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Aryeh Bourkoff

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110
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2022-10-19
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2022-10-19
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  1. And you'd be surprised when you ask them to talk about themselves how passive they will be and how little they will value themselves on the right way and how much they will overbuy themselves in the wrong way. And so I said, you know, people always say, what is your superpower? Maybe those things are thrown around too often these days. What's your competitive advantage? What's your edge? And in a certain defined role, like the role of finance or the role of banking, I said the edge really comes into play of do you have a unique idea? Do you bring unique capital? Or do you have a unique relationship? But I wouldn't give them the answer. I was trying to figure out if they could get to it. If someone says, I work harder than everybody else, I mean, okay, imagine telling like an NFL player or an NBA player I work harder.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  2. Come into a conversation around compensation and feel as an employee that their boss Has synced up exactly with what they think that they're worth. Never seen it. So, within that, There's a chasm of misunderstanding or emotion. What you think you're worth versus what they think you're worth on a given year. And so that's normal life, right? Ideally, you'd like to have some daily metric that just defines that, like that daily P&L. So at the end of the year, there's no one big event. So, what I was trying to do is to try to build in as much of that narrowing of that chasm as possible before the conversation, because as a negotiating strategy, or you could call it like a real effort to just build awareness, saying the best way to do that is to ask someone to define who they are.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  3. Goes back to how you're judged. Ideally, you're judged, you're judging yourself every single day. Everyone's making their own adjustments every single day. And then you have external factors which remind you how you're doing every single day. And there's a lot of haphazard activity and not everything's logic based on logic and reason. But if you're running a business, you have a daily profit and loss statement, which tells you how you're doing. If you're in a restaurant, tells you what you're doing. If you run an investment fund, tells you what you're doing, all those things contribute to your own humility and self-correctedness, right? If you're paying somebody a bonus or a compensation at the end of the year, you are the one that's creating that self-awareness in that person. Never seen anybody

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  4. Would cancel all internal meetings for you, by the way. To see you, I would take my internal meetings off this, I would just, on a moment's notice, I would go fly and see you. You know, that would be like, that's the sign of true respect

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  5. And you could probably put the tent poles of your external on the calendar. You'd be surprised how little room that leaves for the spontaneity and the serendipity of life, which it must something has to then give absent sleeping hours, right? And so that's kind of what you're playing with. You're playing with these marginal slivers of space. That is growth. That is a choice. That is what's different today versus last year. And that will represent who you are today versus last year and what you want to be in the future and whether the best companies in the world are going to stay exactly where they were or evolve. There's no accident that most people don't, most companies don't evolve. You really have to work at it. It's a constant build. You're dealing with slivers of space and time to make that happen.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  6. You could probably put the internal on your calendar for the entire year. Otherwise, there's surprises going on. And there are more surprises going on, the less well-managed the company is. So you should be able to pretty much put the internal calendar right now for the whole year. And then the external, you'd be surprised at how much external you can put in your calendar in advance also. I'll meet you at Formula One in Austin, Tim. Do you want to go again this year? Like this is a date. This conference or this event or this holiday.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  7. Yeah, you're running in place. And so I'm very cognizant of the fact of what's the ratio? What's the ratio? And so I figured out a long time ago, I really would love the ratio to be like 70, 30, external versus internal. Maybe 80 20. And then you can start thinking to yourself, okay, well, that bill's a good margin. And then different times of year have different moments. Obviously, if you're paying bonuses, you're doing reviews. Maybe there's a little more internal. But by and large, the internal should be more predictable if you're managing a good organization.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  8. May not fill the whole town every single day, but it'll be proactive, it'll be offense. So one's defense, one's offense. Everyone has to create a balance of those two things in their calendar. Who wants to see them? And who do you want to see? And that mix. And then there's the interim versus the external. There's no way around the fact that internal meetings are cost or investment, this has to be negative, but they're necessary investments in the company or cost. At external meetings should be revenue or potentially for your future revenue. So one's revenue, one's cost. If your calendar is 50-50 offense defense or external internal or revenue cost, you haven't done anything.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  9. Tell you one more thing about the calendar, by the way, because I found this a lot like. If you boil it down, internal meetings, everyone has a ratio. So, like, if you did nothing because of your reputation and your brand and your substance, your calendar is going to be full. People are going to want to get on your calendar all the time. Without you even choosing who you want to see, that's what I call like defense. And put that aside for a second. And then you had a blank sheet paper and said, forget that calendar. I, Tim, want to choose exactly who I want to see.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  10. Set of yes, you've kind of stopped playing the puzzle. You said, I can't fit the puzzle piece, so it's not going to fit somewhere. But if you say yes, then the puzzle keeps expanding. And the calendar has to mimic the strategy of the firm where I want it to be going, the changes in the development of the firm, the changes in the people I want to play with, work with, experience life with, and the understanding of that has to mimic one another. And so it's not they say yes, I say no, it's much more of like, we understand where we're going and it has to reflect the vision of what's going on in my head and therefore has to be communicated that way. And it has to have a yes or around it somewhere.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  11. that have to construct that every single day today and into the future the assistant i respect that brain power and that knowledge more than anything in some cases including my role so if you start with no

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  12. The complexity of the job of an assistant, particularly for me or for anyone in a relationship business where it's meaningful and there's a long bill to it and a long tail to it and it's genuine is probably the most complex respected job in the company. It is a puzzle piece that is I always think of it as like those images of broadcast television when you're like okay I have Thursday night must see TV and what's going to be the six o'clock hour, what's going to be the seven o'clock hour, what's going to be the eight o'clock hour? How's one going to lead into the other and how's it going to fit and are people going to be still watching at 10 o'clock when it's over and what's going to be the show after the Super Bowl that you promote, how the calendar flows and behaves is like a living, breathing animal with a soul and a brain and everything else.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  13. Yeah, yeah, yeah. That's a great song. Oh, yeah, when the night has no end and the day yet to begin, when the moon stills around, I need your love. It's Hawk Moon Ris Rattle and hum, you too. Rattle and hum out was the only place he could find it, I think. Rattle and hum. You too Hawkman.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  14. Morning time. You haven't started thinking about your next day yet It's past normal nighttime for everybody else. So you really can't be bothered. And none of us really live that way. I think day to day. But that must be where a lot of magic happens. And then you get to a point where you start thinking, oh my gosh, tomorrow morning my calendar is this and that. That to me starts around two in the morning. Remember the song. I just listened to it the first time again.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  15. I'm like, one time, maybe like 10 times, but then two times I would do dinner, I would go to two dinners and I was just trying to get it all in and, you know, not eat as much at each dinner and move around. And probably in retrospect wasn't the best thing to convey to people. But except for the fact that I was working hard and trying to make sure everyone was happy and that I would get it all in. But this 10 to 2 was about making sure that that night I would have room for my dinner meeting out of the office. using New York, great city to do that. And then came back to the office enough time and starting 10 p.m. And then I wanted to have enough time. There's this great song, I think it's a U2 song that has a line that says like the magic hours are when it's not yet the morning, but it's still night, but it's not really nighttime, you know? And so you haven't yet figured out that

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  16. Tentative is easy because I want to leave room for dinner Not dinner, you know, God forbid, like a personal dinner, like a client dinner, like a dinner outside. Business in life for me are very well integrated. So it would be use the city, go to dinner, and then after dinner, come back. Some people still bring this up. People see me on the street and they say, are you still doing three dinners a night?

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  17. But anyway, if it worked, it worked. People shut up for a year until two in the morning. I know the most interesting, grateful conversations. It's just like New York City and its finest, like, you know, in the office, you know, you're talking about life and career. That paid dividends, not business dividends, but like, you know, reputational benefits and humanity benefits like the people. What do you want to be at the end of the day? And I'm happy we did it. I don't regret for a second. Now, I don't do that now. I would love for someone else in the company to do that now. I'm in motion still and I want to be more selective and deep with relationships versus volume oriented right now. And I almost like want people to compete for the depth of those relationships with me versus the masses. But that's what the firm is supposed to be to understand what is selective, what the firm needed at the beginning to really understand what we were about.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  18. I'll be here. No one else internally has to be here. Leave me a little food and a little drink. And let's see who wants to be here. I'll be here. And then I'll start the next day at the same time. Seven in the morning, eight in the morning, whatever. I'll eat it on my end for a year, and I think that'll apply unplog the situation. And we've created what you viewed as a constraint of time. I created time by eating into my sleep hours. So your four-hour work week is really a four-hour sleep week for me

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  19. And I said, well, that's the question. Let's figure out the problem solving of time now. What if I created a whole extra day in the week? That unlocked the potential for filling in all these kind of second tier requests, so to speak. Yeah, I mean, hypothetically, if you had an extra day, we probably have a lot more to work with. I said, okay, let me think about it. I got it. Wednesday nights you're right, Wednesday nights, but the hours are different from 10 p.m. till 2 a.m. From year one of the company, I will do office hours, but no internal bitch sessions. There's no suggestion box. This is an external session. If people really wanted that bad,

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  20. I recognize that there are certain category of people that they were, because obviously the office knew enough to give them credit to prioritize the Tim Ferris of the world right away, right? Or they maybe prioritized things that would be immediately dollars oriented or transactional, which is also not the philosophy of the company. But they wouldn't prioritize things that would be career advice or people that wanted to work with a company as a vendor or business partner or things like that. that they wouldn't even know, but I would know. So I brought my assistant into the office and I said, so what is this thing we're rejecting people? They said, well, you don't have time. I said, yeah, but you get paid to say yes. I can say no. That's the job of the assistant to figure out a way to say yes. And they said, but yes, but Arya, you don't have the time on your calendar.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  21. And a place to put them and to cultivate them, to build a skyscraper. But at the beginning, it was just me and the relationship and an assistant. And so I started to get wind of the fact that certain people couldn't get on my calendar, which is obviously natural because you can't put every single one of your contacts on your calendar at the moment you announce a new company, even if it's like a few weeks out. People are going to say, sorry, you can't make it. But imagine how that feels for somebody else. I want to support this new lion tree venture and what Ari is doing. Oh, but you can't see me? What a horrible way to start a company. I don't care who you are. After a while of reading and hearing people sending me notes or emails.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  22. So what would happen at the beginning of the firm some 10 years ago was I recognized that I was a funnel. People would want to figure out what was going on at one point in time. There are very few things in your life that light up all your contacts at one time. Like let's say your wedding, your funeral, God forbid, maybe a big job movement, a big news item. Imagine then all of a sudden your phone lights up. But most of the time it just smooths out. Certain people want to care about different things. When you start a company, it will light up everything on your contact. Hopefully, or if it doesn't, you got a bigger problem, right? And so this was a company starting based on all of the relationships in my contact base.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  23. You mature, you want to spend time with only things that are central, maybe running out of time. And we first started a company with relationships at its core With reputation, that's really important to define the company. The concept of rejecting people or those relationships in any form is out of the question.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  24. I mean, put yourself in a situation where you actually solve a problem that seems insurmountable. So, one of those problems were time. I don't have enough time, time being the constraint. Let's just tackle solving that problem. Because everyone just talks about that all the time. And the other part of the story is the passive or active conscious or subconscious deprioritization of people that are, let's say, not as important to you as your kindness gene wants them to be, but you're really not going to put them on your calendar, the prime spots. So you deprioritize them. And even if you are prioritizing them in your mind, your heart, in your body, your soul, your office will deprioritize them for you. And people have become an expert at these things, right? Now, over time, you build a luxury in life of being able to.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  25. So it all starts with the concept of rejecting constraints on one hand, on the other hand problem solving, which is like probably one of these terms that are thrown around so many times, problem solving. I'm a problem solver. I run a company on a solving problem. And it's probably like, but like, who actually does that?

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  26. Strong parts of what is applicable, maybe the industry knowledge, into new areas, learn areas that I didn't know before and see if you can reconcile those two things. And then that builds that core with the unknown together. That's a life of curiosity and creativity, but also life of foundation and strength and contribution on the other hand. I call that like the gray area. You know, like you are comfortable in the gray area. I feel like that's a competitive advantage for me. I can hang out in that gray area longer than most people in the world very comfortably until I see The optimal scenario to pass on, you know?

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  27. And left behind what I had before. Now, I wouldn't do that with family or a very close relationship. But I felt very comfortable doing it with the environment I was in, to get myself in a new environment and knowing that it's me that can adjust and apply my skills to different areas and not the environment around me that defined who I was. I could be more proactive defining environments versus having them define for me. I remember that back then. And it's happened a few different times in my life, whether it's moving different places or feeling comfortable. I always say I feel comfortable everywhere, but belong nowhere. That's like a geographic comment. And that's true by and large. But I also have done that in my careers where I feel after a certain amount of time in one area move, take these.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  28. They're interrelated. So the first time I remember feeling that sensibility was probably like in grade school, being popular kid with the friends, everything, not an outcast, like with the group, but a little bit different and feeling inside a little different. And then the question is, do you feel bad about being different or does it start to empower you or both? And I kind of felt like let's test it out. And I remember thinking, I am very happily situated where I was in eighth grade, but let me leave that to go to a new ninth grade school that was an unknown away from all my friends. And let's see if friends were the thing that made me feel great. Or the inside was the thing that I could apply to new friends and keep that train going. I chose to apply it to the unknown and chose a brand new place.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  29. And let the poison inside for a while. If that felt too comfortable for me, I couldn't in good conscience go to the buy. So I had to have the buy and the rejection of the sell because the buy to me could have been a passive recommendation, not an active recommendation. To ask yourself, are you comfortable going into a controversial scenario or do you want to just live in a non-controversial?

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  30. You're a member of society that's valuable. And then you look for that in others and run away from people that are ignorant or biased or morose. Or also maybe a nicer way of that is just want to go with the flow everywhere. And don't feel comfortable with some out of the box thinking because it's threatening to those foundational values. A way to say that from a finance perspective is when I was a research analyst I wouldn't feel comfortable putting a buy recommendation on a stock before I hit the send button until I both felt the conviction of the buy and the rejection of the sell. So I had to live with the sell recommendation inside of me first for a while, see if it felt comfortable or uncomfortable.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  31. Paul's of foundational strength that you believe in that are making up your core. And those are tried and true. But at the same time, that allows you to be curious, self-adjusting. Self-corrective migrational around other areas and being comfortable with many different types of people that are not like you at all because you have that core. And that creates a very balanced and textured life and existence and a way to build pattern recognition and perspective that most people would be locked in pursuing. And by the way, I'm locked in my own way too. Like everyone has certain blocks, right? But the more of that exercise that you can do, the more of a perspective you can get of where the world's going and what it looks like to be different cultures while you're living in your own foundational strengths and values. And I think to me that all goes back to the basic foundation of self-awareness, self-work, self-correction, self-growth. And once you have that, like.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  32. Yes. You know, it reminds me of the scene in Raiders of the Lost Ark, that last scene where the evil spirit comes in to the warehouse, and Indiana Jones and his compatriot or his partner, his girlfriend, wherever at that point, they were all intermingled, are hanging on to a foundational pole with their eyes closed. But yet this spirit comes in and completely destroys everything else and kills everyone's faces and it's a horror scene, right? But they survive. And they survive because of hanging on to this pole, hanging on to each other, and keeping their eyes closed and just hoping their way through it. And obviously the metaphor is they're good and everyone else is evil and that spirit recognizes it, right? But I think about that, like you have to hold on to a few poles. You can't just be floating around. You have to have a few.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  33. Feels good to think like everybody else and to be moving with a herd, but you're not going to make a difference. You could be wrong, but you may never really be right in an outsized way if you don't really stretch into the unknown. And some people are not comfortable with that, but where do I get that from? I mean, I got that from everybody. I mean, but it really goes back to self-work. Ultimately, you have to have a strong core to be able to do that. Because if you just move with the wind outside the box, then you don't really know who you are.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  34. Appreciate that you said that because it's much easier in life to stay in a box and a blanket, a compartment of the whole ecosystem. And by the way, there are places for people to be in those boxes and to thrive in those boxes. When you start to move outside of that box or in the corners of that box or the edge of that box or outside that box or draw outside the line, so to speak, It is a beautiful place to live and it is also a dangerous place to live because it's full of unknowns and uncomfortable maybe groundbreaking things. It reminds me of another philosophical line of conventional thinking is typically right but seldom profitable.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  35. And I do remember I said that's when I was practiced. So I said my penmanship. I thought that was pretty clever. He said that's a bullshit answer. Then I have to figure through it, but we both chuckled, and I forgot what I said exactly, but I'm sure I said something that was more substantive, but he called me out on it, you know?

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  36. I would hand in my resume and I would choose a different location of Manhattan every week to tackle the downtown, the midtown. And then one day I stumbled upon Smith Barney. It was still on Greenwich Street downtown right across from the Greenwich Hotel, like this is now like an amazing hot area. Back then it was like away from Wall Street, away from the action. And Corinne Krenick, to her credit, since I'm naming names, was the HR person that led me through the door and gave me a shot wherever she is, and introduced me to Alan Gizberg. And by that point, I was pretty good on the pitch and also self-corrected, like knowing what didn't land and what landed. And Alan gave me a shot. I think, you know, he liked the hustle. He liked the hustle, like the background probably, and also a little bit of luck. But he also called me out as a bullshit. I do remember he asked me the proverbial question in the interview is, what's your week?

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  37. So, yeah, Alan, four months later. Left in New York, I became a professional job seeker and I would basically walk to different buildings that looked like, you know, hitter buildings. And I looked at the directory, at the basement, at the lobby level. So it looked like Wall Street firms, the ones I recognized, obviously, and others I didn't recognize. And I would go up, this is before where they, pre-9-11, they didn't check ID.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  38. So, like, if then you put on the side one of your philosophies of life, like the toe you step on today could be connected to the ass you're going to kiss tomorrow.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  39. And I was like, well, what do I do now? What do I do now? By the way, while I was at UBS in a senior position in research, I did see across the tape probably, I don't know, 15 years later that we hired a guy named Paul Tang at Oppenheimer. To do oil and gas for UBS when I was there doing media. And I wait until he started and I went down the hallway. I knocked on the door. I said, by the way, Paula, you may or may not remember me. I want to welcome you to UBS. At this point, I was an established senior person doing media stocks, really well established at UBS. And I said, I just want to welcome you. And I want to tell you that I've mastered that fucking visual basic programming thing. And I wish you luck here, buddy.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  40. By the way, one more thing. That's the whole negotiation. So he said, by the way, one more thing do you know the visual basic? I said, no. And he said, well, you're going to need to know that for me to hire you. I said, well, what if I learn it and master it? Well, then you hire me? He goes, yeah, yeah, yeah. Then we're good. That's New York City. I was like, great. I left Visual Basic for dummies, bought a laptop, drained my account and got subletted an apartment, started learning this thing two weeks later. Felt comfortable. This is the world as it should be, you know, call them. And I never got a return phone call.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  41. And I can build a specialty. And so I went and I incredibly, I got this interview and I had a meeting like this day two in New York, downtown, the big city was 1995. And I thought the interview was great. And I was going to be a research analyst working for Paul Ting, oil and gas, Oppenheim At the end, I was like, you know, starting to strut out of the office and say, okay, next step, what do I start? This is like the same interview that happened by my mother, like it's landing well, you know? And he goes, By the way, one more question. He goes, Do you know the programming language Visual Basic like C+, visual basic? And I said, no. And he said, well, I kind of need you to know that if you're going to be on the team. These days they call that a doorknob negotiation. On the way out as you're holding a doorknob, they turn back and say,

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  42. In New York to get to Alan because the day I moved to New York was because of a job interview. And I thought I hit the jackpot like one of one. The day I graduated was a Sunday. And I think Monday or Tuesday, I had interviewed set up with a guy named Paul King. I don't mind saying it now. He's probably out there somewhere at Oppenheimer. And he covered the oil and gas industry. I told myself, I wasn't going to choose the industry. Whoever hired me first, I would just be loyal to that industry for the rest of my life.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  43. Because a lot of people have that pitch. I think I remember when I was in college, I went to some of these parties and you would walk in with your friends and like the vibe would happen. And I remember walking with one of my college friends and he couldn't get any women to pay attention to him. And he remember he said to me one day, he goes, I don't know, my mother always says I'm attractive. I remember thinking to myself I passed a test with my mother about my pitch, but when I got to New York, it didn't really land as well. It may have landed, but it was in competition with a lot of other people. And so it took me about four months.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  44. That landed well. I got the blessing. Plus, I was rehearsing, probably practicing my interviews. But that's really what I believed and believed to this day. And that's kind of what makes it interesting. You see the energy in someone else that you're able to recast a problem as a solution that is based on someone's real idea. And it's not just about moving pieces around. It's about creating something new. And I think that that wasn't enough. That was enough for my parents. But it wasn't enough in New York.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  45. This is the way I describe it to my parents who are academics and looked at finance, I could tell in a disdainful way. Like, that's not a way to live your life. Maybe a lot of your listeners think the same way. And I thought to myself, okay, I have to present this to them. And I remember going to travel to see my mother. And I said, I'm going to go into finance. This is the way that I think it's a worthwhile way to live your life. And because they were like academics and professors and so on. And I said entrepreneurs, people have hopes and dreams that sometimes take the shape and form of businesses. And those businesses need money, capital to see the light of day, to realize the dreams. And that's finance. And if I can play a role in helping those individuals Get capital and have their dreams realized, that is a worthwhile life to live.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  46. I was in California at the University of California in San Diego, as you mentioned. I knew as I was graduating that I wanted to get into the center of finance. Like I didn't want to stay in the periphery. So if you're going to go into an industry, go to the heart of it. Don't play around the edges.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  47. I said, I have no idea what you just said, but I like to eat and like to go out to eat and And I kept going with those media and communications and technology industries from day one. And then I just decided to get that competitive streak to be better than the rest and to work at it. And I eventually got the bug. But I remember thinking to myself, watching human action, I will never be able to be as good at communicating as he is or as good at analyzing companies as he is. And he just kept going at it until you eventually get the groove.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  48. And he said, You're going to help me cover the industries that I focus on. I said, which are those industries? And he said, it's media, it's telecom, it's technology, it's food, it's restaurants.

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  49. Was and is a, we're still in touch, a creative person in finance because Alan's background, even though he was a lawyer and financier and so on, he also wrote for Rolling Stone magazine. He liked writing. He liked the way the world worked. And he wasn't a traditional person, you think of as Gordon Gecko Wall Street type. And so maybe that's why we took an interest in each other because we talked about how the world worked and he gave me a chance. Alan hired me and he said, I remember you're going to be the first person that works for us in the high yield bond group at Smith Barney and Alan ran the Smith Barney Research Group, having come from Bear Stearns before that. And I think before that, he was immediately at Drexel Burnham in Los Angeles, Michael Milken Hyold Bonshop. And I said, okay, great. I'm going to work for you. What do I do?

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source

  50. Coming to New York, didn't know a soul. And basically put resumes under windshield wipers. You know, said like, you know, here's my flyer. I have an interest in being here. I'll hustle and I'll earn it. And then you have to convince people to give you a shot. And Alan Kinsburg gave me that first shot. And when I interviewed with Alan, who himself

    2022-10-19 · The Tim Ferriss Show · #629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game · IDENTIFIED FROM THE TRANSCRIPT · source