YouSaid · the spoken record

Aman Bhutani

lines on the record: 65
first: 2024-11-25
most recent: 2024-11-25
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“That's probably true. It's also true for code. When I used to take over teams, it's one of the things my bosses love to do is just that's how my career grew. I would take over teams and they'd always ask me, what do you want to do when you're taking over this tech team? I'd said, just send me two things. Send me the last.”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT
“I drew probably five years ago when I joined, and every leader in the company knows that picture. The board sees that picture. It's called the House. That is foundational to our operating model. And it defines the structure. It also defines how different teams engage with each other. If you're a room, if you're a vertical, you have a P&L and you behave a certain way. If you're a horizontal, you have a way that you engage with the five verticals to simplify and be able to move fast while you centralize certain things.”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT
“Particular custom base. So you have five rooms under that roof. Below that, we have a set of horizontals, which are the platforms across the company. And the first one is our care platform. This is what most companies call call center. We call it CARE. We don't believe we're call center. We don't believe we have call center agents. We have guides. We have care and guides. They're number one metric to hit is NPS, not a cost function. Under care, we have marketing, which is not the marketing decisions for the customer population. It's the mechanics of marketing that you don't want five rooms fighting for their own Twitter accounts or SEM accounts. You want that executed in one place. So that part is centralized. You have the corporate technology, the CTO group, which is like e-commerce, data science, the data platform. Those pieces that are shared across the company. And then the corporate platform, which is legal HR, and finance. So that picture is something that...”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT
“So at GoDaddy, we have a picture that looks like a house, and it's the operating structure of the company. It's part of what we call our operating model. So imagine a picture where just like a kid would draw a house, you have the roof and it has two slanting ends, and that represents our brand. And that's a strategic change five years ago where I said, look, all things are going to come in to the GoDaddy brand, which serves this customer. We can grow the brand to serve more customers, but we're not going to go out and be a house of brands. And the company had done an acquisition to sort of pursue that. I said, none of that, we're going to be very focused. So that's the roof. Under the roof, imagine a few rectangles that we call rooms. Each of those rooms is what we call customer-backed. So the entire operating model is what we call customer-backed. Each room serves a certain customer population. And those are our business units. So at GoDaddy, you don't have a business unit that delivers a product. You have a business unit that serves a product.”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT
“We're not going to do manage. And we actually, the company had bought a company or two, and we had a set of products. We end of life to all of those and got out of those businesses. Because really what our customers want from us, where we have the right to win, is in the early phase for this customer, it's how they engage with their customers. It's not in the back office. And yes, over time, maybe that'll be a partnership opportunity for us because like you're saying, you know, we have a certain relationship and we can expand it. We can look at that. But strategically, we're very much focused on what we believe is their number one opportunity, which is how they better serve their customers and what they want from us, which is the tools that allow them to do that.”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think we're squarely focused on what our customers continually tell us is their number one priority and what they want from us, which is how do they work better with their customers So, our tools actually don't go into the back office at all. That may be the strategy for some other companies. If you look back at GoDaddy five years ago, GoDaddy had this model, which is called Dream Create, Grow Manage. And one of the first things I did, I said, no, we're just going to do Dream Create and grow.”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT
“With the divestitures and what we chose to shut down. But I fundamentally believe that us focusing the company, we're not very large company, right? We're $4 plus billion in revenue, we're about 6,000 people. We need to make sure our people are working on the most important things. And if that means that we need to divest certain pieces or just end-of-life and reach out to a set of customers and say, look, we just don't do this anymore. That's what we need to do. And you see that pressure in our numbers.”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, the approach we took over the last year is that we had gone into a lot of businesses and were growing the customer account significantly. But Goraddy had also done some acquisitions that had set a customer attached to it, right, in different parts of the world. Five years ago, when I joined, my vision was that we wanted to grow into adjacencies. So the revenue is going up because we're big in the productivity solutions. We're big in websites. We have commerce offerings. And those are the businesses that have grown very fast, right? The core, what we call the core business, which is the older business grew low single digits. The new businesses grew 20%. That's where you're seeing the growth. But while we see that growth, we also have a strategic imperative to divest and end of life some older platforms. And that's been a headwind for us, not just on customer count, on revenue as well. We actually shared with the street that over the last couple years we had a point to two points of headwind on revenue.”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT
“Goes further. If you really want to step behind, and I don't know if people in this group have run micro businessware or somebody in your family just sells jewelry online, GoDaddy's average customer sells like $100,000 a year on one of our systems. That's really not much, right? That's very small in the small. But when you talk to them, it's not just that the website gives their business legitimacy. It makes them feel more confident. And that actually is the number one thing. If you're a solopreneur, the number one thing that's going to take you from there to hiring your first employee to being successful is that you have the confidence to get through the tough times. And looking at that website, building that website for many people makes them feel more comfortable about what they're doing. And that's something.”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT
“Website first because I just want to know that they're legit. I check the reviews because I just want to know that they're legit. And those things really allow a person who just is a solo and just started their business sort of reach people in a manner that sort of is not just good and positive where they have a chance to compete with the big player.”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT
“They build their website for many reasons. They might build their website because they want to have a place where once they reach someone on a platform, they want to be able to direct them to something that they own and they create, where they have a full representation of themselves. It may be to accept a bill as well. It might be a payment. It just might be all everything in my art gallery. One of the customers I talk to, she has an art gallery and she does it for very sort of specific group of people. And she put it online and brought her a ton of traffic. It brought her people come into her studio that she'd never seen before. And I tell you so many of those stories. And what you'll find is that those websites give these micro-businesses legitimacy. In fact, there's a stat, and I think we're going to release it. It's from one of our recent surveys, where even in the sort of millennial or Gen Z generation, four out of five people are marking service and saying, before I buy something from a small business, I go check their website.”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT
“I think thanks to these platforms, these micro businesses, you're pressure-washing community can not only meet and talk on their Usenet group, they can share videos, they can transact. They can reach people who have interest. They reached you, which would have been impossible in the past. So I think it's really good.”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT
“Personal identity, but how they show up to the world, they had needs around their presence, whether it was in store or online, and that's where websites come in. And they had commerce needs more and more. So today, GoDaddy has grown a segment that we call applications and commerce that is entirely around these new businesses that we've built. And that's taken us sort of from, let's say, the Chapter 1 of the company to writing chapter two of the company, right? And yes, the internet's going to change. And I think AI will change a lot of things. But websites are as important to our customers today as they were 20 years ago. All right, hold on to that. I'm going to hold you to that. We'll go back to the idea a lot. One of the things I think about a lot is...”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT
“The largest domain registrar. And when I came to GoDaddy, it was still mostly a domain registrar and a hosting company. And of course, hosting change in a very big way too with cloud and other providers. And me coming in, the idea very much was that it's great to be the largest domains player. It's great to be the first company people think of when they have an idea. Because when you have an idea what do you want to do, you want to lock that name down. There's so much more we can do with that. So we should go into adjacencies. We should find the things that our brand has a right to sell to our customers. And by the way, our customer is the micro business. This is the very, very small business. If you get to companies with 10 employees, you've already traversed more than 90% of GoDaddy's 21 million paying customers. So it's mostly very, very small businesses. And what are the needs that these folks have? And do they want those from us? And what we found is that our customers had identity needs and not identity as they're”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT
“You are the CEO of GoDaddy. Welcome to Decoder. Thanks for having me. You have been the CEO of GoDaddy since 2019. I think a lot of things have happened since 2019. Just a few, yeah. Do you think you still have the same job you signed up for in 2019? I have not just the same job. I have way more to do than I did in 2019 because I think COVID changed thing and the company changed and now we have so many more opportunities, so much more to do. Even more. One theme that we've been thinking about a lot at the Verge is the internet feels like it is on the precipice of major change. AI has changed our distribution networks. Search might be changing in huge ways the way we bring traffic to websites might change. The creator economy might have flipped the very idea of needing websites upside down entirely. How do you see GoDaddy's business now? Are we still in the business of websites or is it something bigger than that? You know, at GoDaddy, of course, we're known as to the world.”
2024-11-25 · Decoder with Nilay Patel · GoDaddy CEO Aman Bhutani on the enduring power of the website · IDENTIFIED FROM THE TRANSCRIPT