YouSaid · the spoken record

Barry Turner

lines on the record: 111
first: 2025-02-24
most recent: 2025-02-24
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“So we saw an opportunity and we made this amazing scones and it quickly became their number one selling product. Because the scones were such a success at Coffee Bean, what do you think they said? What else do you guys do?”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“So somebody said, hey, listen, for you two rednecks, that's a biscuit with fruit in it. And we said, okay, we can make that. And so that was one of the first products that Len Hoffman actually helped us with. It was reduced fat. I don't know why at that time they were doing these reduced fat scones. But that's what they wanted.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Correct. We were selling our products to some of their independent stores, and they're like, well, hey, I wonder what else these guys do. So they ask us about doing some scones. And we told them we made the best scones in the city.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Correct. But Len Hoffman was friends with the owner of that, and we told Lynn what we were doing. And the first thing he said, he goes, stop calling these recipes. He goes, These are formulas. And I was like, okay. He goes, This is scientific now, boys. So we're like, okay. So we get Len to start helping us with these products that we're working on. And we're also starting to do some private label for a pretty large coffee chain here in Southern California”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Len Hoffman was a retired baker from Entamans Bakery, and our business had started growing. So we outgrew the little baker in Montana and we ended up baking at a bakery in the valley, Green's Bakery. It was a little bit bigger.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“It felt exciting. Yes. To know that you're spending X amount of dollars, you're bringing in Y amount of dollars at the end of the day, you're like, hey, we've got money left over every freaking week. This is incredible. We're making money.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely. We delivered. We'd get up at three or four o'clock in the morning, go deliver them around town just so I could be back to the gym by 7 and maybe to train a client. I mean, it was crazy. It was just like it was like, I don't know. I never, you're driving around a car at 4 o'clock in the morning in LA or even down sometimes down to Anaheim just to deliver a bunch of muffins.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“You were married. This is my second wife, the one I've been with now for over 30 years, Cheryl Sandy. She was a personal trainer. I was a personal trainer, and we had just had one son at a time, and we would just trade off. Like she'd go to the gym. I'd watch my son. She had come home and we'd swap off. I'd run to the gym and they'd go to the bakery and package muffins or whatever had to be done.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“So I had to bring in some money, so I was doing some personal training at Gold's Gym in Venice. I had clients. My wife was a personal trainer. I met her at Gold's Gym in Venice.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Listen, we weren't even small. We'd have taken small. We were smaller than small. We just, it was just a crazy little idea that we were so determined to make it successful.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“They tasted fantastic. People talk about it to the day they go, that's still the best product you guys ever made, was your protein muffin.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“We did, but to be honest with you, we really were developing these, we said for the average consumer. Coined a term later called better bad, but at that time we thought if we could get them to stop eating little Debbies or Chipsahoy and come to this because we thought bodybuilders would enjoy it as like a little cheat treat. But we were really targeting the average consumer.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it was packaged. We had them in like a plastic wrapper, and then we had a sticker. We had a labeled sticker put on top of it.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“We did. We did rainbow acres, natural food store here locally, and we did Gold's Gym in Venice, and we did a local health food store called Mrs. Gooch's. Oh, yeah, which was eventually”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, they either put them right by the register. We were big. I don't know why. We were always big about hey, if you could put these by the register, that'd be great. Always would.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Coffee shop in Brand already. Yeah, yeah. She said Joni and Joni goes, she goes, Yeah, I'll give you a shot. And I can remember a guy, our first invoice, we were selling these muffins for like a dollar and 20 cent apiece and our first invoice for our business was $13.20. That was the first invoice we ever issued.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“We're going to go sell them. We had no idea who we were going to sell them to, but we knew we could sell these. And funny, our first account was a coffee shop. We dreamed up the idea.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“We started with Wei, and that was our protein source initially. And what happened, the muffins tasted great. They just wouldn't have a crazy good shelf life. And they started to bind up. They started to get a little harder over just too soon. But we did actually, we launched with whey protein muffins.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Well, we just said we're trying to get a certain amount of protein in these muffins. We didn't want to really use refined sugars. We wanted to use something healthier. Now we're already thinking about how healthy these things can be. So we're thinking we want to use like a fruit juice concentrate in place of sugar. So we're just, you know, we're thinking even further down the road than just making protein muffins”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“We didn't. We just met them and they were, it was just two brothers. So we just struck up a friendship and they started baking muffins for us.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“And it did not. The muffins actually baked, but they were hard as a rock. And we weren't discouraged. We go. We can find somebody that can do this. That's what we kept saying. We knew it wasn't out there, but we said we can do this. We find a bakery in Santa Monica called Montana Bakery, Small Little Bakery, and said, Hey, here's what we're going to do. Can you guys help us? We said we just need help putting these recipes together.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Whey powder is going to go in cookies, muffins, brownies. We started crazy ideas of popcorns and granolas. We're thinking of everything we can put protein in.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Yep, we always called each other something different. It was again something goofy. We just, our names would change every day. It was just something stupid we did. And so we wanted to create these characters. And we said, Benny and Barry sound like real people. Lenny and Larry sounds like two characters. And that was it. I think people overthink things now that I look back on this. I think people overthink trying to get the perfect name or with the perfect design or whatever rather than just doing it.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Was no turning back guy. It was just we're gonna do this, we didn't know how we're gonna do this, no consumer product good experience, there's no marketing experience, there's no business experience, nothing. And we just knew that day, that was it. And so we didn't leave that table until we drew out what we thought the logo was going to look like. And we left there and went straight to a little natural food store, rainbow acres, and picked up some protein powder. We bought some muffin mix, went back to my kitchen and started baking these muffins within two hours. We opened up a bank account that day with $1,400. I don't know why it was $1,400. Maybe that's all we had. And we did a DBA doing business as. So this all happened the very first day.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“And it's funny, you said light bulb moment. I always look back on it and I go, this was a giant halo. It was like, this is not your moment where you can maybe go make a little bit of money. This, I think, is something bigger than that. I thought that from that very day.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“You keep protein powders, but there was no one putting protein in anything other than a protein bar. You didn't have to. If you wanted protein, you ate tuna. You ate chicken, you ate steak, you ate eggs.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, metrics was big. Metrics was kind of doing their thing. But it's funny though, there was protein powder and there was protein bars, but there was nothing else.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Just a regular muffin. Yeah, just kind of a natural type muffin, nothing in it And I'm eating chicken breasts and egg whites. And I point to the chicken breast and egg whites. And I said, why can't we put that protein and that muffin? And I looked up and it's like Benny, it's all a ghost. And he just goes, oh my God. He goes, we're doing this. And I was like, you damn right we are. And that's all we needed. That was it.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, just having a conversation. We're at coffee roast or cafe in Marina Del Rey is our favorite little spot. And eating chicken breast and egg whites. And our thing was we always like to, before we'd work out, we'd always like you'd have like a peanut butter and jelly sandwich with a cup of coffee, a muffin with a cup of coffee, something sweet with a coffee. That was just our thing. So we had a muffin sitting on the table and we were going to split that muffin and have a cup of coffee.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, he tore his shoulder, his labrum or something. And you can't make this up. We're sitting, we're literally two guys on these two opposite shows. We both get injuries. And it's just like, are you serious? How does this happen?”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“You could have cast me in a movie with Arnold Schwarzenegger. I wouldn't have taken that over being an American gladiator. And it just depression is like not even, it's funny I'm talking about, I've never really shared this with anyone. But when you're a proud person from the South, you don't talk about your feelings, you just swallow it and you go on with life and you pick yourself back up. But man, behind the scenes, I just didn't know what I was going to do. I was like, how do I top that? Yeah. Basically, how do I get that feeling? Of being a success again.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Feeling like a failure. I worked my whole life. I felt like from the time, you know, being a kid, being an athlete, picking up the weights, going through becoming a bouncer in nightclubs and wrestling, everything was just like leaning towards there was something. There was a pinnacle somewhere. And American Gladiators was my pinnacle.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Because I, you understand, this was my moment. There's nothing that would ever kept me off except a liability issue with the actual producers of the show. They said, you got to go. You got to go to the hospital. So they ended that ended my career as a gladiator.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“To that point, one of the most painful things I'd ever gone through, it was just somebody's taking a match and they're lighting your arm on fire for 24 hours a day. I could not stand it, but I would not stop. I kept taping it and trying to shut off the pain. I didn't take pain pills or anything, but.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Well, it just guy, what it does is it rolls up like a shade. It just goes up into your up into your body towards your shoulder. It's so weird. Yeah, it's just complete. It attaches at your forearm.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“I did eight shows, and on the day that they called it, they said this is your coming out party cyclone. They were going to make me known. I mean, I was going to be a coming. I felt like I was going to become a star. And so they said, you're in every event today. That means they're putting you out there. But the best event was Powerball. People loved Powerball. So that's basically the guys that contestants are sticking a ball into these little cylinders. And there's three of us trying to tackle two of them. And so I die. There's two guys, they come together. I die between them. I extend my arms and I wrap them up. And my bicep popped when I did that. Yeah. And my bicep was just gone. It had rolled up in my arm. Yeah, complete detachment. Sorry to be gory, but it's what happened. And I wanted to hide it from the producers. It was”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“That's exactly what I thought. I was like, this is it. This is the pinnacle of my sports career. I didn't make it baseball, football, whatever, but this was my pro sports. Everything had led me to that moment, right? I felt like if anyone had earned it, it was me. Yeah. But then God has a way of saying, let me deal you another blow.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Selected They call me cyclone. That's what they thought I was very big and I was very fast, and that's just a name they came up with.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“And so that day we went through all these different events, and I could do them all. And so they narrowed it down to 10 people that day, and I was one of the 10 people. And then we all kind of come back and do some things. I expected to be in that top 10, but now when you get to your 33% chance of being on this show, your heart's racing a little bit. You're saying like, holy cow, dude, I'm a hickory North Carolina guy just, you know, just this guy from the south.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“No, no, it was. No, it was more like Yeah, but it guy, that is violence. It hits them with it with a giant Q-tip, we'll call it. And it doesn't matter if it's padded. It's like when you're hitting at that speed. Very violent show.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Well, it turned out to be a multi day and multi month process. And we do all the events. We're doing Powerball. We're doing jousting. We ran two 40-yard dashes in front of these executives.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“And Benny and I both go and audition for Knights and Warriors. And they wanted both of us. And I said, no, thank you. I said, I'm going to go become an American gladiator”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Well, the first thing I thought was I'm going to go become an American gladiator. Prior to that, I auditioned for a show called Knights and Warriors.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Meryl Street, Bruce Willis. Yeah, it's like Bruce Willis, Barry Turner, Merrill Street. We were all featured actors. But if you had a look, they could use you. So it's funny, and death becomes her. Our titles were Beefy Guy. I'm not kidding you. So I was beefy. I think I was beefy guy number eight. And it was such, we had so much fun because the other beefy guys in the movie, we were all just big hams on the set and we didn't have to work that much. It was a lot of hurry up and wait. And we just, we hung out. That's all we did. We hung out. We ate and we just messed around. It was a lot of fun.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Honestly, it may be three, four seconds, five seconds back. Yeah, I was in another movie too called Death Becomes Her. And I still get residuals for that.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“We were a nightclub kind of bouncers. There's a scene where they're coming in from the limousine, coming to the Amayan Theater downtown LA, and we're kind of holding back the crowd because they're trying to get to them, whatever. And then in the scene when she's performing, we're right there at the stage. Yeah.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“It was a guy in a pool with a girl on my shoulders. Me, Benny and I both were on Dookie Hauser. We did the bodyguard with Kevin Costner, Whitney Houston.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“Exactly right. I was one thing I'll tell you, I'm not an actor, and I didn't want to become an actor. I had a look. I was big with long hair. You could put me in things. So I could audition for parts.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“I think it does for people who use it for a long time. I didn't like it. It would mood swings galore. I mean, you could be happy one day and you could just be throwing stuff at a wall the next. Yeah, it's not, it's like, especially if you're a pretty high strung person anyway or just very aggressive. Volatile”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT
“And most people will not tell you the truth when you ask questions like that. But I just believe in being honest about everything.”
2025-02-24 · How I Built This with Guy Raz · Lenny & Larry’s Protein Snacks: Barry Turner · IDENTIFIED FROM THE TRANSCRIPT