YouSaid · the spoken record

Barbara Corcoran

lines on the record: 96
first: 2024-03-06
most recent: 2024-03-06
sittings or episodes: 1
sources: podcast

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“And it took two years before the customers even caught onto it. And then the real estate word of New York, all my competitors, I don't even know what the motion is called, but they filed me at the real estate board to like in a virtual real estate lawsuit without the money. To stop me from doing business in the state because they said I falsely advertised because I was advertising like crazy what I call centralistic system because we had no MLS. So I called it centralistic system. If you list with us, you will hit every broker in the community. If you list your competitor, you'll hit 3%, which was true. Well, they told me the way they interpret it was different. They kind of thought that I was saying to everybody that they were no good. Which I kind of was. I guess.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“But I kept trying different things, different things. There was a system in New York which is unofficially still the system, even though people don't really acknowledge it, where no one shared listings. Everybody corral listings kept the good ones for themselves. Everybody in New York was signed up for that. There was no MLS. And I declared that we were going to start sharing our listings. My salespeople almost kill me. Why should we share? Nobody else is sharing. Which you can understand because people will follow us. Customers will like it and people will follow us. Well, they didn't follow us.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“I think it all comes under the umbrella of urgency. If I thought of an idea on a Monday I had on the street by Tuesday. The big guys couldn't do that. And if I thought of an idea, I asked myself, is anyone else doing it and no one else was doing it? I said, let's give it a shot And you know, you try five things. One thing works, okay?”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“I color coded everything. I had color coded file cabinets, listing cards, one bedrooms or one color, two bedrooms or another color. When everybody else in the industry had white, I had buttons on things that signified things. I just did a visual organization of anything I touched, okay? And even right down to the memos that went out to congratulate people, I didn't use words. I found pictures and put them together and it would make them laugh, you know? But they got the message. So everything was visually done and very much like my mother. If I had to do it twice, I said, I'm never going to do this again. How could I repeat it and have it automatically in place? So everything was automatic. Everything. It was really, if you walked into my company, I'm probably most proud. I shouldn't be most proud of it because it's systems. How excited can you get about systems? But I love them. I was so proud of the company, how well run it was because it was like.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“I don't think dyslexia eliminates the ability to organize. I don't know. I've never read about it. I got my organizational system for my mother who ran our two-bedroom house like a boot camp. You know, everything had its place. Anything she had to repeat, she made a system for. If she had to polish a white buck shoes to go to Catholic school in the morning, she used thick paintbrush and painted them on a radiator, turned the mauve to dry, painted the other side, and even painted the radiator white after a while when she realized it was dripping on the silver radiator. She painted it white to get rid of that problem. Everything my mother approached, she approached that way. So everyone in my family, my nine siblings and I grew up very organized, very organized. We knew what organizations. We were part of her system. And so I made my salespeople part of my system. I just mimicked my mother in every way. But as a dyslexic, you have a problem with numbers, as you know in words. So I didn't use them. I had no numbers, no words.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“Tim, let me stop you for a minute. I have to say, you are a wonderful interviewer. I am shocked at how much you know about me. It's almost intimidating. No, really, nobody takes the time Good for you. Overprepare it for sure. Yeah”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“But as competing with them, I never saw myself as a woman. I never saw it as a disadvantage or a real advantage. I saw myself as a competitor, just a competitor. And boy, if they treated me badly or spoke down to me or didn't give me any credence that I could possibly make it in their world, they thought I was a passerby. I would say to myself, you just wait, I'm going to become your biggest rival. I do that right from the beginning because I was very competitive by nature and I hated the insult. It was like sending me back to second grade where the kids were laughing at me. It was too raw, even though I was much older. It was too raw, you know? And so it fired me up. It was the best thing in the world. If I had walked into a world of women all competing, also all being good, I don't think I would have been very successful. I think the men helped me. I just had to show them I knew what I was doing or would learn what I was doing.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“I have to say when I walked into my first real estate board of New York meeting and didn't see a woman in the room of the business owners, I was a little intimidated. But when I tried to talk to the sons of rich guys, that's basically who the trade was owned by, they didn't work very hard. They were a cocky. I spotted the cockiness, and I knew I could be them at their own game. It's a weird thing about cockiness. It's a blinder, like I'm cool, I'm cool, but they never looking or hungry for other things. I was desperate, not only hungry, I was desperate to even like get a first sale into my belt. It was an advantage. It was an advantage because I could then walk into the rooms and I always wore short red skirts with my jackets. And I had great legs and I knew it and everybody would turn to look at because a girl stood out. You didn't have to be special. You just had to be a girl and we were different.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“The next day, I'd say, if you have any interest, call me tomorrow. And when they call, I would just see if they were in pencil and pen, and I know who I wanted to talk to. So I'd talk to maybe... 30% of the people that were at the career night invite them in for an interview and then I would try to figure out if they have the capacity to sell which is no easy feat. It's hard to recruit salespeople, very hard, very hard to recognize the talent that you need to do it.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“And so people would call on the one empty desk, but I didn't say make high commissions. I didn't even address the money apiece. I put, join a company that's a lot of fun and cleaning up and having a blast. I just trimmed up our team that we had, which was true. I wasn't exaggerating on that, but it brought in a lot of calls. Then when I was opening up a much bigger office and needed to hire like 15, 20 agents at once, I had even a better gimmick. I put learn everything you want to know about real estate career night. It sounds common now, but then they never heard of career nights. Nobody did them. And then as the 40 people would come into my career night, I had a pencil in one hand, a pen in the other. And if they look good, I gave them a pen to sign in. And then I dog and ponied them, made them fall in love with me, putting on my charm in every way. They all wanted to work for me. And they called me.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“I had a great gimmick, two great gimmicks I used. When I advertised in the want ads, I would never put position to open a salespeople wanted. That's what everybody put salespeople want. Salespeople want it. I made my caption in double height. I used up my lineage that way, one empty desk. People want what they can't get, you know?”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“It was so easy with his lasses because I could get the city bankers in my apartment, go in the elevator and rent them an apartment. Easy peasy, you know? So that was a fortunate happening. I didn't expect to land that way.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“And then I explain to them how Mr. Jifuni on the next block, another telling. I did it on purpose, was renting his apartments like hot cakes, what I knew Mr. Campania had eight empties. And I said, he's renting his apartments like hot cakes as I was smart enough to tell him to build a wall on the L-shaped living room and call it a one-bedroom den. So he's renting the same square footage as you for $40 more a month than you're getting on your plain one bedroom. It was the idea I had for Mr. Jaffuni and I shared it with Mr Campania. He said, you have the listings on all my apartments. I got it. I didn't even think of it as a sales call. I thought it was a defense call, but I left that building. He fired his agent who had worked with for years. I can't recall his name now. But I became his exclusive agent, and that was the first real exclusive agency I got.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“But why I say it was a favor? I knew I had paid my rent. I knew I was quiet. I thought it maybe was a mistake. But then when I thought about it, I thought, I bet he thinks of a prostitute because of all the guys in the apartment all the time. So I went and visited him in his office, and he was very buttoned up, did not like me when I walked in. I explained that I was not a prostitute. It took me a while to realize that talking to him. You think I'm a prostitute? I was almost a nun. I'd be the last person to be a prostitute, you know? That's how I was Catholic. Fortunately, he knew what a nun was.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“And that was going on probably for three or four months. And then Mr. O'Rock, the super reported me to Mr. Campania, the landlord, that he had a prostitute in the building And I get it because I had spent my first check on a brand new coat at Bergdorf Goodman's, my first commission check $340, and I looked like a fancy lady. I knew it. And so I got eviction procedure. I found a note on my door, you know, big red print. They put really a public embarrassment. Eviction notice for prostitution.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“And I sensed something and I gave her a dog and pony show all day like the perfect agent in New York. And she fell in love with me and she gave me all her business. She said, you know, I'm not who you think I am. I said, oh, really? I knew she was somebody else. And then she started shoveling me business. So as a result of that, getting back to John Campania, John H. Campania, she started shoveling all these young people from Citibank, young guys, and I would meet them in my apartment and show them apartments. I said, come to 86th Street that was like turning over pancakes. They were coming so fast at me. And so I was showing apartments. I had my routine raking in the commissions.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“He did me a great favor. I had two roommates on East eighty sixth Street and I was operating my first business out of my apartment as so many people do Another story I won't go on a different road, but I got lucky in that somebody call me one day and I could smell the person on the phone wasn't who they said they were. I could just feel it. And as it turns out, that lady posing as a customer”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“As it always pointed out, he always pointed that out. Yeah, John Companion. Now here's a handsome man. Wow is he handsome.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“I was a happy girl. I saw the bright side of things, which I have always done. My whole family was pretty positive, you know. I had good positive role models, but I was highly enthusiastic, very talkative. It wasn't my first job, remember, when Ray met me. He couldn't look at me and realize I had been working since 11, and I was comfortable in my skin, I was flirting with the guys at the counter to get the bigger tips, because that's how you get bigger tips. I knew the rope, so to speak. I looked like a young girl. I wasn't so young inside. I think he saw me as a fresh, happy person who wasn't shy. And I made him happy. He was a bit of an introvert himself.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“No, I didn't have a grudge, honestly. I was tremendously hurt as we all are when we reject it. And I was at the age where I was thinking I should start getting serious about marriage, but I didn't have anybody. So I had that moment where I was hurt, but I didn't blame him, no. He did the right thing. He did me a great favor. Without him, I wouldn't have gotten started. Probably I would have found some other sucker to give me $1,000. I don't know. But he was there the one that did it.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“I was thirty when he left me. Tino was twenty five or so prettier than me. Much prettier, had long blonde hair. She was far more feminine than I ever was, and she was quiet and she adored Ray. So how could you blame them? They fell in love. They had three children together after they were married. I mean, they were clearly in love, but I couldn't blame them. I mean, I would have fallen in love with Tina myself if I was Ray. Probably would have helped him out the door, you know.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“But in those days, Tim honestly, you could get a phone installed on a weekend, a great advantage, Mob Bell came on that weekend and stole phone lines. I had a landlord who rented me the 11th floor, which was just like our previous eighth floor. So I had a space to open it. And I was able to buy all my desks down on 42nd Street, and the guys ran it up to Midtown, put it in place. It was a different world. But on Monday, I was open for business, and that was the Corcoran group. That was the first day of the business. And I named it the Corcoran group because I knew with my cash position and acumen I was going to need a lot of help from the group to make it to the finish line, you know?”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“We were married within seven months. It just broke my heart. But more than broke my heart, it really broke my confidence because remember, he had found me at a diner. He had taught me I could have my own business. He loaned me the money. He took me out of my hometown. He was a man 10 years older than me. He knew this way around the world. So all of a sudden that's gone. My legs were taken out in front of me. And I thought I couldn't live the year almost is how I felt at this stupid time. What a waste of energy. Anyway, just about a year later, I think I was finished off on a Thursday watching Ray and Tina in my old office together, holding hands and making eyes. It broke my heart. So the very next morning I arrived in, I said, we're ending the business today. Ray, we're going to cut it in half. I said, you pick the first person. I'll pick the second until we have them cut. And five minutes later, I took my seven people and I said, guess what? On Monday, we're going to move. Where? It's a surprise. And it was a surprise.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“About seven years later, when we had a rental business we had, I think 14 agents at the time renting apartments all around Manhattan, he came home one night and I was making pastophers, three kids who I became their mom. And he said, I'm going to marry a secretary. I couldn't believe it. I thought I was hearing things. That bitch, I thought in my med, but I said, Tina?”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“Oh yes, let a man pay for your hotel. And I was going to New York City and leaving our home? Oh, not a good thing. But he gave me a hundred dollars to buy my first New York outfit, and then I was wondering if my mom was correct. But she still wasn't, I could tell. I was just taking the hundred to get a new outfit. But let me make a short story of that. That's so boring. The key part is he gave me the $1,000 to start my business, and he said he would take 51% of the shares, and I would take 49% because he was the founding partner and I was the operating partner. I said, it sounds like a deal. And off I went running.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“Anyway, his name was Ramon Simone, and he convinced me after a month of driving me home at night, which my parents didn't like at all, but he convinced me To go to New York City. He said, with your personality, you should really visit the city. I'm going to pay for a week at the Barbazon Hotel for Women. Never heard of that. I had never visited New York City. It was the only hotel left in New York that only leased rooms to women. No men were allowed. So it was respectable. It's now a Reebok club, of course, many years later. My mom accused me of being a prostitute.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“Yes, of course. I was waitressing when I was seventeen at the Fort Lee Diner, which was above my house, a middle class town which I thought then was the rich town. And it's really just middle class by comparison. And one night, a man walked in and I looked at him. He had olive skinned black hair, aviator shades on. You couldn't really see his eyes and a real suit on. I had never seen a man in a suit in my life until that night. Nobody wore suits even into the diner for dinner. I looked at him and I thought, I'm going to lose my Virginia one look. I knew I was going to lose my.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“Was the only difference between the superstars that I had making $2,000, $3 million a year and people made an average of $45,000, which was the norm. How does a superstar do it? You know, I became a student of that. I used to think it was connections I would hire for that, work ethic. I would hire for that. Who did they know in real estate, high priced real estate? I would hire for that. And then I realized that's just a starting gate. It gets you in easy. But when it comes down to it's how well you get back up and how long it takes to feel sorry for yourself, they drove me crazy too. But I admired my superstar so much because of that ability. I could see them like, you could punch him around. They go, ha, the back of them. And so I learned from them too. You see?”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“It's such an important part, I mean recovering from failure in my book is ninety five percent of life. If you're going to have a good life, you better be really good at getting back up like a jack in the box. Boom, boom, boom, just get back up, get back up. I think I got that honestly by being dyslexic. Because when the kid in class that's dumb, you're a failure by anybody's standard. And you're constantly put down or looked down on. And I was embarrassed. I learned shame in the classroom, terrible thing for a child to feel like a nobody just because they don't have a certain skill set. But that definitely taught me about I had to go to school every day. I had to go back and sit there and hope they didn't call on me for reading or whatever. And I got used to being a loser like that and getting back up and just I just had to go to school. So I got early training in that area. And I also learned from running sales for you my whole life that really.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“School, but I learned everything in my jobs and I found my confidence there. And I also found out what I wasn't good at. I wasn't good working for a bastard if there was a really mean chic boss. I quit After a while, you know, I just wouldn't take it. I was no good as a secretary. I couldn't type, even though I lied to get the job said I could. I couldn't take Steno well, even though I said I could. I would get fired. And so I really learned that I had a narrow piece that I was good at selling, hustling, and PR. You know, I got that early. How lucky you are when you have jobs as a kid? How lucky you are to hustle and get your real education. That's the real life.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“Where are the kids? So I took my kids and I sent a letter to the Bergen Evening Record, the local paper, and I said, we have kids here coming for breakfast. Breakfast with Barbara I titled it. If breakfast was Barbara, I was 11. I had to have somebody else write it for me because I couldn't write. But I sent it out to the reporter and they sent a camera down. And after breakfast was Barbara was in the Bergen record. I had close to 40 kids show up every day. And I realized my very first job, the power of the press. I never forgot that. But sales jobs, I learned so much in talking on my feet. I learned I could talk to people. I could get them to see things the way I saw them. So I would say, imagine if you had this granny dress at Schwitz's department store. Imagine if you kids had it, they could play house all day, they could blah blah blah, and people would see it through my eyes and they'd buy one. I learned everything in my jobs, nothing at school, not a damn thing at school.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“I don't even think of it as first, second place. Honestly, every job I had, I learned something new on. And that's what I wanted to do. I don't think consciously, but my first job when I was 11 as a playground supervisor, not a very big job, no doubt, but I watched four kids in the morning for three hours and played on the playground. But I'm thinking, this town is filled with poor kids”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“I don't know if I invented it, honestly. I don't remember how it came to be. It's like a very sophisticated hopscotch board instead of having a straight line. I made it in circles, wounding, wounding, wounding, wounding. I couldn't see where you're going. And on certain spots, I had two feet, another spot, I had one foot, then another spot I had two feet, one hand, another spot. I had no feet. You had to really jump to get over it. And I always use different color chalk and it made it exciting. You know, so people would cheer for the kids. It entertained us for years, my sale games. And if it was a rainy day, I would make board games at home. And my brother to this day says, I wish I had those board games. I would have made a fortune if I had produced them. I said, I don't think they were that good, Tom. That's your memory. But my mother was responsible, definitely. Mom's a powerful creatures, as you know.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“I think I just grew up with great confidence that I had the ability to do that because I could do it really well. I mean, if you were to walk into Edgewater, New Jersey when I was eight years old, nine years old, 10 years old, every kid in the neighborhood was playing in front of my house on the street because I was able to draw extravagant snail games that went on for like a block and a half to win the game. You had to go for a block and a half with the traffic going by.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“Not innate, I don't think. Taught or brought out by my mother definitely. My mother would decide what each child's gift was, and we had a role in the family, so we weren't just 10 kids doing the same thing. We all had a job. My job was to entertain everybody. My mother said, I had a wonderful imagination. I could think up games. She would always push me like that with the chalk was in my hand, not in a sibling's hand. The rainy days I was in charge of entertaining the kids. So I think my mom”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“I sold it like within a week. We had so many celebrities come to see it. They just were enamored with it. That's a story. Those are early hits, and then I just started churning out any kind of bullshit I could think of really. And people usually went for it, you know. One of the most fun things was when the boards in New York, the stubby boards announced they were going to interview dogs before they let them into the building. I thought it was preposterous. But the very following day, I had all my salespeople bringing their dogs to Central Park. I invited the New York Post and I taught dogs how to shake hands like 500. And it was a great picture, you know? So I knew people would go for it. Did that sell apartments? No, but I put my brand in front of everybody's face and made the old boy network go crazy, which was half my reason for doing things to compete, to show them that I could think of things I could never think of, you know?”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“Nobody could sell it. It had never been touched. It was a dump. A real dump in the most expensive block in town. I couldn't even get anybody to see it twice, and so then I discovered a safe in the basement. I said, what's in that safe? And they said, we don't know, we haven't opened it. So I invited the Today Show to come over for the opening. And they filmed it, and we opened it and there was nothing in it, but who cares? There was so much suspense about it that...”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“Might be that we have cows grazing on the roof, which could have been. But what the story I developed was I figured out what the maintenance was for night and I asked them how often he slept there because rich people have multiple homes. He said, three nights, maybe four nights. And I divided the maintenance by that. And my headline was, uh-uh, live in this apartment. And the picture was all over the place. It will only cost you $80,000 a night to put your head on the pillow. People are fascinated. People would spend that money. I think right after that, then got a very good listing because of that because one thing leads to another in the real estate business. And I got the Guggenheim mansion.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“There were so many hooks, little hooks, big hooks, some that didn't make money immediately but wound up making money and some that made a lot of money really fast. I think probably my first stunt was when I got my first big listing, which was, I don't even remember who owned it now, some famous guy had a ton of money, and he owned the top floor. He had to sell the penhouse of the Galleria. Oh, Stuart Mott, that was his name. Mott Applesauce. Lots of money. Nobody could sell the damn thing. It was too big, too expensive. It wasn't even attractive. And he had cows on the roof. So he thought the story...”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“To any Irish, and he can usually throw it around. I don't think that's a special trait at all. But why I like stories is people remember stories. You could lecture, you could share experiences and people will like it for the moment, but they won't repeat them, nor will it resonate with them. Just like the old Indians probably sat around the fire and told stories. Same kind of thing. And also, I was in the sales business, remember, and in sales, telling a good story is powerful. The PR that I did for my real estate company were all stories creating a story that people would be curious about to pull them in. And so it always had a great spectacular beginning or a hook. I always just think, what hook could I use? What hook? And then I would develop a story quickly. And that's why I also think I did so well with the press building my business because of the storytelling.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. He would put a twist on everything that would just make everything fun for us. So I realized the importance of fun. I mean, people just don't have enough fun. I'm sure I'm everybody's most fun friend, and I like that because I think it's so worthy to introduce fun and joy and memories into people's lives, whether you're at work or whether you're at home. I think about it afterwards and I get so much satisfaction out of it. Even some days I think to myself, well, if I die today, I'd be happy because I really had a good time last night. But I don't plan on dying.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“Honestly from my dad, you hadn't met my dad or you would have known that. He was the king of fun. He worked two jobs his whole life, so he killed himself for his family. But on Saturday and Sunday he was our playmate, and he would think of the most irresponsible things to do with us. We had ten children, and he was the most populated dad in the whole town because he would put us on a wooden ladder, shove us down the side yard, over retaining Wall into oncoming traffic. He thought that was exciting. And it was surprised you didn't.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“I have taken lessons. I had taken lessons for four weeks. I had a beautiful gown with a tall slit, red. I look gorgeous. And when I kicked my leg up, I had practice that move. I could kick my leg and hop right out. And then we started the dancing. And that was a dance party. We had a ball.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“And then they came up and paid my respects and I had the rabbi give the last rites or whatever he does in the Jewish faith. And the minister, they both phony friends, but they were dressed for the occasion. And I got to hear what everybody said about me before I was dead. And I thought I'm probably the only person on earth who actually is hearing about it before I'm dead. So I loved it. And I had a beautiful gown. I looked apart. I was gorgeous. And so my final day was really a beautiful day.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“So I planned it, but I took two other good friends into my confidence so we could keep a secret. So we switched the party. They thought they were waiting for me to come into the house upstairs in my apartment. It was a great memory of it. And I was really downstairs waiting in the coffin. And then my good brother told him, hey, she's coming in downstairs. Hurry down the stairs. They all kept charging down the stairs. I guess I had 85 people there. And they walked into a funeral. I mean, if it had ended there, I would have been satisfied because the guests were, I could hear it with my eyes closed. They really thought I was dead.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT
“It was a competition with my friends. I overheard two friends were planning a birthday party for me as a surprise, and they didn't know I knew, but I don't like surprises. I like it when I give the surprise. So I immediately kept thinking, I'm going to surprise them. I'm going to surprise them with my own surprise. And when I gave it some thought, I tried to think of the most absurd things and the most absurd thing was to kill myself and have my own funeral. It just seemed like the right thing to do because I knew it would have great shock value and I loved shock people.”
2024-03-06 · The Tim Ferriss Show · #725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul · IDENTIFIED FROM THE TRANSCRIPT