YouSaid · the spoken record

Amol Avasare

lines on the record: 118
first: 2026-04-05
most recent: 2026-04-05
sittings or episodes: 1
sources: podcast

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“That's clearly wrong, but other times you're like, wow, that has, there's like one of the guys, Scott, who leads out enterprise team, I think there was a few cases where it was like he found major areas of misalignment that would have caused teams to sort of spin their wheels significantly or do overlapping work. And you think about That the impact of that, like your shipping in this world, is a bigger company is going to be constrained often by all the cross-functional coordination, right? And I think we're now starting to see at this cross-functional coordination layer some of that work AI is really being able to be used to reduce that toil. And I think that six months ago, that wasn't possible. And I'm like six months from now, what is going to be possible there?”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Effectively, there's a number of ways you can do this. I think if someone has a public profile with their written extensively, it's helpful because you could just get all that information. Otherwise, you can have a project or you can have a skill. But increasingly, Claude is better at just understanding because you can tell Claude, like, look on cowork. You can say using the Slack MCD, look at everything that this person has said in the last week, et cetera. And based on that, like what are their top priorities? What are priorities my manager has based on how they're spending their time that I don't know? And so all of this layer of stuff, which is like that, I think about it as like soft coaching. I think that that is like unlocked in my opinion already. I think it's just that you're like working with a coach who's like kind of like drunk at times not drunk, but like, you know, like sometimes something you're like, why like, why would you bring that up?”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“And then our discussions, what is based on everything that I've done or not done this week, what feedback do you have for me as Army? And I get that every week, right? So a lot of these things can already be done today. I think that as the models improve, I think it's just like the accuracy and the signal of these things is going to continue to improve rapidly.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Manage the lens where I talked about alignment is one thing. So I look also across my direct reports, like Cord can look into what have they done this week. You look at sort of our team goals and OKRs, look at the transcripts from our discussions and understand, I can basically ask for what are the key takeaways and observations I should keep in mind and like what feedback do you think I should give them? And that's something that is like, again, you can just set that up weekly. The quality is like hit or miss right now. It's like it's decent on something. Sometimes you're like, holy shit, like I am so glad that I caught this. And that's very, very helpful. And then I do that for myself as well. So I basically, you know, one of my manager Army Vora was, I think, a podcast guest of yours, right? So I say, hey, based on what you know of Army, he both publicly, she's written extensively about product and then.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Close. I think we'll get there later this year to the point where that's very, very effective. That's my gut. I think That level of proactivity and looking across a bunch of context and distilling insights, I think is like the thing I mentioned earlier, Lenny, about the alignment piece, like that's like a version of it, right? Now you're just looking at across more data sources. This is something that I use. So I talked about some of the standard PM stuff for brainstorming data UXR. There's a lot of like admin stuff. I just hate life admin and like paperwork. I just hate it. And so I get called to book my meeting rooms. I get in book meeting rooms, clawed archives sort of my email first pass it, clearing out my invocats. I don't do any of my reimbursements and expenses. Claude will go to Benapass and file the reimbursements. He'll go to Brex and file the expenses. So all of that side of things, I'm just like just hand it, hand it to co-work, just get rid of it. And then the stuff that's quite interesting, I think, is like the man.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“I like to see the chat. But then there's like a long tail of things and even the medium tower where it's like you don't have time to look at it every day that if Claude is. It's like the false positive rate is going down. The false negative rate is going down of the things that Cord brings to you, then you just get a little bit more confidence and peace of mind there.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“In the desktop app, you can have a scheduled task that you create. And so if a bunch of hex links that it will go and look at uses the Chrome extension for some things and uses MCP for other things. And then it'll just give me a summary. And then I know there's a few charts that I just like to look at because I just like I'm a numbers guy. I just like charts.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“We use a pretty extensive leap across the board, right? So there's a standard PM stuff like writing docs, brainstorming, looking at data. For data, I personally have like a co-worker runs on a schedule and looks at sort of 20, 25 different charts every morning. And then, so when I come in the morning, there's just so many charts, so many products to track. Co-work will tell me, okay, here are the things that you should pay attention to. Here's like what is concerning and here are just some like interesting insights.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Projects that I'm working on. These are the things that are top of mind. Go and find me areas of potential misalignment right now. And it does a really, really good job. So this is something that I've scheduled, runs every week. Claude's like looking at things and coming back to me and saying like, hey, I think these things you should be aware of. And so you can think about in that shipping context. It's a similar thing where Claude can basically be looking at what's happening across the company and say you're thinking about shipping this thing. Here's who you need to talk to. Here's what you need to keep in mind.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, and it's coming. And I think the legal team has done good enablement around this. We work as versions of how do you can think about how can you mimic what someone might say and set up a co-op, right? So there's things like that that I think that we have now. And then as plot gets more and more context and gets better at passing long context, I think these are things that Claude will just get better at knowing. One of the things Lenny's like a slight tangent, but one of the, I think, the most effective ways I use Claude or most interesting ways I use Claude is I see a number of people doing internally is to like help you identify misalignment. This is like I think something that's I found really really helpful so with with cowork you have this the slack mcp and you and you can you can tell work you can tell co-work to say basically look across Slack you know the”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Even in those cases, there are times I don't craft a TID, like because everything's moving so quickly, right? So there's still some of those cases where I just set up the meeting. And then, like, five minutes before, I'll put it into code work, like, you know, some of my thoughts, what credit, like here are the things that I need to think about, spin up a basic doc and we use it to talk. Other times I won't even have a doc. But if I am creating a PRD, I have basically a skill that I view they've created. And then there's projects with all the previous PRDs in there. And then I will is pretty simple. It has the format down. So I'll just say here are the things I care about. Here's the why. Here's the problem and flesh out the key considerations. Flesh out the crosfunctional stakeholders, those types of things. But again, my default is like if I can avoid the doc and if we can just jump to action, then that's what we should do. And increasingly just jump to prototyping the thing.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Is just, I think, still so important to just streamline all the mess that may happen later if you don't do that work early on.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“My god, there's a thing coming. We need to have an upsell for it. What is it, the thing we're doing? Like, this is just on Slack, right? This is just purely on Slack. It's just a messages back and forth. And I think it also depends on having a good caliber of engineer in there. But engineers can understand like, hey, I know you said this, but like, what about that for the audience? And so we're lucky we have good product-minded engineers in that sense. But all these smaller things are very much just on Slack back and forth. And that's what you do for the larger things, I think I very firmly believe in a proper kickoff. So we still do just this so much going on at this place. No one's got time. No one knows what's going on. And so doing a cross function from kickoff, get legal, get safeguards, get everyone in the room and just be like, this is all planned to do. What do you care about? What do you care about? What do you care about? Like that, that 30 minute meeting for larger things.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“It really depends on the size of it. And this kind of goes back to the two week things. So why we have that two week thing, it's more like how do I have some filter to say if we're investing heavily into something.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“By and large, I think PIDs are just outdated at this point. And you can just kick things off with a good team without needing to do that sort of thing.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“That's very true. I think that's a great point. So even for me now, we've got a number of PMs, we've got many engineers, there are certain times when I'm like, I want to articulate the idea I have in my head. It's just better for me to prototype it and show it, right? So I think that is really important. And then we are very scrappy. So like we're like a big company by name, valuation, but we're like extremely scrappy and just the focus internally is just like minimize bureaucracy and just like just go. And so probably 70 70, maybe 60, 70, 80 percent of what we what we ship does not have a PRD. I am like averse to PRDs. I just like, I just like hate documentation. I'm just like go, go, go, just like cut, cut the blockers. 20, 30% of stuff where it's like, it's important. It's really important to get right. Like the documentation should be really good and like that people should spend a lot of time on it.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“I think that's true in certain circumstances. I think that as a smaller company, I don't know that that's the case. In a smaller company where it's all hands on deck, I think you probably need to be shipping. I think if you're in a company where like budgets are very tight and engineers are very tight and you're not able to just hire because money is unlimited, then like you need to do what is needed to accelerate the impact your team is going to have, right? So there's going to be a number of cases where like as a PM the right thing to do is to be like, screw it, I am shipping and like I am going it the whole way. But I'm talking here more about the like larger companies, more scaled businesses. Yeah, if you have 20, 20 engineers is at the highest use leverage of your time to ship an extra feature or figure out how do I up level everything that we're doing, get the user.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“In the world where you're limited on engineering, the PM should definitely be shipping things. It's a good way to get an understanding of the tools, which is really important. So the PM should be shipping for that reason. But if I'm 1 p.m. or two pms and there's 20 engineers, think about what is the incremental value I can add with my time and is it actually shipping like the 21st PM feature or is it saying how am I getting a little bit better at guiding the team on what the right opportunities are? And so that's where I think in this world you may have all these engineers who are like mini PMs and the better that happens like that's like where I would love to be doing more of. But still like the if you then get a really good PM who can come in and can like improve that why and the what and why and the what particularly by like five percent”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“I think this is like it's just like really depends on the industry, the size of company where you're building something that's like much more developer focused, like you're going to rely on the engineers a lot more. Earlier companies, you don't have as much of this like cross-functional coordination stakeholder alignment nonsense that you need all these PMs for. So you can like get by with less. But then as a company scales and like if I think about, okay, now you have this ratio where maybe the 1 p.m. became 2 p.m.s from like productivity that the like five engineers became like 20 engineers that one designer maybe became like three designers. If you think about like what is the best use of time for that PM, I think this is like a really interesting thing of like how much should PMs be actually shipping things themselves versus everything else. I think like in”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, yeah. Feel free to craft that email. So that's one is I think we are going to be hiring a number of PMs. But then the second thing that we do is we very much hire product-minded engineers. I think this has always been the best thing to do in growth. Like you always want to have the engineers coming up with ideas, et cetera. And so especially people who can really like step in as mini PMs if people are, if the PM is absent.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“themselves anyway. But we had a product like a PM lead on site the other week and we were all just like talking about this across the board we're feeling this where PM and design is just squeezed it's just absolutely squeezed and we're like is the right thing here we just need to actually hire like a ton more more PMs and and that that could it could actually be where we land you know on growth how i think about it is like one we are hiring a number of growth pms uh we desperately need people who are very very good and uh we are we are hiring so if you if you are excited by what we're doing and you uh know growth please please feel free to apply uh would love to love to chat and um”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Like my view today, and so if you think about default team, which is, say, five engineers, one designer, one PM, with code code, that five engineers is like two to three X, right? And the PMs and designers have also increased, but now they're managing what is effectively a much larger group of engineers. And so even though like the headcount and the org structure hasn't changed, you're now just dealing with a situation of maybe 15 to 20 engineers in the old world, one and a half to 2 p.m. and like maybe one and a half to two designers. And so we're seeing that that's putting like a lot of strain on PM and design. And it's not everywhere. Like I look at teams like Claude Code and I think that org because that product is so technical, like it's probably like just the right thing where you the PMs are like all basically engineered.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Bifurcation, larger organizations more scaled organizations, I think the jury is still very much out. Like you speak to people even internally here and different people in different teams have different views of like, okay, how much are these roles coming together versus how much are these roles going going to be separate? I think that it's not to say like in even the PMs, like a number of PMs are shipping and themselves shipping and pushing PRs, et cetera. But if I look at, okay, across what I'm seeing, I think that it's clear that while PMs and designers are getting more leverage from AI, engineering is getting the most leverage right now. And I look at tools like Claude Code and the amount of leverage engineers are getting from them is higher than, I think the amount of the leverage that designers and PMs are getting from them today. Now this like rapidly also changing, but that to me.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Is like something that we talk about and think about frequently, and the picture changes rapidly. So sometimes when things break, execution, like the bottlenecks break, historically in the past, it's like, okay, now you need to hire more engineers, you need to hire more designers, et cetera. And it's more just like a life cycle thing of like, where is the life cycle of your team and that specific pod to identify where the bottleneck is? But now when things break, you need to still look at it of like, okay, is it like the actual ratio or is it also underlying technological shifts that are also causing this to break and so that's like an interesting thing i think that smaller companies if you find like a 15 or 20 person company i'm like the only pm there working with some designers and engineers i i think um i think in the smaller companies you'll see probably like the biggest blend where like the pm will be doing all sorts of there'll be you know designing shipping etc and i think you just have extreme”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Is something that we do look at right now. We don't want to be shipping something that goes against the brand. But then you can have a skill that a skill that contains your brand guidelines and very clear yet do's and don'ts on brand. And so all of these types of accompaniments, I think, are going to get better. The model is going to get better at understanding how to use them. And so over time, I think that the need to like human review this really, really decreases significantly.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Kind of think about scaling this way of just like week on week are things getting better in each of the areas are people spending less time on each of the areas are the results getting better into each of the areas and as long as like week on week that's getting better than you're like okay this whole initiative is like scaling um and and so that that's roughly right but you can think about it as Think a lot of this can be automated where human review is not needed. So we care a lot about brand, right?”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Think that's right. I think that would be the point of changes. It's funny. We had a difficult meeting a couple of weeks ago. Amal, we will have EGI and it will still be impossible to get six people in a room to get to a line. And I'm like, yeah, I think that's, I can say that.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“I think that it's going to change where you'll be able to do this for larger and larger types of experiments. But then you think about the largest types of experiments. I think that I mentioned the four pieces around sort of identifying opportunities, building, testing, and shipping. The one I didn't mention there, Lenny, is cross-functional stakeholder management. There's still a need for human brains. Yes, there is. And like, I think that that one is going to mean that in my eyes, the work of PMs is not going away, actually, anytime soon. And that piece, especially for larger projects, you don't need to do as much of it for smaller stuff, right? You can skip it, but for larger stuff That piece is not going away.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“In each of these areas and understand how good is a model doing for you there. And we basically think about it in that four ways and we are scoring how good is Claude doing in each of those areas. And so we've been testing this at pretty small scale right now. So there'll be a lot of copy changes and some like very minor UI tweaks. It's delivering results, right? And it's like you can push it, press play with it. And it's like it ultimately prints money where I'd say that the win rate is like, I would expect a senior PM to do better. Like I would say like this is like a junior PM like two, three years in. I would say this is like the win rate that I would expect from like a junior PM, but it's not quite at the senior PM level. Although I think like you look at the exponential, this wasn't available at all a couple of months ago. So it's getting better rapidly.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Basically, if you think about, okay, I think this can happen all across product, but growth teams in particular, because there's this whole body of work that is very small optimization, I think are just more inherently suited to tackle this earlier. I think if you think about the life cycle of shipping, there's this sort of four parts to it. One is identifying opportunities like how good is Claudid actually identifying opportunities based on different trends, based on previous trends that Claude has seen in the past. Second is then building the actual feature and getting it ready to ship. Third is testing and ensuring that it meets your quality bar and your brand bar. And then fourth is then once you've actually shipped the thing, analyzing the data, gathering the learnings. If you think about that as like the loop of, okay, these are four things that you can evaluate and he'll claim.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“It's an effort to look at how we can use Claude to automate growth experimentation. And it is still very, very small. It's still very, very early. We kicked it off only, I think, a couple of months ago. I think before Opus 4.5, it wasn't really possible. We were just not seeing the results. And more recently with Opus 4.6, we're like, okay, this is like headed in the right direction. And so this, I think, is it will happen more and more across the industry where”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Think if your core product value is very backed by AI, then it is shifting where you're skewing more towards larger bets as opposed to smaller, medium experiments. I think in other things, maybe a big thing related to this that I think will accelerate this, which I am really interested to see how it will play out is we are starting to look at how do we automate growth, which I think is like a really interesting area. Our growth platform team, we're very lucky we have like Alexei Commissaroka teachers growth engineering at ReForge, and he's just like the guy on the team. And so he is driving this effort that it's the name is a little cringy. I didn't come up with it. And it's like, it's called Cash, which is Claude Accelerates Sustainable Hypergrowth. I did not come up with that. But really,”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“You have one product, it's easier to have a growth team that's more purely on the funnel, right? It's like, okay, you have the conversion, you have activation, you have monetization. But as you start to get into having multiple products, I think that's harder because if you do that, then if you just have like one activation team, for example, but then you have code code, you have co-work, you have all the other things. They're very different audiences and they're very different sets of cross-functional stakeholders internally. So we're kind of looking at what is the thing and all structures are like not perfect and they're like right for a point in time, but we're looking for what is the structure that allows us to have as much focus. Like focus is a really big thing and on audience and problems and also the tie-ins to cross functional partners is really, really important. Like the folks on our Cloud Code growth team, they work extremely closely with Cat and Boris and the others on.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Primary value that your product delivers is underpinned by AI as a central element of it, then I think you should operate this way. So I don't know, companies like Lovable, Cursor, all these great businesses that are like, as the exponential rises, their value props are also going to continue to rise significantly. Like if you're building a product or it's like it's an AI first product, then I would definitely operate in this way. I think if you're building a product where it's not necessarily an AI first product and you have some AI features that are on the side, but it's not the core of your value, I don't know that I would operate this way. It would need to do, I would depend on how is the rest of the product all staffed and how is the growth org staffed in relation to that.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“We still do all the smaller optimizations. It really matters, and like no one else is going to do some of these things, and so we need to do it. The compounding value is not immaterial, but we do take on much larger core product-y type of swings as well. So you mentioned the Chrome extension, like that is now the thing that under AI pilled product that is like a very research heavy product that we would just bullish on it. We had an engineer who was very bullish on it and we were just like, hey, no one else is doing it. We're going to do it. And so that's the sort of thing that I wouldn't have done at it at another company.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“More product value, then as a growth team, the relative differential of the product value two years from now relative to today, I can actually capture a decent percentage of that with the small to medium optimizations that typically have higher conviction as opposed to like larger bets. It's not really that way where because of the exponential and our products being like very, very, very the product value coming from AI, the product value that we will deliver in two years' time is probably like a thousand X, 100 to 1,000 X what it is today. And so if I think about that and it's like there's so much value on offer, you need to shift more towards, okay, we need to take larger bets and we need to not sort of miss the forest for the trees. And so that's why we do.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“I think that is like the core thing here, which is that the future product value is an order of magnitude higher than it is today. And I think about, I don't know, like a normal business, like a number of companies that I've maybe mentioned or like you think about like a trading app or like a grocery delivery product. Many of these, like the leading companies are great businesses, but if I think about what is the product value that a company like a standard, like call it a grocery delivery app, what is the product value you get as an end user today versus two years from now? I look at it as like, again, two years from now, even if you're shipping all these new products as an end user, the value you get from that product maybe goes up like 30 to 50 percent if the company's done a really good job of shipping new features. It's not exponential though. And so if I think about, okay, you're here today in two years, you're going to have 30 to 50.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, but the thing is, like we've been tracking at 10x year on year and we, you know, that's like the thing that we sort of keep in mind. And I think it like ultimately comes down to our fixation of this company about the exponential. I think if you look at anyone who's talking about talking from anthropic about basically anything we always talk about, the exponential, like it's, effectively as model capabilities continue to grow on an exponential and the tools around them enable a better job of diffusing that into useful use cases. You basically just keep unlocking new markets with a value of those markets significantly dwarfs with the value of the previous markets were. And like Agentic coding is a great example. Like it didn't exist, you know, a year, a year and a half ago. And then now just the value of Agentic coding is bigger than the previous market of AI coding use.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Is easy, like you could easily focus on these small optimizations and then you tally them up at the end of the quarter, and you're like, look how much gym type you made. And like you could do that, another.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, it's engineers, designers, PMs data. I think that overall, the shape of the org is quite similar to, I'd say, a traditional growth team. Probably the things that are maybe different is that I think that we index a lot more towards larger swings as opposed to smaller optimizations. Like if I think about a traditional growth team, I would have probably done maybe 60, 70% of my time on small to medium bets, 20 to 30 percent on larger swings. And I think that for us, we flip it a lot. We do much more the other way where it sort of 70, 30 or more like 50-50 rather than indexing towards smaller bets. That's probably like one of the biggest changes, I think.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Roughly maybe 40 people now, and so we are, I think, structured very much like a traditional growth team in that we have sort of horizontals of growth platform and monetization who think about the sphere of growth across the entirety of our products. And then we have more sort of audience focused growth pods. You can think about like B2P growth. You can think about hard code growth, knowledge worker growth, API growth. So really like these audiences to keep an hour focus, which is the thing you have to do when you have so many different products. And then these horizontal tools that sort of think about things across the board.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“You can use cowork for this, right? So if you have co work with the Chrome extension. So if you task co-work with the Chrome extension, go and look for these flows and show me, give me a view of what's working, what's not. That's definitely something that CoAWA can do.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Correct. Yes. And like that done right, that just flows through, right? So it helps you with activation, but then it helps you with lifecycle. You know more about those users and why they're here and like in most sophisticated businesses, you can then even if someone drops off, you can do like lookalike targeting and you can get them at the ad layer as well. So that initial piece of how you understand who the user is is just like it's a juice that just keeps on giving. If you then use it right for the down funnel.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“That is something that performs well. We added steps into the flow there that actually performed well. Same it at Anthropic. So I think that the takeaway to me To the experience of helping a user understand why the product is for them. But if you can help users understand a product why a product is for them and like how to use it and what's most relevant to them, and it's going to add friction, don't shy away from it, test it. Confirm that it works for you. But I think this is like something that most growth practitioners deeply understand.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“You land on when you're trying to buy, and it's like you're like, I came here to buy, and it's taking me through all these questions what are you here for, et cetera? I think it's easy to look at that and be like, why do they have this? This is like a terrible thing. Just cut it all. And it's like, no, like, that's been thoroughly tested. And actually, that was like a significant revenue driver because it helps users feel that the product is for them by understanding what their interests are and then recommending the content and classes there. One of the growth PMs on our team left to join calm.com, the meditation app. If you go to calm's their landing page and you go through their purchase flow, their login flow, you'll see a quiz. It's like not a coincidence. At Mercury, we also tested, I think you might post it on Twitter, like we broke out some steps in onboarding and just having one screen, if you have like five or six different form inputs and you often break that into two screens and reduce the cognitive load to people.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“I've just seen time and time again at every job I've been in in growth that adding friction and adding the right steps leads to higher conversion and higher funnel completion. So you want to get rid of, I think, especially if you have high volume, you should test the majority of this and just learn and see like, does this apply to your business as well? But you want to get rid of annoying friction that doesn't add value. I think the most simple understanding people have is like just get just solve time to value. Cut all the steps and just get him into the product. And like that doesn't work most times. Like I think if you're, if you've really thoroughly tested your flows, I look at the companies I've been at masterclass. If you go through masterclasses purchase flow right now, you'll go through all these steps in this quiz.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Who they are, what they interest areas are. And we then use that to recommend different products and features and like a number of people look at the flow and they're like, you have so much friction in such a long flow. And I'm like, we have the data. We're kind of happy with how it's performing.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Tricks to get growth, to get everything else as the growth team on conversion, we're going to spend a whole quarter fixing quality in this flow. And so that's all we do. Like, forget the metrics. We're just going to make this as good of an experience as we can and fix all these like, you go back from one field to the other field and adding in your beneficial ownership details. And it actually ended out being like, and probably until I joined here, like the single most impactful quarter that I've ever had as a growth PM in terms of the impact that it had. And so we saw a significant uplift from on basically our onboarding started to completion from just focusing on quality. And so that to me is like a broader learning around quality drives growth that I think I've tried to bring to Anthropic. I think for us at Anthropic, some of the things that we've done in the onboarding flow is basically like we ask users questions around”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“And so I think the interesting thing about Mercury is the core value is that it's a better experience, right? That's the reason you use it. You're not getting better other things. Just it's a better product experience. And so that ethos is very, very deeply held within the company. It comes from a number of the founders. And I think that we had a big push one quarter when I was there on the onboarding flow. So onboarding flows for banking institutions and regulated entities are extremely complex. The amount of time I've spent on the difference between a registered agent address and a legal address and a physical address, like these things are very, very complex. And we basically looked at the onboarding flow and we were like, okay, we've invested so much in quality and the rest of the product, but we haven't really done it here. And this is the first experience that people have. And so we said forget metric.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source
“Great Bron, I'd highly recommend it. They have personal banking, everyone should go and use it. Right, they just launched.”
2026-04-05 · Lenny's Podcast · Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare · IDENTIFIED FROM THE TRANSCRIPT · source