YouSaid · the spoken record
Anastasia Soare
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- 53
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- 2025-10-21
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- 2025-10-21
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- 1
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“Can subscribe to the Opra podcast on YouTube and follow us on Spotify, Apple Podcasts, or wherever you listen. I'll see you next week. Thanks, everybody”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Anastasia's extraordinary line of beauty products are available now. Her phenomenal new book is available on walmart.com. And I want to give a special thank you to our friends at Walmart for supporting this episode with Anastasia. Thank you, Kim Kardashian, for joining the conversation. Diana and Jackie and Shanise, take that advice, y'all, and best of luck. As always, a heartfelt thanks to all of you, our listeners. See you next week. Go well. Raise and browse. Go out there and raise some brows, y'all.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“That those strength building tactics that you use to survive are going to be the thing that gets you through every negotiation with somebody who wants to buy your company. I mean, that is what makes you fearless. Having stood up to it.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Yes, and that's why I say nothing is ever lost. You would never think that when you're in the middle of a crisis and You know, God forbid you're in a communist regime and people are treating you horribly and you don't even know if you're going to survive.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Well, and I know a lot of people. and threatening you. After you have been in that kind of fear, you say, Oh, Kathy, what?”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“That whispers in my ear from the minute I get up to when I go to sleep that says, you can do anything. I've always believed this and it has been the foundation and heartbeat of all I have accomplished. And I wanted to end with that because I wanted to say lots of people want things. Lots of people desire. They have wishes. But you actually become what you believe is possible. Correct.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“And have created this incredible life. Beyond anything you could have imagined. No, so I wanted to end with this. You say in the very beginning of the book, people often ask me what the secret to achievement is. Of course, it has a lot to do with working hard, building authentic connections, striving for excellence in every pursuit, being determined, and always doing more than the job at hand. Principles by which I live. I know you live by those principles because I've seen you do it. But it's also about something less tangible and more magical that begins when you cultivate a particular attitude that drives you forward. And you say, for me, it is an unshakable belief.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that is great That you ended up bringing your mother from Romania. I know. Your mother who lives right down the street. Thanks to my daughter. Yeah.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“That is your takeaway Okay, all right, thank you. Thank you, Shanise. So interesting. You were talking about how you love to have dinner parties, and I was at a wonderful dinner party at your house. That's how I ended up in the closet, y'all. And I had no idea that you had a dinner party for 25 years of business. And at the table was all the women who you've serviced over the years. You want to read what you. For thinking, I had no idea you were thinking this. I was just coming in like Everybody, and you say”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Sit down and you look at everything that you do for the closet and how you could take whatever that is every single thing that you do for the closet, everything anybody needs for their closet, and how you can turn the need for whatever that one specific thing is or multiple things are. Into a service or into a product that people could use.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“I think so. And I think when Anastasia is stimulating for me in terms of thinking about this, a different way of thinking about this is”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Oh, well, that's who you call. You call the closet therapist. If you need your closet straightened out. And I will say this. That having your closet organized changes everything about the way you live. Does it not? It elevates everything.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“You know I love an organized plaza girl. It is. Yes. Let me just tell you. Everyone should have the privilege, the joy, the sheer delight of being an Anastasia's closet. One night I went to her house for a dinner party and she said, oh, come upstairs. I want to show you something. And I go upstairs. It is better than Bergdorf's up there, baby. Bergdorf. It's better than Bergdorfs in Anastasia's closet. She's got things organized by designers and years and vintage and shoes. It was like, you want to live in that closet. So that's so the fact that you, so that's what you do for people is you create closets that look like burgdorfs. Yeah.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“For joining us, thanks for joining us. We have one more podcast listener with a question Shanise is a professional closet organizer. Hello.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“And you have found your passion in the creating of the products and the makeup and the, I mean, that's where you have now found your home.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Well, your mom says on page 174, when I think about it now, if it all ended for me tomorrow, I would say my greatest achievement in life, even beyond the business I built, is that my daughter has found her purpose and that she does it extraordinarily well. That makes you feel what when you hear that?”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Yes. So as we were just sharing with Diane and Jackie, who are starting their own business selling all these items with color, that it's about the story that you tell about the product. That's what changed for you, right?”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“So, where did you get this idea? I mean, the business was doing fine. You all were making more money than you ever imagined and selling a lot of product and everybody in Hollywood was coming and the Brow Revolution had started. So where did you get the idea of social media? This was 2012.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Wow, that is great. I thank you for following the Oprah podcast next Anastasha's daughter, Claudia, joins the conversation. You have to hear how her mom actually fired her from the company, and then rehired her. Hey y'all, thanks for coming back to the Oprah podcast. My hope is this conversation gives you the courage and the inspiration to chase your own dreams. Well, let's talk about Claudia. So Claudia is Anastasha's daughter. And on social media, she goes by Norvina, y'all. And she's the president and creative director of Anastasia Beverly Hills. Hi Claudia.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“No, you didn't. Yes, but you had this thing, too, that you say in the book, my grandfather's ability to keep going taught me that no matter what is happening around you, only you have the power over your mindset. Only you can decide what will give you meaning. And once you make that decision, every action you take, whether personally or in business, needs to move you toward making that happen. This is what I appreciate about you. You would not give. With the whole brow thing. Yes.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“It looks like I had a facelift. I wanted the audience to experience or know about you in the same way. So y'all, this is what I did. You could never do this in today's world, but.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Well, here's the thing with the show every time I ever discovered anything was a pair of ugs, a pair of pajamas. That's how favorite things started. Yes, I discovered. I wanted everybody to know. So when I discovered you And what you were able to do for my brows, that first day you handed me the mirror and I went.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Yes. And then I teared up when I was reading that because one of the things that you said in the book was that I and the show became your anchor, that you are watching as a person who doesn't speak English. And you actually said to your husband one day what he was saying, you should turn that off. Why are you watching that? You don't even know what they're saying. And you said, I'm going to watch”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Well, this is what I was so moved and have been, I mean, I've known for years I'd heard the story that you learn to speak English watching the Oprah Show.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Leanne Morgan, who was just here, who now has a special with Netflix, who's now touring the country, who's one of the funniest women I know, nothing happened until she went on social media. They did an Instagram story. She hired these two guys who she didn't really know that well to build a story about her. The world responds to storytelling. So, the question becomes, Diana and Jackie, what is your story? What is the story you want to offer to the public? Because what you're doing with your business Is the same thing that Anastasia did, that I do. For every show I was doing, it was an offering to the audience. It's an offering. So what is the story you want to tell about the offerings and get busy telling that story?”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“There's the visual stimulation for it because as we're going to talk about it in a few moments, Anastasia was big, was doing brows, people were lined up around the corner, but the business didn't take off until her daughter, Claudia, came in and said, I think we need to create an Instagram story.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Setting a beautiful table or setting a beautiful bed or setting a beautiful sofa, blah, blah, blah, blah. Correct. Creating that. And even if it means you have to go to somebody else that also would appreciate that creation, creating that so that when we see it, there is the visual.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“And on the Oprah podcast Instagram page, we heard from thousands of you who, just like Anastasia, you feel a business calling in your life. And two of those women, Diana and Jackie, join us now via Zoom from San Diego. Hi, ladies. What's your question?”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Well, I mean, I don't know a harder working business woman, maybe yourself. Yes. What do you think is the secret to Anastasia's success?”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Well, I credited you with starting the Brow Revolution, and the list of celebrity brows that you've done, Victoria Beckham and General Lopez and Naomi Campbell and Michelle Pfeiffer and Heidi Columbin going on and on and on, and Kim Kardashian.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Because that's the job that was available to you. The time. And as that esthetician, you then decide, well, you know what? I can make women look and feel even better, even better. Then you dare to do it, even though the people who you're working for say, no, that's not important.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“What's important to me about that story? And I was just saying this to somebody who recently, a member of my family who was like, Know they're having trouble, they haven't fulfilled their dreams and they think they should have fulfilled their dreams already. I said, the reason you haven't fulfilled your dreams is because you weren't really willing. Take the jobs and do what was necessary. To get to the dream. Everybody just wants the dream And so, what's important about your story is that your husband, you're new to this country, do you don't really speak English well? And you take a job as an aesthetician.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“The customer had said. Oh, somebody left this book. Husband said, Oh, that's my book. And he said, There's no way you're a cab driver and you're reading this book, and your husband got into it.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Had, you know, coming here as an immigrant, the only job he could get was as a cab driver. And working as a cab driver 14 hours a day just wore him out.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“The first time I got my eyebrows down by you, I felt like I looked like I had my face lifted. Do you see what I think happen opened up here? Yeah.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Learned this when you went to art school In communist Roman As an art student in Romania, Anastasia studied Leonardo da Vinci. He used a golden ratio to create proportion and balance in his paintings, a balance that is especially pleasing to the human eye. This is The Genius idea behind the way Anastasia shapes brows.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“We need to take a quick break when we come back. Kim Kardashian joins us and shares the life lesson Anastasia taught her. Hey there, glad you're back. I am with Anastasius Warre, who is the brilliant founder of her own billion dollar beauty brand. She is one of the most incredible stories I've ever heard. So let's talk about how this billion dollar empire started. I mean, that's what's so remarkable about it. You started plucking people's eyebrows and ended up making a billion more than a billion dollars and you believe that eyebrows are our most powerfully defining feature explain why”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“When they came into your mother's living room. And would try on their clothes And then they would feel beautiful for a moment And then many years later, you do the same thing when you're transforming women with their brows.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“In communist Romania. Wasn't even allowed. And so you had to be doing this. Your mother's doing this out of fear that at any time they can come in and say, what are you doing this for? But the women would come to get dresses made.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Every day, getting the vogue patterns. Remember y'all when there used to be patterns and people made dresses from the patterns? The women would come and choose from a vogue pattern.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, but this moment you paint in the book, this beautiful scene where you come home and you're crying, your father has died and your mother says, there's no time to cry. Yes. No time to cry. You are going to have to step in.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Not a lot. And your mom is out of the home running a tailoring seamstress business. Yes. And your mother and father had been doing that, right?”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“That nothing is lost. And so, what really reminded me of this story is your father dies. And your mother is a mother of, you know, this is 1957, 58, 59 in the early 60s.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“And then you talk about, and the reason I'm asking all these questions is because I want everybody to know that everything that you go through, everything that you've been through, is building strength for what is to come.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“And the communist regime, the police officers were looking for him because they felt like he had, what, defected to his contract.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Tell us about where you were coming from in that moment in Romania and your choice to choose freedom because you were coming from communist Romania. Your husband had already come to this country.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“You don't even know what he's saying There's this moment where you describe You see him speaking, you don't know what he's saying, but you look to the left and you look to the right. Do you see what everybody else is doing? And they're handing him these papers and you do that.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Well, you know, I started out by saying this is the greatest country in the world, even though we're all divided now and there's all kinds of polarization. Only in this country could your story have been possible, only in this country could my story have been possible. And you describe in raising brows that first moment of coming through, which I mean it made me cheer up because I think about you and every other immigrant who's come to this country, you don't speak the language.”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“Anything And I say this because in the book, you give all those examples, but you didn't know how to start a business. You didn't have a college degree or an MBA. You didn't speak English. You were new to this country. And you were scared”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT
“So, I'm so excited for our conversation because now everyone can learn, I think, how you became this brilliant, creative businesswoman. And because you have finally written your book, Raising Brows, My Story of Building a Billion Dollar Beauty Empire. And this book is for anybody. You're chasing a dream. You're striving to reach your highest potential. This right here is the toolkit. I just want to say that for everybody who's saying, and you say this in the beginning of the book, you say, people who say, I don't know how to start a business, I don't have a college degree or an MBA. I don't speak English. No one understands me when I talk. I don't have contacts who can help me. I don't have money. I'm an immigrant. I'm new to this country. I'm too old. I'm scared. You say what?”
2025-10-21 · The Oprah Podcast · Building a Billion Dollar Brand with Anastasia Soare and Oprah · IDENTIFIED FROM THE TRANSCRIPT