this, we were this like powerhouse that nobody had to pay anybody to do.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Like chick flicks. Nice. All chick flicks. And it's like movies that you probably wouldn't watch again, but when you see them and they have subtitles, you get really drawn in. I mean, I sit there sometimes and I'm like, man, I love this movie.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Well, I wanted, again, it was like taking everything that I had accumulated in all of my years as being a stylist and saying, like, I'm just going to do it the way I want to do it, not the way it's always been done. And of course, it was like a bar and I wanted the flat screen TV because I thought that would be like a fun getaway for women.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Well, I knew I wanted it to feel like a bar. And I remember explaining to my brother and to Josh that something that happened in my mobile blow dry business, that when I would go to my client's homes and do their blowouts, it was usually like in their living room. It was never in their personal bathroom, in their home. So I'd do it in their living room. So they couldn't see the blowout when it was happening. And when I was done with the blowout, I'd say, okay, now I'm ready for you to look at it. And so to go from not seeing your hair to seeing this amazing gorgeous hair was kind of a powerful thing. And I explain that to Josh and to Michael. And so that was kind of a task for Josh. Like, how do we incorporate that into the design of this shop? So the mirrors are behind the stations and that's very intentional that when the client is done, the stylist spins her around for the big reveal and that totally came from my blowout business.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“So I was living in Santa Monica, and the first location was on San Vicente, which was a thoroughfare. So if you came off the 405 and you were going to Santa Monica, to Palisades or Brentwood, you kind of had to take that route. And also, I should tell you that my brother, having worked on other big projects and he met this guy named Josh Heitler, who was an architect, and so my brother, one of the many, many things he's brought to the table, when I had this idea to have a salon, he went to Josh and said, do you want to build a hair salon for my sister? And Josh was like, sure. And we offered him some equity to get involved. And that was, again, I don't even know if I would have thought of an architect. I mean, that was my brother.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Yes. The hiring process was kind of funny, and there's a couple stylists that still work for us who remember this. I used to have stylists come to my house and blow out my hair. That was their interview. I would talk to them, make sure they were nice. And then they'd blow out my hair. And if they did a good job, I'd hire them. I mean, that was it back then. And I only hired like, I don't know, about 15 stylists. And I wasn't sure one of the things I wasn't sure about is if there was enough stylists out there like me that were interested in just the styling part like I was, but there were.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“They were more nervous than me. My brother was probably the most nervous because he had the biggest stake in it financially. But I had a really good feeling. It was like one of those things in my gut. I was like, I know there's enough women out there like me that will make one shop work. I'm sure one shop will work, or at least work a little bit. And at that point, we had figured out if we can do like 30 blowouts a day, 30, 40 blowouts, like that'd be a great business. And so in my mind, like I remember going to sleep at night being like, if we can do five blowouts an hour and we're open X, I would literally like figure out how many people were going to have to come in to make those numbers.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“That's when it was like the moonlighting phase when I was still running my mobile business and taking care of my kids. My brother had a real estate marketing company at the time. So, in the wee hours of the night, for weeks, we started developing the website, and Michael and I started looking at real estate and trying to figure out where the shop was going to go and talking to landlords and all this like crazy stuff. And I was on the phone with the cosmetology board like around the clock trying to figure out what I needed to open this shop. And then, you know, that's kind of how it all started.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“And also my brother, ironically, and my husband both bald, and they are like, they have no, they're like, what Although my husband always had this interesting insight because he knows what my hair looks like naturally, and he always would say, you get your nails done, but I never notice it. When you get your hair done, I notice it. And so he was like, I think this is the next nail salon. I think this is going to kill it. Let's do this.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“I go to the discount chain down the street, which kind of sucks, and the experience is bad and bad lighting. And I was like, God, there really is two bad choices out there. And that's it. And so that's when I think the idea started Percolating for me, and I was like, huh, you know, there's no place like in the middle. And that's when I went to my brother. And he was working for Yahoo at the time. Also, when Yahoo was in was like the thing. And it was really successful. And he was watching my little business from the sidelines, and he thought it was an interesting idea, but nothing beyond that. So I told him that I thought I should turn my little mobile blow dry business into an actual brick and mortar. So instead of me going to my clients, they could start coming to me. And I asked him to have basically helped me and help me finance it”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“And I got really busy really fast, and it was very word of mouth. Like, I'd go and do one mom, and then she would tell like six of her friends. And then all of a sudden they would call me. And it was such a thrill. And I got to the point where I was saying no more than I was saying yes. And so that's when I was like, huh, you know, this is interesting. And I think that's, then I started asking my clients, I said, what do you do when I can't come to your house? And they're like, well, I either like begrudgingly go to my cut and collar salon where they overcharge me and want to cut my hair and there's all this pressure.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I was in traffic in between gas and whatever. I don't think I actually made any money. But it really wasn't about the money. It was much more about getting out there and like talking to adults and just like doing something for myself and being able to kind of satisfy that desire in me to do something for myself again.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and I started doing these boats. And of course, like I still had to pick up my kids from preschool at like two o'clock or whatever it was.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“You go in okay. I was like, while your baby's sleeping because, like, we were all when our baby was napping, was the only time we could do anything, I'll come to your house and blurry your hair. You know, I mean, that was, I mean, this was not a very, like, thought-out plan. It was so basic. And honestly, we came up with $40 because it was like cheap and easy. It's like $220 done.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Yes, pretty much. So I started getting emails. So then my husband was like, I think this is such a great idea. And he said, but you need a cute website. If they think it's cute, they'll call you.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Where I go around and blow out my mommy friends because I was very immersed in the mommy community, which is really strong in LA. So I posted on this mommy group called Peach Head where it was like a Yahoo group and it was this resource for moms. It was like 5,000 moms in LA and they all went to this site. So I posted on there one day when I had this idea popped in my head, I said, I'm a longtime stylist. I'm thinking about starting a mobile blow dry business ride charge. I don't know, $35 or $40 would anybody out there be interested. I got flooded with emails. Like, yeah.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“No, no. I would just do it, especially if it was like for a party or an event or a wedding or something. I just did everybody's hair. And I was good at it. And so I remember sitting in my living room with my best friend with our babies crawling around. And I was like, you know, maybe I should start a mobile blow dry business.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Because they knew my story. They knew I was hairstylist. I always had good hair. And so they would always ask me. Would you charge?”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so it was like it got a lot harder. And after being at home, a stay-at-home mom for five years, I got really antsy again. Like, I can't go to the park every day. And I remember my husband used to come home from work and I'd be like, because I hadn't really, I'd talk to kids all day. And I felt like, man, I need to do something for myself again. And that's what initially started. And then it was like, well, what am I going to do? Am I going to go back to working at a hair salon? I have two kids now. What do I want to do? And because blowouts and doing hair was always my thing in so many of my girlfriends would ask me to blow out their hair all the time.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“And you figured out Well, at that point, I was really itching to have kids. Yeah. So within a year we got pregnant, and my first son, Grant, was born in 2005. And I was like as happy as could be. And I thought I wanted to be a stay-at-home mom forever. I loved every second of it. It was so great. And then we had our second son. And do you have kids?”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“He was in advertising, so we started dating and we got very, it was like love at first sight. I mean, really, we were together every day since, and we practically moved in with each other right away. So we got married, we got engaged a year after we met, and then we got married two years after we met. And I think having grown up in South Florida, the winters in New York were starting to kill me. I was like, I got to get out of here. And so we decided to move to LA. And he, for him, in advertising, it's like he needs to be in a big city.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“He always says we were a matchmate in hell, like a dive bar in the meatpacking district that obviously doesn't exist anymore today.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Well, not even. I became like an assistant to the guy who was running the music department at Rogers and Cowen. It's like one of the big ones in New York. They represent everybody. Antsy again, but that was to like define my husband and get married and have kids. Then I started getting that bug. And during this time, I did meet my husband.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“The salon, and I was assisting him a little bit, and I was assisting the other stylists in the shop, which meant I was the first one washing and blowing the hair. And it was a great education. I was still very, very new in the industry, even though I had my license and was on the floor in Sauvlorida. It was a very different ballgame in New York. So, I mean, I used to do all of John's clients and his girlfriend, and it was like the best training you could ever imagine.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Trying to look New York and cool, and I remember him looking at me and making eye contact, and I was like, I know I'm gonna get this job. It was like an assistant job. It wasn't like the world's greatest”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“He had one salon in New York on Madison Avenue. He was this rock and roll kind of cool guy. He had his two huge greyhounds that like sat next to him in the salons and I had it in my head. That was the only person I wanted to work for. So I moved to New York. And I remember it like it was yesterday. Got an interview. I like walked in with my leather pants on and like tried to like”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“To do hair, and I did. I didn't know what capacity data was going to be, although I had this itch to get back to New York. Now, I was also a huge fan of John Sahog, who's Sadly, not alive anymore, but he was like the pioneer of dry cutting, which I'm not sure if you know”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“I mean, that's how I felt. I loved it. I loved the environment. I was so happy, and I soaked it all up. And while I was in beauty school, I was working for a guy who owned a local salon. And he was amazing. And he taught me so much. And again, I wouldn't have known it at the time, but because he owned the salon, I really saw how he managed the salon too, which was an education I was getting that I didn't even know. I was getting”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“He was the first person I talked to about, and I said, You know, I feel like I really want to go to beauty school. That is what I really want to do. And my parents were kind of like, they didn't get it and they had these little old lady clothing stores in Del Ray Beach and Boca. And next to every one of them was a hair salon. And there was these like little old ladies getting their hair done. And they were like, that's what you want to do? I'm like, no, that is not what I want to do. I want to move to New York City and I want to do fashion shows and I want to do editorial. And I had like grand dreams of what I would do in the hair industry. And my brother, we had always been very, very close. My parents were sitting here, they would tell you that he raised me. We were very, very, very close. He was really one of the few people who really believed in this little dream that I had. So I was living in Boca and I enrolled in the local beauty school and I loved every second of it. From the moment I enrolled, I was like, ah, these are my people.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“So while Allie was sort of floating around in her early 20s, Michael was doing pretty well for himself. He was moving up the corporal. And in the mid-1990s, Allie started to have this idea of what she wanted to do with her life. So she asked Michael for advice.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“Was like the overachiever of the family. And he was like naturally good student, like we're Jewish, and he had a Bahmitzpah. I was like, there's no way I'm going to Hebrew school. But he did it and he was great. And he was like the smarty pans of the family.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT
“She eventually went to college, and after about a year, she dropped out. For a while, Allie just sort of drifted. She lived in New York for some time, and then she moved back to Florida and lived with her parents, but her older brother Michael, he seemed to have it all together.”
2018-07-23 · How I Built This with Guy Raz · Drybar: Alli Webb (2017) · IDENTIFIED FROM THE TRANSCRIPT