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Amy Howe
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- 2026-03-12
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- 2026-03-12
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“Ways to have a career. The other thing I would say is, you know, for me, I'm sure for you as well, my whole career has been sliding door moments, right? Those unexpected turns that take you in one direction. And I think one of the things that's been really helpful for me is I was always willing to walk through doors that I, that were open for me, that I wasn't necessarily planning on walking through, but once I did, it opened up a whole new world. And so sometimes you might know exactly what you want to do and that's great and that's the path you're on. But a lot of times, you know, you don't know. And so spend the time, be intellectually curious, and definitely spend time building a network because, you know, as it turns out, careers are very long and you never know how those relationships will come back and factor in.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“Boy, this It's funny because I reflect on what it was like when I was graduating, when you were graduating, and there's a lot of pressure on kids nowadays. My advice is give yourself time to get exposure to a lot of different things, right? When you're 19, 20, 21 years old, how do you know what you want to do? Right. I happen to go into consulting really because it was a sliding door moment. I thought I was going to actually go back and take over my dad's family business. That was a terrible business. And so I ended up going into consulting. And, you know, lo and behold, got exposure to a lot of different things. When you're young, what you don't have is exposure and pattern recognition yet. And so finding ways to figure out give yourself some time to figure out what you want to do. For me, consulting was great because I got a lot of exposure to different industries, different types of problems. You get your learning curve is very steep, but there's a lot of different...”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“Meeting with the new chairman, Michael Selig. And I think we can, there's a lot of value that we can bring to those conversations because we've been operating in a market for a very long time with Proper safeguards for the consumer, but also an ecosystem that can manage the integrity of sports betting. And I think we can bring a lot of that thinking to prediction markets.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“Yes Absolutely. When we set out to think about how we wanted to enter prediction markets, one of the important things for us was we wanted to make sure we had a partner that was philosophically aligned and had the same core principles as us. And that's why we ended up partnering with the Chicago Mercantile Exchange. And I can tell you, Terry Duffy, the CEO of the CME group, and I spent a lot of time talking about that. You know, I'm not going to comment on what other players have decided to offer or not. What I can tell you is what we are doing is bringing the same level of integrity to the markets that we're going to offer. If you offer a market that can be easily manipulated, we're not going to offer the market, right? So we are consciously choosing maybe to be a bit slower and more cautious to make sure that the markets that we do are legitimate and above board. At the end of the day, the CFTC will determine these guardrails. And we're very excited. We're going to be.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“Listen, there's always, I mean, you always have sharp customers. The technology is very good for facilitating research and being able to compare odds more effectively across the platform, but we don't think it's going to give you a mathematical edge.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“But we're also really proud of how we're using AI to do to build trust into the product. And what I mean by that is, you know, we're using what we call real-time check-in tools. So we have built very sophisticated models that are leveraging large language models and a lot of data and science to say, you know, gosh, I'm seeing some signs of change in behavior that may not be normal, we ought to do a check-in and make sure that everything is okay, right? And so that's the kind of, when we talk about at the end of the day, building a business that is sustainability for the long term, these are the types of things that are really important.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“I think you have to approach it with a fair bit of humility that you don't know everything but a significant amount of intellectual curiosity to make sure that you can provide the right environment for your team to embrace it and learn and get up to speed. Some of the areas that I'm most excited about are how we can use this technology to really improve the fan experience, but also build more trust into the product, right? So we've got, just as one example, we've got a product called ACEI, which is effectively think about it as a betting companion. So instead of consumers used to leave the site or the app and they'd go and do all their research on stats and look at odds and figure out what do they want to bet on, what kind of parlay do they want to build? And then they'd come back into the app. Well, you can do that all within ACI seamlessly and place your bet right within that interface. So that's just one example. There's an infinite opportunity to figure out how we leverage that technology.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“40% of this, right? NFL consumers are women and we're not nearly where we need to be in terms of the percentage of betters that are women. But, you know, sometimes the sports betting product is overly complicated, not for just for women, but for men as well. And so as we continue to really advance technology and think about how we leverage AI and gen AI.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“The Caitlin Clark effect has definitely been real. In fact, I think that we saw several hundred percent increase in WMBA betting when she came on the scene. But I think this is, as you can imagine, this is something that was near and dear to my heart when I stepped into the CEO role. And I think about it as, you know, there's this kind of three different pillars to it. One is providing equity in the product, right? So if you looked at our WMBA product years ago, was not nearly as good as our MBA product, right? So making sure that we've got a betting product that is as good as the equivalent men product. Second, partnering up with female athletes and leagues, right? We were one of the first sponsors of the WMBA. We've had a number of amazing female ambassadors that are part of our team. And I will say we still have work to do, right? I mean, if you look at the data, NFL is a great example closer to.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“All of those elements into ultimately becoming a CEO. I'd never set out to be a CEO, but here I am and I absolutely love it. But I think those early days of being an athlete were actually quite instrumental.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“It shaped me a lot as a leader, as a professional, as a team member, I was a competitive gymnast growing up. I was a swimmer. I played tennis. And I think you learn a lot from sports. It's one of the things that my husband and I have instilled in all of our boys. I think there's a certain humility you learn when you lose. I think you learn how to win with integrity and professionalism. You learn how to be a leader of a team. You learn how to, you know, how to figure out how to build a high performing team. As we were joking earlier, you can't create a team of all quarterbacks that doesn't work. And I, you know, then of course when you grow up as a professional or not a professional athlete but a competitive athlete, you learned that you want to be number one, right? There's a sense of competition and drive that comes with growing up as an athlete. And I think I've taken”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“Market from a responsible gaming perspective. If you look at our global parent company, Flutter Entertainment, we've spent easily over $100 million a year on responsible gaming tools, on educating and creating awareness around this. And I will tell you is the mom of three boys, I feel an even greater obligation because I go to college campuses. You know, you go to Texas that also is not legal. And betting is a rampant.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“But I have one. Well, I actually thought a lot about it before I took the job and I had a conversation with my husband. And I thought as a female CEO who has three boys who I could see that the time they were obviously quite a bit younger, they're now teenagers. But I knew how much they loved daily fantasy sports. And you could see where, you know, ultimately this might go. At the end of the day, the most important thing, we are building a business for the long term, right? And if we don't continue to earn the trust of our not just our core customers, but all of our stakeholders, which are, you know, the state regulators, it's the leagues, it's the teams, it's everybody that works in this ecosystem. We're not going to have a successful business in the long run. I'm really proud of what we've done. I truly believe that we're not just the market leader from a commercial perspective, the we are leading the...”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“It's a very unique industry, right? Because there aren't that many industries where. And for the audience that may not understand why it is important to legalize sports betting because this habit has existed for years. It's, you know, I'd say a few things. One is as a legal online operator I'm licensed in every state that we're in. We have to verify that you are who you say you are. You can't engage in real money wagering unless you're 21 years old. So we're protecting underage gambling. We're providing safeguards to consumers, right? responsible gaming, but importantly, we're providing revenue for the states, right? Since PASPO is repealed or since we started to operate in the US, Vandals generated over $6 billion in tax revenue for the states. And that goes to causes of the, you know, that are important to the states, whether it's first responders or mental health or education. And that's a meaningful number, right? But if we were to open up the remaining states, there's easily another $1.6 billion.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“So we've been working very closely with them, but that's really the core reason, right? And not only do we have to get the tribes comfortable, but it has to successfully have a majority vote in the state of California.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“Well, if you think about it, their primary existence is brick and mortar casinos, right? And I think it was one of the eye-opening moments for me after we weren't successful in November of 22 was COVID was one of the an existential threat to their business, right? It was the first time that brick and mortar casinos were, I think, ever really shut down for an extended period of time is you think about that and you think about the role of the tribes is to make sure that they can provide for future generations, they, rightly so, although we have lots of data to refute it, but they view legalizing sports betting as a potentially slippery slope to legalizing eye gaming, which their concern could cannibalize their brick and mortar business. And we do have lots of evidence that online gaming does not, however, at the end of the day, you know, there are the most critical constituent in California.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“Alongside, but we know we need to spend a lot of time listening. We're on an extended apology tour. And we're working with them right now to figure out how do we safely open up California in a way that works for them. And ultimately, cautiously optimistic that we'll get there, but we'll do it on their timeline.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“So California is a very ripe topic. And let me just contextualize the question, think about this. There is easily a $10 billion illegal market in California. The demand is there, right? You've got 13% of the population, and that's probably a conservative number. The reason you can't is because it needs to be, we tried to get it on the ballot in 22 and we weren't successful. We are working very successfully right now with and through the tribes at the end of the day. The most important driver of legalizing sports betting in California will be working with the tribes to make sure that we can protect tribal sovereignty. There are well over 100 tribes in the state of California. And we learned our lesson in the 22 election. We tried to align with them and we weren't successful coming out of that. We completely rebooted our strategy. I hired folks who came from the tribes. And so they're working.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think the important thing to remember is the North Star is still to legalize and offer our industry-leading sports betting product in every state we can, right? It is a superior offering. We love prediction markets in the states that aren't legal because it gives us a nice complementary offering. But it has. It has shifted the landscape. As a CEO, it's a constant reminder that you have to be able to be agile and pivot as the landscape evolves. And one of the things that I think Fandel has done a very good job of is there's been uncertainty as, you know, as we've been talking about through this conversation for well over a decade. And so we know how to navigate that uncertainty. We're in a volatile business to begin with, right? The nature of what we do is uncertain and volatile. And so there's a certain DNA that we have, but you also have to figure out how to build agility into your business model and the organization.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“Well, it's interesting because you're right in the early days, there was a lot of money spent on marketing, but there was a lot of learnings along the way, right? Trying to figure out what league deals do you need to do? What teams do you want to partner with? What media stations do you want to align with? And how do we think about the role of TV versus digital? And I think we brought a lot of sophistication and discipline to that in the very early days, and that served us well over the years”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“Who we collaborate with all the time, right? I mean, we're part of a sports betting alliance, and that's one of the great things, by the way, about this industry as we work together to safely open up and regulate sports.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“That was the moment where real money wagering, sports betting, and eye gaming was now legal. And it was up to the states to decide, right? There was no longer a federal ban, an online sports betting. So state by state, you could decide if you wanted to legalize sports betting and eye gaming. And, you know, there were early advocates like Governor Christie, but there were New Jersey and Pennsylvania and, you know, Michigan and a number of states that legalized quite quickly. And for us, we had a huge advantage because we had a very engaged set of users who were already using our daily fantasy sports product, right? And so we were able to migrate them over beautifully to our online sports betting product. Now fast forward to 2026. We're sitting here Super Bowl weekend. There are 25 states, 50% of the US can bet legally online.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“I know, I know, I know, I don't But you understand why fantasy sports and now sports betting are so powerful because everybody knows everything about the player stats and they're following every move that each of the different players are playing. And so before prop bets were even a thing in the US, you know, the daily fantasy sports business was really kind of paving the way for the business that we have today.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“A lot of people don't even know this, but the original founders of FanDuel, the product even And it's interesting as somebody who has three boys and they for years have had their daily fantasy sports leagues. And, you know, on Sunday, they're watching Sunday ticket with four different games when all I want to do is actually watch my Buffalo Bills.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“With some Exactly. First, I do think it's really important to bring the team, your top team along on the journey. I had a very clear perspective of where I wanted to go. And I could have just drawn the org chart and said, here you go. Here's the new structure, but I knew we would have organ rejection. And so we went through a very thoughtful process. And that was one of the few instances where I actually did use a third party to help because there's always a lot of emotion. And when you're, anytime you're doing organizational work, there's as much art and judgment as there is science, right? You can do benchmarks. You can look at other companies. And we did all of that. More work is not the easiest work, but the last thing I'll say on is it's always better to do it from a position of strength. If you wait too long, you're playing defense.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. Yeah, for sure. And I will say when I made that initial transition from being a partner at McKinsey to an operating role, it took a master. You learn a lot, right? You learn exactly what you just said, which is at the end of the day, you live with the results. And so you need to very quickly learn this dose of pragmatism, right? around coming up with a great strategy that is never going to be able to be implemented is not that helpful. So being able to really think about, okay, at the end of the day, what is the North Star? How do we make sure that we've got real clarity around what those big bets are, but that we've got an organization who can embrace them and implement them? But I also made some changes in the team, right? As we thought about where's the business going? We were on a rocket ship.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“So, when I came in, I think I had perspective that I wouldn't have had I not just lived through COVID. I mean, it was the biggest crisis that I've ever managed through my professional career, right? To think about your entire business being shut down. You have no revenue coming in. You have a massive burn rate and you have thousands of employees who are all looking at you. That was a crisis. Even after three months when Matt King told me he was leaving, I was like, I'll figure it out. I had a certain comfort with ambiguity. I had a comfort with solving very complicated problems. So my thought process was to actually go back to some of the first principles from being a consultant, but I leveraged my team heavily.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“We have nearly 5,000 people all around the world, and we hire them for a reason. So I think it's important to kind of create an environment where people feel comfortable speaking out, right? That obligation to dissent or speak up if you have a different point of view, because ultimately we get to a better answer and it's better for the company.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“And when I, you know, when I came into the organization, a lot of CEOs want to come in and change things. And I knew what was important. I was not an expert yet in online sports vending. So I did a lot of listening and learning and getting up to speed. But I said these values are great. Why would I change them? But having come from, you know, McKinsey, which also has a very strong culture, I brought a lot of that pattern recognition as well. And I think one of the most important principles that I brought from McKinsey was what they talk about is the obligation to dissent, right? From day one when you come in, if you're a business analyst out of undergrad or I came in as an associate out of Wharton, you are taught to have a voice, right? And you're in rooms with partners who may have been there for 20 years, but they hired you for a reason and they want to hear your perspective. And that has always stuck with me, right? I mean, I think about our greatest.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“Fangel, if you think about the online sports betting industry, gosh, has it gone through a lot of twist and turns in many of these predated me? But 2016, the daily fantasy sport business, this was before real money wagering was legal, but the entire industry was almost shut down in the New York State legislature, saved it at the last minute, right? And then fast forward to 2018, when ironically the Supreme Court repealed what used to be a federal ban on online sports betting. And that opened up the market. But a lot of these folks were there from their”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“When I met the top team, when I met Christian and Matt and so many of the other folks, the Andy Giancamelli, who was COO at the time, I could see myself working with them day in and day out, right? I mean, you think about it, we spend more time with our colleagues than we do at times, our family and friends. And you really have to like trust and respect that team. But the other thing that really drew me to Fandel, and it was this company lives their principles and the values in a way that I've literally never seen any other company, right? And, you know, most people can recite them. We talk about being humble and hungry, which is hugely relevant in today's world where things are changing so quickly, right? We are one team. We're going to win with integrity. We say thank you. So these principles are not just a nice placard that are on the wall, but they literally drive the behavior of the top team and the entire organization. And that was meaningful to me.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“I was tired as president. Matt King at the time was looking for somebody to ultimately succeed him. And after a few months, I'll never forget. Mind you, this is during COVID, right? I hadn't met a single person face to face. I did all my interviews over Zoom. And I think I finally met Madden in New York. And Matt decided it was time for him to move on. And he had an opportunity to go work for Michael Rubin at Fanatics. And I stepped into the interim CEO role when he left. I was still very new to the industry, right? This was a few months after I started. So I was still coming up to speed.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“And fast forward several months and somebody from Fandole reached out and said, you know, hey, we're looking for a president position. We'd love for you to come over. And long story short, after hemming and hawing and saying, well, I'm not sure I can leave Ticketmaster right now. I knew that sports betting was taking off, right? You couldn't go to a sports industry conference at the time without hearing about just this explosive growth of online sports betting. And so it was a little bit of a leap of faith. I knew that, you know, I could come in, professionalize the industry and bring a lot of the pattern recognition from having been a partner in McKinsey for so many years.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“My gosh I'm sure your text was blowing up, right? Crazy. But it was March 2020, the NBA suspended their season and then, you know, from there the dominoes fell, right? And I was running Ticketmaster at the time for North America. I think we had 54,000 events that were live on the platform, literally overnight. They all went were either canceled or postponed. And, you know, you've got everybody in their brother asking, how do they get the refunds back? And, you know, we went through a period of time where it was just you're in crisis mode, right? The live entertainment world and obviously the sports world shut down. And so we're just managing through the crisis, trying to be a empathetic leader who nobody gives you a playbook, as it turns out, for how you manage during a pandemic has never happened to any of us.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“So, if I rewind the clock to set the scene, it was COVID. At the time, I was running Ticketmaster. We'd just kind of gone through the digital transformation. And I'm guessing you remember where you were when the world shut down, the MBA suspended their season. Do you remember that?”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“My whole career has been sliding door moments, right? Those unexpected turns that take you in one direction. And I think one of the things that's been really helpful for me is I was always willing to walk through doors that were open for me that I wasn't necessarily planning on walking through. But once I did, it opened up a whole new world.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT
“Was the biggest crisis that I've ever managed through my professional career To think about your entire business being shut down, you have no revenue coming in. You have a massive burn rate and you have thousands of employees who are all looking at you.”
2026-03-12 · Masters of Scale · FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’ · IDENTIFIED FROM THE TRANSCRIPT