YouSaid · the spoken record

Bipul Sinha

lines on the record: 29
first: 2022-03-14
most recent: 2022-03-14
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“We're looking for a time, then this problem goes away, it will never happen. But that doesn't mean that you lose hope. The basic cyber hygiene, basic cyber security strategy has to be in place. We cannot live without it. But that doesn't mean that we should change our lifestyle. That doesn't mean that we should change who we are, how we interact, how we transact, how we work, how we collaborate. We just need to ensure that we are doing our part, organizations are doing their part and together we contain this. I feel like with or without this war, All of us have to pay attention to this fact that free and open societies will always have a soft underbelly. And how do we ensure that we protect ourselves and protect our society and still be open?”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“Interactions, digital experiences, and digital business, this problem is going to continue. And that's where we need to establish the balance of safety and enablement.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“Ransomware and data security threat is the biggest challenge to our economy. This really started with pandemic because pandemic really accelerated digital transaction. And when you have so much digital transaction, you increase the opportunity for a tax. And these trends don't reverse just because the pandemic risk has reduced doesn't mean that the digital transactions are diminishing. And so we are already living in an atmosphere where there is a heightened cybersecurity issue because it's a very target rich environment. And if you combine that with this geopolitical land war scenario, now you have more actors motivated around this theme. And so you have really created another step up and accelerated this trend. I think this will continue for a while. As long as we have digital...”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“You can't build a capitalist societies, everybody is so tight about trusting and not sharing. Otherwise, your cost of transaction goes significantly high. If you look at our legal framework in our country here in America, if you look at the transactional governance and enforcement of contracts, these are built to reduce the transactional cost so that you can bring more players into the marketplace and have more liquid market. But security concerns increases that cost. And so the balance that we have to establish at what point that cost outweighs the liquidity in the marketplace. So we have to be ever vigilant and all of us have to do our own part to make sure that we do the basic hygiene to keep the cost low enough so that we can have high liquidity, very nice functioning marketplace, more participants while we Your safety and security.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“It is real if we are doubtful again. We cannot not take action because our business and our world depends upon these kind of trust communication, but then the bad guys are taking advantage of that trust. So instead of implicit trust, you want zero trust.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“Nobody can give you full proof umbrella. So, you get some safety nets, some security umbrella from the government, but you can't lapse on your own security. It's kind of like you live in a city, police is giving your security umbrella, you have to be situationally aware if you're walking out in the middle of the night. So you have to do both. Don't trust anything that you have not verified or not authenticated. There has to be minimal level of authentication before you enter into any kind of business transaction, access of systems and data, physical, virtual, all sorts of things require a minimum level of authentication and trust. And all of us have to, when we see a content, when we see any activities, we need to look at the origins, we need to verify it, we need to may have a way to offline ensure that”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“Bad actors are always trying to find an angle to attack. Nissan states have also started to accumulate strength just like strategic weaponry or tactical weaponry, the cyber is also a weapon that you can put in potentially unleash. So now there is a marketplace where there is a know-how Nasan State wants to have their own control on that information because that's an IP or a weapon that they can use. Businesses are trying to solve that problem as a cyber firm for the rest of the businesses and government and then independent hacker groups are getting into action because they have both monetizable source of money as well as name and fame for themselves. So it's a very complex ecosystem.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“Is a back channel chatter, but also you have to understand that we live in a competitive capitalist economy. And if some company finds a unique problem and a unique solution, they want to monetize it and create a market traction. So it's all about the balance between societal benefit and individual business benefit. And folks are trying to find a balance.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. Nobody lives in isolation. What we are delivering is data security. Our partners are delivering infrastructure security. And though two things have to come together, the whole cyber community is part of an ecosystem where we have to collaborate and compete as well for the business. But the market is very large. This challenge is huge. No one company can solve it. So it's better to be part of the ecosystem and collectively go make it happen.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“For hacking, for raising capital. And in that scenario, you cannot stop this. If you close one loop, they will find something else. Because as long as the software gets developed, surface area increases, somebody makes a mistake, something will happen. We have to assume that worst things will happen. And how do we prepare for the worst? And make sure that the damage is limited and we are able to recover.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“We can debate whether going public is a good or bad idea. From the organization perspective by putting themselves out there that we had an attack, it means that somewhere we slipped up is a hard acceptance. But if you look at the society as a whole, we benefit from these information because now we can harden at least known issues that companies faced. So there is a balance and we need to ensure that the individual cost is reduced upon such a disclosure. Societal benefit is maximized. Having said all of that, I personally believe that this is a cat and mouse game and folks have fundamentally understood that there is a way to raise money or earn money by hacking. So just like we come to work and do our job in the office, folks in North Korea may be going to work in quotas and suit and tie.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“Are trying to map their expertise into human emotions. So they know that people might put password as their kids name or birthday, human emotions, human laziness, inherent laziness when we set the password. They try to exploit that. It's not that they are coming up with the actual password out of thin air. They are mapping their technical understanding with human understanding. So in some ways it's true, in some ways it is not, but irrespective unless you have the basic hygiene covered, unless you do things with paranoid mind and prepare for the worst case and have the strategy and operational chops to recover, you are in danger.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“War is not of technology. War is of social engineering and psychology. They are playing with your system one. You come into work, you log in, you get a message and before your system two can really process what this is about, you do a click and you are infected. So the attacks are not just technical. Attacks are playing with our emotions and our hidden brain, our system one, as Daniel Kanneman said it. And that's where the game is.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“At the same time, you need to have a strategy to recover should anything come in, somebody breaks your door. And then you need to have like a recovery strategy with shield that lives around microhounge well. So you need to have this thinking around hygiene and basic things covered and then assume that things will still get in. How do you provide resiliency, observability and recovery and bring this whole thing together is you need to have like a real strategy. You can't like piecemeal this or miss an important piece even on the lower value chain or the highest sophistication.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“If you look at the history, the beginning of all big great things have been small. And if you have a chink in your armor in terms of people's habit or two factor authentication or basic hygiene, you have a huge hole at a very low level of sophistication. And in some ways, if you don't fill that hole, it becomes a huge problem. The way to think about this is the following. With the internet and with mobile computing, think about everyone is living on a freeway. So any car passing on freeway, that car can come from anywhere can get into your house. So you need to have basic hygiene of closing your windows and doors and prevent things from getting in. You can't have everything open.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“How do you complement the infrastructure security with data security, particularly around data resilience, data observability, and data recovery? You don't want bad things to get in, but if they at all get in, then you have a way to respond and contain damage and not let it become a huge problem.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“Every kind of attack on every infrastructure is fair game. And at some level, the disruption that these attacks cause is immaterial whether the source of disruption is a state sponsored or individuals or groups. So the question is, how does a business or a government deal with it? If you look at the traditional cybersecurity, it has been very focused on prevention, detection, and investigation. I think the game has changed. The game is not only the infrastructure security, but also you need to have data security because all of the infrastructure security is really protecting your core IP, which is your data. So you now have to have a way to prepare and respond the attack that will inevitably come to you. Because even in one in one million things pass through, you need to be ready to respond. So the real game is”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“Ways the internet and mobile platform has leveled that know how. So the question is that in this scenario where the knowledge is proliferated, technology underpinning exists in multiple countries, what's the weapon? And the weapon is or the unique advantage is speed and paranoia. And that's the thing that every business and government has to think about. How do I enable an open system, low transaction cost, high transaction governance while ensuring safety? And these are opposing values, but we have to find harmony. We can't swing one way or the other.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“The technology underpinning of Russia is strong. And given the cost of software development and again these kind of bad software is also software development has come down. And with the ubiquitous cloud infrastructure, things like that, it's become easy to build and test and write code. So as a result a country with technical underpinning and know-how combine that with the ever lower cost of software development, it has created a unique situation that you can use this power for goodness by creating tools and technology for betterment of human beings. Or you can also use this power for disruption. And in some ways as Americans, what used to be case 20, 30 years ago where we had significant know-how in relatively isolated scenarios, we were developing technologies and had unique point of view in some”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“See the thing with cyber is when there is a doubt, there is no doubt. So if you feel like the attack is happening for certain reason, there is always some truth to it. The situation is that every organization, whether it's a business or government, they really need to think through the cyber implication. Even when you don't make a statement, even when you don't explicitly support a cause, since you are an important part of the economic infrastructure, you are a target. We are seeing independent hacker groups are aligning with nation states. So every business or government has to really ensure the safety against malicious insiders as well as planned cyber attacks because these groups are not limited to outside attack but they also could recruit insiders for malicious activities.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“Exactly, and this may not be the state that is directly involved in this. Some people use this as an excuse to accelerate or elevate their attacks. The accelerated digitization to have more productivity in liberal democracies has really exposed a soft underbelly for cyber attacks. So the more digital we become, the more digital products and services that we use in our personal and professional life, it has a direct impact into increased surface area of attack and it is exposing a soft underbelly as I said it to the attacker. So now you have the impact of financial infrastructure and banking infrastructure not being able to participate and you combine that with the soft underbelly because we are open societies, open transaction opens up this infrastructure for attack.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“So, you have these different interests, and what is also interesting is that in the modern era, any kind of aggression comes with swift response with respect to sanctions. Then the cyber becomes even bigger part of the geopolitical considerations because banking and finance infrastructure, as you know, is the most global.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“Three high level broad categories that these things fall into. So you have espionage and critical technology access or stealing, however you define it. So this is like purely for nation state advantage to get the know-how to understand the planning or the other side and have access to critical technology. The second piece is infrastructure disruption, be it supply chain, energy infrastructure, anything that can have significant economic ramification. How do you disrupt that infrastructure? And finally, the third piece that has emerged in the last seven to ten years is the misinformation campaign to manipulate public sentiment. Because both for aggressor and also the impacted parties, they are trying to build a momentum for public support.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“With oppression or oppressed, trying to show their power and align themselves with one or the aggressor or the other end. So if you see the recent news Contigroup came out in supporting Russia openly, anonymous group came out supporting Ukraine and trying to kind of expose Conty group's sensitive content. So we have an all-out cyber war right now. So when you talk about the cyber war that's underway, can you give us the lay of the land of the different kinds of attacks that are out there? Because we hear about malware and ransomware and denial of service attacks and data breaches and maybe you could just clarify for us sort of what those main groupings are. Are they changing all the time? So if you think about the components of cyber warfare, they are really kind of”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“That landscape. First of all, Russian invasion of Ukraine is tragic. And our thoughts and prayers are with everyone who is impacted. And as you know, when you have like land war or pandemic, these are the kind of like Black Swan events that don't start a new trend. They accelerate existing trend. So if you think about the actors involved in this equation, you have state sponsored elements, you have board people in their basement and trying to show middle finger to corporations for fun. Then you have like actual cyber criminals who are actually raising capital for their nefarious activities. And then finally, you have set of actors who are in solidarity either”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“To build appropriate habits to keep Russian hackers and other bad actors at bay. Bob Saffian, and I'm here with Biplinha, CEO of Rubric. It's my pleasure, Bob. Thank you so much. So with Ukraine, there's been heightened discussion of cyber risks, cyber war even. You head a cybersecurity firm. Many of our listeners are not cyber experts, though they're dependent on digital connectivity and tools. I'm hopeful you can act as our guide, giving us a framework for understanding the cyber landscape where things are today, what's changed or changing the risks, steps we all might take in response. To start things off, perhaps you can clarify for us who are the main players or groups of players that we should be aware of. I mean, there are individual hackers and state-sponsored groups and murky-sounding networks and financial scammers and governments themselves.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“That's Bipal Sinha, co-founder and CEO of cybersecurity firm Rubrik. Rubric has more than two thousand five hundred clients around the world from corporations like the Home Depot and Este Lauder to national and local governments. I'm Bob Saffian, former editor of Fast Company, founder of the Flux Group and host of Masters of Scale Rapid Response. I wanted to talk to Bipple because with Russia's invasion of Ukraine, cyber risk has dramatically escalated. Bipple explains why state-sponsored actors and cyber criminals are both heightened threats and how traditional cybersecurity approaches are adjusting to counter them. He describes a complex ecosystem in which economic sanctions actually encourage malicious players. He also points out what we can do to protect ourselves from basic cyber hygiene, recovery strategies. Espionage, infrastructure disruption, and misinformation are all inevitable, he says.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“Even when you don't make a statement, even when you don't explicitly support a cause, you are a target. I think the game has changed. So you now have to have a way to prepare and respond the attack that will inevitably come to you. You don't want bad things to get in, but if they at all get in, then you have a way to respond and contain damage and not let it become a huge problem. Every kind of attack on every infrastructure is fair game. And at some level, the disruption that these attacks cause is immaterial whether the source state sponsored or individuals or groups. So the question is, how does a business or a government deal with it?”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT
“Have an all out cyber war right now. Digitization has really exposed a soft underbelly for cyber attacks. We are seeing independent hacker groups are aligning with nation estates. The technology underpinning of Russia is strong. A country with technical underpinning and know-how can also use this power for disruption. What's the weapon? The weapon is speed and paranoia.”
2022-03-14 · Masters of Scale · Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO · IDENTIFIED FROM THE TRANSCRIPT