YouSaid · the spoken record
Audrey Gelman
- lines on the record
- 70
- first
- 2019-09-11
- most recent
- 2019-09-11
- sittings or episodes
- 1
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- podcast
Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections
“Yeah. Do again in a limited way, in a thoughtful way, but it helps us be able to do crazy big things. You know, we had our DJ in a huge clam. This year it was under the sea themed. We called it the Wet Gala. I wish I was invited to your camp. Please come next year. We're going to do a lot more.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Well, it's not like it's not a conference per se, but it's like a way to, you know, meet people and just like have fun, you know. And there's like,”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“It's first come first serve among members, but it sells out really, really quickly. People are obsessed with it. We're going to do more things like it.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“No tasing. No tasing Yeah, so we do a camp in upstate in the Adirondacks. It's 500 members, and it's really amazing to see these women who are like so professionally capable, these corporate lawyers, you know, just totally letting loose. It's a nostalgia feeling. It's so much fun. We have prom. And like, honestly, I call it reparative prom because people have a lot of bad memories of prom.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“I do think that the physical spaces play a really important role. So, we're going to continue to expand our physical footprint, but you're going to see the business expanding with the definition of membership looks like in a lot of different ways, in part digital, but other things too. And we just had Camp, which was 500 women. Yeah, I've heard about this camp.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“I think it's just growing our membership, you know, and what that means is membership in a lot of different ways. And that's what we're excited most about and going to be. Know rolling out over the next 18 months. I think that there's such an exciting opportunity again to gather women together, like the magic and the impact and the influence that comes with that. It's very scary. Like Woodrow Wilson, I remember was like talked about these women's clubs and was like, it was the greatest threat to society, these women like gathering together. And that's, you know, that's what gets me going.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“No, again, I think that if you really look into our business, you know that it couldn't be more different. So it's not a big thing in my mind.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Sure, but I think so different, you know. The fundamentals of the actual business model are very different. We are really building again like a brand. And so I think that it's”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“You have to set in place values that you believe in, not as a reaction, but the way that you start. It's so much harder to do it if you're doing it in response to something later. And so for us, it's also about our policies. So creating things like childcare, but also we provide health care to our part-time workforce. We provide stock options and, you know, live.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“So I would say that it's interesting. The legacy of these women's clubs, they were so powerful, but the mistake was, again, there's this assumption that like, oh, you know, we just celebrated the passage of suffrage. It's like, no, we didn't. We just celebrated the passage of suffrage for white women, you know. Women of color did not get the right to vote until, you know, the Civil Rights Act. And so for us, it's about making sure that we're doing something that doesn't just replicate the past. It takes some of the really great disruptive spirit of the past, but in a progressive way that is diverse, our eighth hire, you know, was starting our diversity and inclusion team. Again, I think that you always, it's very intentional, that work never, ever stops, but it's also about hiring. It's about, you know, our CFO is a queer woman of color, you know, so it's from our C-suite all across the company. And it's at the forefront of our minds like literally every day.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“And like take the leap, go for it. Not all of them are going to work. But you have to first take that leap. That's the scariest part.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“You do have nice wallpaper. Thank you. But, you know, is it wallpaper? We have custom wallpapers, you know, we think of everything. But I think that you represent the gender. It's not that way with men. Men fuck up and bankrupt companies every single day. So there's a lot of pressure. And I think that that's why the people take what they're doing really, really seriously. But I think things like the wing, like it's like you, again, environments where women feel like they can take on more risk.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and I think sometimes that's the reality. It's like, what does, you know, failure looks like, oh, those cute girls they try, gee golly. And again, if you.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“I don't think it does. I mean, we have a guy on our board who, Tony Florence, who's a partner at NEA, and he does not do a lot of, he doesn't want a lot of pats or snacks on the pack, but he's actually been, the majority of the companies in his portfolio are founded by women going back to care.com. And so there are guys, you know, who I think get it who understand whether it's consumer products or anything else. And I don't think it has to be women necessarily. But I do think it's important to if you don't see yourself represented.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“I think for a lot of them, they walked into the space and experienced the feeling we're like, whoa, there is nothing like this. And this is the future. And we want to be along for the ride, you know.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Because I think you need your kitchen cabinet. You need your presidential cabinet and it can't just be VCs. You really need a variety. And I think that's what we're creating at the Wing, which is that members join and they find those women who surround them and support them. And we wanted to replicate that in our investor base.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's like, you know, guys invest in AirPods that are funny each other. And that's the network that exists. And I think that there are women who are fighting pretty hard and creating really amazing innovative things like all rays, et cetera, that are changing the dynamic in angels. But yeah, it was, you know, I think that for us, it was really important to bring in not just, you know, really amazing women who are venture investors and who are partners at firms, but then also we had the U.S. women's soccer team join as investors. Valerie Jarrett, Carrie Washington, Robbie Kaplan, a number of really amazing women from Times Up.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“No, no. It's a really interesting thing, but it does create a downward stream thing where you don't get funding for people of color and women. And then they say they're not successful and then we're not funding them because they're not successful. And then one phase.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“We've really made it You know what I mean? Like, I have to be profitable as a business. And I think that So talk about what you did that, why you wanted to do that. Because there are more and more women partners at venture capital firms, for example, but it's really still terrible. Yes. It's really like they pretend, but it's still, you know, and it's acted like it's a big deal. Like they want a pat on the back for it, you know, which is, I don't know. I mean, I give smacks on the back.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Correct. That's real equality. I want to be able to lose billions of dollars. When a woman can do that flagrantly, then we've really made it. Jen Hyman, I think she's the CEO on the One Way, but she said, I'm not allowed to do that. You know what I mean? I have to be profitable as a business. And I think that's one version of the bias that exists and the standards that women are held to. But it's really changed. Like our last round that we raised, it was entirely women, we were in the position for the first time of turning down like a really prestigious venture firm because they didn't have a woman partner and consumer.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“I mean, there's so many, there's just, you know, a lot of just you open your mouth and like you can't get one word out and there's some guy who talks for 40 minutes and opines and thought leaders and, you know, it's just nauseating. I mean, I honestly have not had the worst of it. I've had so many like friends and colleagues who've been through, you know, either assuming it was a date or being sexually harassed. And I think just in general, skepticism. You know, I think men get to walk in and have a big vision without any proof and women have to have, you know, down to the, you know, every line of their P&L, like a bulletproof plan. So I think there's just a lot of bias.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think it's all about execution, you know. But I do think there's a reaction against these mega platforms right now and sort of a hunger for finding a smaller, more protected way of doing the same thing you do on those other sites.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Coming from they're all And they don't have access to the actual physical spaces. Yeah. So you'd think you could do that because I'd be really fascinated if someone to actually build a woman's network that actually works and makes money and is really helpful. It's a really interesting, and you're right, it goes because it hasn't worked doesn't mean it wouldn't work. It just hasn't worked But a lot of those specific niche oriented, and I don't think women are niche, but you know what I mean? You know what I mean? Like the gay sites.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Their own space, yeah, but then, you know, the people that buy our, we have a magazine, we have merch, you know, all this stuff, like it's been so fascinating to study where they're coming from. They're all over the world, but they're also in small towns and cities across the world.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, we have, you know, I spoke to a woman in Lagos, Nigeria the other day who is opening her own space inspired by the wing. And then I spoke to these women in Lincoln, Nebraska, who are starting a space.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and I think, again, there are a lot of things that haven't just because something hasn't worked in one form, you know. But yes, the idea is to make it much more broader and make the ability to become a wing member much more diversified than just you're a member with a one-size-fits-all option of these spaces. But this is just the first step towards it.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Again, I think that you start with atomization and like super high engagement and you grow from there rather than just say like, we're going to be a massive global community and we're opening the floodgates, you know? And so that's been our strategy to be incremental, build real bases in different cities and regions rather than just say sort of like come one camal right away.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“But yeah, it's like these platforms feel so impersonal. It's like, you know, LinkedIn is very, very useful, but also like one of the weirdest things someone can do is like wish you a happy birthday on LinkedIn. Like you're just like shutter. So like I think that there's just so big and impersonal and you don't bring your full self to them. You bring sort of like your work version, you know, and a lot of the thing that we've believed about the wing is that like women are multifaceted. you know professional ambitious they also have tons of other stuff going on you have to make room for all of that”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“And I think that the problem is that people have this assumption that either assume good intent, I think you've just assumed bad intent, honestly, from the beginning and design around that.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“I think that it's interesting. I mean, I remember being on Facebook and being so excited to get my Oberlin email address and make my profile. I just think that also these. Platforms are so big, you know, they're so big. You don't, you know, they're just riddled with like bots and Russians and trolls and Nazis and like, you know, everyone kind of throws up their You don't have those on yours? Not yet. Knocking on wood. No, we don't. But I think that you're going to encounter issues. You just have to make those rules from the beginning rather than and know that they're going to happen. You know what I mean?”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“That's my thing. That's the idea. You know, again, this is where we're starting and we're really going to study how can we be able to sort of matchmake in terms of jobs and economic opportunity and gigs too. Most of these dominant jobs platforms are not meant for project-based work either. And so that's what a lot of our members do. But no, I mean, you know, our members, again, they're coming and they're working. Again, women are so multifaceted. They do these things, like take off and on hats so quickly. And then they're opening up about like, you know, postpartum stuff and talking about some of the most personal things going on in their life. So I think we have permission to productize and create value for women around a lot of different times in their life. This is just the first one we're focusing on. Sure.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Well, yes, yes. You know, that's my thing. That's my big thing that I talk about almost continually until my face falls off. But it's not going to be a social number of people can just gossip about being a new mother or be about things like that.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“So, you know, just women are less likely to apply for jobs if they don't have exactly the number of years of experience. So we coach people about the right way to post jobs to discourage that and to encourage people who may have untraditional backgrounds, et cetera, to apply. And just obviously making sure that we're building in safety and moderation from the very beginning rather than having to add it after a scandal.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Conceptual idea? Definitely. I mean, that's what we're building. We're just doing it sort of step by step and really learning how to do each thing in an excellent way and solve problems for women. And again, do it differently, do it without bias. You know, our tech team is run by a woman who's incredible, Nikki Scarsted. She came from Airbnb and Etsy. And again, we're trying to approach all the problems around bias.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“I mean, again, it's really about solving problems for women. And I think we have created in some ways a community and a social network that exists physically throughout our spaces. Now we're leveraging that into a digital platform and allowing our members to connect and get value and economic opportunity without even walking into the space.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, you can RSVP to events. You can say, Oh, I want to go see Gloria Steinem speak, whatever. And then you have a profile, you can message with people, you can group message. I'm in anew, I'm going to group message with all the women in my neighborhood who are wing members. And then now you can post jobs and apply for jobs and hire each other.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“It is a simple job, but the community is what's so special. You have in two seconds it's not even launched that level of quality of jobs, et cetera. And that level of quality of candidates and the ability for them to find each other.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Your resume or what? So you can post a job. So right now, you know, we had a bunch of members start doing it and populate jobs. There's jobs at Disney, Facebook, Twitter, the Wall Street Journal, et cetera. And you post the job, you know, you're able to inquire and contact the person about it, send them your resume and connect. And then similarly, you can say I'm a freelance writer and I'm looking for beauty opportunities to write about beauty or something and sort of amplify signal boost what you're looking for professionally, then people can find you that way.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Members can hire post jobs and hire each other It's essentially like a LinkedIn product. But the problem is that LinkedIn and some of the other dominant hiring platforms have a ton of bias around women. And some guys think it's a dating platform and send messages to that effect. And so for us, we're really building like a community driven hiring marketplace where our members get to do the thing that they're doing already.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“So, you know, one of the first things we heard from members was again, we just watched them, the sort of economic opportunity get created like out of thin air. And what they wanted the ability to do was what they were doing in person with like their cards and, you know, scribbling their names down on piece of paper and their email address, which was hire each other. And really, really be able to build their businesses. And so, you know, 1,800 businesses are started by women literally every day in this country, which is amazing. And what we've done with this product is we have an app. So members message each other. We recruit from it a quarter of our employees were former members who we've found largely through our app, meaning engineers and proc designers, et cetera. And now we're releasing a product where”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“They will if the way. Well, I'm 5'1", so I understand. You know, I think that part of it is, you know, someone's like, oh, my feminism is like, you know, when the temperature set to 72 degrees or something, you know.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“It's different because the ergonomics of the average chair are designed for a six foot one man and all these standards were set in place largely in the 60s. And what we've done is we've done a ton of research and learned how to really design things like where your feet can touch the floor.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“And that's why what we've done is said, like, okay, we're going to move the furniture, change the paradigm. Like, we design 80% of our own furniture in our spaces.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“And so it's just different. And the truth is what you realize when you are in an environment that, again, is not women only, but is the majority of the people that are women, the atmosphere is totally different. And what we've seen is that women are like, I'm going to quit my job. You know what I mean? Like I found my kitchen cabinet of people who are going to help me launch my startup. My publicist, my book editor, my, you know, just everyone around me, the person who's designing my website, you know, my first investor. And you can really find your people. And once you do that, you can take greater risk professionally.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“I mean, I didn't expect it to be, but yeah, I just think this is the status quo, you know. And what our vision was, was to create autonomous women's spaces. When you do that, you, and even in women's colleges, you create the environment where women can take greater risks, have more confidence. You know, no one's talking over them. No one's interrupting them. People joke, like you sneeze at the wing and like 16 people say, God bless you.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Autonomous women's spaces was the vision, you know. Again, I think that the world is in so many ways designed for men. Know there's more guys named Stanley on that Forbes. Oh, we'll get to that in a minute.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we do not ask for your gender identity or expression, and we have a really diverse community that includes trans women, folks who are gender non-binary. Our members are taking meetings with men all the time. But yes, it began as and really exists as a space that in a community it was designed for women.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Yes, in our case, yes, but there are so many different examples of it. There's amazing. But I think for us, yes, we felt that to create ultimately what we believe is going to be a global community, a global brand, you start small actually, rather than just turn it on and expect the world to come.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“Again, I think that at some point soon everything will be a tech company in some ways. Fair, but I think that it's a community, you know, and again, we had a strong conviction that the way to build a community, even one that's going to be global one day, is to start in a smaller atomized way where you really learn how to build community between people and create meaningful connections. Physically.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT
“American life used to be defined by clubs that you were a part of. So for women, it was like the junior league and these kind of rites of passage where you made your friends and had your connections. And so, and all of that kind of died out. So I think that it's both a reaction to the hyper digitalization and isolation and loneliness to want to find kind of your people and your tribe and community. And just that like, you know, fundamentally people need that to be happy and survive.”
2019-09-11 · Decoder with Nilay Patel · Recode Decode: The Wing CEO Audrey Gelman · IDENTIFIED FROM THE TRANSCRIPT