YouSaid · the spoken record

Anne Marte Pensgaard

lines on the record: 41
first: 2026-03-27
most recent: 2026-03-27
sittings or episodes: 1
sources: podcast

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“Yeah, I have a lot of athletes who ask for career advice and I say, well, my only advice, pick something you really love doing. If you like this book or read on this topic, maybe that's kind of a path you should follow. I honestly feel that I haven't worked in my entire life because I've just done what I really are eager to do. So that's my only advice I can give, not be too strategical and sensible, but just go for it. And probably a bad advice, but that's my advice anyway.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Content people. I think that's so important because without motivation you will never perform anything. So you need that, need to culture that and take care of that.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I think a key thing is to find something you really find is joyful, where you can laugh, where you can have a lot of fun, where you have good friends, where you feel that you can, you're welcome. Every child and youth should be part of an environment like that, whatever it is. It could be in the performing arts, it could be in sports, whatever. But being part of a community that kind of cares for you is so valuable and it can help you through all the kind of challenges you will meet in life, and especially as a young person, you should have good friends around you. Pick a sport that would look for the one where the climate is good and you have a nice coach and there's a lot of laughter on the train.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“No, it is that I feel secure enough to say that when I disagree with something, I'm actually, I feel I can say that without you punishing me one week later and take him out of that team and preventing me from doing my job. So it's a delicate question, it's difficult. Of course, as a leader, no one really liked to be criticized or that the kind of approach you have chosen is wrong. So we also need maybe to create a culture where you share that disagreement in an okay manner so that you kind of manage to keep the communication going. Because if the communication stops flowing, problems will start to arise really quickly. So you can never take that for granted. A good culture can die in a second if the trust is not there anymore. So it's a huge challenge to work on.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“A lot of communication, openness, welcoming new ideas. New people have new ideas and we need to listen to them and also to try to create a happy environment because it's much more fun to work with work when you feel safe and not safe, like doesn't have to do anything, but safe in the way that you have my back if something goes wrong, the ability to be able to also make mistakes. You learn a lot from them if you are willing to kind of share them. So try to create that kind of climate is I think would be a key thing. So I would lean on the kind of research we have in those kind of environments and try to build that one part at a time.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“I think I would have done exactly what you did. You hired a sports performance consultant like in sports psychology. So I think that is a key. Of course, that's my bias, but I think it's important that we also focus on that part of the development, but otherwise I would have had to hire a lot of really skilled people because I wouldn't have a clue of how to work with that kind of”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“So much to gain, and also the physical aspect, which I think we see more and more. There's a lot of injuries in sport. And maybe it's also due to that they're not. So well prepared now as they were just 10 years ago because then there were a lot more out in the street playing climbing trees, falling down, building this kind of ability to handle all the training they have to do later on. So there's so many reasons why being a bit more patient is a success. Criteria”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“It might be successful, but I still would say that maybe you would lose the biggest talents that way because you wouldn't be able to spot them at that time. We know so much about those who succeed that a lot of them have succeeded quite late, 16, 15, 16, and they would have not been part of that kind of selection that you are mentioning there. So I think we just would have lost so many. And it wouldn't have, I don't think it would have been that much fun. And the key thing we have to do with the young athletes is to keep them motivated and keep them in sport. And then when they are kind of 15, 16, 17, we will know who really wants to put in that effort. And the rest of them would have had a joyful ride. And they would be good friends with those who become the stars.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm sure we would have some who would succeed in that model as well, but we've had lost so many others, which would have been such a shame. So I think it's a gamble to do that. Of course, if you have huge amount to pick from.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“They compete One of my colleagues from a different country said that it would never happen in my country, Thesea. But again, what they have said, and which I think most of us try to replicate, is that they say that, yes, we are competitors, of course, but we also know that if we as a team evolve and are successful, it helps all of us to be more successful. So they kind of, so, and if I don't win, I want you to win, not someone from Sweden or Denmark or somewhere else. So we kind of try to stick to that.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Be such as that we don't have the phone when we have a meal. We eat together sometimes and if we share an apartment, we need to have some, try to have it a bit tidy. We make dinner together. Quite ordinary simple rules not too many, but enough to show respect for each other that we kind of just alone in here. And this can take time, I can tell.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“We know that the coach or that the leader is important. He sets kind of the tone. I think it also has to be part of a different kind of personality styles within a team.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“You need to have a coach, a leader that actually wants to do this and is not afraid of having athletes coming over their opinions. And I think that's where we maybe in Norway are more open to having athletes who have an opinion. We want them to take ownership and be part of the development of the sport. If you have coaches coming from different cultures coming to Norway, they maybe find that a bit difficult that you have kind of outspoken athletes who want to have their saying in decisions. So that had to be taught and had to be cultured in many ways, that this is secure enough to have that kind of environment. So then you have to have coaches who have a lot of skills also because they are more secure instead of thinking that they have to know it all.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“I think you need to have quite a secure environment. You need to feel that we all heard about this psychological safety kind of environment. And I think that's actually a key, that I know that even though I come with this kind of maybe critique or issue, it doesn't come back to me and you don't stab me in my back and I don't lose my place on the team. It's a community where you actually can share also things that are not functioning that well. So you need to create that kind of an environment within the group. And if it's not there, you need to start there, I think.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Caring for each other. And I see it so much in the two winter sports, have the honor to follow now is Free Ski and Snowboard. And then you see it across cultures as well. So when somebody is landing a difficult trick, maybe something nobody has done before, the whole community chairs. Different countries just Cherish this person who has done this trick. And I've never seen that in any other sports, that maybe in orienteering, which I'm also following, where people really are happy about people who succeed, regardless from which country you are from. So to see that kind of that people care for each other, it's, I think, a huge thing. Then they share, they help each other, they coach each other, and of course that's very powerful when you have a lot of expertise together and they share that magic happens”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“It does. It also reminds you that you can't take things for granted. And last few months in the sports community, there has been some quite tough situations which we had to cope with. And then, of course, you get Really, it's a realization check kind of contact this for granted. Tomorrow you can have an injury, for example, that takes you out of sport and things can happen. So now we should be in the moment and be grateful for what we have. And I'm... I've been to many Olympics. I don't know how many more I will attend. And I was reminding myself this last Olympic that I'm so privileged to work with these people and these coaches who really put everything online to help these athletes perform. So there's so many people here in this kind of support system that also put a lot of effort into creating these performances.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Even science has kind of found that this is hugely important for our brain also to live good lives. And of course it creates kind of atmosphere when people are grateful and instead of taking things just for granted, it's very different. It creates Humbleness in kind of that moment where you also should be very courageous. So it's kind of again as span of emotions coming there. And so I think it's important.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Thank you for being here. I mean, this is, we can't take this for granted. So we need also to ground ourselves and be really grateful, I think.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Interesting job of I think, well, I know some of them are terrified just before they're going to dive into whatever they are supposed to do. But at the same time, the award afterwards is quite huge when you have been able to do what you have done in practice so many times and then being able to do it when it really counts is a huge feeling of mastery. So that feeling is difficult to experience anywhere else, I think, in that kind of magnitude in some ways. So yeah, it's a privilege to try to put a lot of effort into gratitude. Justin Lavinio now when we were down there in Italy now with, you know, looking at the mountains, we'd stayed in this nice hotel place, Willy the Olympic Village, with a spectacular view. And we just had to...”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“I think we should celebrate good results in some way. And you need to find, you know, I'm a researcher. So we kind of, when we have a published paper, we do a little hay in the office. So it's not much celebration there either. So I think you need to kind of tailor it to where you are. But some kind of celebration, I think, is in place because it's what we're working for, isn't it, to try to achieve our goals and then get some inspiration to continue to work hard.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, you know, when we win an Olympic gold medal, or if you see a huge performance, you can chair and you can jump and you can cry and you can laugh. You have a lot of emotions and you can cry with athletes when they don't succeed because that very often happens as well, that they do not succeed. So I think the emotional span within the performing arts and also in sports is much larger. So I don't know what you do here when you have a good day.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, I've learned so much from them because they have to perform every night and give something to the audience every night and have seen how extraordinarily well they prepare. They go through these rehearsals. And it's even more impressive than some of the athletes, I would say. They prepare it into minor details. They're focused on details. And the similarity, of course, is connected to what also we do in sports. And I tend to work with artists that are interested in sports. So I can use some of the analogies. And of course, I'm an expert in the sport area. So they have to kind of see what is transferable for their performance and their kind of life. But they also find that they don't have this big support system. Athletes have, so it has been a huge pleasure to be able to work with some of the artists.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Think so for sure because it brings you back to the moment to here and now and there's a lot of things we can do even though we don't feel like doing it and to kind of separate the two freeze us in many ways and when we start doing things kind of mastery follows very often our experience follows and then we can learn from that instead of that we sit and wait for the confident feeling before we kind of start doing things and that's a huge shift in mindset that you start acting instead of just waiting for a feeling to kind of be come before you do actually do the action”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“We would also work on how you can distance yourself from some of the thoughts that might kind of steal your focus and some points, so how you can kind of diffuse from the setting that you can, I'm not my thoughts. So I can still do what, even though I think I feel not confident, that's a feeling, but I don't have to think that I am not confident. I have these thoughts that I'm not confident. And that's a huge difference. And you kind of distance yourself a bit from your thoughts, then you can free yourself to still do what you want to do. Do the tasks you are set out to do, even though you don't really feel like you would do it in the first place. But then you start to master the things and then confidence kind of becomes a result of your focus.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“We use different approaches. We do, of course, do mindfulness-based approaches. That's something that the research-based came about. That was really important in kind of our perspective. But we also work with values. Who do you want to be? Who do you want to kind of become? What kind of athlete do you want to be? Do you want to be the brave one? Then you can't do the shortcuts. So we kind of have to work on several abilities that you and also factors that are important when it comes to mental kind of skill training.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“What would you do with my main with my brain? Need to run to focus. Awareness is a key. And that's something we have discovered the last, I mean, I would say 10 years, put a lot of effort into work on attention skills and how to develop a flexible focus system in you so that you are able to focus on what you want to do instead of being caught in the moment and not being able to show us what you can do when the pressure is on, because that will be the case, that you will experience a lot of pressure, and you will have to be able to handle that situation also when you feel very little confidence or afraid of whatever the feelings you have, you still have to be able to focus on what you should do. And that's what we would put a lot of effort into training that ability.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Then we need to know what the potential is and how far you're off that kind of goal to see what you need to do or work and are you actually willing to put in that amount of work that you need to do because it's a huge job to be a champion.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“If you're a decent athlete but good enough to be part of the Olympic Open system and you have a scholarship in our place, I will mainly focus on why do you want to do this sport? Why do you become a ski or why did you become a footballer? What kind of was the drive behind your choice of sport? And why do you do it now and what do you want to achieve?”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Again, I think that's a key thing. You need the role models. Do you need the kind of those who paved the way for other people? And when you see that, oh, can you succeed? I can succeed. And that's super important. So let's say in Alpine skiing when Ulukestan Fubo said kind of took a World Cup medal, he was the other teammates were just looking at each other and said, well, if he can, I beat him every day on training. So if he can, I can. And that's kind of important in every place you have Inlik Christensen. We have in so many different areas and also now in football with Holland and Erdog. Of course, it creates a belief that we also can do well when it comes to different sports.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I think Sweden is also quite successful, I would say, and also in some of the really huge sports. So we shouldn't kind of boast of kind of knowing what to do and teach the other persons or other cultures what to do. I think they do pretty well, but I think we in Norway have the advantage of being very close together with the science, the applied part, at least the coaches is quite a tight community, a lot of knowledge translation to other sports. And I think that is quite unique for the Norwegian system that we are able to create these meeting places where we actually can talk across sports.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“So, what I mean is the accessibility to do your sport is, of course, key. It's easy for us to go out and do skiing. It's far more difficult to get ice time.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Don't have enough Isoccorings, you know. We don't have not ice. We have so few places to go on ice. So if we had decided to develop that, I'm quite sure we would also excel in that area.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“I think it's important in any kind of profession is to know different skills. It gives you kind of a knowledge background so that you understand your kind of co-workers and also you are more flexible and able to kind of analyze a situation from different perspectives, I think. So a broad background, I think, is beneficial in many ways, also in business, I would say.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Many advantages by doing that because both physically you are more prepared to the different new techniques that will develop. You also get more ability to be more flexible in your mindset. You are in different milieuers so that you have a different coach maybe in different settings teaches you how to behave in different settings, to relate to people. So there's a lot more fun to do different things. And you're with your friends hopefully for most of the time. So there's so many advantages of doing this. So we shouldn't lose track of that. And we also know that just by growing, children gain more kind of physical fitness. So we don't have to kind of put that much effort into that at that moment.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Think there's a lot more pressure on young kids in the US. We stay there for some time and also we're able to see the system from that perspective and it's very different. And I also think the Norwegian system allows a child to try different sports for a longer period of time instead of just choosing one. We're kind of maybe losing track of that at the moment. So I think we need to really focus on what we did 10 years ago because that's the result of what we see today. That's why these athletes perform today is not what they do today necessarily, but what they have done for many, many years.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, it is. But when you're a child at 12, you know who's the best one. You don't need to have a price for that person. And at the same time, they forget the results two minutes later. If you ask a kid what the result from the football pitch was, they might even not remember the score. So it's important to keep the perspective on this. They should develop on their own terms. And the most important thing is that they're social with their friends. So then they will stick to the sport.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, it's actually the way we treat our youth sports and that we are not allowed to kind of have result lists or give only prizes to one person up to the age of 12. So if I get the prize, you get the price even though I might be faster than you. And that kind of also helps us think that these are children. They are supposed to have fun to play, not to be kind of singled out as talent at an early age. And I think that is a key element in why we kind of are able to have a lot of youth doing sports for a long time. And then we have more to pick from. And also we are a tiny country. We need to have kind of take care of everyone who wants to.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“I think that's a good major point this takes time. It's not a quick fix in any way. And of course you need to have athletes who really want to be dedicated, who wants to put in their hours to do this immense training. So you need to be patient. But of course, you want to have results fast as well. So you kind of have to have to focus at the same time, try to develop instant performances, but also think long term in order to sustain that kind of performance over time.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Unfortunately, I was not there. So I started later. But he was the one who kind of founded Olympetopen, which is our kind of top sports center where everybody meets and collaborate and share ideas. And that was a really important starting point. And then we had some good leaders who really focused on expertise, I would say, in different areas, but in physiological, nutrition, psychology, and also more kind of training insights into the training regime and also how to develop talents. So many things happened in kind of the late 80s and early 90s.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, even later or before that, actually, after the Calgary games, we didn't take any medals. And then we started to think, what should we do about this? And we had to do something about the whole top sport level system and also work more together as teams. And also think long term to develop athletes.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, that's a really complex question. It goes a long way back because we tend to think about what we do today. But of course it has been a long tradition for maybe 20, 30 years now where we have worked on this culture. So I think there's many pieces in that puzzle.”
2026-03-27 · In Good Company with Nicolai Tangen · Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it? · IDENTIFIED FROM THE TRANSCRIPT · source