YouSaid · the spoken record

Beryl Stafford

lines on the record: 82
first: 2026-03-09
most recent: 2026-03-09
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Yeah, and I think my toughness came out. I had to be tough and figure it out, you know, and There are a lot of situations where I would not have done that if I had stayed married. I would never have done it. And one thing I learned doing this business, a light bulb went off once midway through my career here, that you and I and everybody can figure anything out, anything. You can learn how to fly an airplane. You can learn how to build an air conditioner. You can figure anything out. It's not about being the smartest person in the room. It's about desire focus and time. And that's what I”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“You answer my Luckin skill question already, so I don't need to ask it. But so thank you for doing that on my behalf. It's almost like you just kind of followed what you were interested in. It was interesting to you, and that's why it happened.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Know. And I feel like obviously luck came in play a lot. I was at the right place at the right time. But I attribute this successful brand to My grit And love what you do. It wasn't really work for me. It was fun. I was just shocked anytime I would see somebody that I didn't know eating a bobo bar. Billy Bob Thornton, my favorite actor, just said in an interview that that's what he eats for breakfast every day is a bobo's oat bar. And I mean, that just touches my heart.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“So, I mean, here we are now, right? It's estimated that, again, you're a private company, but it's estimated that sales are anywhere between over $100 million now at Bobo's. And there's a lot on the line. There's a crowd Energy bar or snack bar market, but this brand is an established known brand. You know, it is kind of amazing that you were a divorced mom kind of struggling to figure out what you were going to do with your life.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and I'm sure we are. It has gotten a lot harder to sell and sell for a figure that you're happy with. Like you said, it used to be profitable, who cares? As long as you're showing fast growth. And now it's different. It's a lot harder to sell your company now. But yeah, so yes, we will be selling at some point. It's a matter of becoming kind of perfect with your numbers to be as desirable as we want to be.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“17 million, yeah. Probably. Some point investors want to return, and so usually it's like. In a case like this, you sell to a bigger beast, General Mills, or one of these food brands, Pepsi, or something, there was a time where they were just snapping these Lara Bar and RX bar and they were snapping them up, right? And kind bars and cliff bar sold to Mondolise. Some of that has slowed down in the last two or three years, some of those acquisitions. But I mean, it has to be on the radar for a brand like yours at some point.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yes, we have a little bit of co-packing, but mostly we do all of our own baking. And when things get very busy, when we're heavy with Costco, we use our co-packer.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Right, and it's hard running a manufacturing plant as we do. We've got 500 employees and it's 125,000 square feet, which sounds enormous to me. Still a small business.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“And the orders come in big. And so we have bought equipment just for Costco and spent a lot of money on them. And we forecast that Costco will remain our partner. And they don't always do what we want. They do what they want.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yes, Costco likes to find the newest, best thing and be the first to market with it. They will bring you in and then want the customer to miss you and then be excited when you're back”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yes Yes, it's very competitive. And you might have a great promotional period. It might not last. You're constantly trying to innovate and figure out what the consumer wants. People get sick of products. People get sick of eating the same thing. Lot of companies aren't around anymore because consumers get you just get tired of something, I guess. And that's our worry. There's so many bars out there. And retailers will trade you out. Very quickly”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“So here's what's interesting every year you grew, you continue to grow, right? But every year the bar market became more and more competitive. And you had, you know, we talked about this a little bit earlier, but trends, protein, keto, I mean, our X bar, we've done that on the show and Cliff Barr and Larbar and others, even though you guys were growing in sales, did it become harder? Did you start to see that it was really hard to compete against all these different brands as category got so big?”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Well, I would say mostly the economic terms of their investment. That has been a struggle. Each time we ran out of money.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“In the beginning, the first investor was because it was just the three or four of us at the table. And I trusted and believed in their advice. You know, it's been a long time now. It's been 10 years since I've had investors. So there have definitely been times where I didn't agree.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, given that you started selling it at your coffee shops, right? I mean, to have Few hundred thousand or maybe a million or so more. I mean, that's pretty great. Think by the end of 2017, or maybe even earlier, you guys had doubled. You'd hit 16 million revenues. So now, really, you're starting to see momentum, right? And did you find that your investors were coming in and saying you guys really should do this? Or I noticed that this brand has this product line and you guys should really explore that or I see this product at Costco and maybe you guys should try that. Were you getting that from them or were they mainly hands off?”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“All of a sudden there were some big boys at the table and it was intimidating for me. They're now in my business making decisions. I took some money off the table when the investor came in.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Okay, part of this plan was to raise outside money, and the first round was about $8 million. Again, we're not, I mean, by tech terms is nothing, right? Raising $100 million per round or whatever. But still, it's now there's money from outsiders coming into the business. How did you feel about that whole process, about going out and raising money and having to justify or answer questions that might have felt, I don't know, insulting or invasive? Like, why do you think you're going to be able to do X, Y, and Z kind of questions?”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Pretty much. There were times that were a little challenging and we butted heads. But all in all, yeah, I just kind of worked alongside of him and then gradually stepped back and let him take over.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, he had a playbook, and I think he wanted to double the sales within a year or so. How did it work in terms of like decision making? I mean, did you essentially say I'm going to trust your playbook and I'm not going to second guess you? And you've got the reins here.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“My new role was going to be founder, president, face of the company. We hadn't yet formed a plan. I was still unclear about raising capital. I had never done that before, but he convinced me that we couldn't do it without growth, and he's right.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“I liked him, but I didn't know him well. But we hit it off very smart. I thought he'd be a great leader. And I thought, okay, big step, but I'm going to do this. So we became a real company then. I had to hire lawyers and we had to get all the legal documents together and we created shares. That's how we became a company. And he got some shares. And, you know, I've got the rest. And it was a risk. And I was scared, but I believed in him, and he's still here.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“You're too little. You're too young. You're too small. You need to grow. And, you know, what's wrong with you? Are you tired? And I said, as a matter of fact, yes. And he said, no, don't. Let's do this. Let's run it together. And I thought about it for a while. And I think it was around holiday and it was in New Orleans with my daughter. And he called me and he said, you know, I need an answer. pressured me, which was good because I couldn't decide what to do. And I said, okay, let's do it. I'll hire you and let's see how it goes.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I was burning out, and probably in 2014, I was traveling, I was doing trade shows myself. And I felt like I had gotten it to a certain level. And I was tired. And I thought, what if I sell this? And make a little money and be done with this. And I started asking around the community in this industry. And then I meet this guy TJ McIntyre. And I had known him for many years in the natural food business. He was with other companies and he had never been a CEO before. I had never thought of hiring a CEO and he came in and we talked for a while and he said, you know, I want to run this company. Don't sell it.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“So, okay, so you have this business, and I think, you know, as you expand, this is now 11 years after you launch this. And I want to get into this period because you had been spending day and night, weekend after weekend on this thing, and you get to 2015 and you are doing $8 million in sales that year, did you start to around that time think I'm getting tired? I need to. I need to figure something out here.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and the protein push was brought to us many years ago. And we are sticking with what the bar was in the beginning, which is just an old-fashioned cookie that your grandmother could bake in her oven. And we'll be a hundred year old brand. We're not trendy. And we're not adding any superfoods to it.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“I shipped samples. I gave away a lot of free product. I did a lot of events, races and athletic events, mom groups all over the country. But that was it. I came across a budget I did in 2014, 2013 handwritten in pencil. And I think my marketing budget was 10%. You know, that's what an advisor told me.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“You know, it was mostly in person demos. And then I did hire demo teams, a lot of them. And they were very expensive and they could only be there at the store for two to four hours. And that's your audience. And then after that, you missed a lot of people. And you've spent 200 bucks, which to me was a lot then. And I wasn't doing a lot of marketing. There was no social media then, I don't think.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I did get a little nervous when I would see new brands come after me. I thought maybe they had more money behind them. They knew what they were doing. But I just was a firm believer in the flavor of my bar and the taste. And it was a little different because they're imperfect. They're a little bigger. And I got positive feedback constantly. I just knew it was going to work. I had to make it work.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Don't do this. Don't do this. You're crazy. You're going to have to sell too many to make a living at this, and you need to make a living. And family, I always say family is the worst. Person to get advice from in the beginning because they don't want you to fail. And my family thought that I was cuckoo to do this. But I remember having lunch with my sister once in Boulder. And she said, well, what? You're going to do this? You're going to delve into this and actually make it work? And I said, yeah, what do you think? And she said, well, how many of those can a person eat? And I thought to myself how crazy of a question is that she doesn't really get it. And I said, How many people are in the country”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“You know what I did in the beginning? I just went to Whole Foods and I saw what everybody else was charging for their bars. And my bar was bigger than most. It's a three ounce. And most bars are an ounce and a half, two ounces. So I kind of bumped it up a little. You know, I feel like I went on my instinct a lot. And I had a lot of naysayers around me.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“I probably could have hired a more elevated sales person in the beginning. I was doing it all myself and I didn't have relationships with the buyers. So a more seasoned sales expert, if you will, probably would have been a good hire. You know, I learned everything about the business though. So I do think it's important to try to do everything yourself in the beginning as long as you can.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And I did. And I worked all weekend at night. I was obsessed with making this work, but I was having fun. I would say I was kind of in a vacuum because I'm still doing everything myself. And that part was hard, but I didn't want to partner because I couldn't figure out who that would be or what they would do.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Out in the field, and so I had those two lines going. It was too confusing for the consumer because I had the word gluten-free written under So I ended up just making them all gluten free. And yes, that was a big selling point. It was a big feature for us then and is now.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah, that was a big thing for me. And as a matter of fact, in the beginning, I had a gluten free line that was made with certified gluten-free oats and then the regular oats. Even though oats are gluten-free, they've got to be certified gluten-free.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“She said, Please fill this out. I'm running the Whole Foods and the whole East Coast, and I want to get your bars in there. Please fill out this paperwork to get into distribution. Thank you. And she walked away. And I thought, what just happened? So this means now I'm in national distribution. And that just kind of fell in my lap. And I didn't know how to fill out distribution paperwork. So I did, and I figured it out. And now I'm in the whole country of Whole Foods. I was really taking it seriously then, and I was excited about it, and I was working very, very hard and traveling a lot to Seattle, Austin, Southern Cal, where I thought was the best market for a vegan oat bar.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yes, so I had a small distributor here DPI it's called and they started taking my bars to Whole Foods in Denver And it was the first palette I had ever used. And I didn't even know what a palette was when I started the business. And I have a picture of me in this truck. But that was my first foray into distribution. And then I'm at Expo West one year. This is in Anaheim, the biggest trade show. And a woman walks up to me quickly with the clipboard and says, here, please fill out this paperwork. And this is for UNFI East and UNFI is our biggest natural food distributor in the country. They have an East Coast distribution network.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yes, for a few years, and then I hired a marketing assistant slash sales assistant, and she did the trade shows with me. And then I had my bookkeeper, who was a contract laborer. Well, they're all part-time, though. Yeah, I didn't want a manage people. I didn't know how. I didn't have experience in that. And I knew I needed help. And I did that for many, many years and basically burned myself out after 10 years.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“You're the busker. But these are all strangers coming to me. They don't know anything about me. They don't know that I'm just trying to figure this out. So it became a lot easier fast. I always tell people when you're standing behind that table, you're kind of in charge and they don't know anything about you and they're happy to eat free food. And I got good at it and I got good at the trade shows for that reason. I felt like once I'm behind that table, I'm safe.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“I was in the beginning because it was expensive to have somebody stand there for four hours. And I enjoyed it. I mean, it was, it took up my whole weekend”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Cost money. Yes, and time. And so I stopped using an organic, an ingredient that I was using organic. I started using conventional, stayed with conventional oats, which was 80% of the product. And so then I said, made with organic ingredients. And then I came to find out later, you really can't say that. There's all these limitations on what you can say. But I pushed it as long as I could.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“But no, I knew I'd figure it out. I mean, I'm like, are you kidding me? This is my big break. Asked around what's the best way to do the demo. I called the stores in Denver. I'm coming in this weekend. Can you tell me the best time to come? Of course, most of them hang up on you because they don't want to teach you. Should know what you're doing. And doing a demo is not really that hard. So that's what I did every weekend for a long time. Know and the whole time I'm figuring it out, I'm showing up at these whole foods, and they're telling me, you've got to get the word organic off your label.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yes. And she said, I need you to demo in all of these stores. And I said, okay, you got it, not even knowing what she meant, not knowing about freezer safe packaging, but I just said, oh yeah. And I walked out of the store pinching myself, but freaked out because I had no idea what she really wanted me to do. So I called my packaging guy. And by that time, I had my packaging machine. So I went to him and said, I need to be freezer safe. I need... Six months shelf life.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“We've been wondering when you're going to walk in. And I said, duh, you know, it took me so long. But I said, great, you know. And she said, yeah, let's talk about this. Let's bring these in. And we're just having a conversation right there on top of the bread, you know, just standing there. No office visit. She said, yes, I want these. Tell me everything, but you're going to have to get your packaging together. In other words, I need a freezer safe packaging. And I said, you got it. And she goes, I'm going to get you in 12 of the Colorado stores. She said that.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yes, so they were very into the local entrepreneur, the local farmers. That was their thing, and it worked like that. You could get into one store. They might then spread you into other stores in that region. But after I kind of got my courage up and I felt a little more confident in this Bobo bar. I had sold at the co-op for a while. I walked into the bakery and I asked for the manager and she said, oh, Well, we've been buying these and eating them from the co-op down the street. Oh.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Yes, exactly, and sell, sell, sell. That was the first and foremost on my mind every day. Once I started taking it seriously. But then, you know, I joined the naturally bolder network, which is a nonprofit organization to help food entrepreneurs that were just starting and didn't know anything and surrounded myself with people that were doing this or had done this. Most of them advised me to stop baking. Somebody else make this, and you focus on sales and marketing. And I said, no, I want to control this. And I don't want them to look like they're guillotine cut with four square corners. They're imperfect to each bar. And I wanted them to look like that.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“I mean, it sounds like, and I mean this with the utmost respect because I think that it's not uncommon, but also it takes a lot of courage. Sounds like you didn't really know much at all. Like you didn't know the industry. About how to run a business, you didn't know how to buy your products. I'll write a bill on the piece of paper, and I just got to keep moving.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“In the beginning, that's really expensive and crazy. And then. Then I started buying it in bigger bulk but at Whole Foods until I figured out the food distribution network. But crazy expensive. But I did that for almost a year. Just figuring out the ingredients”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“Oh, if we argued about it all the time. And I had a bookkeeper that I had just found. And so I turned her on to Justin. And he was like me. He said, well, I don't understand what she would do. You'll never forget he said that. And I said, trust me, she's going to help you. So we ended up sharing her, but we'd argue about it. So when she was working for me, of course, he couldn't help himself to come in and say, hey, I've got a quick question for you. You know, did I screw up on this check? And it was always like, no, no, get out. You can't talk to her now. You have to wait till tomorrow.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“And so he and I ended up, and he started just like me knowing nothing, making this peanut butter in his kitchen. And so he and I jointly took this new space bigger and it was just the two of us. And we formed a little LLC. It was crazy. And we shared employees and we shared the space.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT
“I went to the bank back then. It was easier. And they gave me a loan for $100,000. But first, up until then, I took a second mortgage on my home and I used credit cards. And I just was very frugal. And I mean, this was all just very scrappy. I didn't know anything about payroll and I didn't care. I had no idea if I was making any money or what things cost. I just knew at some point I'd figure all that out. So then I outgrew finally this commercial kitchen, but a next door space became available in another commercial kitchen. And so I went over there, loved it, left, and when I went back the next day to sign another food entrepreneur had gone in. And I said, I got it first, though. I was there first. And he said, let's work a deal, let's share it. And it's Justin's nut butter.”
2026-03-09 · How I Built This with Guy Raz · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · IDENTIFIED FROM THE TRANSCRIPT