YouSaid · the spoken record

Angela Ahrendts

lines on the record: 35
first: 2020-05-19
most recent: 2020-05-19
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I'm Reed Hoffman. Thank you for listening. Masters of Scale is a whitewater original. The show is recorded remotely with sanitized audio gear. Our executive producers are June Cohen and Darren Triff. Our supervising producer is Jay Punjabi. Our producers are Chris McLeod, Adam Skeuse, Jenny Cataldo, Jordan McLeod, Catherine Clark Gray, Halle Bondi, Christina Gonzalez, and Ben Manila. Our editor-at-large is Bob Saffian. Original music and sound design by Ryan Holliday and Daniel Nissenbaum. Audio editing by Keith J. Nelson. Mixing and mastering by Brian Pugh. Special thanks to Chrichier, Elisa Schreiber, David Sanford, Saida Sepieva, Adam Heiner, Emily McManus, Kelsey Capitano, Tim Cronin, Sarah Sandman, Charlie Maness, and Colin Howarth.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Angela wanted to cultivate the logical and the intuitive in herself and in those around her. The proof that she had built the right team and the right approach is that when it came time to make a critical decision, they showed her the right answer. They had adopted the elevated mission as their own. That's how you unite a global team. You inspire them with a guiding mission. You connect them face to face. Give them a reason to buy in, to think big and think different, and then watch them take ownership of the mission itself. Angela left Apple in early twenty nineteen, but she hasn't left leadership. She sits on the boards of directors for Ralph Loren and Airbnb. When I asked her about her leadership style, she dropped a few hints at what might be next. What role is intuition and instinct played?”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Creating tree hous Which aren't necessarily a specific app on the phone. Yes. What's interesting to me about this moment is that Angela wanted a logical direct correlation between the app on the iPhone and the class being taught. And it was her team that convinced her to let the class topics be more intuitive. If you remember, in part one, we talked about balancing the analytical and the intuitive in leadership.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“With face to face human interaction. It was a project team members could invest themselves in, put their own stamp on, paint their own red door. Best of all, it could continue to evolve and improve beyond what she'd initially conceived. Frequently when you do a startup and do a product launderer mission, there's this original conception, then there's things that you learn as you're getting the product market fit. So you had this idea You went into this launch, what were some of the things that you learned along the path of it? Tune it to refine it to make”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Having a red door all your own that you can point to and say, I did that is a perfect example of how individuals can feel connected to the central mission, whether it's a family ranch or an Apple store. That brings us back to Angela Erantz. There were other changes Angela brought to the Apple stores and they weren't small. Like the elimination of the checkout counter, replaced by roving customer service agents, any of whom can help. Also gone, the genius bar with its inscrutable time frames and implacable wizards at the back of the store. Instead, you can now schedule a service repair request remotely and bring your device in at the appointed time. But Angela maintains that today at Apple was her signature achievement. It was the culmination of her best strengths as a leader, the ability to project a grand vision, and then see the work through.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Getting the water running was only the beginning. Fixing Nona's house would take many years, but it was just one of the many maintenance, repair, or ranch hand projects the family has undertaken during work week. Eric believes the real glue holding the family together is the hard work they put in, side by side to build something meaningful or fix something that's broken. It's not just a lesson in teamwork, but in team building, team unifying as each person becomes more invested in the outcome. Like the time, Eric's son Colton wanted to paint one of Nona's house doors.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Oh, the next step they took was a face-to-face human approach, something to make sure all family members could keep their connection to the ranch, to make it more real to them, as well as uphold the family's mission to keep the ranch together. Enter the Trig Ranch Work Week, an annual seven day gathering of the family to tackle a construction or repair project right on the ranch. Remember that old rock house Eric told us about? That was their first big undertaking.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“With everyone spread out across the country, the Trigg family came up with two solutions that might sound familiar to you. One, they gave themselves a mission statement to rally around.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Many family farms don't survive once the original caretakers pass away. The inheritors sell or simply let it fall into disrepair. It's hard to feel a sense of belonging to a piece of land you never see. That's why the Trig family took steps to make sure that didn't happen to their ranch.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“And 22 other members of his family are co owners of the Trigg family ranch in New Mexico. It's a functional cattle ranch operated and managed by his sister Kristen, though all 23 owners still have a say.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Be human It's the overriding lesson of Angela's work Uniting teams. And whether your team is 70,000 or seven, it works. Show you what I mean, I want you to hear from someone whose organization could not possibly be more removed from the polished glass boxes of Apple's retail stores”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“We're back. And we were just talking about how important it is to meet in person when you're trying to unite a global team. The all-hands meeting, the team retreat, the annual company picnic. These are not new concepts in business, but if you do them well, you can use them as more than just an opportunity to swap business cards. A practice, by the way, Angela doesn't even like.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Listeners, Bob, here, if you listen to rapid response on Masters of Scale, you may be missing half the show, because every Friday we release a second rapid response exclusively in the rapid response feed. The guess and topics are just as compelling and timely from Ford CEO to NASA's administrator to the lessons from the Devilware's Prada. It takes about 10 seconds to find, just search rapid response wherever you listen to podcasts and hit follow to make sure you never miss an episode. I hope to see you there.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Significance of that face to face human interaction among fifteen hundred senior leaders cannot be overstated. It takes the far flung global nature of Apple and makes it immediate, tangible, and concrete. It creates a sense of being connected to a whole. Almost like a family reunion.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Angela was re envisioning the Apple store as Town Square, at a moment when Town Squares are disappearing just as she had been working to bring the Apple retail family together, she wanted to invite the customers into that experience too. She wanted the town square of your local apple store to be a place for human-human contact. And it started with naming the store managers as de facto mayors, responsible not only for implementing Today at Apple, but helping to create it for their local community. I asked her how she brought that about. But say now you're going to be the mayor of an aspect of your community. You're going to not just learn to say, hey, this is why these products bring delight and joy to you, but also you're going to help integrate them into various aspects of their lives.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Angela asked, What is the purpose of this box? What she really meant was, what is the elevated mission that every store manager can get behind? Today at Apple gave the stores that sense of purpose, and it also gave store managers a lot of autonomy to decide what today at Apple would look like in their store.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Today at Apple, it was Angela's OS for the store, a program of free daily lessons offered in all Apple stores worldwide. It's a way to bring Apple products to life by unlocking the creative potential. It's also something bigger.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“There were a couple different programs that were created by you and your whole team while you were there. What was the program that you most like off? This felt like a great step forward”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Angela began thinking, How could she offset some of the thorniest problems wrought by technology with a technology store?”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“The OS of the store. I hadn't heard that before, but it doesn't surprise me that Angela came up with it because Angela understands that people use metaphors to organize their thoughts and to communicate as a group. So she came to Apple and she was like okay, what language do they use? They talk in platforms and apps so if I use that language to talk about what we're doing in the store then all of a sudden they'll say oh we understand that language we understand that this is a critical thing to invest in what do you need how can we help and this brings us back to the elevated mission the one that rallies the troops and the generals too and the one that brought Angela to Apple Angela kept asking What if as she sharpened her vision for Apple retail and the OS of the Apple store?”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“To be fair, there were plenty of retailers at the company in the literal sense, as we noted earlier, retail actually made up seventy percent of Apple's hundred thousand employees, but not on the senior leadership team, the level which accompanies driving mission gets set. Apple executives, like most of us in Silicon Valley, speak the language of tech. If Angela was going to succeed in rallying her troops, she had to speak the language of the generals.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Baskin, you fix it, how fast you can. Giving store managers and employees a way to talk to each other brought a new level of human contact into Apple retail teams. It also empowered them to solve each other's problems. A store manager in Mexico City might have already solved a problem vexing a store manager in Brussels. Solving the language problem was fairly easy once a tool was in place. The bigger language problem played out at Apple HQ.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“One innovation Angela encouraged was built specifically to achieve this kind of empowerment across teams. How? Human to human contact between retail stores.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Angela made these weekly messages a top priority because she understood a fundamental truth about team building. You have to be intentional about fostering cohesion and common purpose. It won't happen just because everyone is wearing the same color t-shirt and a picture of the same partially munched fruit. You need to build in events, rituals, and good old fashioned human-human contact.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“This brings us to our weekly videos that we discussed back in part one. Recorded on the fly, sent from an iPhone directly to every retail employee at the company. These were not the stylized, carefully crafted Apple productions you might expect.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“So Angela set out to rally the troops in her own way. You may be wondering at this point, why did the troops need rallying anyway? After all, Apple was dominating. In ten years they had quadrupled the number of stores worldwide. But with growth comes growing pains. Angela's challenge maintained the iconic magic of Apple while managing crowds that now include technological late bloomers as well as obsessive early adopters. To pull that off would require a big vision, but it also required everyday hands on coordination among retail teams separated by languages, time zones, and geography. Angela knew she had to show her far flung team through words and actions that each person mattered and that they were part of something bigger.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“When I heard Angela say this, my first thought was, yes, that's an authentic answer, right? Because the vast majority of people, when they make a big jump between companies, they find out that it's hard. You go from saying, oh my God, this is going to be magical to, oh my God, this is so different. And can I even do this? I have confidence in myself, but can I win at this game? So before Angela could rally the troops, she had to rally herself.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“So you get to Apple, what did you find your first month to be like? Because Apple is in many ways an amazing company, inventive, soulful, caring, but also has a bunch of things that are unusual from a Silicon Valley perspective. It's extremely internal. Like, nope, you're not allowed to talk to anyone outside the company. Many groups are working on things that nobody knows about and that it doesn't share between the groups. Like, there's a bunch of also oddities around Apple. What was those first few months like for you?”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“This is Masters of Scale. I'm Reid Hoffman, co-founder of LinkedIn, partner Greylock, and your host. And I believe it takes more than a logo to rally the troops. You need an elevated mission and everyday human contact to United Team. In part one of our talk with Angela Erantz, we looked at her rise through the fashion industry, including the epic turnaround she led as CEO of Burberry, doubling revenue and tripling the stock price in eight years. But then Apple CEO Tim Cook came calling. He wanted Angela to lead Apple's retail operations. He had his work cut out for him.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“In part two, we pick up where we left off. Angela is about to make the move from CO Burberry to Apple's head of retail. And I'm proving this theory. I believe it takes more than a logo to rally the troops. You need an elevated mission and everyday human contact to unite a team.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“And then Apple came calling, and we flashed forward to Angela's first video memo to her team at Apple, recorded from her desk using an iPhone”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Angela was recruited to become CEO of Burberry, where she ultimately leads an epic turnaround. But it started with a big bold rallying cry to the team.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“High listeners, it's read. Welcome to part two of our episode with Angela Erntz on how to unite a team. If you haven't listened to part one, I highly recommend you go back and do that first. You don't want to miss it. But before we dive back in, let me give you a quick refresher. In part one, Angela shared some secrets for uniting a team that she learned early. Like this.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
“Hey, folks, Jeff Berman here. I'm thrilled to share some of the new names who will be joining us at this year's Masters of Scale Summit. This may be our biggest stage yet. Read Hastings, Meredith Whitaker, Van Jones, Amjad Massad, and more will be there with us october twentieth through twenty second in San Francisco. If you're building something great or you want to build something great, we want you there with us too. Join us at masters of scale dot com slash apply twenty six. That's masters of scale dot com slash apply twenty six.”
2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT
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2020-05-19 · Masters of Scale · How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple · IDENTIFIED FROM THE TRANSCRIPT