YouSaid · the spoken record

Aubrey Marcus

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96
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2018-03-13
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2018-03-13
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  1. “Point and then, but you know, I'm just a fan at that point. So I'd say, hey, Joe, you know, blah, blah, blah. And, you know, you get, you're in like kind of fan zone at that point. And I kept, I saw more of his comedy show. Then he launched the podcast. And then that was super early in the podcast game. And he had no commercials. And it was just him and Red Band. And they were just bullshit. And it was just like a fun thing that they ever heard. Band and they were just bullshit.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  2. “I kept running into them at different events because I go to some of the UFCs when I could and I'd see them out and at that point. See him out, and at that point he was still going to clubs and occasionally going to strip clubs.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  3. “Different, yeah, that was pretty epic. And so I'd seen him there. And so I think that probably drew me to listen to his comedy show. And then I listened to his comedy show. I was like, oh shit, he's thinking about the same things that I'm thinking about. Like he's done psychedelics. He's into worrying about aliens and supervolcanoes and all this stuff. It's like, man, I got to meet this guy.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  4. “Listen to Joe do comedy. And I'd seen him as I was a huge UFC fan all the way from UFC one, literally, because my dad was a fan of the sport. We'd watch that together. That was some of the good times. His memories of watching. Tog”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  5. “And I just, you know, at that point again, a little bit early, but I still went for it. Like, I think I can, this thing looks solid enough. I can go in. And when I went into that house, that was like a big moment for me because that was a real house. That was like a There's a big boy house. I was like, I got a fucking big boy house. And that was really the moment for me. I was like, damn, this is awesome.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  6. “And I was, you know, there was serious money coming in. And I started looking at houses and I was looking at this house and I was thinking maybe, you know, $600, $700,000 range, really get a house I could sink my teeth into. And I saw this house that was a million dollars. And I was like, a million dollar house. Like, damn. I was like, I think I can swing it. I think I can fucking swing it. And it was just because it was my dream house. It had a nice backyard and I envisioned what's there now, which is axe throwing and slack line and pool and deck and fire pit. I was like, I can do this here in this house. And it had my style. And deck and fire pit”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  7. “Yeah, I mean, that happened pretty quick after that because with those net 30 terms, I was able to, in the sales, I was really able to scale pretty aggressively without taking on extra capital or anything. And we had no overhead. I mean, that was just the cost of the product itself and a couple of friends who were paying like. 25 30 grand, whatever we could kind of push together. And then, you know, it started to grow a little bit from there, but it was a lot of sales, you know, just product cost and a lot of shipments, no additional advertising, because at that point, Rogan was the business partner. He was the advertising engine. He'd bought into the company. So I'd give an equity in exchange for the marketing. Equity in exchange for the”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  8. “You know, there's just the UK, you know what I mean? We're wired to really care for those we love almost more than ourselves. It's just part of the social dynamic. And you can tap in, you can like hack into that current and use that to your advantage and that's like the cleanest burning fuel you got that's like a fusion reactor from the sun you know yeah And that's really what's going to motivate you, not the other ego-based stuff. That's like burning coal. You're going to run out of that shit at some point and it's not going to work for you.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  9. “Yeah, look at every great epic novel. What gets the hero inspired? It's not his own safety. He's fine, like chopping wood and being in the forest. But when the oppressing force starts fucking with his family or starts fucking with his kids. Then you unleash William Wallace. Yeah, yeah. If they didn't slip Mern's throat, there may not be Scotland.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  10. “Same That's almost the turning point, right? When you take your lessons and your knowledge and then you can help other people, at that point you got the inspiration and you got the momentum. That's the final healing catalyst. It's not healing yourself. It's then knowing that you've everything that you've suffered, all of that pain you've endured can now help someone else. It alchemizes it instantly into something that's valuable, something you can be grateful for. And when you're grateful for something, it's no longer trauma. Like you've healed it. Like, that's the full circle gratitude for that, for what it's given you.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  11. “And I can't even. I mean, I sympathize so much with people who've had both those roles be off-center, off kilter. Like if you had your mother and your father, let's say your father was abusive and your mother permitted it and there was some weird dynamic there, then both sides you don't trust. And then you just don't trust the fucking world. I was super lucky. I had one half dialed in. So I had a place to retreat. I had a place to rest. You know, if you have neither, that's a hell of a challenging road. But the good news is you make it through that you'll be even stronger because of it.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  12. “relax into that. It's just, I feel like a much happier individual, like much more solid, like having. Having brothers of the way It's cool”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  13. “Oh, like this is all stuff from my father. I've never really trusted men ever since that point. So that was like a second weird coming of age at 36. I'm about to turn 37 where I finally felt like I wasn't, I didn't need to prove anything to my dad. I didn't need to get validated. I didn't need to show him that I was worthy of love anymore or any other man for that matter. And I could actually trust that I really do have male friends and I really do have people who I can trust. And if they go off, that's okay. It's not me. It's not my fault. It's just a pattern that happened from when I was growing up. And that's been huge for me. That's been huge because I've always retreated to females as my solace and my comfort. And having like male friends that I can really rely on and trust and kind of be vulnerable with in a really authentic way. I mean, I would go do ceremonies and stuff, but I'd always kind of keep my shell up, you know, and now to be able to.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  14. “Remarkable. When we're talking about Kyle Kingsbury, who's our director of human optimization, former UFC fighter. But yeah, it was a combination of one spinning off and then one being solid and realizing somewhere in there, I can't pinpoint the moment, but I realized.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  15. “And a lot of anger. And so it was that pattern of I'm never safe, no matter what I say or do. It can be interpreted in a different way. And I'll never be safe. And it really allowed me to look at that. Analyze that and say, all right, I got to get to the bottom of this, and I got to understand where this is coming from. And simultaneously, like I met Kyle Kingsbury, who's become one of my best friends probably if I was to get married now, he'd be my best man. And he's also probably the most stable dude I know. And so, like, it was a combination of having one example of the most, oh, I really think I can trust this guy. Like, he can push him to the extreme and he doesn't shift, like under pain, under duress, under fatigue, under psychedelics, under alcohol, under anything.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  16. “You off? No, it was an instance that repeated the pattern where I had, you know, and I don't want to get into the details specifically, but like I had said and done, I'd said and done some things that were interpreted in a way that I didn't intend and it caused a break in our friendship”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  17. “Yeah, I think it was, it came kind of slowly and it was unpacking. You know, I'm constantly doing different work and introspection. And it was somehow that pain, that external pain, again, going back to external pain being one of those indicators, like why am I fucking devastated by this? Like, why am I completely floored? Why am I, this is applying universally to everything? I was like really crushed and I couldn't bounce back. And then so it just forced me to keep looking like, what is this? Like, why do I care so much”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  18. “In that kind of father mentor kind of role, our relationship really got, you know, went askew and went haywire. And I realized like, Oh shit, you know, I'm really damaged by this. Like, this is really traumatic to me. And where is this coming from? Oh, this is coming from my dad. This is that same pattern. Did that just?”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  19. “Especially with that delay. Exactly. The delay was the killer. Like if it was right away, you're like, you know, hot stove, ouch. Okay, I get it. But that forced me to internalize it because I'd be going over everything I said the previous day, the previous day. So there's this massive lack of trust around my dad, which I didn't really realize. And then fast going fast forward. And we had a good relationship in a lot of other ways. You know, he was a brilliant man and taught me a lot and I'm grateful for our relationship. But I didn't realize that I never really trusted men, particularly men that had that kind of paternal role. So anybody who I had in that kind of father category, even peer category, like even when I give them a hug, I'd be like, yeah, I'll hug you, but I don't fucking trust you. Like, I don't know if one thing I said, you know, a while ago is going to cause you to go off. And I didn't really realize that I was doing that to more people other than my father. Like it was extending universally to all men until recently, you know, someone who I had helped.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  20. “Serious. And so my dad had, you know, he had a lot of his own demons and he started on the path to heal himself, as I said, to try and pass as little as that as he could off on his sons. But he didn't quite get there by the time he had me. So one little thing I would say, I remember one time he was playing ping pong. I was about four years old. He's playing ping pong. He mishits a ball. Ball goes flying off the thing and I run by and I go, home run. I'm a little kid. I'm like, the fucking ball went out of the thing. Two days later, it corners me, throws me down in a corner, and starts yelling at him. How could you, how could you insult me like that in front of my competition? How dare you, blah, blah, blah? And I was like, whoa, whoa, whoa. I couldn't even fathom that. Like, you know, it's so lost, you know, gone out of my mind.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  21. “It did, but that took a long time to unpack. In fact, that's still unpacking, honestly. Like there's actually been an understanding, a realization that's actually led to a lot greater happiness for me. And I'll talk about that, you know, when I get to it. But if I go from the start, you know, my dad was a tortured soul. And from his father, who I never met, his father used to hold trials for him and his brother. He was a lawyer. And he would hold trials like Franz Kafka skyle. They're like six and eight years old and put them on trial and they'd have to petition their defense and he would hammer them and cross-examine them and then read out their sentence and like some crazy shit like that. So it wasn't ever like physical or sexual, but like massive like emotional mind funk serious.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  22. “You know, and let's fucking figure it out. And I was in the attic of a little boutique that my fianc ⁇ at the time, Caitlin, was running, and we were in the attic of this boutique, and we were just bringing out literal trash bags of orders that we were hand labeling, you know, from the top of it. And that's how it started. I mean, we didn't have a lot of fun. I'd blown through the only funding I got. I got $100,000 from my friend Bodie Miller, who's the Olympic skier at the time, who's a really significant friendship for me, and then an old investment banking contact that somehow didn't go broke when all the wildcat wells dried up. And I don't know how he ever made money because everything I ever saw him do didn't work. But he gave me 50 grand, so I had $110,000. I blew through a lot of that trying to market these hangover supplements. And it was like literally like the last $20,000 invested in an order of alpha brain on net 30. And then it hit. We sold out in 24 hours.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  23. “When it started in 2011, well, originally 2010, zero employees 2010, I was making like hangover supplements, mostly because I was partying too much. And I was really a lot of this was, well, where's the need for me? Well, at that point, I was just drinking my head off because I was unhappy. So I first started making Hangover supplements and then realized like, that's not where I'm going. Where I'm going is to really improve my life in all areas. And that's when we pivoted Alpha Brain and different things. And yeah, we started and there was one employee who was like kind of like my right hand guy, part assistant, part, you know, whatever everything, the everything. 100%. And then, yeah, we started getting geared up with Alphabrain. And then when it hit and we actually started having sales, then it was just like grabbing every friend that had something of a shaky job that I could trust and say, quit, quit, quit, come. Yeah.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  24. “and really try to incrementally improve. And it's not as flashy and sexy as this 30-day transformation expert in this one area, but it really works. And it's through to the bone. And I think that's what I'm probably most proud of is that on it is what it appears to be. Like you go there, the people who are there from me to Kyle to everybody who's in the organization, they feel that movement. The people who follow on it, they feel that movement. I think it's just the vibe and the authenticity of what we stand for, the ability to be a little bit better tomorrow than you are today. And I think that's probably what I'm most proud of.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  25. “We have on its, we call it total human optimization. So, what I realized early on is that you couldn't, and you mentioned this in the intro, like balance. You really can't specialize in only one thing and really reach the potential of that thing. You have to support everything else. Like you can go super hard in one direction, but your health is going to fall apart, your relationship's going to fall apart. And ultimately, that's going to start being weight. It's going to be anchors. It's going to drag against your progress. And it's going to be a headwind for you in anything that you're doing. And it's the same with the body. Like you can take great supplements, but if you're nutrition is shitty and your workouts are shitty and your sleep is shitty and your mentality shitty. So what? It's not going to matter. So total human optimization is the idea to raise everything at the same time.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  26. “I could buy a more expensive bottle than they could. And so everybody's like, yeah, Aubrey, you're killing. I'm like, I'm not fucking killing it. I'm like blowing it. And that was tough. And then finally, it just kind of lined up with the right timing and the right idea and the right person leading it”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  27. “I couldn't have this conversation now because my ego would get in the way and all kinds of things. I wasn't ready yet. And so the universe was like, no, not ready. Fail. Fail. Fail. Fail. But I was like, man, I'm just, I'm 30 and I've failed at everything. You know, I've scratched out a little money here and there. You know, I was doing all right, doing better than some of my peers when I would go buy bottles at the club and party.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  28. “I always like investor relations, you know, like trying to convince people to go bet on some wildcat fucking oil well in the middle of nowhere that never works, you know? And I'd get some stock options like this one's gonna hit, never hit, nothing. But now looking back, I'm grateful because I literally failed at everything that wasn't directly going to serve my purpose. And all of those failures, all the lessons gave me the strength to be able to hold an organization of this magnitude that I'm holding now. Like the person that I was then couldn't run on it. Like I couldn't write the book that I wrote. I couldn't do the things that I'm doing.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  29. “Literally everything. I mean, I tried gold mining. I tried some variety of different online retail from sex toys to skincare. I tried oil and gas. I tried like,”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  30. “You know, I think I really, I was always into history and I would look at all the great conquering heroes and the great kings and the great, the people who had led these big movements. And I looked around and obviously, you know, Genghis Khan was kind of an asshole. I didn't really want to kill people. And that's not the way it happens anymore. So really the people leading the movements, you had politicians, but they didn't seem like they were quite doing anything that I was interested in. And then so you had business leaders and thought leaders and authors. And so I think I always knew I was going to end up in one of those categories, either leading an organization or writing books or speaking or something. And interestingly, I doubted myself the whole way because I failed at absolutely everything I tried.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  31. “Release into it, but having a guide that really you trust is absolutely essential because they're really guiding you through this massive bursting of a cocoon, you know, and it's pretty terrifying on its own. And having somebody there to help is absolutely essential. And I only recommend doing it in that context until you're somewhat of a master yourself.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  32. “Am I going to get busted by the cops? Is this the right environment? What is that? Is that person looking at me funny? Yeah. You know, like all of these crazy things come in and can steer it into really squirrely pathways. But having that steady, loving presence available and just being out in the land and having it and knowing that I was part of a lineage that had done this thousands of times for many, many generations. That's what gave me the support system to be able to really let go. Because I think you can really stay tense and fight these experiences and you get stories and reports of people taking incredibly high doses and they're like still so bound up they can't even”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  33. “Yeah, they're inextricable. The experience itself blends together and becomes inseparable. Like you couldn't take one part and have it all be there. You know, it was the trust that I had in the guide because I think one of the big problems with taking psychedelic haphazard is like, am I going to die?”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  34. “Maps and talking to Hefter and talking to those organizations that are working on the legalization of these as medicines, I think there's going to be a lot of cool options for people to do that completely above board and legally by the time I have a kid. I mean, they're targeting 2021 for MDMA therapy and psilocybin sometime after that. So I think there's going to be a lot of options and it's going to become more common. And, you know, I just send them with someone I really trusted and allow the process to unfold. And that's the thing. You really don't want to guide it too much. You want to have the guide and allow the medicine and nature and everything around them to be the teacher.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  35. “Well, I think as a parent, as a dad, you have to kind of get out of the way because part of the vision quest is getting your kid out of your purview. You know, like allowing them to become their own man. So I would find someone who is separate enough from me that I wasn't influencing the experience and someone I trusted. And I know a lot of people right now and I'm sure I'll know a lot of people even then. And talking to, you know,”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  36. “But if I do have any kids out there and you want to claim it, we'll talk about it. We'll figure it out. I'm in a pretty good spot now.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  37. “And it was this crazy night of just realizing that my whole paradigm at that point had shifted. I'd realized that I'm not just body and mind. There's something else that I accessed, something that could observe both of those things. And that's been kind of like the fallback teacher for me and finding the ways then to not just use the medicines, but find ways to get there in other means, because that's kind of like a feast. You can't feast every night. Finding the other ways to access that identification point.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  38. “Yeah, it's kind of a traditional rite of passage where typically a young man, but it can be any man goes to find an aspect of themselves that has been hidden, some calling, some piece of them that they don't know about, that they aren't aware of. And that's certainly what happened. You know, I was given a T in the mountains in a very isolated place with a very loving and warm mushroom shaman. And she gave me a tea. And then after a little while, I felt my entire body evaporate into geometry. And I was like Oh shit. I got a lot of things wrong. You know, like there is something else to this experience. And that was just this, I stayed up all night writing and there was thunderstorms and the coyotes howling. I don't know. They sounded like wolves, but I'm probably coyotes being in New Mexico.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  39. “This was in the mountains of New Mexico. And he, after high school in that traditional kind of vision quest kind of idea, said, you know, you should go experience this. Because at that point, you know, he would talk about anything on the fringe of spirituality. And I'd grown up here in Texas and getting washed with religion, capital R religion. I was like, fuck that. You know, dad, like, I'm not interested in that. I saw the dungeons of it, the Inquisition. This is bullshit. This is bad. And he's like, no, no, just check it out, you know, and see what happens. It's a vision quest. And I respected Native American culture enough and traditional culture enough that I was like, all right, I'll give it a go. And I was fucking terrified.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  40. “That was through my father. And I had had a lot of issues with my dad, but he was in a lot of pain himself. And that had taken him down to try everything, from primal therapy to all kinds of different conventional methods, eventually into psychedelics working with actually with Stan Groff doing holotropic breathing, doing LSD psychotherapy, doing, and he found a shaman who worked with psilocybin in the mountains.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  41. “It's in combination from external pressure, you know, external pain, internal pain, like pain as a motivator to let you know that something is wrong. And then so that's kind of like your engine light blinking. And then it's the practices that I've employed that help me have that introspection to actually go searching and figure out what it is. So it's always been a combination of that pain plus the tools to go seek out where that pain is coming from. And I was fortunate, you know, I was given an opportunity to do a vision quest when I was just out of high school. And I was staunch atheist, zero spirituality.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  42. “It was very rare. I think it was very rare because I think most of my life I was trying to achieve something. I was trying to validate myself externally, trying to say, if I get to this point, then I'll be successful, then I'll be living up to my potential, then I'll be that, whether it was in high school for basketball. Like, oh, if I make all state honors, then I'll be there. If we make it far in the playoffs, then I'll be there. And it was always this next thing. But it's never the next thing. You can keep searching for that next thing. You're not going to find it until you turn that gaze truly inward. And as that process is gone, and I've almost kind of exhausted the external thing, so it's kind of forced me to go internal because when on it was successful and the external was great, then, and I still wasn't that happy deeply. And I was like, all right, it's definitely not external. Like this is internal. And that's driven me deeper and deeper inside my heart.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  43. “And not on her career and on it, but on her heart and how that. And she's like, yeah, it's a big project. And I go, yeah, it is a big project. And I saw that light come up. And just the tears will come in that moment for me too. It's just like, fuck yeah. You know, like I'm doing what I'm supposed to be doing. And then just the gratitude for being able to do what I'm supposed to be doing, it'll just, it'll come.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  44. “Oh man, that wasn't too long ago. That's a more frequent occurrence for me, actually. And as I've done a lot of work on my life and it hasn't been the external stuff that ever makes me cry tears of joy. It's not a big on it success. It's not something external that happens. It's really just sitting in a moment. It can be with a lover that I'm sharing a night with. And I'll just start crying and just the experience of enjoying that simple moment or laughing with friends. It's actually a rather frequent occurrence. And that's one of the best indicators for me that the path that I'm on is yielding the kind of fruit that I'm really looking for and looking to forage because I catch myself doing that all the time. I actually today I had a little informal mentorship with one of my employees. And just as I saw that breakthrough moment, I saw that moment where, you know, I was talking about her working not on her business.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  45. “You have a lot. No, but it's your persistence, though, Tim. It's the fact that you do it so many times and only do that. Oh, wow. Last time.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT

  46. “I like it. People whine about it like, oh, you know, Austin used to be this kind of reminiscing fantasy thing. I think it's just getting better.”

    2018-03-13 · The Tim Ferriss Show · #302: Own the Day, Own Your Life - Aubrey Marcus · IDENTIFIED FROM THE TRANSCRIPT