YouSaid · the spoken record

Bjørn Gulden

lines on the record: 40
first: 2023-09-13
most recent: 2023-09-13
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I know. But it's because when you understand a balance sheet and you understand a peer that every decision you're then making, you understand the consequences of those. So it's like it's difficult to bullshit someone that understands the accounting principles. And, you know, there's many times that marketing or salespeople are getting manipulated by finance people because, you know, only the finance people knows the consequences. And people are always surprised by me that I'm very quick when it gets to the accounting side of it because I learned that very, very properly.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“News, sports and news, nothing else But I have to tell you with Book because it's maybe old-fashioned, but the book, there's two things. First of all, in school, the most important thing I learn is accounting. Because I think when you know accounting and you do understand how to read a balance sheet or you know if something is expense or CapEx and what is cash flow and what is P&L, but you do understand those things, no one can bullshit you. So the most important thing, advice I say to my kids, even if they're interested in marketing, understand accounting because it's the base for everything. If you don't understand accounting, it's difficult later to understand why things are they are. So that's advice number one. Advice number two is that I'm so old-fashioned that the best book I read was, you know, Philip Kotlin, the basic principle of marketing, the four piece, because they are as relevant as they were then. And the four pieces always, when I think about it, the most relevant things when I look at a business issue, we call it different things.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“No, but now we're speaking, so it's a dialogue, but reading a book is like I tend them to get on my phone or watch a little bit what's happening somewhere else. So I'm not calm enough. What do you watch?”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“Very little. I have to be honest with you that I'm not calm enough to sit and read a book. And I much rather be with people traveling, being at different events and getting, what should I say, my lesson and education by being with people than reading text. Of course, when I studied, you know, I had to read. But lately, I read articles and of course I follow media very closely on the industry and sports. And I would say the world in general, but I currently do not read books because I can't sit quiet for long enough time.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, that's a good one. Personal risk high. Business risk, I would say average in the sense that I would not gamble with a business that I don't own, if you know what I mean. I act as a CEO of a public company, I act on behalf of the shareholders. So I tried to put myself in the role that I'm actually dealing with your money. And that's why my risk profile is less on my job than it is private.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“But you know, we are privileged because we got there because we have done many things that we thought were fun. I don't think you get to the top either in sports or business if you do things you don't like. I always say that an athlete who are world class has to do 10 to 12, 14,000 hours of practice. And you can't do that if you don't think it's fun. The criticism on athletes because they only do it for money and all that, that's not true. Because to get to get the money, you have to love it. And I think it's the same in work. You smile and laugh a lot because you like what you do, but you also done a lot of things to get there that you like. Because if not, you wouldn't be there. And I have all my career done things that I enjoyed. And I really believe that if you don't like your job, you should do something else because life is too...”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“24 7. It's like To be honest, being the CEO in this company and in this industry is amazing. I just landed from Sydney yesterday having won with Spain, the Women's World Cup. And I'm after this call flying to Budapest to see Carson, although he's in Puma winning the 400-meter hurdle. And that's part of my job, right? Being in the middle of sport, street cultural fashion, working with, as I said, 120 nationalities on headquarter, 50% men, 50% women. I don't think there's a better job, to be honest. I don't know if that's called in the flow, but I'm very happy where I am.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“And bring them up. So it's a way of having people understand they can go straight to the boss without having to be afraid of someone else seeing it. I mean, you know how people are.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, calls and text messages and WhatsApp, many. But I think this, I mean, my point is that they should have access to leadership. And if they have something which is important, they should be feeling comfortable going direct. So I get, I would say, a couple of hundred direct messages every week that I try to respond to in one shape or form. Or I take the topic that they raise and then addresses it in a town hall. And I try to, yeah, I mean, you see from the things that you get directly to yourself what is important for people. And I try to bake that into the messages that I give back. I also do town halls for all the 60,000 every month where we go through the previous month when it gets to performance. We talk about what the issues are. And at the same time then take some of those topics that comes up through the direct contact.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“If I feel that I don't fit anymore, then I will quit because I think as a leader, when you've done it for a while, changing your way of doing business, I don't think it works. And I think your credibility in the organization, when they feel that they can treat you for who you are, makes things much easier.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“I think that to act like you are something that you are not meaning that you go to work and you have to be a different person because you think you need to be that cost a lot of energy. And I think many people are led into different cultures by believing they have to be different than what they are. And that's why they get into burnouts. I think if you can act the way you are, of course serious and also with the knowledge, but you don't need to play a different person. I think you save a lot of energy and life is easier. In our jobs, at least in mine, it's like, it's not really a job, it's a lifestyle. I mean, I am CEO of Adidas 24-7. And I live that role, you know. And as long as I feel I can be that with my personality, I will do it and be that person.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, if I can find an ex-athlete, a male or female that also has the education or is interested in the topic, then I love to hire them because athletes are used to pressure, I used to compete, and that is things that is very, very important also, at least in our industry. So I love to work with ex-Athlites.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“Are the highest I treat everybody the same and they can treat me as a colleague. The only time is when hierarchy counts is when we disagree. And I have to decide. The less decisions I take, the better it is because then that means that someone else have taken the decision that I agree with.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“I think that has to do with personality, but I think also experience. You know, I've been in this industry so long and I've done many mistakes. I think I have certain confidence that I'm not afraid. Being honest has to do with also having a certain confidence. I don't need to act or play something. I am the way I am. And that's why I'm never tired of my job because I can be myself. I think that's a huge advantage that you don't have to act to be something. Most people I know that gets into burnouts and having problems are people that think they have to act in a different way than their personality. And I've been very conscious all the time that I am the way I am with the strength and the weaknesses and try to make people understand that they can deal with me. It doesn't matter if you are on the lowest on the higher.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“I think the advantage is if you have a leader that is on par with what's going on and you have your people around you, you together can make fast decisions. Of course, the problem in the beginning is that if you have a leader like me who gets very much involved in the beginning, you could make people uncertain because you're pulling a lot of the decision to yourself and that's always a balance. And when you make decisions, you're not always right, right? But I always say to people, I rather have you make a decision and be wrong than not making a decision only wait. I don't need people who wait. So I think that making decisions based on the facts that are there and certain intuition.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“But you have to remember here I'm sitting in Germany, but I have 120 nationalities on campus and I'm trading in 160 different countries. And I say that the office here in Germany, the office we have in LA and Portland in the US and in Shanghai, some of those four offices is headquarters. So I don't look upon this as being only one headquarter. And since the headquarter officially sits in Germany, we are a German company. We are a global company that happened to have roots in Germany, but we're not a German company. So I think that would be the answer.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“This industry, you need social intelligence people that are able to move in a matrix and can actually, what should I say, make decisions or help in decisions without having a one-dimensional hierarchy. If you are a person that needs only one reporting line and very, very clear defined roles that you have, then this industry, and I think consumer product in general is not where you should be.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“Course, there are many different opinions about this, but I believe in a more decentralized organization because I think markets move in different phases. The differences between China and the Western world, for example, on consumer taste and things has become much bigger. The differences between US and Europe has become bigger. So you need to make sure that you work in a matrix that is more locally focused than the old, what should I say, hierarchical central organization. And then give people the tools and the feeling that they can make decisions. And ironically, with all the tools you have, people get even more important in a situation like that. So I look at the organization as an organic thing that changes all the time, that is multidimensional and will always be in a matrix.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“First of all, because the exchange is very quickly, as I said over the last three years, we have had a pandemic, which none of us have experienced and none of us learned in school or in life how to deal with. So I think speed and flexibility was enormously important then. Then you had the freight crisis in the sense that both supply chains got 10 times more expensive and certain producing markets shut down. So your whole supply chain was changing. And then you had markets that were shut down because of COVID or other reasons. So the speed to have an organization that see what's going on and then can react is more crucial than ever. And I always say that when the reality surpasses your plan, your plan is not relevant anymore. So it's extremely important with speed and having both people and processes that can take decisions.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, it takes over a lot of functionalities where we used to have a lot of people. I mean, writing product text, for example, making sure we optimize pages that we optimize marketing tools. And that is also starting to, what should I say, be taking decision making when it gets to product launches volumes, but you can't use only artificial intelligence when you do that. You also need to use a little bit your human intelligence. So it's a combination. It's a tool that can make yourself much more efficient and take subjectivity out of many decisions. And it can also do a lot of, I would say, repetitive tasks in a better way and save both time and of course cost.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“And improve the business. But in the core of it, it's everything that has to do with materials and the product itself that is mostly important for us to be honest.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“While on the product side, it is, of course, on the running side, it's been lighter materials and it's been this famous carbon plate that you put in the midsole that actually triggers you to run forward. So the shoe itself has some energy. That's why bolt on spike shoes and running shoes, you see that times are improving because of technology. lighter materials. And then you will see, and I started to see a lot of sustainable materials, you know materials that doesn't come out of oil or anything that damage the planet. So a lot of innovation on that side. And then when it gets to innovation in general, when it gets around us, then of course the whole digital space, e-commerce from a channel, which 15 years ago didn't exist, has been huge. And also digital tools like artificial intelligence and all kinds of simulation tools that we can use to help.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“This is before my time. I think Kanye Vest is one of the most creative people in the world. And, you know, both in music and what I will call sweet culture. So he is extremely creative and has together with Adi created a easy line, which was very successful. And then as creative people, he did some statements, which wasn't that good. And that call started to break the contract and withdraw the product. Very unfortunate. Most successful collapse in the history. Very sad. But again, when you work with third parties that could happen, and it's part of the game that can happen with an athlete, it can happen with an entertainer. So it's part of the business.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, mostly by, of course, following the advice of the people in the markets and be very close to what is going on, in sports, it's, of course, to try to pick the athletes, female or male, that are the best, but also have a personality. And when it gets to influences in general, it is to find out who has an impact in the different markets. That might be very local. I mean, it might be, what should I say, a pop brand in Korea or it might be a designer in Sweden. And there are many, many, what should I say, variables. But the key of them is to listen to your people and listen to your consumer. You cannot decide what is relevant for the consumer. You need to pick up trends and then commercialize it. So you need to be very, very close to the markets.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“And then you need to be very close to consumer demand and changes in demand. So I always say that everything we do in sports and culture is relevant all over the world. So we need to be on the things that are happening around the world to be part of it. And that's why this industry is so interesting.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“If you have running shoes, you need to make sure that you have the best technology there and so forth. And then of course you need to have athletes and teams and federations who gives you the exposure. And then to make money, you need to translate that into lifestyle. You know, the lifestyle market and the sweet market is much bigger than the sports markets. You need to combine both. And there you need to connect to what we call street culture, connect to whatever, what should I say, young people around the world thinks is relevant both from a direction on the product, but also working with influencers and entertainers and people that are relevant for that consumer group. So it's like it mirrors a lot of what is relevant for people around the world, if you know what I mean. It's like you need to be visible. You need to have a message that is what should I say important and relevant.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, I mean, first of all, you need to make sure you have the right product on the performance side. So you have the right technologies and the product so people can actually perform. Right now, as you can see, we had the right product coming out of the women's workup, which we won with Spain. That's why I'm wearing the women's shirt for Spain.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“By me an artist is a little bit different because as you know, I've been here before and I follow the industry my whole life and I'm a sports romantic. So I think I knew the company from the outside very well and of course the industry. But I think in general, you know, most businesses are people business. So when you look at all the numbers, which you of course have to do, you also then need to look at the people and find out very quickly who the key people are that you can trust and then form your team. And then together with the team start to attack the issues. I think that everything which is consumer oriented is extremely dependent on the people. And that's why I always say that my biggest role as a leader and coach is actually HR. I mean, to work with the people, that's the most important.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“Job is to bring back the old RD DNA, which is to be the best sports brand to mirror performance with street culture and be very, very focused on product marketing and the consumer. And that's what we're trying. And as you know on PowerPoint, everything is easy, but we deal with people and it will take a little bit of time. But I think we already now see that we are on the right track. And I'm extremely optimistic about our midterm.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, it's a long story. I think that Adi had everything going for them through the 17, 18, 19. And then I think COVID and a lot of things that changed the world didn't really fit, I would say, the strategy. And I think Adi was slow in reacting to these changes. You know, China going down COVID, the Russian war. And the whole, what should I say, D2C going straight to the consumer on a very aggressive sales plan? And also, I would say aggressive profit plan didn't really fit the landscape. Then you lost the cooperation with Kanye West, the EC business. And so there were many things that happened at once that then took the company in a difficult path. And I think they lost focus.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“My house places you It used to be very split. So, you know, it was a river that split between Puma and Adi, and it was, as I said, very serious. There's many bad stories about that, actually. I think today it's different. We have about 5,500 people here. I think Puma around 1,500. Ironically, many of those have partners working for the other brands. So it's not as tense as it used to be. And, you know, to be very honest with you, I'll rather have Puma be successful than an American company. So as competitive as we are, I think we are friendly competitor. And when I was at Puma, I was also very close friends with many people at Adi. So I think the stories are better than reality, to be honest. It's now kind of common sense, and we all behave like people should respect. And as I said, many of us are friends.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“it comes from the father i mean it was the dustler you know back in the 40s who had a shoe factory and then the two brothers um you know started working for him and then during and after the second world war they didn't find together as friends anymore and they separated so puma was founded in 48 and ad in 49 and since then they were big competitors And I think the interesting thing is that in this small little dwarf, as you call it, Hatzogen Auroach, the professional sports industry was actually born. So if you look back to everything that happened in the 50s, 60s, 70s, 80s, it was basically are they competing against Puma? And as you said, there were two brothers and very emotional and very, very many stories, of course, what that did to this Moldorf. Many actually funny stories, but also bad stories. And then only”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, it's not only mine, I have three sons who has been in Puma for 10 years. I have a wife and also extended family that has only one Puma. So I tell you that was a lot of product. But what we did is that we gave everything to different organizations and then to our kids who could give it to their friends. Now when all the friends of my kids coped our house, they all wear Puma, which I don't really like, but I'm guilty of it. So I think we gave away, I would say, 90% of the product we had to people who needed it.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“I took the step, emotionally a little bit difficult, but the right decision, I think, for everybody. I think for Puma, for Adi and for me.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“First, we have to remember that I spent 10 years with Audi in the 90s, so this is like coming home. So it's not as bad as only going from Puma to Adidas. I haven't been with Adidas before. But this time, after having been the CEO for Puma for 10 years, I felt that extending another five years would not be right. I mean, 15 years on the helmet of Puma, in my opinion, would have been too long. And I think I was in a phase where head and heart was going in different directions on many decisions. And I felt it was time. I had decided to leave and go to a different company. And then suddenly Adi showed up with their CEO leaving. And they then asking me a couple of times if I could join. I thought I had a non-compete. So the answer in the beginning was no. But when we then checked the contract and figured out I didn't really have a non-compete, the door was open.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“Playing team sports at any level, but especially at the professional level is like it mirrors a little bit alive. You play with people that are better than you, worse than you, people you like, that you don't like, but you have to try to give the biggest impact that you can on a team, not only for yourself, but the team as a total. And I think that mirrors what you're trying to do in a job. And that's why from a education point of view, being an athlete that played in different teams and then also going through the phase of being injured and how you deal with problems and not only wins, but also losses has been the best lesson that I've taken with me in my professional career. The education only gives you a background to have kind of the knowledge theoretically, but real life experience is thousand times better than education.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm born with a father that was a national player both in football and in Hanbull. For those of you who know what that is, so I grew up in a sports home and had only one passion that was sports. So I also played both Handball and football on the Premier League in Norway. Also all the youth national teams. And then I turned professional and went to Nuremberg when I was 18 and then injured myself badly and had many surgeries. So I have to give up my career when I was 23. And that's why I had to move my skills from the legs into the head and started studying. And then connecting to the sports industry.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“For me, I mean, being an old soccer player with an artificial knee, I need stability and cushioning, so it needs to be a shoe with a wide sole, a wide last and with, I would say extraordinary cushioning. So I'm looking for a shoe that fits me. And then if I run a 5K and I try to be fast, which I do a couple of times a year, then I run with a shoe that has a carbon plate and which is very light that actually makes you run faster. And also it depends on what I'm using it for. I'm very particular when it gets to the footwear I wear for sport. Then I spend quite some time testing until I find out what is the best.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“That depends on what it's for. I mean, if it's a performance shoot, then I have to wear it and test it, and I'm testing a lot of shoes. And when it gets to the fashion side of it, I'm more mainstream. So I follow what I see the trends sitters are wearing and my trend people give me shoes. I wear what they tell me. But on performance, if it's a running shoe or a soccer shoe, I test a lot of shoes to see what fits me.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source
“It's accident now, but somebody is actually the coolest shoe in the marketplace now. It's an old shoe that came out of soccer football. And over the last six months, it's developed into being probably the hottest switch around the world. So demand is much bigger than supply. I'm an old guys. I'm trying to get young. So I dress like the kids do, and that's why I'm wearing the summer.”
2023-09-13 · In Good Company with Nicolai Tangen · Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions · IDENTIFIED FROM THE TRANSCRIPT · source