YouSaid · the spoken record

Andy Katz-Mayfield

lines on the record: 129
first: 2023-06-12
most recent: 2023-06-12
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“And he never responded. So I was like, oh, I guess he didn't want to talk about Harry's. And then all of a sudden, right after we launched, we sent him a sample right after we launched. I just got an email from him that says, hope you have a good server, son. And then he posted the link to the uncrate article and our whole website blew up. I was like, oh my gosh, we immediately just started to see a ton of demand.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“And so, what happened? I mean, when you launched, you already had press. And so did your, I mean, did you guys have tons of traffic right away?”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Yep, yep, we hired the same PR. We actually worked with two PR firms and leveraged every personal relationship we had just to try to get, yeah, we were like literally running around New York for the few weeks before launch, just trying to meet with as many people as possible to tell them about Harry's before Harry's actually launched. In that process, we were getting incredible feedback from people on the brand and how they thought about it and how we should talk about it. That was great.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“We actually had the razor blades shipped from Germany to China where they were assembled onto the handle and put into the packaging there. So there was like an assembly operation in China. Then those were shipped over to this 3PL in Connecticut are shaving cream and shaving gel were manufactured. At a facility in New Jersey, we had another supplier in New Jersey that was making these boxes and these inserts that the initial kits would be assembled into that would ultimately be shipped to the customer. So yeah, it was a crash course in supply chain.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“And by the way, where were they all put together? Were they all brought together to a central warehouse somewhere and packaged?”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Beginning, okay. Yeah, yeah. Harry's branded shaped cream. So, what we did is we tried to find the labs that made the most prestige products that we could and the chemists. And then we were like, okay, can you just make us that? But we're not going to charge $20 for it. We're going to charge eight and try to make that, again, kind of part of the Harry's brand identity, which is like, we can deliver you kind of great value across the line. Prestige products at mass prices.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“We always thought of Harry's as a brand first. And so the way that we started was not on subscription, actually, but we made these shave sets. They were eraser. We still happen today. Plus two additional handles and a shave cream for $15.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“I mean, and the idea was what at the beginning it was to just to be like a monthly subscription? Was it to be selling just razors and blades a la carte? Was it”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“And actually, one of our biggest, earliest investor, they were like, look, we'll back you guys, but you need to find somebody that actually knows what they're doing from an operational standpoint. You guys seem smart, but you never done this before. And so they introduced us to this guy, Will, who's still our COO to this day. I would say that. Know Jeff spent more of his time and energy and what he's really, really good at sort of brand and design and consumer and marketing. So he was really leading the charge on a lot of that work and a lot of those decisions. I spent a lot more time and energy on the operations and setting up the manufacturing partner. And so that was sort of how we divided and conquered things through that, I guess it was about a nine-month period from when we raised capital to when we launched in March of 2013.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“So we raised money over the summer of 2012. I quit my job like around Memorial Day, and I think Jeff stayed at Charles Bank through Labor Day. We had all these designs. We had to go manufacture the product and ensure that we needed packaging. We needed the handle. We needed the cartridges. We needed to assemble all this stuff. We needed a website. And we needed some people to help us do those things. Neither Jeff nor I had really operated before. You know, Jeff had a little bit of experience with Warby Parker, but...”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Alright, so you guys have this money to launch. And did you, I mean, By the end of 2012, you've raised the money and you've got a plan here. So, what was the plan? What was the idea? I know you launched in 2013, in March of 2013, but what did you do to prepare for that launch? Did you hire people? What happened during that time?”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“I think that's actually been really important for us too. Like having the same economic incentives all the time, same ownership. It's just good, you know, equal partnership. I'm really glad we did that in retrospect.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Now it sounds quaint. You know, there's like $10 million seed rounds, but at the time it was actually a pretty big seed round. And people were like, well, what's minimum viable product MVP? We're like, there isn't really an MVP here. We need this thing to work out of the gate. Like it's a razor. We need the product to be good. We need the inventory. Yeah, I think we set out trying to raise three and wound up raising four, something like that.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“All right, so you have the name and you've got this commitment to get the razors made, but you've got to raise the capital to pay for them and also to make the handles and then to start this business. So you, Jeff, had had obviously experience raising money with Warby Parker. How much initially did you guys need to raise?”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we were sitting around with this design agency that we work with today. They're called Mythology. At the time, they were called Partners in Spade. One of the folks there looked at us and was like, you guys should make razors that look like traffic cones. And we're like, what? He's like, yeah, trap orange, traffic cones, just try it. It'll be cool. And we're like, okay. Like, why not? And so we mocked up a sample of an orange razor that we looked at and we're like, this looks cool. And then we started to meet with people. And everyone would be like, what's up? This orange one looks awesome. I love the orange. And over time, we're like, huh, there really is something to orange. Orange was our number one handle when we started. And it totally surprised us.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“And what about, I mean, you mentioned colors. I think of orange or that blue as Harry's colors. Were those colors from the beginning?”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“And so Felt like that was a good kind of place in contrast to the other brands in the category that we felt like maybe we're trying to tell guys to be the best and perfect and the traditional kind of shaving kind of like ads of a guy with a six pack looking off into the distance with like a perfect jawline shaving one side of his face as like a woman rubs the other like that was kind of like what was out there and maybe what wasn't as appealing to us and we just wanted to be like this kind of like honest open warm approachable friendly brand that's like we don't actually we're two guys just like you”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Feeling we want, and then we felt like we could pair it with kind of warm masculine colors like navy and olive green and burgundy to make it kind of, you know, build this kind of warm, but sort of design centric world around it, which I forget the references we were thinking about at the time, but we liked, you know, Barneys or even Fred Siegel. They were just like kind of these like elevated but warm.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so there was a grandfather for your mine named Harry, who we liked. We liked the idea of shaving being passed down from grandfathers to fathers and fathers to sons as like a general idea. So we wrote down all of these kind of like people in our lives who were kind of grandfather father figures as like a beginning of inspiration. We're like, we really call a shaving brand Harry's and we both kind of laughed. It was like, you know, funny in that way. And then when we started talking to people about it, we're like, you know, what do you think about calling it Harry? They're like, oh yeah, like my uncle Harry or like my neighborhood bar, Harry's like, and we were like, that's what we want. Like, that's the...”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Well, I remember a distinct, so we went back to Germany in May of 2012. That was our second trip. And that's when we actually negotiated and signed the contract. And so I remember being in the rental car with Jeff driving back to the airport and kind of looking over at him and be like, we're doing this, right? Because like I'm going to go quit my job. Are you going to quit yours? I don't want to quit mine if you'll quit yours. And he was like, yeah, yeah, we're going to do this. Okay. So that at least for me was sort of the point of no return in the moment in time when, you know, it was going to go from a nights and weekend adventure to a full-time endeavor. I don't know if that was it for you, Jeff.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“At what point do the two of you, I mean, obviously you've got traction now? It's the summer almost a fall of 2012, and I think that's when the two of you left your day jobs, and you officially founded Harry's in September of 2012 I mean, first of all, when did you decide? Do you remember when the two of you said we're going to go for this, quit our jobs? And we're going to start a business. Like, it must have been a few months before that.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, euro cents versus dollar cents. And so we had to figure that all out. And we were like, you know, what do we do? Like, how do we figure this out? And so, yeah, we wrote a business plan. We had a contract, like literally a physical contract. And we had good investor relationships with early stage venture investors, you know, because of Warby Parker. Warby Parker at that point had raised a couple of rounds of capital and had a great investors. So I knew some of them and some of them I got introductions to. We had a bunch of Warby Parker investors who in retrospect are going to do great on Warby Parker who invested early at Warby Parker not invest in Harry's. And so it wasn't like everybody was rolling out the red carpet. Like we still had to, you know, go out and do our best to get that capital. And yeah, we were very fortunate to have a bunch of folks who believed in us enough to want to do it.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Right, so we had to come back to the States pretty quickly. Yeah, at that point, I told the folks at Charles Bank guy I was leaving. We were on the hook for a million razor blades, so we needed to make this business come to life.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“But I mean, when you made a commitment to buy a million razors from these guys, did you have millions of dollars? At that point, to give to them? At that point, you had not raised money yet.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“And that, I think, also indicated that we were legit, and we gave them a forecast based on kind of some of our early trajectory warbien, some kind of modeling that we did that said, yeah, the million could turn into many millions pretty quickly if we can get this thing moving. And so I think that was helpful for us in terms of building credibility, but that definitely took time.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think it took us time to try to build some credibility there. In the early kind of days, we'd be emailing with them. They would email to each other in German. And then we would obviously look at all this German back and forth between them and put it into Google Translate. What are they talking about? And like they would literally, like in their emails being like, the American internet boys would like to order XYZ from, they'd like us to customize the Razor cartridge in this way and really, oh my gosh, they're calling us the American Internet Boys. But, you know, I think that through a set of a long set of interactions, again, like over many months, we tried to convince them that we were legit. And then we committed to buying a million razor blades. Like we signed a contract to buy a million razor blades, which for them at the time was like a meaningful number.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“So, when you get there and you talk to them about this vision, what's their response? I mean, you guys were a couple of young guys out of... You know, business school, they probably had no idea what Warby Parker was. I don't know if that impressed them. And they were happy to just sell you razors, but you wanted something a bit more complicated.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's very rural. It's this very small town where there are a few manufacturers there, but Fine Technic was kind of the biggest employer and biggest came in town. And yeah, I remember getting there. It was late January at night. It was freezing cold.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Tell me about your impressions. You get to Germany. It's a tiny town. It's like, I looked at it on the map. I think is it in the former East Germany?”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Cartridges would connect with our handles that we could make our own handles that had a very different look and feel and design, that we wanted the head to bend in a specific way that we thought was going to be best for the consumer. Different colorways, so things that would make our product look and feel and in fact be unique and different.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“As Jeff mentioned, for us, what was going to be important was, you know, they had sort of a catalog and they would have just sold us off the shelf product, but we wanted to build a brand that looked and felt very different, that had a more elevated aesthetic. And so it was going to require some level of customization. So we needed them to buy into doing that for us.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Guys get these samples from Fine Technique, this factor in Germany, and I guess you decide we got to go there. We got to go check it out.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“And then the thing that kind of blew my mind when I went to the factory the first time is through this heating and cooling process that Andy mentioned, you actually changed the metallurgical composition of steel. You like liquefied in the heating process and then you cool it to harden it and you actually need a harder form of steel to put the edge on that Andy just mentioned. And so we actually change the steel itself, even if someone was going to source the same exact steel. The manufacturing process, the first step of the process actually is to change the steel itself. Such that you can then grind this edge in a way that's going to sort of work well.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Alright, let me just ask you about the razor blade technology for a moment. You mentioned that you first heard about them because you heard they made a great double-edged single razor Which is like an old school, like my grandpa used to use, and some people still use them, especially people who get irritated skin. And then over the years, you know, these three blade systems and then four blade systems and now five blade systems were introduced, which is what many people use, these cartridges you attach to a handle. It's got literally four or five blades. And so it shaves under the skin. It shaves so close, right? It actually takes a microlayer of skin off, basically”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Before we move it forward, send us, you can just send us some to try. And so I think I literally remember getting a box sent to New York. I got home, immediately dried the product, walked out of the bathroom, like saw my wife. I was like, these are good. These will work. These are good.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“All right, so you guys are digging into this, and you're looking for some partner that could manufacture blades that would be somewhat different. And so...”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Given the stakes involved, you know, you're literally taking a knife to your face, and it's in a pretty important experience, probably the most important grooming experience for guys from sort of both practical and emotional standpoint, that if the product doesn't perform, nobody's going to come back and buy your product again. Like they're going to be resigned and go back and spend $25 on Gillette. And that's the model that worked for Gillette forever.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, it was all consuming. And I think there was kind of a trifecta of factors as I was getting increasingly excited about the idea. And also trying to make a rational decision of like, all right, do I want to make this jump? Do I want to spend all my time and energy on this and take that level of career risk? In Jeff, I had somebody who I respected tremendously. Obviously, he had the Werby Parker experience and we had worked together, but we were also close friends. It felt like almost the perfect match for somebody who you would want to start a business. So then, yeah, the thing that really the only thing that was giving me pause was this, hey, can we make a product that actually works and performs and is sufficient quality?”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“And what about you, Andy? I mean, was it also just all consuming? You became really convinced that this could work. I mean, you mentioned that there were a few moments where you thought, okay, we've hit a roadblock and maybe this isn't going to work.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“It's very, very hard. And so when we started, that was our biggest concern. And then the other thing we were really concerned about was even if we could find quality razor blades, how could we make sure that they were unique and distinct to Harry's? Because our concern is let's say we scour the earth and we find the one place that could make amazing razor blades for us, which we ended up thinking we actually did. Then we have to make sure that those people don't just turn around and sell the exact same razor blades to Larry's and berries and whoever because then what's going to be unique about us.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“No. There's a significant concentration, probably relative to lots of other industries of manufacturing in North America and in Europe. And the reason is, one reason is because a lot of this stuff is highly automated. You're talking about machines that have to make grind a perfect edge on little blades millions and millions and millions of times over with like zero deviation. Otherwise, you're going to feel it in your shave experience and then slot them into cartridges with immense precision. And so I think where the industry grew up was in places with really, really strong engineering cultures. And the dynamic in the industry, which's interesting is that most of the brands are fully vertically integrated.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Yes, we tried everything. I think came to the termination that Andy mentioned pretty quickly, that like there's a significant difference between kind of high-performing products in this market and lower performing products in this market. And in order for us to build a brand, we had to be in that kind of high performance tier. Otherwise, it just wouldn't work.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“We come back in just a moment. Jeff and Andy use Google Translate to partner with a razor factory in And come up with a name Harry's because, well, it's friendly. Stay with us. I'm Guy Raz, and you're listening to how I built this One more thing before we get back to the show, please make sure to click the follow button on your podcast app so you never miss a new episode of the show. And it's totally free Hey, welcome back to How I Built This I'm Guy Raz. So it's 2012, and Jeff and Andy are trying to answer the question, does the world need another Razor Company? And to answer it, they're doing a lot of shaving. You guys were literally presumably buying every razor you could buy and just shaving with it.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“But then we started trying to figure out how to make this product because obviously you need a product to go with your brand and trying all these non-branded alternatives and researching manufacturers. And we were like, uh-oh, like these products are really bad. There's not a lot out there. Is going to be a real challenge”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“That was the biggest thing that we didn't understand immediately going into this because you were like, okay, Gillette's a monopoly. They charge all these prices. And most consumer packaged goods are reasonably commoditized. There's probably 100 manufacturers throughout the world that can make or thousands that can make soap or hairstyling products or whatever. And razor blades, not so. There is a ton of really sophisticated technology and intellectual property that goes into the design. And then even if you had access to all of the IP and kind of design know-how, the manufacturing process is really complicated as well. And so we could build a brand and a customer experience that would be different in super.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“So it would be, I mean, it would be a year of research and kind of digging into this before you would launch Harry's, which we'll get to in a bit. But I want to spend some time on this sort of nine months to a year process because you had a lot of questions that you needed answered. Why is this so expensive? How do you make this stuff? And so first of all, I mean, the expense of sense, right? If one company has such a huge dominance in the market, they can make slight alterations and changes to their razors and just charge a lot of money and people are kind of stuck. But there's another component here, which is from what I understand, making razor blades for shaving is very complicated. It's not actually as easy as many people might think.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Our friends, guys in general. And to what Jeff said, I think in some ways that last thing was the most confirmatory because when you talk to guys, everybody was like, yes, I have had that experience. I hate it. But yeah, this was like nights and weekends. I mean, as Jeff mentioned, we probably spoke every night. I had like a job, but it wasn't an all consuming job. And I was doing this. Jeff had like a really serious job plus Warby plus this. I was like, I don't know when this guy sleeps. We spent a lot of time on it very quickly because I think we were really excited about the idea.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, you know, we, well, Jeff had access to analysts and industry stuff through Charles Bank, and I actually had access to some of that stuff through the Stanford Library database that I still had access to as a business school student. So we could get some of that stuff. I remember we ran a consumer survey and we spent a lot of time just trying to sort of network to people that knew something about the industry and then just talking to,”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“Andy, you were in LA and Jeff was in New York, and you guys were just both kind of doing research from where you were, and then you would kind of reconnect every couple days.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT
“And dominate. And then we started talking to a bunch of our friends about it. And I think they had the same feelings that we did. And so all of those things were kind of signs to like, hey, there is an opportunity here if you could make really high quality blades at good value. That was kind of like the if.”
2023-06-12 · How I Built This with Guy Raz · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · IDENTIFIED FROM THE TRANSCRIPT