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Anthony Casalena

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2023-07-18
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2023-07-18
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  1. Justification, the opportunity to really re-look at that product and re-look at that experience, make it world class, and then also just, you know, we're focused on making sure the transition period when we start that is seamless. We're using a lot of Google's infrastructure that they're currently using in Cloud DNS. So if you're just staying with the product, a lot of the back end will be the same, which is really important because moving registrars is a huge risk there. And then the other thing in my mind is, and this is kind of funny, I'm a Google Domains customer

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  2. In selling domains, selling Google Workspace, servicing it, and managing that for millions of people. And so we were able to find a transaction that worked for us. And I think it's super exciting. For me, it's really just the beginning. We're going to be investing a lot more in our domains product, especially the domains product for customers that might not use this as a website, right? I mean, that was kind of a theme the whole way through this conversation. Like we want to just be the best place for you to have your domains, whether or not the website is with us or not. But yeah, it gives us the

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  3. First off, I mean, once in a lifetime opportunity for us, incredibly grateful that we were selected as the stewards of that business. I mean, we weren't asking them, like, hey, planning on shutting down domains or anything? It wasn't exactly outbound. I think they made the decision that it's not a business that they were going to be in. And they contacted a couple of legitimate parties who could potentially even take on a business of that size, right? Because we're, again, it's not the code or the employees are moving. It's basically that the domains themselves and the hosting services and the registrations, that sort of thing. So that really narrows it down to the number of companies that could even support that. And then the other thing that was a big factor is we've been a huge fan and big reseller of Google Workspace for nearly a decade now, which was very important to them. And we're just incredibly sufficient.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  4. Way you're definitely expanding is in domains, you just acquired Google's domains business. Walk me through that transaction. It seems like Google launches things, get tired of it, and they got to flip it, and you were there to catch it. How did that come about?

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  5. Well, that's not kind of where we are particularly right now. I think Toc is the example where we are much deeper into the operations within the walls of the actual business, just due to how Talk is created. But that's sort of unique because you're booking the reservation online, you're prepaying online. So that makes a lot of sense there. So most of our transactions and transaction volume, and the way we're thinking about expanding is an online transaction first.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  6. It just seems like more of your growth is inside the walls of the business, right? It's not that we're going to go out marketing. I think a Squarespace says I'm going to put up a beautiful portfolio for my work. And then you're going to come to me for a consultation and I'll book you and something else will happen. And I'll run my business out of QuickBooks, right? And the point of sale is Squarespace, or

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  7. Not currently going after that one. But in a way, what's interesting is it is an appointment based business. And so some of the appointment booking side of it could go through acuity. And so it depends on what part of it we're going after.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  8. Look, I mean, Squarespace has always been built as a general purpose tool, right? I kind of like didn't care what your website is. It's like, It's fitting into these patterns, we want to host it, whether it's a dentist website, an event website, you know, whatnot. And even though the dentist website is not transacting, you're not paying for that thing through Squarespace, it still doesn't mean they can't be a good website customer for us, an email marketing customer for us, all that sort of thing. It's just that our upside will probably be a little bit more capped than if we were like truly running back office sort of things there. Dennis

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  9. Back with Anthony Casalina, the founder and CEO of Squarespace. This is a fascinating way of thinking about Squarespace's business. I had not considered before you've got categories that you've put URLs into. And the best part of this conversation is I keep coming up with hypotheticals and you're already in it. So like dentists are bad hypothetical, but restaurants are a pretty good hypothetical in this case because you might be able to take some percentage of their transaction or build a tool and say, we're going to take a percentage of transaction, but we're going to get you more transactions total. Have you segmented the customer base like this and said, okay, here are all the URLs in these segments. We're going to go try to conquest them one by one.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  10. That's an interesting example, right? Because do the dollars Flowing through when you actually go to the dentist, would that actually flow through us? It probably wouldn't. Versus, you know, if you're on talking, you're booking a prepaid reservation, those dollars do flow through us. Or if you're building, you're selling a service online and you check out online, those dollars do go through us. So it's really like a really interesting question around how many dollars are floating around Squarespace. I mean, unbelievable billions, tens of billions, but how many do we have permission to touch and make that transaction easier for the entrepreneur? You know, it's a smaller number. But as we think about the product roadmap, we're always thinking about, you know, how do we get more in there?

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  11. Because we want sort of a more serious user. And, you know, I think Squarespace is in no way expensive for what you're getting from it. I mean, we're talking under $20 a month for just so much functionality that's been developed over those two decades and, you know, more every day. So it's not a URL count thing that I'm going for. It's which URLs and which are the more valuable URLs for us. And so that gets us into how are these URLs transacting? Do we have permission to help them with the transaction? Is the transaction even happening online? And how much of that transaction can flow through us? You mentioned the payments platform we're launching later in the year. That's a big thing for us. A lot of people, you know, for smaller URLs, they buy the URL and bandwidth and storage were commoditized long ago, right? You're not really paying attention to that stuff anymore. And so, you know, how do we grow with our customers if it's not functionality and features or customers their management?

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  12. It's a variant on your ladder idea around money. I would say that you can look at all of the URLs out there in the world and think, well, okay, which ones are even appropriate for us to host? So some are apps. We're not hosting apps. Some are large companies. Some are large content-based sites. And really, they're just all across the board and what those URLs are out there. And I think that there's a certain subset of those URLs that we are really good at managing. The ones focused around small business, the ones that are more creatively oriented, the portfolios, them websites, that sort of stuff is really in the sweet spot for Squarespace. And then, you know, also it's not a free product. So we're never really going for just total count of URLs.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  13. Looking at sort of the market share charts of different CMSs, WordPress obviously dominates the internet. It's like 64% of websites are on WordPress. Then there's Shopify, Wix, Squarespace around 3%. When you think about growth, is it pure market share, we want more websites on Squarespace? We want to take share away from WordPress, or is it we want to make more money from our existing customers?

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  14. Let's see, the biggest part by headcount would be customer operations, but we're pretty lean across the entire company. You know, if you compare a company of our size, you know, 1,700 people to call it 1750 to our revenue level, which is right under a billion for this year. It's a pretty lean company. So we've always had lean design teams, it's a very large engineering team, a medium-sized product team, a pretty tight marketing team, and then smaller legal and finance and support functions.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  15. The first couple of those sure, it sort of already does. I'm not sure we would ever get into kind of like using our agency externally. We would try to help it with the portfolio brands than going externally with it.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  16. Well, there are examples of decentralized, all those things, and you just are called a holding company, right? So there are actually holding companies that have brands where they don't attempt to mix those at all. We do. Maybe there's a size where that's not appropriate. I mean, I'm not exactly informed of how Berkshire Hathaway works, but I think they wholly own those companies, and I don't think they got like 50 people in their corporate office.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  17. No one does it. It's the one thing that everyone definitely centralizes. But the difference is where do you put design? Where do you put product? Where do you put marketing? And everyone seems to have very different opinions about this.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  18. Depending on what's appropriate for the brand and who the leader is, sometimes we'll be centralized, sometimes we'll be dotted line. There's no hard and fast rule. It's just whatever is working best. But there are certain things that I think are obvious to be centralized. HR Legal Finance, and then there are certain things you want to have centralized, like payments. And then there's certain things that Squarespace is kind of special at. it should have centralized and those brands can use those services. And that's like our internal creative agency.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  19. Companies and with the brands we're launching, we're sort of experimenting more with, I guess, what would be considered like a general manager model for less of a better way of putting it, just to make sure that these independent work streams and products can do what is best for them without having to always roll up through one centralized point, which Squarespace is a multi-hundred million dollar almost billion dollar now revenue run rate company that's public to the leaders of that company have time to focus on five different other brands? I would say they don't. And so you move to this GM structure to give those brands more autonomy so that they can pursue what's best for their customers and not all that roll up to just a, what would otherwise be kind of a corporate bottleneck.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  20. As you might imagine, it's in transition, it's always in transition in some ways. But really, this move from just the brand squarespace to these other brands within a portfolio, and it's not that many of them, and they're hung together in a number of ways, right? I mean, they're all kind of in service of entrepreneurs and their shared services like our payments platform, which you mentioned that they'll all use together. And we just started buying these brands and launching them probably only four years ago. So for the most part of our existence, Squarespace was structured very, very functionally. You know, my background is product and engineering and design. And while we've had people running those functions here for quite some time, that's kind of like where I was kind of oriented. And of course, mostly towards the Squarespace product. And so we grew up very functionally. So around me would be an engineering cat, a product hat, a marketing hat, a creative hat, a customer operations and service hat, and like all that sort of thing. And now, you know, with the

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  21. I think the brand Squarespace, we've spent a considerable amount of money associating with the word websites and online presence and domains and all the things to go along with it. I think as you get further away from the core of what Squarespace does, the other brands can resonate in a way that is just easier to explain to people. I don't need to explain to people that Squarespace actually does everything. It's for every kind of entrepreneur. And it just gets overwhelming for people. And we'll probably be launching more brands in the future.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  22. Again, towards our portfolio of brands, Squarespace bought a company called Unfold about three, maybe four years ago now. And Unfold was an app for creators on social media to basically do formatting around Instagram stories. And the thesis there was that your homepage may not start as a web page, but it may be your Instagram feed is the beginning of where you want to start. And we want to be around you and help you with the tools you need, whether it's a LinkedIn bio with our biocides product, a full-fledged website, which might be too much for certain people, or getting into the flow with commerce. And so that's something we've definitely contemplated and certainly have been watching over the past two decades as we've coexisted with social networks.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  23. Yeah, and, you know, it's really interesting you see a different kind of content resonate across these different social networks. It's defined by the medium, right? A certain kind of content finds its way to Twitter, to Facebook, to Instagram, to TikTok, to any number of ones that have kind of gone away in the past. I'd say two things just to also build on what you're saying. One of the actually big initiatives we have that will be launching in a couple months is our classes and courses business. So I completely agree with you that there's a great amount of money to be made in selling classes and courses. And then the other thing I would say is

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  24. That's the content that started to go viral, and then people started, and now we're at the point of the cycle where it seems like the money and pressure washing is not actually pressure washing, but selling masterclasses about pressure washing would be. Right. And that cycle is just nuts to me. But it's a function of a distribution platform.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  25. Interact and collaborate. By the way, power washing is a business that you should have. I think. Yeah, it just feels like that is such a creation of TikTok. That's so wild to me, right? Here's a new social platform that showed up. I very much doubt that Byte Dance engineers in China built a platform with the intention of a bunch of 20 year olds in America starting pressure washing businesses. Yeah.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  26. Relevant to them, including incredibly niche ones, depending on where people start power washer businesses and how they all interact and collaborate.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  27. Fits perfectly with Squarespace. But no, to answer your question, I mean, again, going back to that 20-year history, we are very used to social networks being around, they've certainly been around in parallel from every iteration of them, from MySpace to Friendster to Tumblr to Facebook to Instagram to TikTok. And sometimes they come and go. Sometimes they have more staying power. We actually see more demand than ever for websites right now and the importance of owning that URL because, you know, as you know, when you're within a social network, you're sort of beholden to them, right? You're beholden to them in terms of reach when you're posting on these social networks, not guaranteed that all of your followers you reach when you post. And, you know, again, they come and go. And so if you're really locked into an audience there, if you're serious about what you're doing at all, that becomes sort of dangerous. That being said, they're great for distribution. We encourage all of our customers to be on whichever social networks are.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  28. That seems like the big split, right? That the marketing function for new businesses is happening on social platforms. And it's not happening at the point of we should start a website. Do you see that split or is it we just want businesses that are a little bit more mature and there comes a point when you will always need a website?

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  29. That's a split for me that is particularly interesting. The growth and the activity is happening at the, you're running your business and people are going to sign up or they're going to book calendar slots or they're going to buy something from you. You're launching a payments business in the fall. All that is away from you're going to start a website. And that to me is there's a break there that I think is just utterly fascinating that if I wanted to start a business tomorrow and get customers tomorrow, I'm not sure that starting a website is the way to go. I might start with making a bunch of TikToks about my pressure washing business or I might start with I needed a guy to come and cut down a tree and I went and looked on Facebook before I went and did a Google search. And I found the guy on Facebook in four seconds in my area.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  30. Really is towards the latter part. Most of the time, when people have a website up, they have a website for some reason, especially a paid website like you would have on Squarespace. And usually it's to facilitate some kind of transaction. You want someone to contact you, you want to book a reservation, you want to book a hotel room, you want to book an appointment, you want to sell a product, you want to sell a service, you want to sell a digital download, a good. And so a lot of our development efforts remain on this, I would say, like enablement for entrepreneurs. You know, some of those entrepreneurs may not have a website with Squarespace. And that's just fine. We have a lot of tools for entrepreneurs.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  31. So that's a big spread, right? You start with I want to have a business, you sign up for a Squarespace account, you set up a website, you got to figure out how to get some traffic to it, which we should talk about. And then somewhere down the end of that road, you've started a restaurant and you're using talk to manage reservations and bookings and stuff. And now you're kind of like inside the walls of the business, right? You're running some of their core functionality. That's a big spectrum, right? You start with, okay, this is a marketing platform all the way to now we're running your business. Where's your focus?

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  32. That you own on the internet right now that's authoritative is almost more important than ever, right? This is your online real estate. You have a domain that you own. Squarespace doesn't put anything on your domain or website that you're not putting there. We don't monetize through ads, nothing like that. And it's a way to transact, right? So Squarespace supports a myriad of ways to transact from selling physical goods to selling services to booking appointments to, you know, we've acquired companies that let us get into the hospitality space and with reservations. And so a lot of what we're focused on is, you know, one, our fundamentals. Just being the best place to go for a website in terms of ease of use and expressibility, but also really helping our customers make businesses, helping them transact, and really being part of the future of entrepreneurship.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  33. We celebrated our 20th anniversary in April. So, you know, we're used to a web pre-social network phase almost pre-YouTube, pre-iPhone, predominant browser was internet explorer. So we've seen a lot of blogging was a word I used to have to explain to people what it meant when Squarespace launched. And so we're no stranger to change on the web. And it's with that that I'm actually super excited about what it means for the future. I mean, when Squarespace started publishing the web was an intimidating thing. So we started as a blogging platform because starting a blog was easy. And so from that, you know, over the years, as browsers got more sophisticated, we transitioned into more and more graphically rich websites, a lot of portfolio websites and artist websites started on Squarespace about a decade ago. Really since then we've been in an era of really the proliferation of a lot of different types of commerce on the web. And especially commerce that's in the hands of people who, you know, couldn't have built an online store, a services-based business 10 years ago on the web because technology is too difficult, but now they can use the web for all kinds of things. And so I think having a space

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  34. I am really excited to talk to you. Squarespace is one of the sort of OG web companies. I am very interested in the future of the web. It seems like there's a few parallel revolutions going on with the web. The social platforms are all changing. Some of them are even in crisis. They're not sending traffic to websites anymore. Something's happening with Google and AI and how they're going to send traffic. And then AI itself, if there's a text box on the internet, people are shoving AI into it and it's going to flood us all with stuff. It just seems like a lot of things are changing around the web, around how we think about the web, how we might navigate the web, why people might even make websites. You've been at it for 20 years with Squarespace. How are you thinking about all this change?

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  35. Most we have ever talked about pressure washers on decoder. Okay, Anthony Costelena, founder and CEO of Squarespace. Here we go. Anthony Costellina, you are the founder and CEO of Squarespace. Welcome to Decoder.

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  36. perspective on the internet and how users move around on it. The other huge shift in thinking is obviously AI. Where does all the content on a website come from? And what does it mean if we just let AI write all of it? It's already happening in interesting ways and pretty obviously bad ways, and Squarespace is in the mix with new AI tools for generating sites and copy with OpenAI's tools. Is that good for the web? Is it good for business? Is it good for people? I think these questions are pretty open, and Anthony and I got into it a little bit. Squarespace also just made a pretty big acquisition. They bought Google's domain registration business, which will make Squarespace the fourth largest domain registrar on the web. I wanted to know how a deal like that goes down, how it works on a technical level, and of course, how Squarespace is structured to support it. It is decoder, after all. I love talking to people who have been building on the web for this long, and Anthony was no exception. We had a lot of fun with this one. Also, I think this is the

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  37. Which has really become the last great source of traffic for web pages, just doesn't seem all that reliable anymore because Google is starting to answer more and more questions directly. It's uncertain and exciting. A lot of the things we took for granted just a couple years ago about how business on the internet worked are up for grabs, and I think that might be a good thing. Anthony's been there through all of it. He founded Squarespace in his dorm room in 2003 and over the past 20 years he's seen a lot of these web ideas come and go. So my question was pretty simple. Why would anyone even make a website in 2023? Anthony's answer was fairly surprising to me. He said a lot of squarespace clients think of Instagram and other social sites as their homepage, and they only bring people to their websites to complete transactions because they have more payment options on the web. That's a pretty huge shift in thinking and a radically different

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT

  38. Hello and welcome to Decoder. I'm Nilai Patel, editor in chief of the Verge. And Decoder is my show about big ideas and other problems. Today I'm talking to Anthony Costellena, the founder and CEO of Squarespace, the ubiquitous web hosting and design company. If you've been on the web, you've visited a Squarespace site. And if you're a podcast listener, you've heard a Squarespace ad. I was excited to talk to Anthony because it really feels like we're going through a reset moment on the internet. And I wanted to hear how he's thinking about the web and what websites are even for in 2023. If you're a virtual chat listener, you know I've been saying it feels a lot like 2011 out there. The big platforms like Facebook and TikTok are focused on entertainment content, Twitter is going through, let's call them changes. People are trying out new platforms like Instagram threads and rethinking their relationships with old standbys like Reddit. And the AI explosion means that search engines like Google

    2023-07-18 · Decoder with Nilay Patel · Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas · IDENTIFIED FROM THE TRANSCRIPT