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Arielle Zuckerberg

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2016-02-15
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2016-02-15
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  1. It hasn't been announced yet. Our firm's most recent investment, but I can tell you why we invested. So, the team execute like monsters. It's crazy. They're so good at execution. They spent tons of time with their customers, which we uncovered, like proved out in due diligence, especially in the early days of development with their product. It sounds like they spent hours every week with their customers. So that was very impressive. And they're great listeners. Like I said before, actually I was talking about this team. They improved their deck by at least 20% every single consecutive meeting with them. We also thought the opportunity was great, the market's big, you know, yada, yada, yada.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  2. I just had to talk to awesome people all day. It's amazing. Really, and I mean, I derive meaning in my life from like hearing other people's opinions. I'm a total extrovert and I'm the youngest of four kids and I almost get uncomfortable when I'm alone. Think if my own opinions in a vacuum are pretty boring and I don't derive meaning from that, it's like the introduction of like creative conflict that I love and talking to really smart people who have different perspectives and this vision of where the future is going is really amazing. It's the most fun job in the world.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  3. Ah man, that's a really tough question. There are so many amazing people out there. You probably get this answer a lot, but I'd probably say John Door honored to work with him. He's really legendary and has such an amazing and special perspective.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  4. So, I think respect founders who have this view of the world or have a belief that other people don't necessarily have. And Mary Meeker told me the story about Evan Spiegel from Snapchat about how he just sees the iPhone as a camera. He doesn't even look at it as a phone. He's like, you're holding a camera. You know, that really carries through in the product vision for Snapchat. And his perspective of the device being more of a camera than anything else is an insight that uniquely had.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  5. I was talking to you a little bit about this before. So most VCs are in their 40s and 50s and a lot of young founders are understandably more comfortable talking to people like you and me, like who are our age because they can, it's easier to relate to us. And firms know this. Firms know that they need to hire people who are in the up-and-coming founder cohort. So I guess people who are trying to enter the industry, I guess this advice is only really applicable to people our age. But proving that you're in that cohort and well liked by your peers, I'd also say developing an opinion about where the world is going.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  6. It's amazing, yes, because not only is it a very interesting commentary on love, but the perspectives that the comedian brings, for example, versus a Tradesian and how these different facets of humanity can be used to explain the meaning of love is wonderful

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  7. Homework. Research, exactly. So I think my favorite book, The Symposium by Plato, is my favorite work of all time. It's a dialogue between an aristocrat, a Tradesian, a comedian, a physician, a bunch of people across various fields all talking about the nature and meaning of love. And it's just amazing. It's an amazing book and I recommend everyone read it because it's

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  8. Oh man. You know, just trying to understand what the general population is reading, Harry. It's important to understand what we're going to do.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  9. The weirdest response probably, are you proud? Like, of course, I'm proud. I don't know. Maybe that's not that weird of a question, but I think my brother is one of the greatest founders of all time and has changed the industry.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  10. Don't really have a choice, but it's been very helpful. Whereas when I was a product manager, it was totally not helpful. So that's been really interesting for me too. Finally, have this thing that I have no control over to actually have a positive impact on my career and set me apart from my peers.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  11. Yes, Sugar Mountain. Exactly. So people, I haven't had to do as much brand building as my peers have to be totally honest. And I know that I have done very little personally to deserve that, but it's kind of just the truth

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  12. A very interesting, you should ask that because it's something I think about fairly often because whether or not I've done anything to deserve it, I kind of already have a personal brand with my last name.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  13. Actually, I have thought a little bit about this, and it has to do with your thought leadership question. And I would like to blog more or tweet or post on Facebook more.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  14. Yeah, they're very concrete. I find that the more concrete you make them and the easier it is to actually do them because you have a quantifiable goal to work up to.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  15. Thank you. So that one I did, and I succeeded, which I'm very proud of. And I to be able to do one pull-up. I used to be able to do him as a kid. Then I got super weak after going into tech. And I was able to do that too. So that's, I could do three in a row now, which is awesome.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  16. So I've been thinking about them. Okay, well, I can start by saying the ones this year, which was to learn how to moonwalk. Which I did actually at the Kleiner Perkins All Hands meeting in early December when they were introducing me, I had the option to sing, dance, or do a quick fire round of questions. And I did the moonwalk in front of the entire firm.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  17. Or Morgan at A16Z, and like I'm meeting all these amazing females, probably just because I'm a female, but I don't know, it's pretty sweet nonetheless. Like I'm actually meeting tons and tons of female VCs that are awesome. It's great. I don't know. I feel like there's this camaraderie, I guess because there are kind of a few of us. We're finding each other.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  18. Yeah, he's phenomenal. And even though it's, I mean, definitely still skewed heavily male, but among our peers, we definitely have a lot more diversity. So it's interesting you ask that. A lot of people, when I meet them or they see me after they've heard that I've joined Kleiner Perkins, they're like, oh, yay, like thank God there's another woman in BC. This is so awesome. But I've actually seen a lot of awesome women. I think because people are more likely to introduce me. They're like, oh, you should meet like Annie at Charles River Ventures or you should meet Rebecca at Mavaron

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  19. So goals, I'll talk about the goals first and then the New Year's resolutions. So for concrete goals, I would love to source a deal at Kleiner within a year to source a deal that we end up doing that if everything goes right and it becomes a huge company that the world is a better place for it, that I feel like I've invested in something truly impactful in a positive way. So that's definitely a goal of mine. And also that I've inspired more women to be in venture capital. In addition to that, inspired more female founders to start companies because they know that venture capitals are friendlier friendlier place.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  20. Yeah, the banks just released their own technology using the blockchain that's separate from Bitcoin. So I think that's pretty interesting.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  21. Yeah, that's true. I mean, a lot of antiquated industries are being productized for the first time right now. I mean, I still think there's a bit way to go, I don't know, maybe like three years, two or three years. That's kind of arbitrary, to be honest.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  22. Awesome. Yes. It's really cool that there are a lot of open source libraries have come out and machine learning as well and computer vision. Google has contributed a lot to the community. So we started to see a lot of companies that offer AI as a service basically or the product was artificial intelligence that you integrated into your product. But I don't know. I think that in the future it'll kind of be like storing things in the cloud like it will be assumed and expected that you have integrated artificial intelligence into your product.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  23. I think I was just doing it to learn. And then I loved it after I wrote the first check. I was like, this is awesome. It was very energizing. The whole learning experience taking Tyler's class was extremely energizing. And this job has continued to be very energizing. So had more and more exposure to it. I knew I wanted to do VC eventually.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  24. It definitely differed from firm to firm. I mean, I didn't talk to that many firms. I talked to a very small handful of firms. But the interviews are very conversational. I was very surprised. I mean, especially with my angel investing background, they wanted to hear how I did the investments I did. And that was pretty easy for me to talk about, walk them through how I, from start to finish why and how I did the deal. So those are very conversational. A lot of them ask questions about my background, even like high school sports that I played. I think just trying to really get at what motivates me and whether or not I'd be a good fit for the firm.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  25. Combination of both for sure, especially before, like while I was interviewing with some firms, I talked to as many people as I could and people offered to introduce me to a lot of people, which was really helpful. Love great friendships and advices come out of that. So I definitely think early on it is really good to talk to a lot of people. But through trusted introductions, trusted and warm introductions, I would say.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  26. Yeah, he's great on ad tech. And just hearing people's perspectives who have been both entrepreneurs and investors in a specific industry or vertical has been really cool and valuable. But those honestly, going back to your question about thought leadership, I get the most value in one-on-one conversations with people, with people who have been referred to me through a friend. I don't know, I have a kind of love hate relationship with thought leadership kind of because in a way I don't have the confidence to do it myself right now. So I'm a little jealous of people who go out there and have like these incredible, well-articulated opinions, at the same time writing about outer space doesn't make you an astronaut.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  27. So, I recently talked to Rex St. John from Intel a couple of days ago regarding IoT and his perspective was awesome. And also Clark, thank you for introducing me to him. Yes.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  28. Yeah, it's hard to explain. But it's really kind of been a challenge for me, honestly. So that's the biggest change I would say that I did not experience as an angel investor and I did not experience as a product manager either.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  29. Is that? This won't be harsh, but it is been insane. Maybe you talk to someone who knows the IoT space super well and they become your IoT person and you ask them all these questions and they really give you a great landscape and then you meet someone else and they're also a really good IoT person but you're like well you know I already have this like go-to IoT person I didn't ID

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  30. More thinking of like how can I be helpful to this person? Who can this person be helpful to Will this person like potential founder one day? Or thinking of people in a context that kind of makes me a bit uncomfortable, to be honest, because authenticity and being genuine is super important to me and becoming more transactional is starting, I have this cognitive dissonance about it.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  31. I think the biggest challenge for me has been a personal one. I feel like this switch has gone off in my brain where I start to think of people based on their intellectual capital way more so than I did before, which is very challenging for me because I feel like I'm losing myself a little in a weird way. The fact that I'm meaning

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  32. I love great listeners. We talked to a company recently, and after every meeting with them, we would give them feedback, and their pitch was better every single time. That really wowed me. I was super impressed, and I think that that's a really good, important skill to have is being a great listener, especially in Series A, investing and C investing even more so probably. The team is the most important thing.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  33. Just asking a lot of questions and being a detective in some ways when you're learning about a new market or a new business model. I ask questions as if I'm like a detective in the area. I'm trying to uncover some mystery. And another way to evaluate a team or product is it kind of requires this obsession with the customer and understanding a complete understanding of the industry. So when I'm questioning the founder kind of like a detective and learning about the market, I love it when they can answer all my questions because they've clearly thought about it and have already talked to customers and know what they would say and things like that.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  34. I'm a very curious person. Well, some people say intellectually curious. I heard someone the other day say intellectually promiscuous. I'm probably that as well.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  35. So, five years of product management experience, but I guess investment experience for about a year and a half. I don't know, that's also super nice of him to say, Tyler's a man.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  36. Sure, the product should definitely be easy to articulate what it does and the value it offers to users. Does it solve a real problem? Is it forward thinking? Is it solving this problem in a forward-thinking way? And does it impact a lot of people? A lot of different people appeal to a diverse user base. And things like that.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  37. The most important learnings for me from angel investing, which I didn't necessarily take to Kleiner Perkins, but you really have to do a lot of investments based on the power law, which is that one company out of your portfolio will probably return your entire portfolio. And you have to think that every company you invest in is going to be that company that returns your entire portfolio. So you kind of have to do a lot, especially because you're taking on so much risk and most of them will probably not return anything, let alone have a good return. So that was like the key takeaway and how to evaluate companies for investment, you know, looking at the team, looking at the market, is the product differentiated, are the terms good, which isn't as important in angel investing. The terms don't come into play as much.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source

  38. A loyal listener to the show, and a lot of people come on and say that their path to VC was kind of random. But when they say that there's random compared to the normal, the normal path is probably my path. So I started as a product manager. I studied at Claremont McKenna, computer science and philosophy, became a product manager right out of college at Wildfire Interactive, which was acquired by Google, and worked at Google for about a year and a half, then went to a small startup called Human and started Angel Investing about a year and a half ago after reconnecting with Tyler Willis, who taught me everything I know about investing. And then about two years after working at Human, a friend of mine at Kleiner Perkins recruited me, told me that he thought I was a good fit for the venture fund based on my product experience, my angel investing experience, and my network.

    2016-02-15 · The Twenty Minute VC · 20VC: Arielle Zuckerberg @ Kleiner Perkins: A Review Of My First 6 Months in Venture · IDENTIFIED FROM THE TRANSCRIPT · source