YouSaid · the spoken record

Bill Bowerman

lines on the record: 31
first: 2020-11-12
most recent: 2020-11-12
sittings or episodes: 1
sources: podcast

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“He had pulled it off Bill managed a perfect ending to his life. In the months and years after Bill died, Barbara slowly went through chests In them she found a letter Bill had begun to write to Knight, but never sent. Bill had jotted some thoughts down on a yellow legal pad, roughing out a first draft. It read. Dear Buck, I want to tell my partner in sports how much I admire your leadership and the crew or team you have assembled and direct. The road has had some sharp curves. Yes, and some major obstacles to get around or over. I have never availed myself of the opportunity to express my admiration for your leadership and accomplishments in the growth from the small blue ribbon to international Nike Incorporated. Your leadership has been phenomenal. Barbara joins me in appreciation and admiration.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“I thought this part was hilarious. Imagine being the co founder of Nike and then being told to diversify. This is John, his lawyer, neighbor, and advisor, guy that caught him killing that rattlesnake with a clipboard. And it says it was John whom Bill always blamed for advising him not to keep his Nike eggs in one basket, to diversify another stocks. He told me this is John not talking. He told me later that he thought I probably kept him from being one of the wealthiest people in America today. If he hadn't diversified, he'd be over twice as wealthy, maybe more. Imagine that. I mean, it works out because Bill didn't care about money anyways. They said even after the Nike stock he owned appreciated. He was just donating it to athletics, building things. You wouldn't notice he didn't buy new cars, new clothes. He didn't care about that stuff at all. But I just thought it was hilarious. Just imagine being the co-founder of Nike and being told to diversify away from that investment.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“One of the most devastating things is his working conditions caused nerve damage. So he winds up having a limp. They can figure out why. And it says it didn't take long to find out I had been sniffing glue for 23 years from 1958 to 1981. Bauerman had been laboring in tight, unventilated quarters, assembling his shoes with rubber contact cement. He had permanent nerve damage resist. From then on he would walk with a pronounced drop foot, which caused a limp. And this last sentence here is just a great summary of again good writing. It was hard to see this without thinking of the price Bill had paid. Bauerman, giver of soft, light shoes to the runners of the world, had in the process rendered himself unable to run in them.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“People ask if he will coach them, and he says, I don't know enough about you, I'd have to move in with you. All right, so moving back to Bowerman's issue at Nike, Bill felt stymied by the company as it grew, as his nature was so opposite to the corporate. He hated big companies. Knight would lose count of Bill's attempted resignations. It was a bunch, he would say. Each time it happened, Knight would grit his teeth, count to fifteen, and go on. He never let the resignations take effect. I had been trained by him, said Knight. I knew him. I loved him. I simply never took it personally if I had anything to say about it. He was not going to leave. Bauerman was supposed to do his Bowerman thing, which was to be a genius, a process which knows no supervision or deadlines. That's just really great writing there.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Back to Co. It was a happy accident that from the first when I was 13, my father felt the first race. When I was 13, my father felt you ought not to smash a kid on the road. So he kept a distance low. As a junior, I averaged 28 miles per week and ran successfully. I placed third in the European junior tournament against juniors running 80 or 90 miles. So he's doing a third of what they're doing. And he beats almost all of them. He beats all of them except two. So Bauman's listening to this, and this is what he says, and this is the part that reminds me of Henry Singleton. So you developed a methodology that isn't at all dependent on what others do. That takes a certain sort of man. So if you remember at the end of Henry Singleton's life, he's like 80-something years old. He's about to die from brain cancer, and he pioneered stock Bybrax way before people were doing it. And sometimes it was smart to do it, sometimes it's not. And so it wind up turning.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“My father is my coach, and the basic foundations have been consistent. Essentially it has been one hundred percent quality, not quantity everything I am highlighting here could come in a bowerman's mouth, okay? In winters I have very seldom run more than 50 miles per week, less in the spring. This is at a time when people are running hundreds of miles. Co somehow had defied middle distance wisdom that pure speed work was destructive and led to staleness. My father, Coe said, that you might not know the accepted lawyer. At the words individual needs, Bauman closed his eyes Hear hear, he said.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Johnson realized how much bowerment cares. And that's what Bauerman, you know, Phil Knight's like, we have to focus on making money because if we make money, then the company survives. And Bauman's like, yes, that's fine. But I'm only going to do so if we have the very best shoes. He tried to resign from Nike, I think like 30 different times. That's not an exaggeration. Anytime something would go, it's like, that's it. I'm leaving. And Buck and Phil Knight would have to come back and talk him back into like, no, no, we need you. We got to keep him happy. It was just hilarious. But this is Bauman and Johnson real quick. One morning at 6.30 in the morning, the phone rang. It was Bauman calmly asking about some unremembered aspect of the shoes they were planning. Johnson realizing it was three hours earlier in Oregon, thought, goddamn, this man is serious about shoes. They got along better after that. Bowerman came to appreciate that Johnson was far from just a shoe dog. Johnson most appreciated Bauman for his indifference to the”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Bill once told me he was proudest that all his Olympians set their personal best records years after they were out of school. And now we hear more about this philosophy from Bauerman himself. I don't believe in chewing on athletes, he once said. People are out there to do their best. If you growl at them and they're not tigers, they'll collapse, or they'll try to make like a tiger. But tigers are tigers. All you have to do is cool them down a little so that it'll make some dumb mistake. No, I left myself in this page. There's two things happening here. There are two things he's saying here. He says, Bauman's sounding a lot like Charlie Munger here. What is he saying? He's like, I'm not trying to make you a genius. I'm trying you to avoid being stupid. That's something that Munger talks about all the time. All you have to do is cool them down a little bit so they don't make some dumb mistakes. And this is the second thing that sounds like Munger. His view was that intelligent men will be taught more by the vicissitudes of life than by a host of artificial training rules.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“by virtue of a 51 to 49 percent division of voting control would run the company and there's one sentence on why Baumerman who's been presented opportunities like this before chose to partner with Knight he said he knew Knight would give the venture the ceaselessness of a runner moving on now here's advice that Bauman's giving his runner but I think he's talking directly to us in this case and it's the importance of focus that you can only focus on one thing at a time So the athlete's talking about, we'd spend an hour in the old indoor arena mastering one element at a time. And now here's the quote from Bowerman. You can only think of one thing at a time. He say, I thought he meant just me, but later on I found it applied to most people. So again, he's not going to try to, I'm meeting with you one-on-one. It's coaching style. I'm not going to try to tackle half a dozen things I know you need to approve. We're going to do one at a time.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Says the next morning, a sports writer from the local paper who had been following the tour phoned asked Bauerman to sum up his experience. Bill told him that the competition was great, but the biggest thing that had happened was his realizing that his idea of exercise was way, way low. He's talking about exercise for normal people too. In New Zealand, thousands of people jogged, Bill said. The women jog, the kids jog, everybody jogs. The reporter asked him, what do you think we could do here? Embarrassment said, why don't we find out? continues. Originally, a nation of pioneers accustomed to hard physical labor. America in the mid-20th century had become a society that actively condemned adult fitness. It may be hard for anyone born after 1960 to believe, but runners in those days were regarded as eccentric, at best subversive and dangerous at worst. Phil talks about. Phil Knight talks about this going on runs and people get so mad that they throw things out of their car. You know, you're running on the road right next to the highway. And”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Lydia had told me that he begun the Auckland Joggers Club about a year earlier. We found that the best thing for my champions was also the best thing for everyone else. A great long Sunday run. So Bowerman goes over there and he's going over there to learn from Lydiard, but he's also Lydiard's making him run. And Bauman's getting his ass kicked by just these old normal people. And he's like, I don't understand what's happening here. Everyone had left me, he would say, except one old fellow moved back and said, I see you're having trouble. I didn't say anything. I couldn't. He's out of breath. Then he said, I know a shortcut. Bauerman's savior was this guy named Andrew Steedman, who was then seventy-three. Steedman kept stopping and waiting for Bill, encouraging him to keep going. It gave Bill the bloody shock of his life. A second jolt was discovering the Stevens' medical history. I'm a coach of athletes.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Something's going on with Bauerman's house. So it says John saw Bill's car stopped at the Bowerman driveway, dust rising. Bauerman had a thick-bodied hissing, writhing diamondback rattlesnake pressed to the gravel with a clipboard. Need any help? John asked. Nope, said Bauerman, just taking him a while to quit. In the newspaper that week there was a photo of the clipboard and the seven foot snake, the largest ever killed in Lane County.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Okay, so now we get to where Bauman starts coaching and we really see his philosophy. So as Bauerman began exhorting organ runners to finish their workouts exhilarated, not exhausted. His credo was that it was better to underdo than overdo. He was adamant that he trained individuals and not teams. And he came to believe that group workouts could even be counterproductive. The best man loafs, the worst tears himself down, he would say. Maybe only one guy in the middle gets the optimum work. All of this was the genesis of his annual welcoming line to freshmen. Stress, recover, improve. That's all training is, he'd say. When Bauman first articulated the hard, easy method, that's the way they classify this throughout the whole book. Hard, easy. He was widely despised for it. The anthem of most coaches then was the more you put in, the more you get out. When Bauman chided them, come on, the greatest improvement is made by the man who works.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“ends up meeting another so that's the football coach he winds up meeting a track coach and it's this guy named Bill Hayward who winds up becoming Bauman's blueprint and so he says they start talking and he says but I hear people call you Colonel said Bill Bauman well just call me Bill remember that's how he started out how he started giving the the speech to the to the track team at the beginning of the year you know don't call me coach just call me Bill just call me Bill said Oregon's head athletic trainer and track coach 62-year-old Bill Hayward Hayward had invented state-of-the-art splints, Cass, straps, pads, slings, and braces to keep injured bodies in the lineup and allow them some movement and protection while they healed. The devices fascinated Bowerman, and though I left myself on the page and the reason I'm including that here is because that's exactly Bowerman does the same thing at Nike.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“And one of the best to ever do what he did. So moving forward, I think we've seen this several times, that seeing something done the wrong way can be, sometimes you learn more from seeing something done the wrong way than you even do by seeing it done the right way. And he realizes that he's got a terrible football coach and he's like, I want to be the opposite of this guy. And that leads him to finding what I would say like his blueprint, the person that he follows. So he says Bill at once grasped the nature of his head coach. Doc Spears was dictatorial, abrasively vocal, and resembled a bloodthirsty infantry commander. The varsity had a good team almost in spite of him, Bower Manure Cole. He was cruel, and he was a win bag. He has to this day, says Bauman has an intense dislike of blowhards. The man's bellowing insistence on being called coach turned Bill against the word forever. So it gives you an insight into why he refused to want to be called coach.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Control yourself, roared Hedrick. Cut the crap and channel that goddamn energy. Go back to that school and be of use. Make your mother proud. Because I swear to you, Bauman, I never want to hear your goddamn name again. And so this is the result after this talk. He began to channel. Systematically, he threw himself into his studies, sports, the band, drama, and the school paper. Hedrick's two by four between his eyes would be the lesson of his life. Hedrick got my attention. That's Bill. That's a quote from Bill fifty years after this happened. That's insane. Think about how important this was in his life that you could remember at five decades later, whether Bill swore to himself they would never lose control again isn't known. But this was the beginning of the self-possession. In other words to think about is discipline that Bauerman definitely has over himself, self-discipline. At the beginning of the self-possession that”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Make sure you have an open mind so my lessons can actually get in. And this is what Ursula's doing for him right here. And he gets him with this sentence. The only thing wrong with that, meaning dying in a fight in a bar room, is that you'll dishonor a goddamn worthwhile human being. Bill's head came up. Who? Elizabeth Hoover Bauerman Bill stopped breathing. You will bring eternal shame upon the name of your mother, Hendrix said. What should I do, Bill finally croaked? What do you want me to do?”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“So you're not stupid, you're just a hell-raising son of a bitch Bowerman, Hendrick went on, here's how life is going to go for you You'll keep up this goddamn fighting and you'll not only be out of Medford, that's where the school he's at, you'll be out of goddamn everywhere, so he got suspended and almost expelled multiple times because he just could not stop getting fist fights Nobody is going to stand for this shit And that's the way it should be You'll fight and I'll be rid of you You'll fight and everybody else will be rid of you. Fight here, fight there, die in prison or on some barroom floor. I could give a royal oozing shit That's just that's justice That's just dying by your own goddamn sword And this is where he gets his attention remember the whole he starts off he's like listen I'm only here at the first thing you have to do before I can teach you is I have to get your attention”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“disobedient, just a crazy, uncontrollable kid. And that changed one day when he meets his mule skinner. And this person has a huge impact on the trajectory of his life. Not very different than the way Bauman would influence the trajectory of the people that his athletes. So he's getting in trouble. He's waiting outside of the principal's office. And it says, then, as Bauerman himself would always remember, the voice emanated from the inner sanctum. Is that hell-raising son of a bitch still out there? Ursul Hedrick was then 30. He had graduated from Oregon in 1916 and been a World War I Marine Mule Skinner and Artillery Officer. Standing above a stack of Bill's teacher reports, he said, I think Bill at this time is fifteen, fifteen or sixteen around that age. This is ridiculous. You're good in bad, good in journalism.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Temper torn, that obedience had been impossible. The ranch life of fossil taught its children to close off no options, to pursue nothing, to presume nothing is impossible. In his approach to the world he would take stock, give nothing away, circle to different vantage points, and keep an eye out for a sign of something he might exploit. That's actually a really good one-sentence summary of his approach to life. So an early Bill Bauman was like a Hellraiser. His dad dipped out, left his family for another, for his secretary, didn't have anything to do with really raising his kids at all. And Bauman had a twin brother that was killed right in front of him when he was real young, maybe five, six years old, something like that, and he was crushed in an elevator accident. And so he got into fights. He was very...”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“It was a defining ordeal, a winnowing out of the non industrious, the non enduring, the inflexible and the uncooperative. Bauerman was pioneer stock and had a right to cackle as he did, that the cowards never started and the weak died along the way. That leaves us. So that gives you an insight into some of his personality. This story from when he was a young boy will also give you an insight into his desire to live life on his own terms. One of the things I most admire about him. On the first day of first grade, the teacher asked, can you write your name? Bill cried out, that's what I came here to learn, an early warning that he meant to go through life on his own terms. So talks about, he grew up in this tiny, tiny town. I think it was like a population of like 500. It's called fossil Oregon. And I just want to read one sentence from this. He seemed to imply that he was so fired by his own wild yearnings.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“That I had to rise above the world's fixation with sheer work. I had to tend to my own eccentric physiology. I accepted easy days into my life and I stopped counting miles. Over the next eight years the one long run he permitted me every ten days would turn me into a fourth place finisher in the nineteen seventy two Olympic marathon. It was the lesson of my life, and it forces me now to consider, with a shiver, whether anyone besides Bauerman could have gotten through to me. Okay, so now I want to get a little bit into the personality to give you an idea of who this person was. One huge part of his personality is very laconic. He keeps his thoughts to himself. He's not up there. Some coaches might expect they're given a pep talk, given a motivational speech. He preferred one-on-one. That's part of the reason he started out as a football coach and gravitated towards track because even though there's a team, you can deal with...”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“This was the way everybody thought about athletics at the time. And so that's what makes Bill Bauerman so interesting. One of the things that makes him so interesting is that he was willing to think from first principles. And if he arrived at different conclusions he thought was right, it didn't matter if 90% of the people in his field were doing it the other way. And he winds up being correct. So he says, it felt demeaning to just rest. Work was righteous, rest was weak-willed and ignobile. But Bauman understood that paradox. The need for both abandoned effort and ironclad control. And finally, Bauerman's message starts to get through. We're still in the introduction. I know I'm in trouble because I have a ton of highlights in those books. I really enjoyed it, and I'll tell you the impact it had on me personally at the very end. He had given me his subject. I had found myself. I finally began to penetrate, it finally began to penetrate my thought.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Gives us an insight into how he thought about this. Bauerman thought of himself as an educator. He scorned recruiting and almost never gave full scholarships. Anyone can be taught, he said. Those who don't expect a handout best of all. I'd sure rather be teaching than blowing smoke up some spoiled brat's ass. Okay, so moving forward, there's a lot of things happening on this page. The author is still giving us some background before we get into the main story. There's two things I want to point out to you here. One, I think I already mentioned this, but Bill Knight said there is no Nike without Bowerman's innovations. He designed, I mean, think about it, he had multiple decades of training some of the best runners. And that's how Nike started out. It started out as a company wanting to make the best running shoes, right? So it's a little bit about that. It says disdainful of the weight and non-existing cushioning of running shoes in the 1950s. He had taken up cobbling and made us three ounce spikes that lasted one race.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm sorry, I can't make them switch brains, he said, but I can't. And this is the most important sentence, and the note of myself is just this is a hell of a sentence. That left him free to be absorbed by the eager. And so I would say the way Bauman, like, why is that such important? Because he doesn't believe motivation is his job. Like if you're a driven individual, like the motivation comes from it's an internal, it comes from within. And so his point is like, you know, we're making Olympians here. That means you're uncommon amongst uncommon people. So if you don't wake up every day with that drive, then there's nothing I can say or do to you. He just said, as I can't switch your brain, but if you do have that drive, if you have that dedication, then I'll teach you lessons that I've learned that will get the most out of your ability and hopefully bring you to the, you know, to the highest level in the sport or whatever endeavor that you choose. So I thought it was very interesting. A few paragraphs later.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Prioritize the individual. And we're going to see that a lot of his thoughts were around that you have to tailor your teaching, your coaching, the training program to the individual. There's not like a lot of, it's not very black and white. There's a lot of customization. But he talks about the people that he does not want to coach or that he does not want to teach. So he says, in theory, as a coach, he should have been as interested in motivating the lazy as mellowing the mad, but he wasn't. He regarded the most frustrating athlete as the gifted but casual but casual as beyond any real help. So this is somebody he knows very talented, got by, had such an abundance of talent, made was really smart, they didn't have to work as hard. And so this is what he says. He would juggle their roommates to give them an example of ambition, but took no further steps to inspire. He never gave...”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“So, this is extremely hard to realize that you may get farther by doing less. And it's not to be confused with being lazy. Powerman didn't have a lazy bone in his body. This guy's an insane person, as you'll get to know him today. So he says, I did not suffer this gladly. We're going to see the initial reaction. This 1960s when this is happening. This is a very common reaction that Bauman would get, not only from athletes, but from other coaches too. Until he started kicking all their asses. I did not suffer this gladly. I was tempted to do secret defiant runs, but he had enlisted the rest of the team in half the town. Every friend was a possible traitor, and the potential cost was too great. No one who knew Bill Bowerman doubted he would back up his ultimatum. No one who knew me doubted that I desperately wanted to be an Oregon runner. Moving forward, this was very, very interesting. I guess I'll tell you right up front. Bauerman...”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Are you in this simply to do mindless labor? he said. Are you want to improve? To improve? Well, you can't improve if you're always out sick or injured. I know, but Bill, that was an easy he closed great calloused hands around my throat. He did not lift me off the ground, but he did relieve my feet of much of their burden, the Talaris. He brought my forehead to his. I'm going to ask you to take part in an experiment, he said, with menacing calm. For three weeks you are not going to run a yard except in my sight. You will do a three mile jog here every morning and our regular afternoon workouts. If I or any of my spies see you trotting another step, you will never run for the University of Oregon again. Bill, are we agreed? Bill agreed. As I was feeling faint, I submitted.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Section shoots and it gives you an insight into the relationship and the impact that Bauerman had on the author of this book, Kenny Moore. In the spring of 1964, Bill Bauerman gave me his subject and stood back to see if I deserved it. Bauerman, then 53, had coached six sub four-minute milers at the University of Oregon and had won the 1962 NCA Track and Field Championship. I was 20, just finishing my first training run after being out with the flu. He put two fingers on my neck, taking my pulse from my cordoid artery. Easy day? he asked. Easy day, absolutely, I said. Twelve miles, he said, as if he were my physician. He tilted my head back so he could look me in the eye. He was six feet two and two hundred pounds An easy 12, I said.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“Farmer can't get his mule to plow, he said. Can't even get him to eat or drink. Finally, he calls in a mule skinner. Guy comes out, doesn't even look at the mule, goes in the barn, gets a two by four, and hits the mule as hard as he can between the ears. The mule goes to his knees. The mule skinner hits him again between the eyes. The farmer drags him off. That's supposed to get him to plough? That's supposed to get him to drink? I can see you don't know a damn thing about mules, said the skinner. First, you have to get their attention.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source
“You work too hard and you rest too little and you get hurt. You yield to the temptations of a liberal education and burn your camel at both ends, and then you get mono. Every angelic, lying face I see here is poised to screw up, to overtrain, to fall in love, to flunk out. We have no hard and fast training rules. The vicissitudes of life usually teach an intelligent person what he can handle. It does help to have someone wise in the ways of candles to steady you as you grope toward the light. That would be me. But I regret to inform you, he added, his tone not the least regretful, you cannot just tell somebody what's good for him. He won't listen. He will not listen first you have to get his attention. Auerman did not have a central organizing principle. He had this a central organizing parable.”
2020-11-12 · Founders · #153 Bill Bowerman (Nike) · IDENTIFIED FROM THE TRANSCRIPT · source