YouSaid · the spoken record

Baris Cetinok

lines on the record: 77
first: 2024-11-04
most recent: 2024-11-04
sittings or episodes: 1
sources: podcast

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“All right. Neil, I really enjoyed our conversation. Great questions. I'm going to listen to this episode too. It turns out pretty great.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Navy Gate well, the thing is your experience when you are using the native integration to the map that knows what you're going to be, what is the road conditions, what's happening, where is the construction sites, and ties it back to the battery system and says, by the time you get to your destination and return, your battery is going to be at this level. Here is the energy efficient route you can take. I cannot create that magical little dots connecting to each other if I had to go back and forth between a navigation app running on another platform and back and forth. And that's the thing that you don't need to wait for the future to create that. And the other things that we want to create are similar things, especially when we start introducing level three autonomy, hands off, eyes off, and even to future of like the robotaxis. Debt integration is a prerequisite.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“We have a lot of listeners who say, Look, I'm just not going to buy a car without carplay. And that's fine. Point them to something that will make them change their mind, that will make them reconsider. What's something coming up where you're going to say, I can build you an experience that will make you reconsider?”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“A strong conviction that you want to own all of these because without it, it's hard to create those seamless experiences. You're going to always feel the seams. And I don't think you should be in the business of feeling the seams when you buy a 30, 40, 50, 60, $100,000 car. That's our job to make it beautiful and seamless.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Look at the competition, but we're probably a customer and quality obsessed company rather than competition obsessed company. We're definitely a highly competitive company. But it goes back to something we talked about, didn't we? It's about conviction. We have high conviction that this is the right path for us to take and to create a truly interior experiences for our customers. And like I said, easy decision would be just why make that effort. But we have strong conviction that effort pays off in better customer experience. You get to get most out of your vehicle because now the company that builds the vehicle that's also creating the infotainment experience, the cluster experience, the app and everything we're going to build up one day, maybe a voice assistant on top of it. The only way you can create that end-to-end magic is if you have”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“I look at almost everything. I draw almost every competitor's car under the sun and I have all devices that you probably also carry in your pocket to learn and test and understand. We already kind of made our decision about the experience we want to create, which is going to be deeply worked integrated experience that GM designs it for our customers, builds it, maintains it, updates it, innovates on. That's our direction.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“You are going through things I'm pointing. All you want to know actually is this. You don't need an app. All you want to go, I'm driving to Aptos, California to surf in an hour. Tell me the surf conditions. It's a two sentences answer. Do I really need an app for that?”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“The tide conditions are, wind, etc. But did it in a smart way? And then now let's go a little bit into the future. I believe this rabbit holes of vertical micro-segmented apps, they are going to go under a change too, especially with voice interface becoming far more intuitive than ever before because of large language models. I think large language models, biggest change for me is finally I know I can be understood by the machine despite the fact I did not phrase myself just perfectly and that device is going to be able to insert my intent and give me answers today. The reason I think we all default to a more touch user interface is we as users have to do a lot of the disambiguation instead of the machine understanding what you want.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“We are working actively with the people we believe provide the apps, the core apps, the first maybe the top 10 and the Perida of 80-20, it's even more stark when you start talking to people, what are the must have apps while you are driving or while you are a passenger, when you're riding in our vehicles, that list is actually far shorter than the long tail of things that we do. And so however there's definitely, I think you're touching upon an interesting area that I am also interested in, which is, is there a way to bring vehicle optimized versions of certain apps? Let's say if you're a surfer, there's this great app called Surfline. I mean, it will be actually fascinating, wouldn't it be if you had a really vehicle optimized version of the surf line app that gave you information about what”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Anything that happens in our cars is our problem. That's how I look at it. I think there is that finding that HEPI medium of what are the most popular apps we believe really should be there to complete your experience. And there's going to be sometimes that one, this even applies today. There's some experiences that they don't even have apps, right? Even in your phone, sometimes you need to go punch through to the internet and go to the browser and do it, right? I mean, this type of different domains exist in our lives in other places too.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Optimize software, bring content in, and it feels fresh, new, and always improving. That's exactly what we're doing with our vehicles. Today, when you buy, if you bought a lyric last year, the lyric you're driving today has newer software, more optimized, probably running faster than you bought because we're continuously improving it.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“But we are also the company who already invested in a fully autonomous future, which is the future of future, which is with L4, level 4 autonomy. There is a zone of L3, level 3 autonomy. Well, if you want to live on that journey, you want to create a system that is maybe has some headroom or extensible, expandable as you add new capabilities because maybe you don't want to over provision from day one because you're not going to take advantage of it. You know, one industry that I never worked at, but I am familiar because I'm also a gamer, I have less time to do gaming now, but the same thing applied when you were creating the next PS5 versus PS6. You knew this platform was going to be there for many years to come. And you were trying to create this just the right balance of provision just right with room for extendability.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“First, the onus is on us. How do we create more optimal and optimized code? And I'm a huge believer of you can continuously improve your code from the day you shipped till the day you update it. So that's one thing. We are on a continuous optimization journey. So this thing doesn't just stay stable and just collect on top of that additional debt. You're absolutely right because you do look at the compute investment you're making and you want to give yourself headrim because today we're doing L2, which is I call it eyes on, hands off driving with super crisp.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“You deal with multiple things. First of all, I'm a huge believer of creating elegant software. We're not just simply running some off-the-shelf Android and just conceding the entire thing in a non-optimized way. We're directly involved. We're actually using that as a building block and we're creating our experience. So therefore.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“And we are obsessed with extending the vehicle experiences first because we know how to do that really well. And there are some domains, you know, I'm not here to compete with Spotify or Apple Music. They do a fantastic job of servicing all of our music listening needs. And, you know, we work with them. We bring their apps to our platform and run it. So I am not too concerned about that part that you articulated, how do you create value, how do you capture value, how do you split the economics? I think those are all solvable problems, but it all starts with what is the experiences that I think I owe you as a consumer who buys a beautiful escalate IQ in a month or two? And what are the experiences I should create? When you get into that car, you're going to see this pillar-to-pillar display from control, back control. We have so many ideas of what experience to be.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Prevent or help me recover my car if there was ever a problem of theft. How do we help you insure your car easier? Because that is again integral to your car. Super cruise is a great example, right? Super cruise is an ever-improving. We're continuously adding more and more road, for example. That means there's a continued value we're adding. We just up that to 750,000 miles across the US. That means we're investing. Therefore, there's value added value created and therefore consumers are willing to pay for that subscription. Those are the type of services I'm deeply first interested in, which is that it's things that are extending my vehicle experience as a vehicle. I think that's ours. That's ours to build and ours to develop. Then there is some opportunities like you articulated around entertainment, around gaming, etc. But to me, they come next.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Me parse this question a little bit, and I'll start with first our primary motivation in every conversation we're having is actually it comes from first create a great customer experience. I have this simple axiom. It's called great products also usually make great businesses, but you always start with a great product. In everything we're discussing, we're trying to always continuously optimize how do we create a great experience for you. That's it. That's the primary goal. The second thing is the type of services that I am really excited about that we are building. And the good thing is we are a company that already proven that model with OnStar. We have millions of subscribers that is using to extend their vehicle expanse in a way that is expected from the vehicle, right? Which is how do you make the safer for me? How do you make...”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Keep asking Commercial details of it, it's definitely something confidential. I don't think I should be in the business of disclosing our partnership details. But from our perspective, again, just like the Article 8, I know it's complex in the sense of there's different types of experiences and different types of building blocks. And depending on how you use those different blocks, there's different terms and conditions of how you integrate, how you operate it, how you update it. So there is not a simple neat answer because this is unlike Windows, right? This is not a standard-based Windows PC and you buy license of Windows and you're off to the races as OEM. The cars we create are far more complex and capable. So therefore, a good portion of the cars is using things that are not directly licensed from Google and some portions are directly licensed for Google. And Google Maps is Google Maps or Google Assistance, Google Assistant. So every one of those”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“So I'll give you an answer that is actually going to be even more or less satisfying than you want, which is because we have different model years and different brands, you do have, and some of them have been with us longer, some of them are brand new vehicles. You get into a lyric, you get a different experience. So our goal is, first of all, to unify those experiences. That's why I'm here. That's why Dave is here. That's why all of our teams are here to actually take away that complexity that you're describing. And so you can actually literally see where in which vehicles we're using different combination of services. But again, I think from a consumer perspective, it's pretty opaque. I don't think they need to know all these differences. But I'll point you a great white paper that tries to explain it all.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“No, I do know the software. I do know. I do know. What I'm laughing about is, but this is the thing, right? Consumers don't need to know anyone. I need to know.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“If you would like, you can sign in with your Google account. So therefore, your homework or last search you did on your phone. Also just appears in your resents. So those are the kind of moments where we hook into the Google services. But yeah, it's hard to build popular building blocks like Google does or AWS does and keep all their branding and naming rights. I hear you.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“We definitely use Google built-in and Google Automotive Services. And in the depths of everything, this is the thing, right? Just like, I don't know, most people don't know Mac OS is actually built on a version of Unix and a Linux, et cetera. So when you actually start splitting the layers of the cakes, there is definitely open source or Linux and Android is actually a Linux derivative when you think about it. Let's get all nerdy here. But when you start looking at it, all of it is actually based on some other thing. So what we use is we definitely use Google built-in and we use Google Automotive Services to create the expenses. But one step we took is we definitely create our own experience around it. When you got into Blazor EV, these moments to make that more personal so you can use Google Maps with all the things that you've done in Google Maps before. So therefore, there's a moment and say,”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Very clear about this. Look, I'll say this we have a great tight partnership with them. And what I try to do when you look at our...”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Don't change their cars as often as you do, you're changing your cars, as often you probably change your shirts. Most people buy a car and love it for three, four years. And I used to say this in other places. I work. Most people don't upgrade their operating system off their phones every week with a new build. Most of us hold some of our devices longer. That initial moment of potential, maybe the setup routine feels, I wish I didn't have to do it, but once you do it once, now it's your car, it's your vehicle, it's your data, it's your choices.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“I'm going to challenge my team, and I do. I think we should make that super magical and simple. Why can't we not just detect you have your phone in your pocket and we do a very simple handshake instead of scanning a QR code? Today, that's the most seamless way of doing it, but there's many different ways of doing it. The same thing with if you log in once, what if you log into N plus 1 other GM built car? Can we carry that over? Can we create one authentication system around GM ID that carries some of your other credentials? So all of these are, in my opinion, are solvable problems, and we're now setting out to do that. It takes dedication and having this platform thinking to be able to one at a time and with dedication to remove all of these moments of friction, you articulated. I agree with you, and we're going to make it simpler and simpler and simpler. And one thing I'll say, though, is thankfully most people.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“The way I look at it is just like if we were to do a startup today, we will probably start playing with existing building blocks, right? We will look at, like you and I, if we were to do a, let's say, I don't know, overlanding app. You probably wouldn't come to me and say, I have an idea. First we should get a data center and get a bunch of racks. We will probably go to AWS. And then you will say, hey, look, for developing this app, we're going to use React. There's some existing libraries in open source. Let's take those. And let's say we were also in the business of using some kind of”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Specific content. Yeah, I appreciate a certain show is only on Netflix, let's say. Respect. But most of song music catalogs, more podcasts, most mapping information, your home address, your work address. I mean, these are pretty generic pieces of information that you probably want to just enable in any vehicle you walk into to make that experience more personal. So that's one thing that our team is also working on how can we actually get that information to power any bespoke experience that's in a vehicle rather than having to relinquish the full work in experience to a totally different experience.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“On that one, I think my response is the one thing that I am trying to encourage our partners, and we work very closely, be it with Apple, Google, Amazon, Spotify, and others is I believe some of those pieces of information, pieces of your preferences, I believe should be also accessible to other devices that you choose to use. I don't think they need to be locked in this walled garden of a single domain. I personally believe I should be able to take my podcast preferences from one podcast app to another. I always find it interesting that some of these very generic preferences I declared are locked and loaded, especially for non-”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“I want that car to be true and true optimized for what I bought it for, not some least common denominator moment. So that's why when I joined, it was not an easy decision to embrace, I'll be very honest with you, because it's a seemingly at first hard decision and maybe unpopular decision, but it is the right decision because we are here building end-to-end integrated products for you.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Bolt decisions say, I am not going to try to accommodate and try to figure out how to make all of these work. I'm going to actually just burn the bridges and burn the ships and go, we're committed. We are going to create a deeply vertically intake, harmonious experience that works across the vehicle that is optimized for my vehicle. I can appreciate when you're in that one-off rental car that you don't want to be driving, but that's the only car that's available when you land in whatever destination you landed in. Be my guest. Use projection. But the car that I researched for months and decide to buy for its interior and exterior is and its propulsion and air-weak feature that it does for me. Like we bought a Colorado Canyon ZR2 bison. We love cars in our family. As you can see, we're very outdoorsy. We like go and grab a biking and rock climbing in Yosemite with my son.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“It's hard to get into a car and go, okay, so I'm doing highway trailering, but to pick my podcast, let me flip the totally different user interface. And also, by the way, it's a single, still hard to believe, single app obsessed interface. So I pick my podcast, flip back to trailering. Oh, now I can also do Super Cruise Trailering. Let me manage that. And then with wait, we're now getting into potentially level three, level four autonomy levels that should be deeply integrated with talking to the map where the lanes lie, but wait a minute, the map that I'm using doesn't really talk to my car. Like as a product, so you'll never do that to yourself because it just literally like, oh my God, let me make sure I make my life so hard to create amazingly seamless experiences. So at some point, you need to make that.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“There was a belief and a hypothesis, which I genuinely believe in, is that we are best positioned as well as we owe it to our customers firsthand to create the most deeply integrated experience that you can create with the vehicle. We are not shipping devices with just monitors. We're not a monitor company. We're building beautifully designed, complete thoughts, complete convictions. We say this car is designed to do the following things awesomely. This is Silverado. This is what it stands for. This is what it does. Let's get to it. And when you want to create something so seamless,”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Your control, let's worry about those. There's this term that I picked up from my days at Amazon. It's called controllable inputs. You worry about your controllable inputs. Other things are going to happen and you have to react. But with your controllable inputs, you make your decision and you commit and you start executing. I always tell people most of success comes from relentless iterative execution rather than some magical, amazing, brilliant light bulb. And conviction is what gets you there with decisions.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“You weigh it, and then finally it comes to a single sentence for me, conviction. Single term, conviction. At the end, you need to make a bet and you need to have conviction. And now this is your moment of a little bit making reality happen. It's easy to react to empirically observable reality because then everybody can observe the same thing and come to the same conclusion. Life is easy, right? You do research, research says, and you do. The hard part is decisions we're making today are crystal bowling what's going to happen in five years in taste desirability zeitgeist technology the only way you get there is hopefully your subjectively objectively make good judgment calls but you make a call you have conviction and you put your efforts behind making that reality because there's a lot of things that are under”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Look, this is one of those things. It all started at home, kind of a moment. But it is true. I grew up in a household where questions were answered by questions. It was a very Socratic method of debate and dialectic. You sought truth and you let the debate lead you to places that your own persuasions because we all have this visceral first reactions that we think we know. It's very important for a leader to always catch yourself and go I actually don't know many things about this. Let's do data intuition. There's this really famous article I love the headline goes data or intuition and yes both and that's what it is it is both but you debate it because decisions are rarely so neatly binary right they're always on a spectrum of gray and they're rarely deeply wrong they're deeply right you debate it”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“How do we break the ties? It's Debate Club and what happens in Debate Club stays in Debate Club. So no, this is the thing, right? We have such amazing leaders like Mary, Mark Royce, leaders who work for Mark, some of my brethren's like Ken Morris, Josh Tavel on the design side, Michael Simcoe. I mean, these people are legends in their own right of what it takes to build a multi-car, multi-brand portfolio successfully high quality, profitably. It's a respectful debate club and at the end. I think there's two options, I call it. You either agree and commit or you disagree and commit and you get to work.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Times, what you're doing is just a new model year of existing car. That's a different task. Sometimes you're doing a mid life cycle refresh of that car. So all of these, it's definitely a complex portfolio management task. But at the end, the products you're ending up building are so viscerally emotionally fun. I just call it it's hard work. Let's do it.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Us write that sensor while you need to also negotiate how do you get that supply to be delivered to the plant, which also has a capacity constraint that some other experts in the company, I have great friends who help me navigate all of these pieces of what it takes to build a vehicle. And we're one of the constraints and also enablers. So our job is, are we right sized? Do we have the right people looking at the right problems? And also, how do we manage our capacity over multiple years, not just one year? Because a vehicle portfolios are a little bit more like venture capital investment style funds and managing optimizing your portfolio rather than a hedge fund who's hyperactively trading. When you start imagining an amazing vehicle like ZR1, that idea started probably five, seven years ago, right? Because that's what it takes to build an amazing great car.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“I'll start with it's hard. But I call it, it's hard work and let's do it, right? I mean, it is hard work. There's definitely a recognition that we have a capacity. Just like any product group, any engineering group, you need to be honest about the capacity that you have. You need to be thoughtful about what you can do and when with quality. I always say to people, you don't just say no. You usually say when and how. So I think when you have such a vast portfolio, one, you need to be commiserately sized on the software side. We're not going to not build an amazing vehicle that we committed to because software group is just too busy. However, when you're looking at your capacity, software is not the only capacity constrained, right? You need to be thought, well, it's suppliers because you, let's say, want to do something really immensely magical and you need just that right camera or that just...”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Have experts leading experts, and then the other thing is something we talked about, which is how do you create the trust environment that these experts trust their peer experts? They go, you know what? I'm going to defer to you, Nilai. You are better at communications in how to do better storytelling, how to make things pithier. Tell me how do you think we should tell that story? I could be dangerous enough and say, hey, I've been doing this for three decades. I know how to do PR. But why should I do that? I have some of the best communications people working with me to advise me and to actually help me to achieve that goal. So that other experts, experts leading, and experts trusting each other and passing the ball, those are, I don't think they're new to GM per se, but those are the things we are iterating how we want to operate as a software and services group.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Is this functional orientation? The second area is, this is one of the beliefs that I have strongly, is I believe experts, leading experts is a great model. You really want to be the experts of at least most of the things you're overseeing than few. Therefore, instead of generalists generally managing groups, we are actively hiring or finding experts within GM to lead the subgroup of experts of their domain because then there is this really healthy debate environment, right? This, I call it like dialectic, the seeking truth nature, right? When you're experts of something, you have this desire to always improve and question question. But when you have generalists overseeing things, they can make you maybe generally efficient, but they're not going to be equipped to question the details.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“The right players and has the right amount of connections. Not too much, not too little, but also we want to be in a place where we say, you know, fewer yeses and make great ideas happen than say a lot of yeses and struggle in timing, schedule and other things. So that's one of our things that maybe a different new perspective we're bringing to the mix in what we believe what it takes to build great software and services might be a little bit different, require different modus operandi than maybe some of the other parts.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“30 plus miles per hour. There's so much going on in that car to make that happen, but it means all of us came together to make that happen. And that's one big structural change, that software and services are now a primary seat at the table alongside people who are building the vehicles and designing the vehicles. That's one of the big changes. And the other thing is we're definitely actively looking how we can be leaner and more efficient and optimized for speed because there is this debate that takes place how big is too big when you try to move fast. Eventually the node connections in that network, the collaboration tax becomes greater than the benefit of adding n plus one more person to the nodes. And that's the thing that we always actively ask ourselves, how do we make sure that this is a winning team that is lean, that is just right-sized?”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Goes back to opening conversation about functional orientation. So one of my primary partner in crime is Dave Richardson, and he oversees our engineering team as well as our IT. That's a very important part because, like I said, we need them to turn the imagineers. We need them and designers to turn this into reality. One big change that happened is we are now primary peer group to our counterparts on the vehicle side, vehicle product development side. And that's actually immensely freeing, right? Because now you have the people who are imagining the vehicle. Because here, I use this word internally too. We're here in service of the vehicle. That's what we do. Software standalone is not the goal. The goal is to create an amazing vehicle. You get into it and you take that ZR1 on the track and our present Mark Royce took this thing up to 200.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Back with JM's SVP of Software and Services, Bearish Chetnock, to dive into the decoder questions, which I promise will get us to the biggest question of all, carplay. Let me ask you the decoder questions. Again, you've only been there about a year, but there has been a restructuring. You've let go of about a thousand people. Your role has changed. You have a counterpart in Dave Richardson who runs engineering at GM. How is this entire group structured and how do you account for the vastness of GM's portfolio?”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“You must wait for the future to come and therefore these are the only modern companies that do it. We are doing that every day and we're going to continue to innovate on the electric architecture. And you will see it experience it, but one day, hopefully you don't even notice that the silicon in your car changed because I don't think it should matter to you”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“Magical button that happens. But if you were to unpack any consumer device you had in your pocket that existed, let's say, for the last 15, 20 years, we all went through this type of evolution, yet we always found a way to make them updatable and kept them current. It was just harder to do internally, but you as a consumer hopefully never had to feel that difference. So yes, there is a great promise of moving to a more ip slash, for example, Ethernet-based architectures, creating more central compute units to try to get more flexibility and easier updates. That's on our roadmap. But I am not waiting for that data to arrive to be able to get you updates today in your Blazor EV, in your lyric, in your Hummer, in your Corvette. We're doing that every day, all day. And that's why I want to be also very clear that there is not this yes or no answer of you.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“I think the way he purposefully simplified it, I'm not saying this in a diminutive manner, is probably the most stark way of turning into a binary. If you don't have full control of everything and you don't design your own silicon and you don't do this, this, this, you cannot create a device that's remotely updatable. That's actually not true. So that's the thing that I think in the industry, we need to be a little bit cautious that there are today we are actively updating our cars in our current architectures. And yes, maybe some of the pieces that needs to be updated are harder to upgrade, but they're not impossible to upgrade. And this is the moment, again, I always put the onus on creators, on makers. It's our job to figure out the hard part. And yes, it wouldn't be amazing if I was given a blank sheet today. I will design this to be just simply a central compute and this and that and just one match.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“The windows are malfunctioning. We're going to ship an OTA and fix the windows. There's a new feature we want to add to the car. We can ship a feature. We can address every system in the car in one go, drop the OTA and it's done. Tesla is obviously famous for this. Rivian does this. Legacy car makers have struggled with this, right? Because you're integrating all of these systems from all these suppliers that talk to each other, but you can't address directly in that way. Or your suppliers have to write the code. That's really the thing I'm asking about here, right? Have you taken control of that entire architecture or is GM still using a bunch of different components from different tier one suppliers?”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT
“When you talk about services broadly and what customers do or do not need to know about their cars, one of the main benefits of integrating the car architecture that I hear about all the time is this is what enables over-the-air updates.”
2024-11-04 · Decoder with Nilay Patel · Why GM ditched CarPlay, with software boss Baris Cetinok · IDENTIFIED FROM THE TRANSCRIPT