YouSaid · the spoken record

An Xiao Mina

lines on the record
82
first
2016-10-12
most recent
2016-10-12
sittings or episodes
1
sources
podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

  1. “Exactly Literally pickbacking, or as you're saying, grafted onto an existing cultural meme. The part that I find most fascinating about this is the network effects component of it because we don't have an equivalent like that in the US really that sort of universal, that everyone does automatically. And so there's a lot of tricks that platforms have to use in order to bootstrap these network effects. You have to find all these growth packs, as people say in the jargon. And in China, there's sort of a built-in cultural meme. Around the world, there are more of these existing cultural memes that people can sort of piggyback on.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “It makes people sound and you see everyone doing it. I have like all these vines of traffic cops all ignoring their jobs and shaking their phones. You can hear literally distinctive sound. But what I think is so brilliant about it is it took something that here, you know, we kind of had to onboard people on and are still onboarding people on, which is mobile payments, peer-to-peer mobile payments. And there, they just so brilliantly kind of grafted it onto this cultural phenomenon that already exists. It was immediately legible to people. Like we know what that is and we know how to use it. And now this thing that would have seemed very alien and unsafe and actually”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “But what I really love about it is that all mobile payments are kind of referred to as red envelopes. So, like I've purchased very like large purchases using the red envelope feature in WeChat. And what I really love about it, I think in addition to the gaming part, which is like really brilliantly designed, there's also like a shaking part, right? Like depending on what type of red envelope it is, some of them require you to like shake the fold really hard.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “Big thing there is they turned it into this game where if I'm sending a red envelope to a group of people, there's kind of this lottery mechanism where you can assign random amounts of money to the people who are collecting it and you can also say if I'm sending a red envelope to 10 people that only three people are eligible to receive it. So there's this race to kind of claim one of the three envelopes. And this game mechanic has become so popular in China that it's used for not just the Chinese New York holiday, but for all kinds of moments. For example, you're joining a new group chat or you just joined a new company and say there's a group of employees. You might send a red envelope to a big group of people and kind of this is my welcome gift to everyone.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “Even on the friending component of WeChat, if we're in a group setting at a party, for example, rather than me having to scan 10 people's QR codes, we can all just open a different area of adding contacts, press down our buttons, and then everyone's names will show up and we can add each other almost instantly. So they're pushing the envelope on QR code.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “Most people still don't. We don't have apps that have QR codes built into them, you know, that that wasn't really a thing until very, very recently. Whereas in China, because everyone has WeChat, many people have Weibo, many people have these other apps. It was like basically you knew that your phone had a QR code scanner in it. You knew how to use it. The cafe example that Connie talked about, it's enabled because everyone is on WeChat, and right? So like, you're not just like giving someone your email is like a very loose point of contact, but it's almost as if Facebook were our operating system. And you could just use QR codes within that context to create these direct connections.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  7. “Yeah, I mean, I think one of the other things that is a major contributing factor is that we didn't really ever get to a point in the US until maybe recently where everyone knew exactly how to scan a QR code on their phones here.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  8. “So, in that sense, it's a replacement for email because currently what we would do here is you go to a coffee shop, you'd sign up for get the Wi-Fi, maybe drop your name and a pen and paper on the countertop to sign up for their weekly updates or whatever coupons they might give you is another cultural element here that email is not as popular and widely used.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  9. “Instant app. So, a couple of changes. So, I mean, I definitely see there's something in what you're saying about the friction and amount of barriers to entry to be able to quickly and engage with the QR code versus a text URL given the cultural language differences. And then there's also that messaging is taking off because you're now communicating on this mobile platform and that really enables this online to offline snappiness that you couldn't do before.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  10. “So, one of my hypotheses was that the internet's infrastructure is in English. URLs are in using Roman characters that don't really correspond to Chinese. And so a lot of even like large Chinese companies will have URLs that basically look like F, X, Y, J, JJJ.com or Docn slash, you know, some other string of pinyin, which is the way that you transliterate Chinese characters into Roman characters. And that's just so counterintuitive for a lot of people that scanning a QR code is way easier. Whereas the pitch here was like, you can either type in facebook.com or you can scan this bizarre looking thing. And so for us, there wasn't that much of a value add, but in China, there actually was because remembering these complicated URLs was bizarre.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  11. “They're everywhere. My favorite example, I collect pictures of them. My favorite example is a shop that sold bamboo wares, actually wove one out of bamboo. I was so impressed. Out of like different coloring strips of bamboo. It worked. I tried it.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  12. “Yeah, there used to be this great joke tumblr called Pictures of People Scanning QR codes.tumbler.com and you would go there and there were no posts. And that was the whole joke, right? That in the US, no one did it. And so when I went to started going to China a lot.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  13. “With the Chinese internet, you constantly get this like cat and mouse game, and everyone knows that that's what it is where people are making things in a very playful way and trying to push the envelope and sort of like willing to try whatever they want until they notice the clamping down happens and then they move somewhere else. I often hear narratives about the Chinese internet as a very fearful place and at least experientially it doesn't, I mean, if you are an activist, sure, there are like clear boundaries you have to kind of dance around, but as an everyday user, you know, there's a lot of roasting, including of the government, there's a lot of playfulness and subversiveness. There is a lot of trolling actually trolling is a huge, huge problem, which is everywhere, as it is everywhere. But yeah, I think the difference is that the platforms are just willing to cut down on it. If we think our legal system is behind on this stuff, you know, these things are moving so fast in China. There's no way that they've been able to pass.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  14. “What about some of the more subversive behaviors that can take place? Because, of course, the Chinese government monitoring these more closely and watching them for subversive behavior. So the example that comes to mind, this meme of women in China seductively eating bananas on live streams. And they got banned, which I think is fabulous and fascinating that eight no one thought to do this in their first place, B that it caught on and then everybody started doing it. And C, like, that the Chinese government essentially cottoned onto it and said, stop. Tell me more about that.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  15. “And I think that touches upon a point that's absolutely critical for live streaming apps to work, which is they need tools. So, for example, broadcasters, if there's ever a misbehaving viewer, they can block them permanently. And they also give those rights to their top fans to help police the viewing community.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  16. “Yeah, so I wrote a piece on Lucky Peach. I talked to a lot of people in China who are showing me their favorite, you know, I was hoping they would show me like great internet memes. And they were just showing me videos of people eating. And very, very mundane, just literally someone putting food into their mouth and, you know, a little part of it was this sort of like gastronomy, the same reason why we watch cooking shows, right? Like you're watching someone eat something really delicious that you wish you were eating. A lot of the people I talked to are younger people who lived far away from their families for work and they kind of just missed that feeling of like sitting around and talking with people around a table for hours at a time. And so I was really moved by a lot of the comments that you would see, which were these commenters kind of almost performing familial relationships by being like, oh, you look tired today. Are you okay? Oh my God, that's amazing. Is it really late? You know, is everything okay? You shouldn't work so hard and, you know, sometimes these were people who”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  17. “Should caveat just like what Christina was saying, there is a very long tail. You could just be sitting there kind of doing your own thing. So I guess, you know, not every single broadcaster has to be incredibly charismatic. As long as you aren't ignoring your viewers and you still interact with them in some form, I think that's what makes the broadcasters do well.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  18. “Right. And also, I mean, again, not to overly generalize, but you know, China is a culture where conviviality is like so baked in to our needs as Chinese people, right? So if you have to eat dinner by yourself every night, that's just something that you don't grow up doing. And it feels wrong. And so at some point, you might, you know, take comfort in eating your dinner alone, but you're watching somebody else. You're also eating their dinner. Literally.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  19. “Think of it as the video format of AOL chat rooms back in the 90s. And so, and if you think of it with that lens, it really helps you understand the psychology behind it. Say, for example, you're a person who doesn't have that many friends, but you go on this platform and instantly you have a bunch of people who are watching you, you feel popular, and you feel more willing to talk to other folks, and you feel like you can find a community at any time of the day.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  20. “I think that's a key point because it's about engaging in a different way. Because when I think of YouTube stars, I think of cases where they may not have had traditional talents like singing or dancing, but they had talents like makeup artists dry, like how to do a makeup tutorial, which is super popular on YouTube, obviously, and my absolute favorite genre to watch on YouTube. But this is literally the case of people who are just literally hanging out on streams, which is just crazy to me.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  21. “There's just this whole group of people who can be charismatic and who can engage with other folks and create these games like, okay, let's go play a Truth or Dare game now, whoever sends me the most gifts in the next 30 seconds. I'm going to take your question first.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  22. “So, in your action, you're saying it sort of makes up for that asymmetric following that happens. Because in Twitter's case, A, you had this pressure to actually say something. So a lot of people would lurk and not actually communicate and add things. And B, the interaction was more eavesdropping than it was really like sort of participating.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  23. “So, for example, if you sent me a gift, I would say thank you Sonal and I would call out your name. And from that, you would receive gratification alone. And you might ask me a question, the fact that I choose to acknowledge it and answer it, you receive more gratification.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  24. “Again, that goes back to the interaction. It's basically all the broadcasters acting like talk show hosts or acting like reality TV. And it's much less about where they are and what they're looking at and much more about what they're thinking, what they're saying, and what they're doing.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  25. “But there's another nuance here, still something different, I think, than even gaming and dating. One of the key points in the piece that we recently posted is about the fact that it's shifting the focus from the outward-facing camera to the inward-facing camera and what that means. And so it's essentially like selfie live streaming in a lot of ways. It's an evolution of selfie streaming. So what's happening differently now in that evolution? Like, what's that about?”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  26. “Sent your presence to be at this concert remotely, even though you're not there. And there's like something really nice as a fan of knowing that in some tiny, tiny, tiny way, you know, that you're there.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  27. “So, yeah, you could stream a Big Bang concert, and what you can do as a fan who's not there is you can give them a certain amount of money and they'll actually like light up a physical candle on the venue for you. And so you like in some way have like.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  28. “Interact him right in the moment reminds me of reinforcement learning, where you can have instant reinforcement like Pavlov's dog. The dog hears the bell of whistle for food. He immediately salivates. And there's sort of this instant reaction, reinforcement that's happening through these stickers that make you.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  29. “But the gifting, I'd say Facebook gifting did versus what all these live streaming apps, the main difference is one is instant and it's part of the conversation as opposed to one is kind of I'm watching or I'm admiring you and I'm kind of tipping you and giving you this gift to the side.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  30. “I think it's also partially because it's so built on top of, it's basically like the live streaming apps there are built on top of dating apps more or less, right? Or like they go hand in hand with that. And so there's a lot of flirtation and with flirtation, the gifts make sense. Whereas I think our live streaming culture kind of more comes from like games, right? So we have Twitch and that's really the big, the first major player. And so you get a lot of the same phenomenon, right? It's people willing to do things online and talking with their audience, but not quite the same level of the gift.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  31. “So did Zynga, and That's part of my question: this interaction that you describe, which is a key component that's making mobile live streaming as entertainment take off in China Is largely enabled by this culture of gifting digital gifts, which we don't really have in place here. So what do you think is making the digital gift culture in the first place work?”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  32. “It's asynchronous. You're not compelled to respond right then and there. It's asymmetric. It's okay if you have like one person who does 50 texts and you only do one back. You don't have to reciprocate in kind and equally. And like you said, it's private, exactly. I do agree with you that I think there's a real fascinating subculture in family group chats to mine here. So, you know, speaking of this idea of people expressing themselves in ways that they would not necessarily in person, one thing that comes to mind is in your recent post on live streaming trends in China. And one of the things that's really interesting is quotes from people who they would never actually be public speaking or on camera necessarily in their physical life. But somehow feel liberated to do so in live stream. So what's driving the live streaming phenomenon?”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  33. “It's kind of nice that you can have this sort of ambient social feeling without, you know, if you're going to call someone, you have to actually have a conversation. You have to have things to say. But what group chat allows you is for you can just keep sending stickers back and forth to each other. You can never say a thing. Right. But feel like you're in constant contact with people”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  34. “Yeah, I love looking at how group chats work within families in Asia and how that's completely changed how people can stay in touch with each other, especially, for example, even in China, a lot of the parents don't always live in the same city as the kids, even when the kids are young, but also when the kids are older and using these group chats within WeChat allows people to stay in close touch with each other and give people regular updates and share articles. And people are just so much closer as a result.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  35. “This for granted because they're not necessarily from cultures that are like that where you can sort of see that this actually allows a different kind of behavior because again, we're making a lot of sweeping generalizations here. But in general, when you think of the US, there's a certain openness and freedom of speech that is taken for granted that's not common in a lot of different cultures. And so it is kind of fascinating to see how these things play out. Yeah, I love.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  36. “I love that example because just on a personal note, my dad, also Asian, there's a sort of conservatism between fathers and daughters and how you express yourself. You know my dad loves us, but he's not the type to actually say I love you overtly. And the day he learned how to use text messaging, he still doesn't really know how to use tickers, stickers, and jokes, but he does. Now communicate in a completely different way in text and message that he would never communicate in person. Right. And it's probably one of my most gratifying things to see. And I think that a lot of people.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  37. “Yeah, and through stickers, like what you mentioned earlier, I do think there's moments where even within your close family, you might use stickers to express things you wouldn't normally say to your parents or to your siblings. Like there are very many, I love you stickers. Both online on WeChat on a number of these apps, and it's easier to send that kind of sticker to your mom and dad, whereas you might feel more awkward or uncomfortable saying it in person.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  38. “Yeah, I think because people may not feel comfortable going to actual gay clubs, but it's not a big deal to download an app and go on it and click around, talk to people and things like that. And so from that kind of foundation, you'll see new types of culture get created.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  39. “I think in general, you know, exactly what Connie said, you see people being a lot more playful and free and informal. My friend Tricia Wong, who's also an ethnographer. She's done this incredible work about elastic selves and how basically Chinese youth are sometimes more open with total strangers on the internet than they are with their close friends”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  40. “Right, exactly. So, like, I mean, it's very liberating in a certain sense, and it's again allowing this sort of uncoupling of your physical presence. What would you say are some of the unexpected or surprising things you've seen people do?”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  41. “Yeah, I mean, I think, you know, like any technology, they codify, especially consumer-facing technology, they codify the sort of norms that we have circulating. I love that some of the apps will actually make you taller in photos, which as a very tall Asian woman I don't need.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  42. “Definitely use it, but it is majority women, I believe. And there are definitely cultural nuances there. For example, a lot of the Asian apps will make your skin look whiter because whitening of skin is really popular there. But if you look at how it's impacted society, some things I'm really fascinated about, for example, include how it plays generationally. And I've heard stories where there's folks now where their parents who are in their 60s or 70s, when they travel, they take so many more selfies because they're happy with how they look. And if you think about those kinds of stories, it's wonderful that these apps are encouraging people to take more images and capture more memories.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  43. “It'll change your eye color if you want. You can do a face slimming, all kinds of things. And a lot of the new phones, for example, like the Huawei P9, it has these beautification tools built right into the camera. So you can train it to know a particular face and say, I always want my face limbs by this amount.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  44. “Yes. But for a lot of people, they want apps where even though they might have a filter that makes them look ugly, it's almost done as if you can tell that the person behind it still looks good. And so a lot of these beautification apps like these one click makeup applications. It's mate Mayo has a whole army of applications. One of them that's in English that's called Makeup Plus, where you can literally with just one click apply your entire makeup. It'll do your eyebrows, your eyeliner, your eyeshadow.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  45. “I mean, in that sense, I think that the remix culture has become more democratized now because in the past, you know, if you wanted to remix two things, you had to be proficient in Photoshop or some other tool. And now you have like endless tools online. And as you note, there's automation that happens, like AI that lets people now map it onto the points of your face in the computer vision sense. So there's definitely something that makes it easier. On the beautification side, Connie, you and I swap apps all the time. Because I'm like so obsessed with Philippe apps that apply your makeup and do all this other crap. And it's insane. Like what's driving that?”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  46. “I think it's partially playfulness when you have the dog years or whatever in Snapchat. Like that's mostly about playfulness, but part of it is also just it's Photoshop culture for your own face, right? If you're going to post a selfie, it might as well look good. And so as the technology gets more and more advanced for that, it becomes a form of digital makeup that if you're good at filters, it can be almost as good as being good at makeup.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  47. “What urge do you think it's tapping into this desire for filters and this reception people have to filters? I mean, I'm just trying to get behind why they've taken off here without having as much pervasiveness of the burikara boots.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  48. “The filter culture of decorating your image and kind of distorting what you're wearing, what you look like was already very popular through these physical photo booths. And as the photo booths evolved, even many, many years ago, they already had the software technology that would either smooth out your skin or make your eyes bigger or do whatever it was that you wanted to change how you looked”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  49. “That's right. Yeah Pronunciation because there were photo boots and they still exist in Japan right now where you would go in and take your photo for a couple minutes. You would run outside right away because you have a short couple of minutes where you can decorate and punctuate every single photo with graphics like fake bows or put classes on yourself. Sparkles and you can write words well over 10 years ago. And back then you could already see some of those photo booths not just in Asia, but here in the Bay Area.”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source

  50. “That's fascinating. And it reminds me a lot of why Snapchat filters took off so much in the US because there's sort of this layering, again, this distortion of your face where you can now add on and layer on other people's expressions or some other filter, whether it's a bare nose or whatever it is to create new forms of expression. How do filters play out in China?”

    2016-10-12 · a16z Podcast · a16z Podcast: Stickers! Filters! Memes! Livestreams! · IDENTIFIED FROM THE TRANSCRIPT · source