YouSaid · the spoken record

Ally Svenson

lines on the record: 55
first: 2024-09-05
most recent: 2024-09-05
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“We had never worked in retail. Our qualification was the fact that we had been customers of the thing that we wanted to create. Yeah. It's interesting. I think one of our strengths at the time Was the fact that we didn't know what we didn't know. A friend joined our board early on, and the week before our first store opened, he said, listen, I decided to do this because I really like you too. And I wanted to make the process of failure less painful for you because this is never going to work.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Take care. Bye. There seems to be a theme from almost all of the entrepreneurs that we got to talk with today. They're all at the right time in the right place in terms of a product or offering something that is right now sewing, whether it's chicken or just the vegan movement.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“I think about the Avaline, the wine with Cameron Diaz's brand. I think people really respond to that and you can have your version of that. I think consumers are open to it and respond very well, but it's a matter of just getting out there for them.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“And who are the most high end bartenders these days that are introducing people to the best of the best? You want them to, I mean, if the product is so great and it's so clean and it's helping build community and solve real problems, I mean, that's a wicked combination. And if you have bartenders, you know, the ones that people are writing articles about or people are building concepts around making sure that they are your ambassadors, I think would also help so much of it, I think, does come down to education. People just don't know until they know. And that's a big job. You can't do it on your own.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Very clean. I would push that because the mission side is going to be critical and you're going to be pushing that and you're going to be explaining that. But the flip side is... You know, you want people like me who are on keto diets who want to have a drink or people who are going to CrossFit gyms or people who are going to Orange Theory who want to have a drink and nobody should drink in excess, but I'd love to just for you to double down on that clean. Maturo Agave plus water, something that really evokes this idea that this isn't just another tequila. This is the one you should go for.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“I'm going to push back a little bit. I think that all of that advice is really sound, but there's one thing that I still think is important, which is the product. And from what I understand looking at your website, Christiana, is that somewhat unique about your tequila, right? It's mature agave and water, and that's it. Nothing else.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“But there's a great example of a product that blew up because of that affiliation. I would be surprised if you couldn't find some very, very influential influencers who would buy into your mission and buy into maybe partner with you to say, we're going to get this story out. We're going to help you promote this brand in a way that's much more efficient than just buying marketing or what have you or media. That's the type of thing that's going to just elevate the brand, elevate the story, and start to trickle down this message that, hey, this is a brand that's doing things differently. Of people love tequila, and I think if you can tap into that Venn diagram of people who are loving tequila and who love the fact that you're doing it differently, and obviously ultimately need to love the product. Right.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“It feels like there's an opportunity as well. If this is a type of product and it's an industry in particular where influencers and people who have, I'm forgetting the name of the brand that was started by the famous movie star that's gone out of my head.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“And I think Starbucks did a phenomenal job years ago starting to help us consumers racing in, getting our latte. And they started to seed bits of information and education in their locations that started to discuss this. And I think that can help get people made more aware of what really the issues are. That's, you've got to get it to the point where people are asking or curious. And boy, you're the person to have the conversation with.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“And if you can get people asking those questions, you're going to be the only one standing there saying I'm doing it. And so education as much as you can help educate people, I think, would be huge. I might also suggest that you study Starbucks and what they did years and years ago when people start, nobody knew anything about people knew they liked drinking Starbucks coffee, but nobody knew anything about ethical sourcing of coffee beans. Nobody was talking about that.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“And I do think you have a similar opportunity. It all comes back, though, to the product. People have to love your product and you're selling a premium product. So you're selling it to people who are maybe not quite as price conscious or as price sensitive as others. And I do think if you can find a way to communicate with them, educate them, and get into their conscience that this is not a matter of you just having a token. You're giving 10% of sales. I think a key word is education because, gosh, ideally, you almost want to find some journalists or a publication. You need people to help do some sort of an expose and help educate us as consumers, our country, around this industry and the practices that either are good or bad. Because as soon as there's more discussion or education around it, then people will ask the question, well, who is doing it, right? What are my options?”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so I would just offer that, first of all, Christiana, we totally applaud you because I do think, as you said, that consumers are starting to become more aware and are starting to. Appreciate good corporate citizens who are building businesses the right way. But I agree with Guy. I think you are in the vanguard. You are a pioneer. And I don't think consumers yet are necessarily voting with their pocketbooks the way they do with their conscience, the way that they might talk about it. That's not to say that you can't be one of the pioneers that prize it open and finds a way. And Guy, you gave a few examples. The one I would offer is Tom Shoes. And so Tom's that one-for-one model. And Allie could speak more articulately about this than I, but I do believe consumers at the time when they went in to buy that type of shoe.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Promote these, which is spectacular. Our journey with Maud was similar, different but similar. And I think a lot of people try to wrap social impact and, you know, being a good corporate student and dedicate teeny little bits of resource and try to get the benefit. And it feels like you're doing exactly the opposite. Your price point”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“You're doing is really exciting. Any other tequila brand Okay, great. That was my question Yeah, and I would just say, first of all, congratulations. I love the story and I just popped onto your website. I think it's important to note dedicating 10% of sales is not trivial. I mean, that is a serious commitment. Serious. I would suggest that you are taking the position of building a company in order to”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“He's in the right spot. He's been doing it for a long time, so he clearly knows what he's doing. He's clearly developed a product that people love.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“And Kava and others are in the mid twenties. So being at that 20% level or higher is really important. And then frankly, the other key metrics that you've got to keep track of are how your customers feeling about you, all of those, you know, the customer feedback. How's your team feeling about you? Because you know turnover is expensive, both in terms of cost to hire people, train them, as well as just the experience they deliver. So I'd say those are probably the most important metrics to track.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's a great question. I mean, I'll give you a few, which are pretty typical in our industry. The first is average unit volumes. Everyone wants to know what are your AUVs? Secondly is your store level contribution. How profitable is the store? And that's going to be obviously a byproduct of where your cost of goods sold, where's your labor and your occupancy costs and other operating expenses. And people want to see that a couple of things, that your revenue is at least two times your cost to build and open a store, your capital cost, and ideally closer to three, but at least two times. So if it costs you half a million dollars to open a store, they want to see at least a million to a million and a half in revenue. And then a 20% store level contribution, store EBITDA, store profit is a really important marker. Sometimes people are in the high teens, best in class brands, Chipotle.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“They're doing well with a few local pigular wigglies, but that's another thing, trying to figure that out. I'm trying to get somebody else to kind of take care of that part of the business while I still focus on growth or the restaurants And but how do we handle that growth and that scaling? You know, what key performance indicators do you look for to measure success?”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“During COVID, you know, we were just looking for another way to pivot, and we were a scratch restaurant. We wanted a few fast cows of scratch restaurants. And, you know, people, they loved our comeback sauce and they loved that white sauce. And I was just figuring out what else could we do with it. And, you know, we ended up bottling it and putting it in grocery stores.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“And you end up changing your priorities and your focus. And so, man, I think the more you can really own your home is a mantra that a lot of people in the industry talk about. Own your home, build a fortress because if you can become the loved local brand in Birmingham, and if you end up having six, seven, eight, ten locations, there's a loyalty that develops with those iconic local, we have several of them here in Seattle, which have been around for 50, 60, 70 years. And the value of the brand is almost more now than the value of the business. Then you can decide to do anything. You can go franchising it. You could grow into a new market. You're doing it from a really solid foundation. Or you can just build it up, have a really easy business to run, and then eventually sell it as this iconic local Birmingham institution.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Now you're not focused on your core business, you're focused on the growth because there's only so many hours in the day. And that's when people get into trouble because now as opposed to focusing on how do I elevate and improve the quality of what I'm doing? How do I manage my costs so that I can keep my prices where they need to be? How can I take care of my team so they're delivering a great experience? You start focusing on the fact that, well, I had a general manager in Nashville and they left and I got to leave. I got to go to Nashville for two weeks and I got to stay in a hotel and that's going to cost me a”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“And I'll tell you, it's exciting and it's seductive to go to that new market. But man, it does bring a whole series of challenges and complexities that at the right time are worth taking on. But man, before you've really maximized the opportunities in your home market, I would just strongly encourage you to do that first and then with a really strong foundation, then think about, okay, how do we want to extend into a new market? And then there's all types of questions. Zebby around how much risk do you want to take, meaning do you want to do it all company owned? Meaning you're going to continue to finance it all? Or do you want to bring in partners? Do you want to franchise? And this is another challenge with growth. As soon as you start focusing on growth, particularly if it's in a new market, you got to travel, you got to hire people, you got to”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“So, the first thing that I would ask you to consider is in our industry, there's a formula that is the more penetrated you are in a market, the more well-known your brand, and generally the brands that are more well-known perform better. So making sure that you really feel like you've before you move into a new market, that you feel like you've really taken advantage of your home market. And I don't know. I would tell you in a market with a million people, I would be surprised, Debbie, if you couldn't have 10 or 12 or maybe even 15 points of distribution, whether or not they're food trucks or stores.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“It was real positive. You know, people tell them it's great, but it's a little bit different. So that's awesome just to hit it. Because we're not like anybody else. It's complimenting around them. Yeah, that show's background in growing up with hot chicken. I don't want it just hot. I want to add more flavor to it. And it's been great.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“We've been to Atlanta, we've been to Nashville a couple times. We got a hot chicken, not a hot chicken, a fried chicken festival coming up in New Orleans in October. So I'm pretty excited about that one.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“So, Zebby, it's funny, you're smart because my first piece of advice was if you're going to test new markets, you've got a food truck that's mobile, it's a low-cost way of getting the product in people's hands and seeing how they respond. And it sounds like you've done that. So you've done it in Nashville. Have you done it anywhere else?”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we bought a new food truck this year, which we call a travel truck, and we've just been traveling on different markets. We just got back from Nashville for four days on Sunday because if you're going to do hot chicken, you got to do it in Nashville. Plus, it's a bigger market. And, you know, I feel like we can scale quicker if we get to Nashville. So we've been taking our food truck there.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“For sure. Yeah, well, congrats. I mean, it's commendable that you've done it all off the back of your own hard work and incrementally grown it. And right now you are just in Birmingham. That's right. The two stores and the three foot trucks? Yeah. And so I take it that there is a desire to want to take this great menu, this great brand you have, and grow it”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“You just can't get enough of it. You've seen all what's happened with the different brands who brought in chicken sandwiches, and it just seems like that, you know, as long as we don't run out of chicken, you'll be in good shape”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and congrats. It sounds like you've had a lot of success. And man, you are in a really good space. If you were to look across the restaurant industry over the last five years, and I'm sure you know this, being in chicken and chicken sandwiches, there's no better place to be. Matt.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“So, you know, all of our growth has kind of been organic growth. But we're looking to grow more as more brands come about. How do you handle Fast growth and how do you scale? Just a few thoughts on that.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“And by the way, that all happened very organically. We did not market that. We did not push that, so it was wonderfully surprising for us, right? And once they discovered it and made modest solution for their vegan needs, we were big promoters of it to their community. And that's why I think”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“We had a gluten free and a cauliflower crust option, and then we had vegan cheese. So we had a lot of strong customer following from people that had dietary restrictions or preferences.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, no, I mean, and he's right on it. I mean, health, lifestyle, diet, those are such powerful trends. And if he can develop a really cravable product that caters to that very strong and vocal community, man, that's an exciting place to be.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“In a small business like yours, where it's really you getting pulled, making sure that you're not neglecting those current retailers and making sure that they love you and that they're big advocates because that's what's going to feed the reputation and the demand then for the product going forward. The most powerful marketing you have is getting your product into people's mouths.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Because I would really focus on making sure that the retailers that are currently supporting you are being really successful with your product and that you're nurturing those relationships, taking that data then on the sell through in those stores to the next retailer. Because that's when you eventually have that meeting with Whole Foods. If you have all of that data and that experience about how once you get the product on the shelf and in consumers' hands and in their mouth, how they respond to it, that's the data I think that they're going to respond to and that that might be the breakthrough that gives you the opportunity to get into that one store and then eventually more. But making sure that those retailers that you're in, it's so easy, again, this gets back to the conundum of growth. Once you focus on growth, then your time and effort and energy ends up being focused there as opposed to in your core business. And man, making sure that...”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“And Evan, in the retailers that you're currently in, do you do tasting events? Do you get into the store? We do. Yeah. Good.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“I think Think, you know, I haven't really explored DC, and then mom's organic market is around that area. So that's something that I could see having some legs where I can maybe get somebody's ear there. So that seems like a really great piece of advice”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“I agree with Guy. Thinking about what's the bridge from Richmond to the greater DC metro are, and how do you kind of build up to that? And who were those key influencers? Who are those key retailers? And it feels like that idea that Allie mentioned of. What's the way to get the product in people's hands and into their mouth? Investing in a mobile food truck that you can actually take the product would be super cool.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Sampling, sampling, sampling. Yeah, I think that's a great piece of advice. We haven't really explored the Washington DC market yet. It's a little daunting, but that's definitely something to consider.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“I would take advantage of that and make sure that you're kind of leveraging it and moving almost in concentric circles. What's that next market where you can take advantage of the strong following and then move into that next market? Growth is seductive and it's exciting. But man, it's better to do it the right way, be slow and deliberate about it, as opposed to Be measured quality growth over growth is a really important differentiator, particularly for someone like you. It sounds like this is your business. You own it. You have to fund the growth. You have to manage it. And therefore, just being really thoughtful about how you step through those next few chapters.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“One of the things we found in our experience with Mod is that the vegan community was strong and outspoken. And while maybe small as a percentage of our overall... Customer base, they were very influential. And a lot of people, when they're talking about building a young emerging brand like yours, they talk about connecting with that core customer, that community that you can build. Man, that vegan community is a prime one for you to tap into. And it does come down to all the things you've talked about, the quality of the product, how differentiated it is. And for getting out and as you explore moving into new markets. And my strong advice is you've got, it sounds like a very strong following in your home market of Richmond.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, absolutely. I think that that's definitely in the cards. We've been kind of going through a lot of change the past couple weeks with the restaurant sale and everything. But that was kind of the thought process when we got into business with them. It was like we'll do some co branding. It'll be beneficial for both of us. They're a really well-known company and their vegan proteins are great.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“But anyway, they've been great so far. We are part of a catalog of other products that they offer, right? So how do we stand out among those? Is it going in person to do events to get the Pizza in the hands of people. How do we transfer the sort of buzz that we've generated in Richmond to these other places and get them to sort of dive in? It's hard to get your name out.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's in the southeast, so it's a smaller regional distribution company called P10, who we love. And distribution from what I've learned is kind of chicken or the egg, right? You can't get distribution without these key accounts, but you can't get key accounts without distribution. So we feel really fortunate that they actually approached us, they heard of us, and they added us to their repertoire. And then also it's hard to find frozen distribution Many times I have cranked down the AC in my car and driven as fast as I can to deliver some crisp piz”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and congrats on building a restaurant and then pivoting into this. I love that entrepreneurial. You know, ability to see the opportunity and to pivot. I'm curious with the way you've been distributing the product to date. It sounds like you just got some slightly bigger distribution opportunity. Maybe you could share a little bit more about that”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“So, I think my question is we're Richmond famous. People love our pizza around here, but how do we expand our footprint beyond our local market with limited resources? AKA money, essentially. How do we get our pizza in the hands of people outside of our local market? Because generally once they try it, they love it.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“They come frozen. That's right. So it's a cashew based cheese. All the we make the dough by hand. It's natural leavened fermented for 24 hours. We use fresh produce. And then we par baked the dough, freeze it, put the sauce on it, shred the cheese on it, top it, and then freeze it again and repackage it.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“In about 15 stores locally, so there's some mid size health food stores. Richmond has a big market community, so we're in tons of different markets around here. And then we just recently got some regional distribution in the southeast.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT
“Notice that we had a We started offering vegan options and we brought on someone who was making a local vegan cheese and they were on our menu and then every time they were not the most reliable vendor and every time we would be out of the vegan cheese we would notice a dip in our sales. So it's really just self-preservation. I started kind of reverse engineering and sort of came up with my own version of it and there's a lot of tinkering around in the kitchen. We came up with something we were happy with and it just kind of took off and we've just found that it's a much easier business and seems like it's got much more legs than the restaurant.”
2024-09-05 · How I Built This with Guy Raz · Advice Line with Scott and Ally Svenson of MOD Pizza · IDENTIFIED FROM THE TRANSCRIPT